Honest Co. officer plans sale of 25,000 shares

An Honest Company officer filed a Rule 144 notice to potentially sell 25,000 vested restricted shares, following a smaller sale in August 2026.

Rhea-AI Filing Summary

Honest Company, Inc. (HNST) has an officer, Thomas J. Sternweis, filing a notice under Rule 144 to permit the sale of up to 25,000 shares of Honest common stock. The proposed sale, through Morgan Stanley Smith Barney LLC, has an aggregate market value of $137,032.50 and is referenced for trading on NASDAQ on September 14, 2026.

The shares were acquired as restricted stock from Honest upon vesting during the period from March 4, 2023 through May 19, 2024. Over the prior three months, Sternweis has sold 6,403 shares of Honest common stock for $31,953.53 on August 20, 2026. This filing gives notice of a potential resale of restricted or control securities under Rule 144.

Key Figures

Shares proposed for sale: 25,000 shares Aggregate market value of proposed sale: $137,032.50 Proposed sale date: September 14, 2026 +3 more

6 metrics

Shares proposed for sale 25,000 shares Common stock covered by the Rule 144 notice

Aggregate market value of proposed sale $137,032.50 Estimated value for 25,000 Honest common shares

Proposed sale date September 14, 2026 Date associated with the planned NASDAQ transaction

Recent sale shares 6,403 shares Honest common stock sold on August 20, 2026

Recent sale proceeds $31,953.53 Total value of 6,403 shares sold on August 20, 2026

Vesting period for restricted stock March 4, 2023 to May 19, 2024 Period during which the restricted stock vested

Key Terms

Rule 144, restricted stock, securities to be sold, aggregate market value

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock financial

"The securities to be sold were acquired upon the vesting of restricted stock"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

securities to be sold financial

"Information is to be given not only as to the person for whose account the securities are to be sold"

aggregate market value financial

"25000 | 137032.50 | 107284379 | 09/14/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the new Form 144 filing mean for Honest Company (HNST)?

An Honest Company officer, Thomas J. Sternweis, filed a Rule 144 notice to permit the potential sale of 25,000 shares of Honest common stock. Rule 144 notices disclose planned resales of restricted or control securities but do not require that the sales occur.

How many HNST shares are covered by Thomas J. Sternweis’s planned sale?

The notice covers up to 25,000 shares of Honest Company common stock. The aggregate market value associated with this proposed sale is listed as $137,032.50, with trading referenced for NASDAQ on September 14, 2026.

When and how did the Honest Company officer acquire the shares being sold?

The shares were acquired as restricted stock from Honest Company. They were obtained upon vesting during the period from March 4, 2023 through May 19, 2024, as stated in the remarks section of the notice.

Has Thomas J. Sternweis recently sold other Honest Company (HNST) shares?

Yes. Over the past three months, Sternweis reported selling 6,403 shares of Honest common stock on August 20, 2026 for total proceeds of $31,953.53, as disclosed in the recent-sales section of the notice.

Which broker is handling the planned Rule 144 sale for the HNST officer?

The proposed sale of Honest Company shares is listed through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York. The notice associates this broker with the 25,000-share planned transaction.

What type of Honest Company securities are involved in this Form 144?

The filing involves common stock of Honest Company that originated as restricted stock issued by the company. The Form 144 describes this as restricted stock acquired from the issuer, later vesting over time.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/14/2026 - 04:45 PM Accepted by SEC EDGAR 09/14/2026 - 04:39 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002016633
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE HONEST COMPANY, INC.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	(888) 862-8818
Name of Person for Whose Account the Securities are To Be Sold	THOMAS J STERNWEIS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	25000	137032.50	107284379	09/14/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/04/2023	Restricted Stock	ISSUER			25000	03/04/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Sternweis Thomas 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	08/20/2026	6403	31953.53

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock during the period of 3/4/2023 through 5/19/2024.
Date of Notice	09/14/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/15/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Thomas James Sternweis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)