Insider sale notice: The Honest Company (NASDAQ: HNST) plans 346,399-share sale

Rhea-AI Filing Summary

The Honest Company, Inc. filed a Form 144 reporting a proposed sale of 346,399 shares of common stock acquired upon vesting of restricted stock units on 03/04/2026.

The filing lists E*Trade Securities LLC as the broker and states the shares were issued under the 2023 Inducement Plan and the 2021 Equity Incentive Plan.

Insights

Equity Compensation Analyst

Form 144 notifies a planned insider sale of vested RSU shares.

The filing documents a proposed sale of 346,399 common shares acquired on 03/04/2026 through vesting of restricted stock units awarded under the 2023 Inducement Plan and the 2021 Equity Incentive Plan.

Timing and proceeds are not included in the excerpt; subsequent trade details will appear in transaction-level filings if and when the sales occur.

Corporate Governance Specialist

This is a routine disclosure tied to executive/employee equity vesting and proposed resale.

The notice names E*Trade Securities LLC as the broker and classifies the instrument as common stock, indicating standard brokerage facilitation for the planned disposition.

Because the filing documents intent rather than completed transactions, material impact depends on actual execution and size relative to outstanding shares.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	125611	368040.23	112474217	03/06/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	03/04/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan and 2021 Equity Incentive Plan.	The Honest Company, Inc.			346399	03/04/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does HNST's Form 144 report?

It reports a proposed sale of 346,399 common shares. The shares were acquired upon vesting of RSUs on 03/04/2026 under the 2023 Inducement Plan and 2021 Equity Incentive Plan.

Who is the broker handling the planned HNST sale?

The filing lists E*Trade Securities LLC as the broker. The Form 144 entry names the brokerage address and associates E*Trade with the planned disposition of the vested shares.

Are the shares being sold part of equity compensation at HNST?

Yes. The 346,399 shares were acquired upon vesting of restricted stock units awarded under the company's 2023 Inducement Plan and 2021 Equity Incentive Plan on 03/04/2026.

Does Form 144 confirm the sale is complete for HNST?

No. Form 144 notifies a proposed sale; it does not confirm execution. Transaction-level filings (e.g., Form 4) would report completed sales if and when they occur.

How large is the proposed insider sale relative to HNST shares?

The filing states 346,399 shares are to be sold. The excerpt does not provide total shares outstanding or percentage context to assess relative size.