HNST insider sale notice: 28,781 shares

The Honest Company, Inc. reports a Rule 144 notice to sell 28,781 shares.

Accepted by SEC EDGAR 03/06/2026 - 05:41 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

The Honest Company, Inc. reports a Rule 144 notice to sell 28,781 shares. The filing lists Common Stock acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan on 03/04/2026 and identifies E*Trade Securities LLC as the broker. The filing classifies the transaction as equity compensation.

Insights

Equity Compensation Specialist

Form 144 lists a planned resale of RSU‑vested shares (28,781) by a holder linked to the 2023 Inducement Plan.

The filing states the shares were "acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan" on 03/04/2026. This indicates the source of the shares is compensation rather than open‑market purchase.

Timing and proceeds details are not provided in the excerpt; subsequent transaction confirmations or Form 4/5 filings would show actual sale dates and amounts realized.

Corporate Governance Analyst

This is a routine disclosure of an intended resale under Rule 144 tied to executive/employee compensation.

Rule 144 notices are administrative filings that notify the market of an intention to sell restricted or control securities once conditions are met. The broker listed is E*Trade Securities LLC.

Investor impact depends on actual sale execution; the filing alone does not confirm sales, prices, or cash flows.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does HNST Form 144 disclose?

It discloses an intention to sell 28,781 HNST shares. The shares were acquired upon RSU vesting under the 2023 Inducement Plan on 03/04/2026 and the broker listed is E*Trade Securities LLC.

Were the HNST shares reported as compensation or purchase?

The filing states the shares were acquired upon vesting of Restricted Stock Units. That ties the 28,781 shares to equity compensation awarded under the 2023 Inducement Plan on 03/04/2026.

Does Form 144 confirm the shares were sold?

No — Form 144 notifies an intended resale, not completion. This filing lists the shares to be sold; separate transaction filings (e.g., Form 4) or broker reports would show executed sales and proceeds.

Who is the broker for the HNST resale notice?

E*Trade Securities LLC is listed as the broker. The filing names the broker and gives an address, indicating the intermediary identified for potential resale transactions of the 28,781 shares.

Why are RSU vesting events reported on Form 144 for HNST?

RSU vesting creates legal availability of restricted shares for resale. When conditions lapse, holders may rely on Rule 144 to sell restricted securities and file Form 144 to notify the SEC and market intermediaries.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002058480
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Etienne von Kunssberg
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	11853	34729.29	112474217	03/06/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	03/04/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.	The Honest Company, Inc.			28781	03/04/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM, INCLUDING THOSE LISTED ON TABLE II, WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	03/06/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)