Were the HIMS share sales by Irene Becklund pre-planned under a Rule 10b5-1 plan?

Yes. A footnote explains the sales were executed under a Rule 10b5-1 trading plan adopted on November 5, 2025. Such plans pre-schedule trades, making the timing more routine and less indicative of short-term views on the stock.

Hims & Hers PAO sells shares after RSU vesting

Hims & Hers Health, Inc. Principal Accounting Officer Irene Becklund reported a series of stock transactions tied to equity compensation.

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Form Type

Rhea-AI Filing Summary

Hims & Hers Health, Inc. Principal Accounting Officer Irene Becklund reported a series of stock transactions tied to equity compensation. On June 15, 2026, she exercised awards and acquired 15,971 shares of Class A Common Stock as Restricted Stock Units vested.

Of these, 5,870 shares were withheld by the company to cover tax obligations related to the RSU vesting. She then sold 7,573 shares at $30.25 per share on June 16, 2026 and 4,490 shares at $31.50 per share on June 17, 2026, with both sales executed under a pre-arranged Rule 10b5-1 trading plan. After these transactions, she directly holds 6,790 shares of Class A Common Stock.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 9 txns

Insider Becklund Irene

Role PAO

Sold 12,063 shs ($371K)

Approx. gross sale proceeds $371K

Approx. exercise cost $0.00

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	4,490	$31.50	$141K
Sale	Class A Common Stock	7,573	$30.25	$229K
Exercise	Restricted Stock Unit	2,291	$0.00	$0.00
Exercise	Restricted Stock Unit	4,065	$0.00	$0.00
Exercise	Restricted Stock Unit	4,344	$0.00	$0.00
Exercise	Restricted Stock Unit	1,392	$0.00	$0.00
Exercise	Restricted Stock Unit	3,879	$0.00	$0.00
Exercise	Class A Common Stock	15,971	$0.00	$0.00
Exercise Price or Tax Liability	Class A Common Stock	5,870	$30.17	$177K

Holdings After Transaction: Restricted Stock Unit — 116,133 contracts (Direct); Class A Common Stock — 6,790 shares (Direct)

Footnotes (8)

F1. The Restricted Stock Units ("RSUs") represent a contingent right to receive one share of Class A Common Stock for each RSU.
F2. The shares of Class A Common Stock were withheld by the issuer to cover tax withholding obligations in connection with the reported vesting and settlement of RSUs.
F3. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on November 5, 2025 by the Reporting Person.
F4. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on September 15, 2022.
F5. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2023.
F6. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2024.
F7. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2025.
F8. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2026.

Key Figures

Shares sold June 17, 2026: 4,490 shares at $31.50 Shares sold June 16, 2026: 7,573 shares at $30.25 Shares acquired via RSU vesting: 15,971 shares +2 more

5 metrics

Shares sold June 17, 2026 4,490 shares at $31.50 Open-market sale of Class A Common Stock

Shares sold June 16, 2026 7,573 shares at $30.25 Open-market sale of Class A Common Stock

Shares acquired via RSU vesting 15,971 shares Exercise/conversion on June 15, 2026

Shares withheld for taxes 5,870 shares Tax-withholding disposition on June 15, 2026

Post-transaction holdings 6,790 shares Direct Class A Common Stock after all transactions

Key Terms

Restricted Stock Units ("RSUs"), Rule 10b5-1 trading plan, service-based vesting requirement, tax withholding obligations

4 terms

Restricted Stock Units ("RSUs") financial

"The Restricted Stock Units ("RSUs") represent a contingent right to receive one share of Class A Common Stock"

Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.

Rule 10b5-1 trading plan regulatory

"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

service-based vesting requirement financial

"The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period"

tax withholding obligations financial

"The shares of Class A Common Stock were withheld by the issuer to cover tax withholding obligations"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did HIMS executive Irene Becklund report?

Irene Becklund reported equity-related transactions including RSU vesting, tax withholding, and share sales. She acquired 15,971 Class A shares from RSUs, had 5,870 shares withheld for taxes, and sold 12,063 shares in open-market trades executed under a Rule 10b5-1 trading plan.

How many HIMS shares did Irene Becklund sell in this Form 4 filing?

She sold a total of 12,063 Class A Common Stock shares. This included 7,573 shares at $30.25 per share on June 16, 2026 and 4,490 shares at $31.50 per share on June 17, 2026, both reported as open-market sale transactions.

How many HIMS shares does Irene Becklund own after these transactions?

After the reported transactions, she directly holds 6,790 shares of Class A Common Stock. This figure reflects the net position following RSU vesting, shares withheld for taxes, and the two open-market sales disclosed in the Form 4 filing.

What role did tax withholding play in Irene Becklund’s HIMS transactions?

The filing shows 5,870 shares were withheld to satisfy tax obligations arising from RSU vesting. This F-code transaction is a tax-withholding disposition rather than an open-market sale, meaning the shares went back to the issuer to cover required taxes.

How do the RSUs mentioned in the HIMS Form 4 vest over time?

The RSUs vest over four-year service-based schedules in substantially equal quarterly installments. Different grants have first vesting dates of September 15, 2022, June 15, 2023, June 15, 2024, June 15, 2025, and June 15, 2026, aligning with the company’s quarterly vesting dates.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 06/17/2026 - 06:50 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Becklund Irene

(Last)

(First)

(Middle)

2269 CHESTNUT STREET, #523

(Street)

SAN FRANCISCO

CALIFORNIA

94123

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Hims & Hers Health, Inc. [ HIMS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	PAO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	06/15/2026		M		15,971	A	⁽¹⁾	24,723	D
Class A Common Stock	06/15/2026		F		5,870⁽²⁾	D	$30.17	18,853	D
Class A Common Stock	06/16/2026		S⁽³⁾		7,573	D	$30.25	11,280	D
Class A Common Stock	06/17/2026		S⁽³⁾		4,490	D	$31.5	6,790	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Unit	⁽¹⁾	06/15/2026		M			2,291	⁽⁴⁾	⁽⁴⁾	Class A Common Stock	2,291	$0	0	D
Restricted Stock Unit	⁽¹⁾	06/15/2026		M			4,065	⁽⁵⁾	⁽⁵⁾	Class A Common Stock	4,065	$0	12,199	D
Restricted Stock Unit	⁽¹⁾	06/15/2026		M			4,344	⁽⁶⁾	⁽⁶⁾	Class A Common Stock	4,344	$0	30,415	D
Restricted Stock Unit	⁽¹⁾	06/15/2026		M			1,392	⁽⁷⁾	⁽⁷⁾	Class A Common Stock	1,392	$0	15,322	D
Restricted Stock Unit	⁽¹⁾	06/15/2026		M			3,879	⁽⁸⁾	⁽⁸⁾	Class A Common Stock	3,879	$0	58,197	D

Explanation of Responses:

1. The Restricted Stock Units ("RSUs") represent a contingent right to receive one share of Class A Common Stock for each RSU.

2. The shares of Class A Common Stock were withheld by the issuer to cover tax withholding obligations in connection with the reported vesting and settlement of RSUs.

3. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on November 5, 2025 by the Reporting Person.

4. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on September 15, 2022.

5. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2023.

6. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2024.

7. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2025.

8. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the Company's quarterly vesting dates, with the first such vesting date on June 15, 2026.

Remarks:

	/s/ Kimberly Mather, Attorney-in-Fact for Irene Becklund	06/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR