Honest Company SVP sells 12,179 shares

Honest Company, Inc. Senior Vice President of Supply Chain von Kunssberg Etienne sold 12,179 shares of common stock in an open-market transaction at a weighted average price of $2.85 per share.

Accepted by SEC EDGAR 03/09/2026 - 04:52 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Honest Company, Inc. Senior Vice President of Supply Chain von Kunssberg Etienne sold 12,179 shares of common stock in an open-market transaction at a weighted average price of $2.85 per share. The sale was made solely to cover tax liabilities from vesting RSUs, and 308,710 shares remained held afterward, including 292,108 RSUs payable in shares.

Insider Trade Summary

Net Seller: 12,179 shares

Net Sell 1 txn

Insider von Kunssberg Etienne

Role SVP, Supply Chain

Sold 12,179 shs ($35K)

Type	Security	Shares	Price	Value
Sale	Common Stock	12,179	$2.85	$35K

Holdings After Transaction: Common Stock — 308,710 shares (Direct)

Footnotes (3)

1. F1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
3. F3. Includes 292,108 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Honest Company (HNST) report for von Kunssberg Etienne?

Honest Company reported that SVP, Supply Chain von Kunssberg Etienne sold 12,179 shares of common stock. The transaction was an open-market sale linked to tax withholding on vesting RSUs under an approved sell-to-cover plan.

At what price were the 12,179 Honest Company (HNST) shares sold?

The 12,179 Honest Company shares were sold at a weighted average price of $2.85 per share. Footnotes state individual trades occurred between $2.85 and $2.87 per share, with detailed breakdowns available upon regulatory request.

Why did Honest Company (HNST) SVP von Kunssberg Etienne sell shares?

Shares were sold solely to cover associated tax liabilities from the vesting of previously granted Restricted Stock Units. This was done under an approved sell-to-cover plan established by the Compensation Committee for all executive officers.

How many Honest Company (HNST) shares does von Kunssberg Etienne hold after the sale?

After the sale, von Kunssberg Etienne directly holds 308,710 shares of Honest Company common stock. This amount includes 292,108 Restricted Stock Units that are payable in an equivalent number of shares of the company’s common stock.

What does the RSU footnote in the Honest Company (HNST) Form 4 mean?

The footnote explains that 292,108 of the reported holdings are Restricted Stock Units. Each RSU is payable in one share of Honest Company common stock, so these units will convert into the same number of shares when they settle.

Was the Honest Company (HNST) insider sale part of a planned program?

Yes. The sale was executed under an approved sell-to-cover plan adopted by the Compensation Committee for all executive officers. Under this plan, shares are sold automatically to cover tax obligations arising from RSU vesting events.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

von Kunssberg Etienne

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Supply Chain

3. Date of Earliest Transaction (Month/Day/Year)
03/05/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/05/2026		S(1)		12,179	D	$2.85(2)	308,710(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Includes 292,108 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.