HNST Form 144: Notice of proposed restricted-share sales

Honest Company (HNST) filed a Form 144 reporting proposed sales of restricted common stock.

Accepted by SEC EDGAR 03/03/2026 - 06:08 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Honest Company (HNST) filed a Form 144 reporting proposed sales of restricted common stock. The filing lists multiple restricted-share lots: 05/19/2024 12,086 shares; 08/19/2025 18,421 shares; 03/04/2024 12,518 shares; 03/04/2025 23,745 shares; and 11/19/2024 6,915 shares. The broker shown is Morgan Stanley Smith Barney LLC.

Insights

Securities Compliance Analyst

Routine Form 144 notice of proposed resale of restricted common stock; neutral administrative disclosure.

The filing lists discrete restricted-share lots with specific grant or restriction dates and share counts: 05/19/2024 12,086; 08/19/2025 18,421; 03/04/2024 12,518; 03/04/2025 23,745; 11/19/2024 6,915. It names Morgan Stanley Smith Barney LLC as the broker.

These notices are procedural under resale rules and do not by themselves indicate completed sales or issuer proceeds. Subsequent filings (Forms 4 or 5) or trade records would show executed transactions and actual cash flows.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does HNST's Form 144 filing mean?

It is a notice of proposed resale of restricted common stock. The filing lists five restricted-share lots with dates and share counts, and identifies Morgan Stanley Smith Barney LLC as the executing broker.

How many restricted HNST shares are listed on the Form 144?

The filing lists five lots: 12,086; 18,421; 12,518; 23,745; and 6,915 shares. Each lot is shown with its grant or restriction date alongside the share count.

Does the Form 144 confirm shares were sold on the open market?

No, the Form 144 reports proposed sales of restricted shares. It does not confirm executions; completed transactions would appear in subsequent trade reporting or Forms 4/5.

Who is the broker named in the HNST Form 144?

The filing names Morgan Stanley Smith Barney LLC as the broker. The broker is listed in the filer information alongside the proposed resale details.

Are these shares issuer‑originated or held by insiders?

The filing characterizes the securities as Restricted Stock with specific restriction/grant dates. The document lists them as restricted lots but does not reassign beneficial ownership or identify a selling individual in the excerpt.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001933634
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE HONEST COMPANY, INC.
SEC File Number	001-40378
Address of Issuer	12130 Millennium Drive, #500 Los Angeles CALIFORNIA 90094
Phone	(888) 862-8818
Name of Person for Whose Account the Securities are To Be Sold	STEPHEN WINCHELL
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	73685	209287.51	112474217	03/03/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/19/2024	Restricted Stock	Issuer			12086	05/19/2024	Not Applicable
Common	08/19/2025	Restricted Stock	Issuer			18421	08/19/2025	Not Applicable
Common	03/04/2024	Restricted Stock	Issuer			12518	03/04/2024	Not Applicable
Common	03/04/2025	Restricted Stock	Issuer			23745	03/04/2025	Not Applicable
Common	11/19/2024	Restricted Stock	Issuer			6915	11/19/2024	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	03/03/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Stephen Winchell
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)