Hims & Hers Insider Activity: Option Exercises, Sale Under 10b5-1 Plan
Rhea-AI Filing Summary
Michael Chi, Chief Commercial Officer of Hims & Hers Health, Inc. (HIMS), reported multiple equity transactions on 09/15/2025 executed pursuant to a Rule 10b5-1 trading plan adopted March 4, 2025. The Form 4 shows option exercises and RSU vesting events, plus a sale and shares withheld for taxes. Reported activity includes option exercises at exercise prices of $11.53, $6.82 and $5.01, a sale of 4,150 Class A shares at $56 each, and withholding of 39,872 shares to cover tax obligations. The final line reports 310,888 shares of Class A common stock beneficially owned following the transactions. The Form 4 was signed by an attorney-in-fact on 09/17/2025.
Positive
- Transactions executed under a Rule 10b5-1 plan, indicating adherence to a pre-established trading policy
- Post-transaction beneficial ownership disclosed as 310,888 Class A shares, providing transparency
Negative
- Insider sale of 4,150 shares at $56 was reported, showing some disposition of holdings
- 39,872 shares withheld for taxes reduced net new shares received from RSU settlements
Insights
TL;DR: Insider exercised options and recorded a small open-market sale under a 10b5-1 plan; final beneficial ownership reported at 310,888 shares.
The filing documents option exercises at three exercise prices and multiple RSU vesting events occurring on September 15, 2025, with a reported sale of 4,150 Class A shares at $56 and withholding of 39,872 shares for taxes. Transactions are explicitly stated to have been effected under a Rule 10b5-1 plan adopted March 4, 2025, which indicates preplanned execution rather than ad-hoc trading. The Form 4 gives a clear post-transaction beneficial ownership figure of 310,888 Class A shares, enabling investors to update insider ownership models.
TL;DR: Use of a documented 10b5-1 plan and attorney-in-fact signature demonstrates procedural compliance with insider trading rules.
The report notes that the exercises and sale were effected pursuant to a Rule 10b5-1 plan adopted March 4, 2025 and the Form 4 is signed by an attorney-in-fact. These details support that the transactions followed a pre-established plan and required authorization. The filing discloses withholding of shares for tax obligations related to RSU settlement, a routine administrative outcome of equity compensation vesting.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (right to buy) | 250 | $0.00 | -- |
| Exercise | Stock Option (right to buy) | 1,800 | $0.00 | -- |
| Exercise | Stock Option (right to buy) | 2,100 | $0.00 | -- |
| Exercise | Restricted Stock Unit | 9,356 | $0.00 | -- |
| Exercise | Restricted Stock Unit | 16,495 | $0.00 | -- |
| Exercise | Restricted Stock Unit | 16,297 | $0.00 | -- |
| Exercise | Restricted Stock Unit | 19,359 | $0.00 | -- |
| Exercise | Restricted Stock Unit | 10,599 | $0.00 | -- |
| Exercise | Class A Common Stock | 250 | $11.53 | $3K |
| Exercise | Class A Common Stock | 1,800 | $6.82 | $12K |
| Exercise | Class A Common Stock | 2,100 | $5.01 | $11K |
| Sale | Class A Common Stock | 4,150 | $56.00 | $232K |
| Exercise | Class A Common Stock | 72,106 | $0.00 | -- |
| Tax Withholding | Class A Common Stock | 39,872 | $53.96 | $2.15M |
Footnotes (1)
- The stock option exercises and sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted on March 4, 2025 by the Reporting Person. The shares of Class A Common Stock were withheld by the issuer to cover tax withholding obligations in connection with the reported vesting and settlement of RSUs. The options are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with 1/48th of the options vesting monthly, beginning on April 1, 2023. The options are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with 1/48th of the options vesting on September 10, 2022, and 1/48th of the options vesting monthly thereafter. The options are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with 1/48th of the options vesting on March 24, 2022, and 1/48th of the options vesting monthly thereafter. The Restricted Stock Units ("RSUs") represent a contingent right to receive one share of Class A Common Stock for each RSU. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on each Company Quarterly Vesting Date occurring on or after June 15, 2022. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on each Company Quarterly Vesting Date occurring on or after December 15, 2022. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on each Company Quarterly Vesting Date occurring on or after June 15, 2023. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the specified vesting dates of March 15, June 15, September 15 and December 15 (each, a "Company Quarterly Vesting Date"), with the first such vesting date on June 15, 2024. The RSUs are subject to a service-based vesting requirement, which shall be satisfied over a 4-year period, with the RSUs vesting in substantially equal quarterly installments on the specified vesting dates of March 15, June 15, September 15 and December 15 (each, a "Company Quarterly Vesting Date"), with the first such vesting date on June 15, 2025.
