Honest Company officer proposes $117K share sale

The shares were acquired through restricted-stock vesting, and the form lists June 15, 2026 as a plan adoption or instruction date if relying on Rule 10b5-1.

Available on EDGAR 11/09/2026 - 04:07 PM EST Accepted by SEC EDGAR 11/09/2026 - 04:06 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Thomas J. Sternweis, an officer of Honest Company, Inc. (HNST), reported a proposed sale of 25,000 common shares, with an aggregate market value of $117,495 and an approximate sale date of November 9, 2026. He acquired the shares from the issuer as restricted stock on March 4, 2025; the remarks state that the shares to be sold were acquired upon vesting during the period from March 4 through August 19, 2025.

For the three months before the notice, he reported sales of 25,000 shares for gross proceeds of $122,445 on October 8, 2026; 25,000 shares for $137,032.50 on September 14, 2026; and 6,403 shares for $31,953.53 on August 20, 2026. The form lists June 15, 2026 as the plan adoption or instruction date if relying on Rule 10b5-1.

Key Figures

Proposed sale: 25,000 common shares Aggregate market value: $117,495 Gross proceeds: $122,445 +3 more

6 metrics

Proposed sale 25,000 common shares Approximate sale date: November 9, 2026

Aggregate market value $117,495 Proposed sale

Gross proceeds $122,445 Sale of 25,000 shares on October 8, 2026

Gross proceeds $137,032.50 Sale of 25,000 shares on September 14, 2026

Gross proceeds $31,953.53 Sale of 6,403 shares on August 20, 2026

Plan adoption or instruction date June 15, 2026 If relying on Rule 10b5-1

Key Terms

restricted stock, Rule 10b5-1, Aggregate Market Value

3 terms

restricted stock financial

"acquired upon the vesting of restricted stock"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Rule 10b5-1 regulatory

"If Relying on Rule 10b5-1"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Aggregate Market Value financial

"Number of Shares or Other Units To Be Sold | Aggregate Market Value"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many HNST shares does Thomas J. Sternweis plan to sell?

Thomas J. Sternweis reported a proposed sale of 25,000 HNST common shares, with an aggregate market value of $117,495 and an approximate sale date of November 9, 2026. Morgan Stanley Smith Barney LLC is listed as the broker. The form lists June 15, 2026 as the plan adoption or instruction date if relying on Rule 10b5-1.

What HNST shares has Thomas J. Sternweis sold in the past three months?

The reported sales were 25,000 shares for $122,445 in gross proceeds on October 8, 2026; 25,000 shares for $137,032.50 on September 14, 2026; and 6,403 shares for $31,953.53 on August 20, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002016633
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE HONEST COMPANY, INC.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	(888) 862-8818
Name of Person for Whose Account the Securities are To Be Sold	THOMAS J STERNWEIS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	25000	117495.00	109084717	11/09/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/04/2025	Restricted Stock	Issuer			25000	03/04/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
THOMAS J STERNWEIS 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	10/08/2026	25000	122445.00
THOMAS J STERNWEIS 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	09/14/2026	25000	137032.50
THOMAS J STERNWEIS 12130 Millennium Drive, #500 Los Angeles CA 90094	Common	08/20/2026	6403	31953.53

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock during the period of 03/04/2025 through 08/19/2025.
Date of Notice	11/09/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/15/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Thomas James Sternweis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)