HNST insider vesting and resale disclosure

The Honest Company, Inc. reported insider activity tied to equity compensation and resale.

Accepted by SEC EDGAR 03/06/2026 - 05:47 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

The Honest Company, Inc. reported insider activity tied to equity compensation and resale. On 03/04/2026 the filing shows shares acquired upon vesting of RSUs under the 2021 Equity Incentive Plan. The Form 144 also lists 73,685 shares sold during the prior three months.

Insights

Insider Transactions Analyst

Insider reported both RSU vesting and recent open-market sales.

The filing lists shares acquired upon vesting on 03/04/2026 under the company's 2021 Equity Incentive Plan and separately records 73,685 shares sold during the past three months. The vesting event is an equity compensation receipt; the sales are reported resales.

Timing and cash‑flow details for the resale proceeds are not provided in the excerpt; subsequent filings may clarify disposal method and who received sale proceeds.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did HNST report in this Form 144?

The Form 144 reports RSUs vesting on 03/04/2026 and a resale disclosure showing 73,685 shares sold in the prior three months. It ties the acquired shares to the company's 2021 Equity Incentive Plan and lists the resale quantity and date.

Who acquired shares upon vesting according to the filing?

The filing states shares were acquired upon vesting of Restricted Stock Units awarded under the 2021 Equity Incentive Plan on 03/04/2026. It attributes the acquisition to the issuer's equity compensation program rather than an open-market purchase.

How many shares were reported sold in the past three months?

The excerpt lists 73,685 shares sold during the past three months, shown under "Securities Sold During The Past 3 Months." The filing links the resale row to a named reporting person at the address provided in the form.

Does the Form 144 say who received proceeds from the sales?

The provided excerpt does not specify cash-flow recipients or uses of proceeds. The Form 144 entries list transaction quantities, dates, and that sales relate to RSU vesting and resale, but the snippet does not show who received sale proceeds.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001933634
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	The Honest Company, Inc.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	888-862-8818
Name of Person for Whose Account the Securities are To Be Sold	Steve Winchell
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	20719	60706.67	112474217	03/06/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	03/04/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			52421	03/04/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Stephen Winchell 12130 Millennium Drive Suite 500 Los Angeles CA 90094	Common stock	03/04/2026	73685	209265.4

144: Remarks and Signature

Remarks	ALL SALES LISTED ON THIS FORM, INCLUDING THOSE LISTED ON TABLE II, WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Date of Notice	03/06/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Brendan Sheehey, Attorney-in-Fact
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)