Honest Company (HNST) innovation chief sells 21,287 shares to cover RSU taxes

Rhea-AI Filing Summary

Honest Company, Inc. Chief Innovation Officer Stephen Winchell reported an open-market sale of 21,287 shares of common stock on March 5, 2026 at a weighted average price of $2.85 per share, with individual trades ranging from $2.85 to $2.87.

According to the disclosure, the shares were sold solely to cover tax liabilities under an approved sell-to-cover plan tied to the vesting of previously granted restricted stock units. Following this transaction, Winchell holds 496,179 shares, including 392,001 RSUs that are payable in an equivalent number of Honest common shares.

Insider Trade Summary

Net Seller: 21,287 shares ($60,668)

Net Sell 1 txn

Insider Winchell Stephen

Role Chief Innovation Officer

Sold 21,287 shs ($61K)

Type	Security	Shares	Price	Value
Sale	Common Stock	21,287	$2.85	$61K

Holdings After Transaction: Common Stock — 496,179 shares (Direct)

Footnotes (1)

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs). The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Includes 392,001 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Winchell Stephen

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE

SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Innovation Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/05/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/05/2026		S(1)		21,287	D	$2.85(2)	496,179(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Includes 392,001 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Honest Company (HNST) insider Stephen Winchell report on this Form 4?

Stephen Winchell reported selling 21,287 shares of Honest Company common stock. The sale occurred on March 5, 2026 at a weighted average price of $2.85 per share, with trades executed between $2.85 and $2.87.

Why did Honest Company (HNST) executive Stephen Winchell sell shares?

The shares were sold solely to cover tax liabilities triggered by the vesting of previously granted restricted stock units (RSUs). This tax sell-to-cover was carried out under an approved plan established by the Compensation Committee for all executive officers.

How many Honest Company (HNST) shares did Stephen Winchell sell and at what price?

Stephen Winchell sold 21,287 shares of Honest Company common stock. The filing reports a weighted average price of $2.85 per share, with individual sale prices ranging from $2.85 to $2.87 in multiple transactions on the same date.

How many Honest Company (HNST) shares does Stephen Winchell hold after this transaction?

After the sale, Stephen Winchell is reported to own 496,179 shares of Honest Company. This total includes 392,001 restricted stock units (RSUs), which are payable in an equivalent number of shares of Honest common stock when they settle.

Is Stephen Winchell’s Honest Company (HNST) share sale a routine tax sell-to-cover?

Yes. The filing states the sale was conducted under an approved sell-to-cover plan for executive officers. Shares were sold solely to cover tax liabilities arising from the vesting of a previously granted RSU award, rather than as a discretionary portfolio trade.