The Honest Company (NASDAQ: HNST) insider lists 55,881 vested shares for sale

Rhea-AI Filing Summary

The Honest Company, Inc. reported a Form 144 filing indicating intent to sell 55,881 shares of common stock. The shares were acquired upon vesting of Restricted Stock Units awarded under the 2021 Equity Incentive Plan on 03/04/2026 and are listed for sale through E*Trade Securities LLC.

Insights

Equity Compensation Analyst

Form 144 reports an insider sale of vested RSUs totaling 55,881 shares.

The filing lists 55,881 shares acquired upon vesting under the 2021 Equity Incentive Plan on 03/04/2026, and those shares are indicated as securities to be sold through E*Trade Securities LLC.

Cash‑flow treatment and buyer details are not stated; subsequent Form 4 or broker reports may disclose sale execution and proceeds.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common stock	E*Trade Securities LLC PO Box 484 Jersey City NJ 07303-0484	21953	64322.29	112474217	03/06/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	03/04/2026	Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2021 Equity Incentive Plan.	The Honest Company, Inc.			55881	03/04/2026	Equity compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does HNST's Form 144 report show?

It reports the intended sale of 55,881 vested shares. The shares were acquired on 03/04/2026 upon RSU vesting under the 2021 Equity Incentive Plan and are listed for sale via E*Trade Securities LLC.

Were the 55,881 shares newly issued or from vested RSUs for HNST?

The filing states the shares were acquired upon vesting of RSUs. They were awarded under the company's 2021 Equity Incentive Plan and vested on 03/04/2026, then listed for sale on Form 144.

Does the Form 144 state who will receive the sale proceeds for HNST?

The excerpt does not specify the recipient of proceeds. The filing lists the broker as E*Trade Securities LLC but does not state whether proceeds go to the issuer or a selling holder.

Will the Form 144 alone confirm that the shares were sold for HNST?

No, Form 144 indicates intent to sell but not execution. Execution and proceeds are typically reported later in broker records or subsequent SEC filings such as Form 4 if applicable.

Which equity plan covered the HNST RSUs that vested?

The RSUs were awarded under the 2021 Equity Incentive Plan. The filing ties the 55,881 shares to that plan and shows the vesting date as 03/04/2026.