[10-Q] Harley-Davidson, Inc. Quarterly Earnings Report
Filing Impact
Filing Sentiment
Form Type
10-Q
Harley-Davidson (HOG) Q2 2025 10-Q highlights
- Total revenue fell 19% YoY to $1.31 bn; Motorcycle & related products -23% to $1.05 bn, Financial Services -2% to $257 m.
- Cost base down 13%, yet operating income dropped 53% to $112 m; operating margin compressed to 8.6% from 14.9%.
- Net income attributable to HOG slid 51% to $107.6 m; diluted EPS $0.88 vs $1.63 despite a 9% lower share count (122 m).
- Six-month figures echo the trend: revenue $2.64 bn (-21%), EPS $1.95 (-42%).
- Balance sheet: cash $1.59 bn (flat YTD, -14% YoY); total debt $6.35 bn (-$0.62 bn YoY) after repaying $700 m medium-term notes.
- Operating cash flow YTD $509 m (-12%); capex $66 m; buybacks $93 m; dividends $45 m. Inventory trimmed 6% YoY to $630 m.
- Effective tax rate rose to 23.2% from 19.3%. LiveWire contributed <$10 m revenue.
Takeaway: Demand softness sharply reduced volume and profitability, but deleveraging, leaner inventories and ongoing capital returns support liquidity.
Risultati Harley-Davidson (HOG) Q2 2025 10-Q in sintesi
- Il fatturato totale è sceso del 19% su base annua a 1,31 miliardi di dollari; i prodotti motociclistici e correlati sono diminuiti del 23% a 1,05 miliardi, i servizi finanziari del 2% a 257 milioni.
- La base dei costi si è ridotta del 13%, ma l'utile operativo è calato del 53% a 112 milioni; il margine operativo si è ristretto all'8,6% dal 14,9%.
- L'utile netto attribuibile a HOG è diminuito del 51% a 107,6 milioni; l'EPS diluito è stato di 0,88$ contro 1,63$, nonostante una riduzione del 9% delle azioni in circolazione (122 milioni).
- I dati semestrali riflettono la stessa tendenza: fatturato 2,64 miliardi (-21%), EPS 1,95$ (-42%).
- Bilancio: liquidità di 1,59 miliardi (stabile da inizio anno, -14% su base annua); debito totale di 6,35 miliardi (-0,62 miliardi YoY) dopo il rimborso di 700 milioni di note a medio termine.
- Flusso di cassa operativo da inizio anno 509 milioni (-12%); investimenti in capitale 66 milioni; riacquisto azioni 93 milioni; dividendi 45 milioni. Le scorte sono state ridotte del 6% a 630 milioni.
- Aliquota fiscale effettiva salita al 23,2% dal 19,3%. LiveWire ha contribuito con meno di 10 milioni di ricavi.
Conclusione: La debolezza della domanda ha ridotto fortemente volumi e redditività, ma la riduzione del debito, scorte più snelle e i ritorni di capitale continui sostengono la liquidità.
Aspectos destacados de Harley-Davidson (HOG) Q2 2025 10-Q
- Los ingresos totales cayeron un 19% interanual a 1,31 mil millones de dólares; productos de motocicletas y relacionados -23% a 1,05 mil millones, Servicios Financieros -2% a 257 millones.
- La base de costos disminuyó un 13%, pero el ingreso operativo cayó un 53% a 112 millones; el margen operativo se comprimió al 8,6% desde el 14,9%.
- La utilidad neta atribuible a HOG bajó un 51% a 107,6 millones; EPS diluido de 0,88$ frente a 1,63$, a pesar de un 9% menos de acciones en circulación (122 millones).
- Las cifras semestrales reflejan la misma tendencia: ingresos 2,64 mil millones (-21%), EPS 1,95$ (-42%).
- Balance: efectivo de 1,59 mil millones (estable en el año, -14% interanual); deuda total de 6,35 mil millones (-0,62 mil millones interanual) tras pagar 700 millones en notas a mediano plazo.
- Flujo de caja operativo en el año 509 millones (-12%); capex 66 millones; recompras 93 millones; dividendos 45 millones. Inventario reducido un 6% a 630 millones.
- Tasa impositiva efectiva aumentó al 23,2% desde 19,3%. LiveWire aportó menos de 10 millones en ingresos.
Conclusión: La debilidad en la demanda redujo drásticamente volumen y rentabilidad, pero la reducción de deuda, inventarios más ajustados y retornos de capital continuos apoyan la liquidez.
할리데이비슨(HOG) 2025년 2분기 10-Q 주요 내용
- 총 매출은 전년 대비 19% 감소한 13억 1천만 달러; 오토바이 및 관련 제품 매출은 23% 감소한 10억 5천만 달러, 금융 서비스는 2% 감소한 2억 5천7백만 달러.
- 비용 기반은 13% 감소했으나, 영업이익은 53% 감소한 1억 1천 2백만 달러; 영업이익률은 14.9%에서 8.6%로 축소.
- HOG 귀속 순이익은 51% 감소한 1억 760만 달러; 희석 주당순이익(EPS)은 0.88달러로 전년 1.63달러 대비 하락, 발행 주식 수는 9% 감소한 1억 2천 2백만 주.
- 6개월 누적 실적도 비슷한 추세: 매출 26억 4천만 달러(-21%), EPS 1.95달러(-42%).
- 재무상태: 현금 15억 9천만 달러(연초 대비 변동 없음, 전년 대비 14% 감소); 총 부채 63억 5천만 달러(전년 대비 6억 2천만 달러 감소), 중기채권 7억 달러 상환 후.
- 영업 현금 흐름은 연초 이후 5억 900만 달러(-12%); 자본적 지출 6,600만 달러; 자사주 매입 9,300만 달러; 배당금 4,500만 달러. 재고는 전년 대비 6% 감소한 6억 3천만 달러.
- 유효 세율은 19.3%에서 23.2%로 상승. 라이브와이어(LiveWire) 매출은 1,000만 달러 미만.
요약: 수요 약화로 판매량과 수익성이 크게 감소했으나, 부채 축소, 재고 감소 및 지속적인 자본 환원으로 유동성을 지원하고 있음.
Points clés du 10-Q T2 2025 de Harley-Davidson (HOG)
- Revenu total en baisse de 19% en glissement annuel à 1,31 milliard de dollars ; produits moto et associés en baisse de 23% à 1,05 milliard, services financiers en baisse de 2% à 257 millions.
- Base de coûts réduite de 13%, mais le résultat opérationnel a chuté de 53% à 112 millions ; la marge opérationnelle s’est contractée à 8,6% contre 14,9%.
- Le résultat net attribuable à HOG a diminué de 51% à 107,6 millions ; BPA dilué de 0,88$ contre 1,63$, malgré une réduction de 9% du nombre d’actions en circulation (122 millions).
- Les chiffres semestriels confirment la tendance : revenus 2,64 milliards (-21%), BPA 1,95$ (-42%).
- Bilan : trésorerie de 1,59 milliard (stable depuis le début d’année, -14% en glissement annuel) ; dette totale de 6,35 milliards (-0,62 milliard en glissement annuel) après remboursement de 700 millions d’obligations à moyen terme.
- Flux de trésorerie opérationnel depuis le début d’année 509 millions (-12%) ; investissements 66 millions ; rachats d’actions 93 millions ; dividendes 45 millions. Stocks réduits de 6% à 630 millions.
- Taux d’imposition effectif passé de 19,3% à 23,2%. LiveWire a contribué à moins de 10 millions de revenus.
Conclusion : La faiblesse de la demande a fortement réduit les volumes et la rentabilité, mais la désendettement, la réduction des stocks et les retours de capitaux continus soutiennent la liquidité.
Harley-Davidson (HOG) Q2 2025 10-Q Highlights
- Gesamtumsatz sank im Jahresvergleich um 19 % auf 1,31 Mrd. USD; Motorrad- und verwandte Produkte um 23 % auf 1,05 Mrd. USD, Finanzdienstleistungen um 2 % auf 257 Mio. USD.
- Kostenbasis um 13 % gesenkt, dennoch fiel das operative Ergebnis um 53 % auf 112 Mio. USD; operative Marge schrumpfte von 14,9 % auf 8,6 %.
- Der dem Unternehmen zurechenbare Nettogewinn sank um 51 % auf 107,6 Mio. USD; verwässertes Ergebnis je Aktie (EPS) lag bei 0,88 USD gegenüber 1,63 USD trotz 9 % weniger ausstehender Aktien (122 Mio.).
- Sechsmonatszahlen spiegeln den Trend wider: Umsatz 2,64 Mrd. USD (-21 %), EPS 1,95 USD (-42 %).
- Bilanz: Kassenbestand 1,59 Mrd. USD (seit Jahresbeginn stabil, -14 % im Jahresvergleich); Gesamtschulden 6,35 Mrd. USD (-0,62 Mrd. USD im Jahresvergleich) nach Rückzahlung von 700 Mio. USD mittel- bis langfristigen Anleihen.
- Operativer Cashflow seit Jahresbeginn 509 Mio. USD (-12 %); Investitionen 66 Mio. USD; Aktienrückkäufe 93 Mio. USD; Dividenden 45 Mio. USD. Lagerbestand um 6 % auf 630 Mio. USD reduziert.
- Effektiver Steuersatz stieg von 19,3 % auf 23,2 %. LiveWire trug weniger als 10 Mio. USD zum Umsatz bei.
Fazit: Nachfrageschwäche führte zu deutlichen Rückgängen bei Volumen und Profitabilität, aber Entschuldung, schlankere Lagerbestände und fortlaufende Kapitalrückflüsse stützen die Liquidität.
Positive
- Total debt reduced by roughly $620 m YoY, lowering leverage.
- Inventory down 6% YoY, signalling tighter supply management.
- Continued shareholder returns: $93 m buybacks, $45 m dividends paid in 1H 2025.
Negative
- Revenue declined 19% YoY, with motorcycle sales off 23%.
- EPS fell 46% to $0.88; operating margin shrank to 8.6%.
- Operating cash flow down 12% and cash balance 14% below prior-year.
- Effective tax rate rose to 23.2%, further pressuring net income.
Insights
TL;DR – Earnings halved on weak motorcycle demand; outlook pressured.
The 19% top-line slide and 53% decline in operating profit indicate meaningful demand erosion, particularly in core heavyweight bikes. Gross margin contraction and a higher tax rate magnified the EPS drop to $0.88. While cash remains solid and debt is trending lower, the year-to-date 21% revenue decline suggests guidance risk. Management’s continued buybacks signal confidence, but without a volume catalyst shares could face pressure. I view the filing as negative for near-term equity performance.
TL;DR – Leverage improves despite profit decline; credit view stable.
Total debt fell roughly 6% YoY, and cash coverage of short-term obligations remains adequate. Interest expense is flat and well-covered (EBIT/interest ≈ 7×). Asset-backed funding and VIE structures show no stress, and delinquency provisions declined modestly. Although earnings softness could temper future deleveraging, the balance-sheet trajectory and liquidity profile keep credit risk contained. I classify the impact as neutral to modestly positive for bondholders.
Risultati Harley-Davidson (HOG) Q2 2025 10-Q in sintesi
- Il fatturato totale è sceso del 19% su base annua a 1,31 miliardi di dollari; i prodotti motociclistici e correlati sono diminuiti del 23% a 1,05 miliardi, i servizi finanziari del 2% a 257 milioni.
- La base dei costi si è ridotta del 13%, ma l'utile operativo è calato del 53% a 112 milioni; il margine operativo si è ristretto all'8,6% dal 14,9%.
- L'utile netto attribuibile a HOG è diminuito del 51% a 107,6 milioni; l'EPS diluito è stato di 0,88$ contro 1,63$, nonostante una riduzione del 9% delle azioni in circolazione (122 milioni).
- I dati semestrali riflettono la stessa tendenza: fatturato 2,64 miliardi (-21%), EPS 1,95$ (-42%).
- Bilancio: liquidità di 1,59 miliardi (stabile da inizio anno, -14% su base annua); debito totale di 6,35 miliardi (-0,62 miliardi YoY) dopo il rimborso di 700 milioni di note a medio termine.
- Flusso di cassa operativo da inizio anno 509 milioni (-12%); investimenti in capitale 66 milioni; riacquisto azioni 93 milioni; dividendi 45 milioni. Le scorte sono state ridotte del 6% a 630 milioni.
- Aliquota fiscale effettiva salita al 23,2% dal 19,3%. LiveWire ha contribuito con meno di 10 milioni di ricavi.
Conclusione: La debolezza della domanda ha ridotto fortemente volumi e redditività, ma la riduzione del debito, scorte più snelle e i ritorni di capitale continui sostengono la liquidità.
Aspectos destacados de Harley-Davidson (HOG) Q2 2025 10-Q
- Los ingresos totales cayeron un 19% interanual a 1,31 mil millones de dólares; productos de motocicletas y relacionados -23% a 1,05 mil millones, Servicios Financieros -2% a 257 millones.
- La base de costos disminuyó un 13%, pero el ingreso operativo cayó un 53% a 112 millones; el margen operativo se comprimió al 8,6% desde el 14,9%.
- La utilidad neta atribuible a HOG bajó un 51% a 107,6 millones; EPS diluido de 0,88$ frente a 1,63$, a pesar de un 9% menos de acciones en circulación (122 millones).
- Las cifras semestrales reflejan la misma tendencia: ingresos 2,64 mil millones (-21%), EPS 1,95$ (-42%).
- Balance: efectivo de 1,59 mil millones (estable en el año, -14% interanual); deuda total de 6,35 mil millones (-0,62 mil millones interanual) tras pagar 700 millones en notas a mediano plazo.
- Flujo de caja operativo en el año 509 millones (-12%); capex 66 millones; recompras 93 millones; dividendos 45 millones. Inventario reducido un 6% a 630 millones.
- Tasa impositiva efectiva aumentó al 23,2% desde 19,3%. LiveWire aportó menos de 10 millones en ingresos.
Conclusión: La debilidad en la demanda redujo drásticamente volumen y rentabilidad, pero la reducción de deuda, inventarios más ajustados y retornos de capital continuos apoyan la liquidez.
할리데이비슨(HOG) 2025년 2분기 10-Q 주요 내용
- 총 매출은 전년 대비 19% 감소한 13억 1천만 달러; 오토바이 및 관련 제품 매출은 23% 감소한 10억 5천만 달러, 금융 서비스는 2% 감소한 2억 5천7백만 달러.
- 비용 기반은 13% 감소했으나, 영업이익은 53% 감소한 1억 1천 2백만 달러; 영업이익률은 14.9%에서 8.6%로 축소.
- HOG 귀속 순이익은 51% 감소한 1억 760만 달러; 희석 주당순이익(EPS)은 0.88달러로 전년 1.63달러 대비 하락, 발행 주식 수는 9% 감소한 1억 2천 2백만 주.
- 6개월 누적 실적도 비슷한 추세: 매출 26억 4천만 달러(-21%), EPS 1.95달러(-42%).
- 재무상태: 현금 15억 9천만 달러(연초 대비 변동 없음, 전년 대비 14% 감소); 총 부채 63억 5천만 달러(전년 대비 6억 2천만 달러 감소), 중기채권 7억 달러 상환 후.
- 영업 현금 흐름은 연초 이후 5억 900만 달러(-12%); 자본적 지출 6,600만 달러; 자사주 매입 9,300만 달러; 배당금 4,500만 달러. 재고는 전년 대비 6% 감소한 6억 3천만 달러.
- 유효 세율은 19.3%에서 23.2%로 상승. 라이브와이어(LiveWire) 매출은 1,000만 달러 미만.
요약: 수요 약화로 판매량과 수익성이 크게 감소했으나, 부채 축소, 재고 감소 및 지속적인 자본 환원으로 유동성을 지원하고 있음.
Points clés du 10-Q T2 2025 de Harley-Davidson (HOG)
- Revenu total en baisse de 19% en glissement annuel à 1,31 milliard de dollars ; produits moto et associés en baisse de 23% à 1,05 milliard, services financiers en baisse de 2% à 257 millions.
- Base de coûts réduite de 13%, mais le résultat opérationnel a chuté de 53% à 112 millions ; la marge opérationnelle s’est contractée à 8,6% contre 14,9%.
- Le résultat net attribuable à HOG a diminué de 51% à 107,6 millions ; BPA dilué de 0,88$ contre 1,63$, malgré une réduction de 9% du nombre d’actions en circulation (122 millions).
- Les chiffres semestriels confirment la tendance : revenus 2,64 milliards (-21%), BPA 1,95$ (-42%).
- Bilan : trésorerie de 1,59 milliard (stable depuis le début d’année, -14% en glissement annuel) ; dette totale de 6,35 milliards (-0,62 milliard en glissement annuel) après remboursement de 700 millions d’obligations à moyen terme.
- Flux de trésorerie opérationnel depuis le début d’année 509 millions (-12%) ; investissements 66 millions ; rachats d’actions 93 millions ; dividendes 45 millions. Stocks réduits de 6% à 630 millions.
- Taux d’imposition effectif passé de 19,3% à 23,2%. LiveWire a contribué à moins de 10 millions de revenus.
Conclusion : La faiblesse de la demande a fortement réduit les volumes et la rentabilité, mais la désendettement, la réduction des stocks et les retours de capitaux continus soutiennent la liquidité.
Harley-Davidson (HOG) Q2 2025 10-Q Highlights
- Gesamtumsatz sank im Jahresvergleich um 19 % auf 1,31 Mrd. USD; Motorrad- und verwandte Produkte um 23 % auf 1,05 Mrd. USD, Finanzdienstleistungen um 2 % auf 257 Mio. USD.
- Kostenbasis um 13 % gesenkt, dennoch fiel das operative Ergebnis um 53 % auf 112 Mio. USD; operative Marge schrumpfte von 14,9 % auf 8,6 %.
- Der dem Unternehmen zurechenbare Nettogewinn sank um 51 % auf 107,6 Mio. USD; verwässertes Ergebnis je Aktie (EPS) lag bei 0,88 USD gegenüber 1,63 USD trotz 9 % weniger ausstehender Aktien (122 Mio.).
- Sechsmonatszahlen spiegeln den Trend wider: Umsatz 2,64 Mrd. USD (-21 %), EPS 1,95 USD (-42 %).
- Bilanz: Kassenbestand 1,59 Mrd. USD (seit Jahresbeginn stabil, -14 % im Jahresvergleich); Gesamtschulden 6,35 Mrd. USD (-0,62 Mrd. USD im Jahresvergleich) nach Rückzahlung von 700 Mio. USD mittel- bis langfristigen Anleihen.
- Operativer Cashflow seit Jahresbeginn 509 Mio. USD (-12 %); Investitionen 66 Mio. USD; Aktienrückkäufe 93 Mio. USD; Dividenden 45 Mio. USD. Lagerbestand um 6 % auf 630 Mio. USD reduziert.
- Effektiver Steuersatz stieg von 19,3 % auf 23,2 %. LiveWire trug weniger als 10 Mio. USD zum Umsatz bei.
Fazit: Nachfrageschwäche führte zu deutlichen Rückgängen bei Volumen und Profitabilität, aber Entschuldung, schlankere Lagerbestände und fortlaufende Kapitalrückflüsse stützen die Liquidität.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
| QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 | |||||
For the quarterly period ended June 30, 2025
| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 | |||||
For the transition period from to
Commission file number 1-9183
(Exact name of registrant as specified in its charter)
| (State of organization) | (I.R.S. Employer Identification No.) | ||||||||||
| (Address of principal executive offices) | (Zip code) | ||||||||||
Registrant's telephone number, including area code: (414 ) 342-4680
None
(Former name, former address and former fiscal year, if changed since last report)
Securities Registered Pursuant to Section 12(b) of the Act:
| Title of each class | Trading Symbol | Name of each exchange on which registered | ||||||
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such requirements for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
| ☒ | Accelerated filer | ☐ | |||||||||
| Non-accelerated filer | ☐ | Smaller reporting company | |||||||||
| Emerging growth company | |||||||||||
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒
The registrant had outstanding 121,552,837 shares of common stock as of July 30, 2025.
HARLEY-DAVIDSON, INC.
Form 10-Q
For The Quarter Ended June 30, 2025
| Part I | Financial Information | 3 | ||||||
| Item 1. | Financial Statements | 3 | ||||||
Consolidated Statements of Operations | 3 | |||||||
Consolidated Statements of Comprehensive Income | 4 | |||||||
Consolidated Balance Sheets | 5 | |||||||
Consolidated Statements of Cash Flows | 7 | |||||||
Consolidated Statements of Shareholders' Equity | 8 | |||||||
Notes to Consolidated Financial Statements | 9 | |||||||
1. Basis of Presentation and Use of Estimates | 9 | |||||||
2. New Accounting Standards | 9 | |||||||
3. Revenue | 11 | |||||||
4. Income Taxes | 11 | |||||||
5. Earnings Per Share | 12 | |||||||
6. Additional Balance Sheet and Cash Flow Information | 12 | |||||||
7. Finance Receivables | 13 | |||||||
8. Derivative Financial Instruments and Hedging Activities | 20 | |||||||
9. Debt | 23 | |||||||
10. Asset-Backed Financing | 24 | |||||||
11. Fair Value | 28 | |||||||
12. Product Warranty and Recall Campaigns | 29 | |||||||
13. Employee Benefit Plans | 30 | |||||||
14. Commitments and Contingencies | 31 | |||||||
15. Accumulated Other Comprehensive Loss | 32 | |||||||
16. Reportable Segments | 34 | |||||||
17. Supplemental Consolidating Data | 35 | |||||||
18. Subsequent Event | 47 | |||||||
| Item 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operations | 48 | ||||||
| Item 3. | Quantitative and Qualitative Disclosures About Market Risk | 69 | ||||||
| Item 4. | Controls and Procedures | 70 | ||||||
| Part II | Other Information | 70 | ||||||
| Item 1. | Legal Proceedings | 70 | ||||||
| Item 1A. | Risk Factors | 71 | ||||||
| Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds | 72 | ||||||
| Item 5. | Other Information | 73 | ||||||
| Item 6. | Exhibits | 73 | ||||||
Signatures | 75 | |||||||
Table of Contents
PART I – FINANCIAL INFORMATION
Item 1. Financial Statements
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)
(Unaudited)
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
| Motorcycles and related products | $ | $ | $ | $ | |||||||||||||||||||
| Financial services | |||||||||||||||||||||||
| Costs and expenses: | |||||||||||||||||||||||
| Motorcycles and related products cost of goods sold | |||||||||||||||||||||||
| Financial services interest expense | |||||||||||||||||||||||
| Financial services provision for credit losses | |||||||||||||||||||||||
| Selling, administrative and engineering expense | |||||||||||||||||||||||
| Operating income | |||||||||||||||||||||||
| Other income, net | |||||||||||||||||||||||
Investment income | |||||||||||||||||||||||
| Interest expense | |||||||||||||||||||||||
| Income before income taxes | |||||||||||||||||||||||
| Income tax provision | |||||||||||||||||||||||
| Net income | |||||||||||||||||||||||
| Less: Loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | $ | $ | $ | $ | |||||||||||||||||||
| Earnings per share: | |||||||||||||||||||||||
| Basic | $ | $ | $ | $ | |||||||||||||||||||
| Diluted | $ | $ | $ | $ | |||||||||||||||||||
| Cash dividends per share | $ | $ | $ | $ | |||||||||||||||||||
The accompanying notes are integral to the consolidated financial statements.
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HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands)
(Unaudited)
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| Net income | $ | $ | $ | $ | |||||||||||||||||||
| Other comprehensive (loss) income, net of tax: | |||||||||||||||||||||||
| Foreign currency translation adjustments | ( | ( | |||||||||||||||||||||
| Derivative financial instruments | ( | ( | |||||||||||||||||||||
| Pension and postretirement benefit plans | ( | ( | ( | ( | |||||||||||||||||||
| ( | ( | ||||||||||||||||||||||
| Comprehensive income | |||||||||||||||||||||||
| Less: Comprehensive loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Comprehensive income attributable to Harley-Davidson, Inc. | $ | $ | $ | $ | |||||||||||||||||||
The accompanying notes are integral to the consolidated financial statements.
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HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS
(In thousands)
| (Unaudited) | (Unaudited) | ||||||||||||||||
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||
| ASSETS | |||||||||||||||||
| Cash and cash equivalents | $ | $ | $ | ||||||||||||||
| Accounts receivable, net | |||||||||||||||||
Finance receivables, net of allowance of $ | |||||||||||||||||
| Inventories, net | |||||||||||||||||
| Restricted cash | |||||||||||||||||
| Other current assets | |||||||||||||||||
| Current assets | |||||||||||||||||
Finance receivables, net of allowance of $ | |||||||||||||||||
| Property, plant and equipment, net | |||||||||||||||||
| Pension and postretirement assets | |||||||||||||||||
| Goodwill | |||||||||||||||||
| Deferred income taxes | |||||||||||||||||
| Lease assets | |||||||||||||||||
| Other long-term assets | |||||||||||||||||
| $ | $ | $ | |||||||||||||||
| LIABILITIES AND SHAREHOLDERS’ EQUITY | |||||||||||||||||
| Accounts payable | $ | $ | $ | ||||||||||||||
| Accrued liabilities | |||||||||||||||||
| Short-term deposits, net | |||||||||||||||||
| Short-term debt | |||||||||||||||||
| Current portion of long-term debt, net | |||||||||||||||||
| Current liabilities | |||||||||||||||||
| Long-term deposits, net | |||||||||||||||||
| Long-term debt, net | |||||||||||||||||
| Lease liabilities | |||||||||||||||||
| Pension and postretirement liabilities | |||||||||||||||||
| Deferred income taxes | |||||||||||||||||
| Other long-term liabilities | |||||||||||||||||
| Commitments and contingencies (Note 14) | |||||||||||||||||
| Shareholders’ equity: | |||||||||||||||||
| Common stock | |||||||||||||||||
| Additional paid-in-capital | |||||||||||||||||
| Retained earnings | |||||||||||||||||
| Accumulated other comprehensive loss | ( | ( | ( | ||||||||||||||
| Treasury stock, at cost | ( | ( | ( | ||||||||||||||
| Total Harley-Davidson, Inc. shareholders' equity | |||||||||||||||||
| Noncontrolling interest | ( | ( | ( | ||||||||||||||
| Total equity | |||||||||||||||||
| $ | $ | $ | |||||||||||||||
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HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS (continued)
(In thousands)
| (Unaudited) | (Unaudited) | ||||||||||||||||
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||
| Balances held by consolidated variable interest entities (Note 10): | |||||||||||||||||
| Finance receivables, net - current | $ | $ | $ | ||||||||||||||
| Other assets | $ | $ | $ | ||||||||||||||
| Finance receivables, net - non-current | $ | $ | $ | ||||||||||||||
| Restricted cash - current and non-current | $ | $ | $ | ||||||||||||||
| Current portion of long-term debt, net | $ | $ | $ | ||||||||||||||
| Long-term debt, net | $ | $ | $ | ||||||||||||||
The accompanying notes are integral to the consolidated financial statements.
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HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(Unaudited)
| Six months ended | |||||||||||
| June 30, 2025 | June 30, 2024 | ||||||||||
| Net cash provided by operating activities (Note 6) | $ | $ | |||||||||
| Cash flows from investing activities: | |||||||||||
| Capital expenditures | ( | ( | |||||||||
| Origination of finance receivables | ( | ( | |||||||||
| Collections on finance receivables | |||||||||||
| Other investing activities | ( | ||||||||||
Net cash used by investing activities | ( | ( | |||||||||
| Cash flows from financing activities: | |||||||||||
| Proceeds from issuance of medium-term notes | |||||||||||
| Repayments of medium-term notes | ( | ||||||||||
| Proceeds from securitization debt | |||||||||||
| Repayments of securitization debt | ( | ( | |||||||||
| Borrowings of asset-backed commercial paper | |||||||||||
| Repayments of asset-backed commercial paper | ( | ( | |||||||||
| Net decrease in unsecured commercial paper | ( | ( | |||||||||
Net (decrease) increase in deposits | ( | ||||||||||
| Dividends paid | ( | ( | |||||||||
| Repurchase of common stock | ( | ( | |||||||||
| Other financing activities | |||||||||||
Net cash (used) provided by financing activities | ( | ||||||||||
| Effect of exchange rate changes on cash, cash equivalents and restricted cash | ( | ||||||||||
| Net increase in cash, cash equivalents and restricted cash | $ | $ | |||||||||
| Cash, cash equivalents and restricted cash: | |||||||||||
| Cash, cash equivalents and restricted cash, beginning of period | $ | $ | |||||||||
| Net increase in cash, cash equivalents and restricted cash | |||||||||||
| Cash, cash equivalents and restricted cash, end of period | $ | $ | |||||||||
| Reconciliation of cash, cash equivalents and restricted cash on the Consolidated balance sheets to the Consolidated statements of cash flows: | |||||||||||
| Cash and cash equivalents | $ | $ | |||||||||
| Restricted cash | |||||||||||
| Restricted cash included in Other long-term assets | |||||||||||
| Cash, cash equivalents and restricted cash per the Consolidated statements of cash flows | $ | $ | |||||||||
The accompanying notes are integral to the consolidated financial statements.
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HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
(In thousands, except share and per share amounts)
(Unaudited)
| Equity Attributable to Harley-Davidson, Inc. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| Common Stock | Additional Paid-in Capital | Retained Earnings | Accumulated Other Comprehensive Loss | Treasury Stock | Total | Equity Attributable to Noncontrolling Interests | Total Equity | ||||||||||||||||||||||||||||||||||||||||||||||
| Issued Shares | Balance | ||||||||||||||||||||||||||||||||||||||||||||||||||||
| Balance, December 31, 2024 | $ | $ | $ | $ | ( | $ | ( | $ | $ | ( | $ | ||||||||||||||||||||||||||||||||||||||||||
| Net income (loss) | — | — | — | — | — | ( | $ | ||||||||||||||||||||||||||||||||||||||||||||||
Other comprehensive loss, net of tax (Note 15) | — | — | — | — | ( | — | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
Dividends ($ | — | — | — | ( | — | — | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Repurchase of common stock | — | — | — | — | — | ( | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Share-based compensation | — | — | — | $ | |||||||||||||||||||||||||||||||||||||||||||||||||
| Balance, March 31, 2025 | ( | ( | ( | ||||||||||||||||||||||||||||||||||||||||||||||||||
| Net income (loss) | — | — | — | — | — | ( | $ | ||||||||||||||||||||||||||||||||||||||||||||||
Other comprehensive income, net of tax (Note 15) | — | — | — | — | — | — | $ | ||||||||||||||||||||||||||||||||||||||||||||||
Dividends ($ | — | — | — | ( | — | — | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Repurchase of common stock | — | — | — | — | — | ( | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Share-based compensation | — | — | — | $ | |||||||||||||||||||||||||||||||||||||||||||||||||
| Balance, June 30, 2025 | ( | ( | ( | ||||||||||||||||||||||||||||||||||||||||||||||||||
| Equity Attributable to Harley-Davidson, Inc. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| Common Stock | Additional Paid-in Capital | Retained Earnings | Accumulated Other Comprehensive Loss | Treasury Stock | Total | Equity Attributable to Noncontrolling Interests | Total Equity | ||||||||||||||||||||||||||||||||||||||||||||||
| Issued Shares | Balance | ||||||||||||||||||||||||||||||||||||||||||||||||||||
| Balance, December 31, 2023 | $ | $ | $ | $ | ( | $ | ( | $ | $ | ( | $ | ||||||||||||||||||||||||||||||||||||||||||
Net income (loss) | — | — | — | — | — | ( | $ | ||||||||||||||||||||||||||||||||||||||||||||||
Other comprehensive loss, net of tax (Note 15) | — | — | — | — | ( | — | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
Dividends ($ | — | — | — | ( | — | — | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Repurchase of common stock | — | — | — | — | — | ( | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Share-based compensation | — | — | — | $ | |||||||||||||||||||||||||||||||||||||||||||||||||
| Balance, March 31, 2024 | ( | ( | ( | ||||||||||||||||||||||||||||||||||||||||||||||||||
Net income (loss) | — | — | — | — | — | ( | $ | ||||||||||||||||||||||||||||||||||||||||||||||
Other comprehensive loss, net of tax (Note 15) | — | — | — | — | ( | — | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
Dividends ($ | — | — | — | ( | — | — | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Repurchase of common stock | — | — | — | — | — | ( | ( | — | $ | ( | |||||||||||||||||||||||||||||||||||||||||||
| Share-based compensation | — | — | — | $ | |||||||||||||||||||||||||||||||||||||||||||||||||
| Balance, June 30, 2024 | ( | ( | ( | ||||||||||||||||||||||||||||||||||||||||||||||||||
The accompanying notes are integral to the consolidated financial statements.
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HARLEY-DAVIDSON, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
1. Basis of Presentation and Use of Estimates
Principles of Consolidation and Basis of Presentation – The consolidated financial statements include the accounts of Harley-Davidson, Inc. and its subsidiaries and certain variable interest entities (VIEs) related to secured financing as the Company is the primary beneficiary. All intercompany accounts and material intercompany transactions have been eliminated. The Company has a controlling equity interest in LiveWire Group, Inc. As the controlling shareholder, the Company consolidates LiveWire Group, Inc. results with additional adjustments to recognize non-controlling shareholder interests.
The Company operates in three reportable segments: Harley-Davidson Motor Company (HDMC), LiveWire and Harley-Davidson Financial Services (HDFS).
Substantially all of the Company’s international subsidiaries use their respective local currency as their functional currency. Assets and liabilities of international subsidiaries have been translated at period-end exchange rates, and revenues and expenses have been translated using average exchange rates for the period. Monetary assets and liabilities denominated in a currency that is different from an entity's functional currency are remeasured from the transactional currency to the entity's functional currency on a monthly basis. The aggregate transaction gain (loss) resulting from foreign currency remeasurements was $11.1 million and $(3.8 ) million for the three month periods ended June 30, 2025 and June 30, 2024, respectively, and $20.5 million and $(6.7 ) million for the six month periods ended June 30, 2025 and June 30, 2024, respectively.
In the opinion of the Company's management, the accompanying unaudited consolidated financial statements contain all adjustments, consisting only of normal recurring adjustments, necessary to present fairly the Consolidated balance sheets as of June 30, 2025 and June 30, 2024, the Consolidated statements of operations for the three and six month periods then ended, the Consolidated statements of comprehensive income for the three and six month periods then ended, the Consolidated statements of cash flows for the six month periods then ended, and the Consolidated statements of shareholders' equity for the three month periods within the six month periods ended June 30, 2025 and June 30, 2024.
Certain information and disclosures normally included in complete financial statements have been condensed or omitted pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC) and U.S. generally accepted accounting principles (U.S. GAAP) for interim financial reporting. The consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024.
Use of Estimates – The preparation of financial statements in conformity with U.S. GAAP requires the Company's management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and the accompanying notes. Actual results could differ from those estimates.
Fair Value Measurements – The Company assesses the inputs used to measure fair value using a three-tier hierarchy.
Level 1 inputs include quoted prices for identical instruments and are the most observable.
Level 2 inputs include quoted prices for similar assets and observable inputs such as interest rates, foreign currency exchange rates, commodity prices, and yield curves. The Company uses the market approach to derive the fair value for its Level 2 fair value measurements. Foreign currency contracts, commodity contracts, and cross-currency swaps are valued using quoted forward rates and prices; interest rate caps are valued using quoted interest rates and yield curves; LiveWire warrants, including public (Level 1) and private placement (Level 2) warrants, are valued using the closing market price of the public warrants as the private placement warrants have terms and provisions that are identical to those of the public warrants.
2. New Accounting Standards
Accounting Standards Recently Adopted
In November 2023, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures (ASU 2023-07). ASU 2023-07 is
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intended to improve reportable segment disclosures, primarily through enhanced disclosures about significant segment expenses. The main provisions of ASU 2023-07 require a public entity to disclose on an annual and interim basis: (i) significant segment expenses provided to the chief operating decision maker, (ii) an amount representing the difference between segment revenue less segment expenses disclosed under the significant segment expense principle and each reported measure of segment profit or loss and a description of its composition, (iii) provide all annual disclosures about a reportable segment's profit or loss and assets currently required under Topic 280 in interim periods, (iv) clarify that if the chief operating decision maker uses more than one measure of a segment's profit or loss in assessing segment performance and deciding how to allocate resources, a public entity may report one or more of those additional measures of segment profit, (v) the title and position of the chief operating decision maker and an explanation of how the chief operating decision maker uses the reported measure of segment profit or loss in assessing segment performance and deciding how to allocate resources, and (vi) all disclosures required by ASU 2023-07 and all existing segment disclosures under Topic 280 for an entity with a single reportable segment. The Company adopted ASU 2023-07 on December 31, 2024 on a retrospective basis. The adoption of ASU 2023-07 is reflected in Note 16 of the Company's consolidated financial statement disclosures.
Accounting Standards Not Yet Adopted
In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which is intended to enhance the transparency and decision usefulness of income tax disclosures. The main provisions of ASU 2023-09 require a public entity to disclose on an annual basis (i) specific prescribed categories in the rate reconciliation, (ii) additional information for reconciling items that meet a quantitative threshold, (iii) the amount of income taxes paid, net of refunds received, disaggregated by federal, state, and foreign taxes, (iv) the amount of income taxes paid, net of refunds received, disaggregated by individual jurisdictions in which income taxes paid is equal to greater than 5 percent of total income taxes paid, (v) income or loss from continuing operations before income tax expense or benefit disaggregated between domestic and foreign, and (vi) income tax expense or benefit from continuing operations disaggregated by federal, state, and foreign. ASU 2023-09 also removes certain disclosure requirements related to unrecognized tax benefits and cumulative unrecognized temporary differences. The new guidance is effective for the fiscal years beginning after December 15, 2024. Early adoption is permitted. The Company is still evaluating the impact ASU 2023-09 will have on the Company's consolidated financial statement disclosures.
In November 2024, the FASB issued ASU No. 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40), which is intended to improve the disclosures about a public business entity's expenses and provide more detailed information about the types of expenses (including purchases of inventory, employee compensation, depreciation, amortization, and depletion) in commonly presented expense captions (such as cost of sales, SG&A, and research and development). The main provisions of ASU 2024-03 require a public entity at each interim and annual reporting period to (i) disclose the amounts of purchases of inventory, employee compensation, depreciation, intangible asset amortization, and depletion included in each relevant expense caption presented on the face of the income statement within continuing operations, (ii) include certain amounts that are already required to be disclosed under current generally accepted accounting principles in the same disclosure as the other disaggregation requirements, (iii) disclose a qualitative description of the amounts remaining in relevant expense captions that are not separately disaggregated quantitatively, and (iv) disclose the total amount of selling expenses and, in annual reporting periods, an entity's definition of selling expenses. In January 2025, the FASB issued ASU No. 2025-01, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40) Clarifying the Effective Date, which is intended to clarify the effective date of ASU No. 2024-03. As clarified in ASU 2025-01, the new guidance is effective for annual reporting periods beginning after December 15, 2026, and interim reporting periods within annual reporting periods beginning after December 15, 2027. Early adoption is permitted. The Company is still evaluating the impact ASU 2024-03 will have on the Company's consolidated financial statement disclosures.
In July 2025, the FASB issued ASU No. 2025-05, Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses for Accounts Receivable and Contract Assets, which is intended to reduce complexity related to estimating expected credit losses for current accounts receivable and current contract asset balances accounted for under Topic 606. The main provisions of ASU 2025-05 provide (i) a practical expedient that allows all entities to assume that conditions as of the balance sheet date will not change for the remaining life of the asset when developing reasonable and supportable forecasts as part of estimating expected credit losses accounted for under Topic 606 and (ii) an accounting policy election available to entities other than public business entities which allows such entities that elect the practical expedient to consider collection activity after the balance sheet date when estimating expected credit losses for current accounts receivable and current contract assets arising from transactions accounted for under Topic 606. The new guidance is effective for the fiscal years beginning after December 15, 2025. Early adoption is permitted in both interim and annual reporting periods. If elected, the amendments in ASU 2025-05 should be applied prospectively. The Company is still evaluating the impact ASU 2025-05 will have on the Company's consolidated financial statements.
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3. Revenue
The Company recognizes revenue when it satisfies a performance obligation by transferring control of a good or service to a customer. Revenue is measured based on the consideration that the Company expects to be entitled to in exchange for the goods or services transferred. Taxes that are collected from a customer concurrent with revenue-producing activities are excluded from revenue.
Disaggregated revenue by major source was as follows (in thousands):
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| HDMC: | |||||||||||||||||||||||
| Motorcycles | $ | $ | $ | $ | |||||||||||||||||||
| Parts and accessories | |||||||||||||||||||||||
| Apparel | |||||||||||||||||||||||
| Licensing | |||||||||||||||||||||||
| Other | |||||||||||||||||||||||
| LiveWire | |||||||||||||||||||||||
| Motorcycles and related products revenue | |||||||||||||||||||||||
| HDFS: | |||||||||||||||||||||||
| Interest income | |||||||||||||||||||||||
| Other | |||||||||||||||||||||||
| Financial services revenue | |||||||||||||||||||||||
| $ | $ | $ | $ | ||||||||||||||||||||
The Company maintains certain contract liability balances related to payments received at contract inception in advance of the Company’s performance under the contract which generally relate to the sale of memberships, loyalty points earned under membership programs and certain licensing and insurance-related contracts. Contract liabilities are recognized as revenue as the Company performs under the contract. Contract liabilities, included in Accrued liabilities and Other long-term liabilities on the Consolidated balance sheets, was as follows (in thousands):
| June 30, 2025 | June 30, 2024 | ||||||||||||||||
| Balance, beginning of period | $ | $ | |||||||||||||||
| Balance, end of period | $ | $ | |||||||||||||||
4. Income Taxes
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5. Earnings Per Share
The computation of basic and diluted earnings per share was as follows (in thousands, except per share amounts):
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | $ | $ | $ | $ | |||||||||||||||||||
| Basic weighted-average shares outstanding | |||||||||||||||||||||||
Effect of dilutive securities – employee stock compensation plan | |||||||||||||||||||||||
| Diluted weighted-average shares outstanding | |||||||||||||||||||||||
| Net earnings per share: | |||||||||||||||||||||||
| Basic | $ | $ | $ | $ | |||||||||||||||||||
| Diluted | $ | $ | $ | $ | |||||||||||||||||||
Shares of common stock related to share-based compensation that were not included in the effect of dilutive securities because the effect would have been anti-dilutive include 1.7 million and 0.5 million shares for the three months ended June 30, 2025 and June 30, 2024, respectively, and 2.1 million and 1.1 million shares for the six months ended June 30, 2025 and June 30, 2024, respectively.
6. Additional Balance Sheet and Cash Flow Information
Investments in Marketable Securities – The Company’s investments in marketable securities consisted of the following (in thousands):
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||
| Mutual funds | $ | $ | $ | ||||||||||||||
Mutual funds, included in Other long-term assets on the Consolidated balance sheets, are carried at fair value with gains and losses recorded in income. Mutual funds are held to support certain deferred compensation obligations.
Inventories, net – Substantially all inventories located in the U.S. are valued using the last-in, first-out (LIFO) method. Other inventories are valued at the lower of cost or net realizable value using the first-in, first-out (FIFO) method. Motorcycle finished goods inventories include motorcycles that are ready for sale and motorcycles that are substantially complete but awaiting installation of certain components. Inventories, net consisted of the following (in thousands):
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||
| Raw materials and work in process | $ | $ | $ | ||||||||||||||
| Motorcycle finished goods | |||||||||||||||||
| Parts and accessories and apparel | |||||||||||||||||
| Inventory at lower of FIFO cost or net realizable value | |||||||||||||||||
| Excess of FIFO over LIFO cost | ( | ( | ( | ||||||||||||||
| $ | $ | $ | |||||||||||||||
Deposits – HDFS offers brokered certificates of deposit to customers indirectly through contractual arrangements with third-party banks and/or securities brokerage firms through its bank subsidiary. The Company had $537.9 million, $550.6 million, and $504.1 million, net of fees, of interest-bearing brokered certificates of deposit outstanding as of June 30, 2025, December 31, 2024, and June 30, 2024, respectively. The liabilities for deposits are included in Short-term deposits, net or Long-term deposits, net on the Consolidated balance sheets based upon the term of each brokered certificate of deposit issued. Each separate brokered certificate of deposit is issued under a master certificate, and as such, all outstanding brokered certificates of deposit are considered below the Federal Deposit Insurance Corporation insurance coverage limits.
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Future maturities of the Company's certificates of deposit as of June 30, 2025 were as follows (in thousands):
| 2025 | |||||
| 2026 | |||||
| 2027 | |||||
| 2028 | |||||
| 2029 | |||||
| Thereafter | |||||
| Future maturities | |||||
| Unamortized fees | ( | ||||
| $ | |||||
Operating Cash Flow – The reconciliation of Net income to Net cash provided by operating activities was as follows (in thousands):
| Six months ended | |||||||||||
| June 30, 2025 | June 30, 2024 | ||||||||||
| Cash flows from operating activities: | |||||||||||
| Net income | $ | $ | |||||||||
| Adjustments to reconcile Net income to Net cash provided by operating activities: | |||||||||||
| Depreciation and amortization | |||||||||||
| Amortization of deferred loan origination costs | |||||||||||
| Amortization of financing origination fees | |||||||||||
Income related to long-term employee benefits | ( | ( | |||||||||
| Employee benefit plan contributions and payments | ( | ( | |||||||||
| Stock compensation expense | |||||||||||
| Net change in wholesale finance receivables related to sales | ( | ( | |||||||||
| Provision for credit losses | |||||||||||
| Deferred income taxes | |||||||||||
| Other, net | |||||||||||
| Changes in current assets and liabilities: | |||||||||||
| Accounts receivable, net | ( | ( | |||||||||
Finance receivables – accrued interest and other | |||||||||||
| Inventories, net | |||||||||||
| Accounts payable and accrued liabilities | |||||||||||
| Other current assets | ( | ||||||||||
| Net cash provided by operating activities | $ | $ | |||||||||
7. Finance Receivables
Finance receivables include both retail and wholesale finance receivables, including amounts held by consolidated VIEs. Finance receivables are recorded in the financial statements at amortized cost net of an allowance for credit losses.
The Company provides retail financial services to customers of its dealers in the U.S. and Canada. The origination of retail loans is a separate and distinct transaction between the Company and the retail customer, unrelated to the Company’s sale of product to its dealers. Retail finance receivables consist of secured promissory notes and secured installment sales contracts and are primarily related to dealer sales of motorcycles to retail customers. The Company holds either titles or liens on titles to vehicles financed by promissory notes and installment sales contracts.
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The Company offers wholesale financing to its dealers in the U.S. and Canada. Wholesale finance receivables are related primarily to the Company's sale of motorcycles, related parts and accessories and apparel to dealers. Wholesale loans to dealers are generally secured by financed inventory or property.
Finance receivables, net were as follows (in thousands):
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||
| Retail finance receivables | $ | $ | $ | ||||||||||||||
| Wholesale finance receivables | |||||||||||||||||
| Allowance for credit losses | ( | ( | ( | ||||||||||||||
| $ | $ | $ | |||||||||||||||
The Company’s finance receivables are reported at amortized cost, net of the allowance for credit losses. Amortized cost includes the principal outstanding, accrued interest, and deferred loan fees and costs. The Company's allowance for credit losses reflects expected lifetime credit losses on its finance receivables. Based on differences in the nature of the finance receivables and the underlying methodology for calculating the allowance for credit losses, the Company segments its finance receivables into the retail and wholesale portfolios. The Company further disaggregates each portfolio by credit quality indicators. As the credit risk varies between the retail and wholesale portfolios, the Company utilizes different credit quality indicators for each portfolio.
The retail portfolio primarily consists of a large number of small balance, homogeneous finance receivables. The Company performs a collective evaluation of the adequacy of the retail allowance for credit losses. The Company utilizes a vintage-based loss forecast methodology that includes decompositions for probability of default, exposure at default, attrition rate, and recovery balance rate. Reasonable and supportable economic forecasts for a two-year period are incorporated into the methodology to reflect the estimated impact of changes in future economic conditions, such as unemployment rates, household obligations or other relevant factors, over the two-year reasonable and supportable period. For periods beyond the Company’s reasonable and supportable forecasts, the Company reverts to its average historical loss experience using a mean-reversion process over a three-year period. Adjustments to historical loss information are made for differences in current loan-specific risk characteristics such as differences in underwriting standards, portfolio mix, or term as well as other relevant factors.
The wholesale portfolio is primarily composed of large balance, non-homogeneous loans. The Company’s evaluation for the wholesale allowance for credit losses is first based on a loan-by-loan review to determine whether the loans share similar risk characteristics. The Company individually evaluates loans that do not share risk characteristics. Loans identified as those for which foreclosure is probable are classified as Non-Performing, and a specific allowance for credit losses is established when appropriate. The specific allowance is determined based on the amortized cost of the related finance receivable and the estimated fair value of the collateral, less selling costs and the cash that the Company expects to receive. Finance receivables in the wholesale portfolio not individually assessed are aggregated, based on similar risk characteristics, according to the Company’s internal risk rating system and measured collectively. The related allowance for credit losses is based on factors such as the specific borrower’s financial performance and ability to repay, the Company’s past credit loss experience, reasonable and supportable economic forecasts, and the value of the underlying collateral and expected recoveries.
The Company considers various third-party economic forecast scenarios as part of estimating the allowance for expected credit losses and applies a probability-weighting to those economic forecast scenarios. Each quarter, the Company's outlook on economic conditions impacts the Company's retail and wholesale estimates for expected credit losses. At the end of the second quarter of 2025, the Company's probability weighting of its economic forecast scenarios was weighted towards more pessimistic scenarios given continued challenging macro-economic conditions including a persistently high interest rate environment, ongoing elevated inflation levels, and muted consumer confidence.
Additionally, the historical experience incorporated into the portfolio-specific models does not fully reflect the Company's comprehensive expectations regarding the future. As such, the Company incorporated qualitative factors to establish an appropriate allowance for credit losses balance. These factors include motorcycle recovery value considerations, delinquency adjustments, specific problem loan trends, and changes in other portfolio-specific loan characteristics.
Due to the use of projections and assumptions in estimating the losses, the amount of losses incurred by the Company in either portfolio could differ from the amounts estimated. Further, the Company’s allowance for credit losses incorporates known conditions at the balance sheet date and the Company’s expectations surrounding the economic forecasts. The
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Company will continue to monitor future economic trends and conditions. Expectations surrounding the Company's economic forecasts may change in future periods as additional information becomes available.
Changes in the Company's allowance for credit losses on its finance receivables by portfolio were as follows (in thousands):
| Three months ended June 30, 2025 | Six months ended June 30, 2025 | ||||||||||||||||||||||||||||||||||
| Retail | Wholesale | Total | Retail | Wholesale | Total | ||||||||||||||||||||||||||||||
| Balance, beginning of period | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Provision for credit losses | ( | ||||||||||||||||||||||||||||||||||
| Charge-offs | ( | ( | ( | ( | ( | ||||||||||||||||||||||||||||||
| Recoveries | |||||||||||||||||||||||||||||||||||
| Balance, end of period | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Three months ended June 30, 2024 | Six months ended June 30, 2024 | ||||||||||||||||||||||||||||||||||
| Retail | Wholesale | Total | Retail | Wholesale | Total | ||||||||||||||||||||||||||||||
| Balance, beginning of period | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Provision for credit losses | |||||||||||||||||||||||||||||||||||
| Charge-offs | ( | ( | ( | ( | |||||||||||||||||||||||||||||||
| Recoveries | |||||||||||||||||||||||||||||||||||
| Balance, end of period | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
The Company manages retail credit risk through its credit approval process and ongoing collection efforts. The Company uses FICO scores, a standard credit rating measurement, to differentiate the expected default rates of retail credit applicants, enabling the Company to better evaluate credit applicants for approval and to tailor pricing according to this assessment. For the Company’s U.S. and Canadian retail finance receivables, the Company determines the credit quality indicator for each loan at origination and does not update the credit quality indicator subsequent to the loan origination date.
As loan performance by credit quality indicator differs between the U.S. and Canadian retail loans, the Company’s credit quality indicators vary for the two portfolios. For U.S. retail finance receivables, those with a FICO score of 740 or above at origination are generally considered super prime, loans with a FICO score between 640 and 740 are generally categorized as prime, and loans with FICO score below 640 are generally considered sub-prime. For Canadian retail finance receivables, those with a FICO score of 700 or above at origination are generally considered super prime, loans with a FICO score between 620 and 700 are generally categorized as prime, and loans with FICO score below 620 are generally considered sub-prime.
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The amortized cost along with period gross charge-offs of the Company's U.S. and Canadian retail finance receivables by vintage and credit quality indicator was as follows (in thousands):
| June 30, 2025 | |||||||||||||||||||||||||||||||||||||||||
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 & Prior | Total | |||||||||||||||||||||||||||||||||||
| U.S. Retail: | |||||||||||||||||||||||||||||||||||||||||
| Super prime | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Prime | |||||||||||||||||||||||||||||||||||||||||
| Sub-prime | |||||||||||||||||||||||||||||||||||||||||
| Canadian Retail: | |||||||||||||||||||||||||||||||||||||||||
| Super prime | |||||||||||||||||||||||||||||||||||||||||
| Prime | |||||||||||||||||||||||||||||||||||||||||
| Sub-prime | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
Gross charge-offs for the six months ended June 30, 2025: | |||||||||||||||||||||||||||||||||||||||||
U.S. Retail | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Canadian Retail | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
| December 31, 2024 | |||||||||||||||||||||||||||||||||||||||||
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 & Prior | Total | |||||||||||||||||||||||||||||||||||
| U.S. Retail: | |||||||||||||||||||||||||||||||||||||||||
| Super prime | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Prime | |||||||||||||||||||||||||||||||||||||||||
| Sub-prime | |||||||||||||||||||||||||||||||||||||||||
| Canadian Retail: | |||||||||||||||||||||||||||||||||||||||||
| Super prime | |||||||||||||||||||||||||||||||||||||||||
| Prime | |||||||||||||||||||||||||||||||||||||||||
| Sub-prime | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
Gross charge-offs for the year ended December 31, 2024: | |||||||||||||||||||||||||||||||||||||||||
U.S. Retail | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Canadian Retail | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
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| June 30, 2024 | |||||||||||||||||||||||||||||||||||||||||
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 & Prior | Total | |||||||||||||||||||||||||||||||||||
| U.S. Retail: | |||||||||||||||||||||||||||||||||||||||||
| Super prime | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Prime | |||||||||||||||||||||||||||||||||||||||||
| Sub-prime | |||||||||||||||||||||||||||||||||||||||||
| Canadian Retail: | |||||||||||||||||||||||||||||||||||||||||
| Super prime | |||||||||||||||||||||||||||||||||||||||||
| Prime | |||||||||||||||||||||||||||||||||||||||||
| Sub-prime | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
Gross charge-offs for the six months ended June 30, 2024: | |||||||||||||||||||||||||||||||||||||||||
U.S. Retail | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Canadian Retail | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
The Company's credit risk on the wholesale portfolio is different from that of the retail portfolio. Whereas the retail portfolio represents a relatively homogeneous pool of retail finance receivables that exhibit more consistent loss patterns, the wholesale portfolio exposures are less consistent. The Company utilizes an internal credit risk rating system to manage credit risk exposure consistently across wholesale borrowers and individually evaluates credit risk factors for each borrower. The Company uses the following internal credit quality indicators, based on an internal risk rating system, listed from highest level of risk to lowest level of risk for the wholesale portfolio: Doubtful, Substandard, Special Mention, Medium Risk and Low Risk. Based upon the Company’s review, the dealers classified in the Doubtful category are the dealers with the greatest likelihood of being charged-off, while the dealers classified as Low Risk are least likely to be charged-off. Additionally, the Company classifies dealers identified as those in which foreclosure is probable as Non-Performing. The internal rating system considers factors such as the specific borrower's ability to repay and the estimated value of any collateral. Dealer risk rating classifications are reviewed and updated by the Company on a quarterly basis.
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The amortized cost of the Company's wholesale finance receivables, by vintage and credit quality indicator, was as follows (in thousands):
| June 30, 2025 | |||||||||||||||||||||||||||||||||||||||||
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 & Prior | Total | |||||||||||||||||||||||||||||||||||
| Non-Performing | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Doubtful | |||||||||||||||||||||||||||||||||||||||||
| Substandard | |||||||||||||||||||||||||||||||||||||||||
| Special Mention | |||||||||||||||||||||||||||||||||||||||||
| Medium Risk | |||||||||||||||||||||||||||||||||||||||||
| Low Risk | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
Gross charge-offs for the six months ended June 30, 2025: | |||||||||||||||||||||||||||||||||||||||||
| Wholesale | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| December 31, 2024 | |||||||||||||||||||||||||||||||||||||||||
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 & Prior | Total | |||||||||||||||||||||||||||||||||||
| Non-Performing | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Doubtful | |||||||||||||||||||||||||||||||||||||||||
| Substandard | |||||||||||||||||||||||||||||||||||||||||
| Special Mention | |||||||||||||||||||||||||||||||||||||||||
| Medium Risk | |||||||||||||||||||||||||||||||||||||||||
| Low Risk | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
Gross charge-offs for the year ended December 31, 2024: | |||||||||||||||||||||||||||||||||||||||||
| Wholesale | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| June 30, 2024 | |||||||||||||||||||||||||||||||||||||||||
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 & Prior | Total | |||||||||||||||||||||||||||||||||||
| Non-Performing | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
| Doubtful | |||||||||||||||||||||||||||||||||||||||||
| Substandard | |||||||||||||||||||||||||||||||||||||||||
| Special Mention | |||||||||||||||||||||||||||||||||||||||||
| Medium Risk | |||||||||||||||||||||||||||||||||||||||||
| Low Risk | |||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||
Gross charge-offs for the six months ended June 30, 2024: | |||||||||||||||||||||||||||||||||||||||||
| Wholesale | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||
Retail finance receivables are contractually delinquent if the minimum payment is not received by the specified due date. Retail finance receivables at amortized cost, excluding accrued interest, are generally charged-off when the receivable is 120 days or more delinquent, the related asset is repossessed, or the receivable is otherwise deemed uncollectible. The Company reverses accrued interest related to charged-off accounts against HDFS interest income when the account is charged-off. The Company reversed $8.2 million and $7.6 million of accrued interest against HDFS interest income during the three months ended June 30, 2025 and June 30, 2024, respectively, and $17.6 million and $17.1 million during the six months ended June 30, 2025 and June 30, 2024, respectively. All retail finance receivables accrue interest until either collected or charged-off. Due to the timely write-off of accrued interest, the Company made the election provided under Accounting Standards Codification (ASC) Topic 326, Financial Instruments - Credit Losses to exclude accrued interest from its allowance for credit losses. Accordingly, as of June 30, 2025, December 31, 2024, and June 30, 2024, all retail finance receivables were accounted for as interest-earning receivables.
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Wholesale finance receivables are delinquent if the minimum payment is not received by the contractual due date. Wholesale finance receivables are written down once the Company determines that the specific borrower does not have the ability to repay the loan in full. Interest continues to accrue on past due finance receivables until the date the Company determines that foreclosure is probable, and the finance receivable is placed on non-accrual status. The Company will resume accruing interest on these accounts when payments are current according to the terms of the loans and future payments are reasonably assured. While on non-accrual status, all cash received is applied to principal or interest as appropriate. Once an account is charged-off, the Company will reverse the associated accrued interest against HDFS interest income. As the Company follows a non-accrual policy for interest, the allowance for credit losses excludes accrued interest for the wholesale portfolio. There were no not 0.1 million of accrued interest related to the charge-off of Non-Performing dealer loans during the six months ended June 30, 2025. There were no charged off accounts for the six months ended June 30, 2024, and as such, the Company did not reverse any wholesale accrued interest in this period.
Additional information related to the wholesale finance receivables on non-accrual status was as follows (in thousands):
| Amortized Cost | Amortized Cost | Interest Income | |||||||||||||||||||||
January 1, 2025 | June 30, 2025 | Recognized | |||||||||||||||||||||
| Wholesale: | |||||||||||||||||||||||
| No related allowance recorded | $ | $ | $ | ||||||||||||||||||||
| Related allowance recorded | |||||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
| Amortized Cost | Amortized Cost | Interest Income | |||||||||||||||||||||
January 1, 2024 | June 30, 2024 | Recognized | |||||||||||||||||||||
| Wholesale: | |||||||||||||||||||||||
| No related allowance recorded | $ | $ | $ | ||||||||||||||||||||
| Related allowance recorded | |||||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
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The aging analysis of the Company's finance receivables was as follows (in thousands):
| June 30, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||
| Current | 31-60 Days Past Due | 61-90 Days Past Due | Greater than 90 Days Past Due and Still Accruing | Greater Than 90 Days Past Due and Not Accruing | Total Past Due | Total Finance Receivables | |||||||||||||||||||||||||||||||||||||||||
| Retail | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||||||||
| Wholesale | |||||||||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||||||||
| December 31, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||
| Current | 31-60 Days Past Due | 61-90 Days Past Due | Greater than 90 Days Past Due and Still Accruing | Greater Than 90 Days Past Due and Not Accruing | Total Past Due | Total Finance Receivables | |||||||||||||||||||||||||||||||||||||||||
| Retail | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||||||||
| Wholesale | |||||||||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||||||||
| June 30, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||
| Current | 31-60 Days Past Due | 61-90 Days Past Due | Greater than 90 Days Past Due and Still Accruing | Greater Than 90 Days Past Due and Not Accruing | Total Past Due | Total Finance Receivables | |||||||||||||||||||||||||||||||||||||||||
| Retail | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||||||||
| Wholesale | |||||||||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||||||||
8. Derivative Financial Instruments and Hedging Activities
The Company is exposed to risks from fluctuations in foreign currency exchange rates, interest rates and commodity prices. To reduce its exposure to such risks, the Company selectively uses derivative financial instruments. All derivative transactions are authorized and executed pursuant to regularly reviewed policies and procedures which prohibit the use of financial instruments for speculative trading purposes.
The Company sells products in foreign currencies and utilizes foreign currency exchange contracts to mitigate the effects of foreign currency exchange rate fluctuations related to the Euro, Australian dollar, Japanese yen, Canadian dollar, and Mexican peso. The Company's foreign currency exchange contracts generally have maturities of less than one year.
The Company utilizes commodity contracts to mitigate the effects of commodity price fluctuations related to metals and fuel consumed in its motorcycle operations. The Company's commodity contracts generally have maturities of less than one year.
The Company periodically utilizes treasury rate and swap rate lock contracts to fix the interest rate on a portion of the principal related to an anticipated issuance of long-term debt and cross-currency swaps to mitigate the effect of foreign currency exchange rate fluctuations on its foreign currency-denominated debt. The Company also utilizes interest rate caps to facilitate certain asset-backed securitization transactions.
All derivative financial instruments are recognized on the Consolidated balance sheets at fair value. In accordance with ASC Topic 815, Derivatives and Hedging (ASC Topic 815), the accounting for changes in the fair value of a derivative financial instrument depends on whether it has been designated and qualifies as part of a hedging relationship and, further, on the type of hedging relationship.
Changes in the fair value of derivative financial instruments that are designated as cash flow hedges are initially recorded in Other comprehensive (loss) income (OCI) and subsequently reclassified into income when the hedged item affects income. Refer to Note 15 of the Notes to Consolidated financial statements for more detail on derivatives activity included in
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accumulated other comprehensive income. The Company assesses, both at the inception of each hedge and on an ongoing basis, whether the derivative financial instruments that are designated as cash flow hedging transactions are highly effective in offsetting changes in cash flows of the hedged items. No component of a designated hedging derivative financial instrument’s gain or loss is excluded from the assessment of hedge effectiveness. Derivative financial instruments not designated as hedges are not speculative and are used to manage the Company’s exposure to foreign currency, commodity risks and interest rate risks. Changes in the fair value of derivative financial instruments not designated as hedging instruments are recorded directly in income. Cash flow activity associated with the Company's derivative financial instruments is recorded in Cash flows from operating activities on the Consolidated statement of cash flows. Derivative assets and liabilities are reported in Other current assets and Accrued liabilities on the Consolidated balance sheets, respectively, other than long-term balances noted below.
The notional and fair values of the Company's derivative financial instruments under ASC Topic 815 were as follows (in thousands):
| Derivative Financial Instruments Designated as Cash Flow Hedging Instruments | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Notional Value | Assets(b) | Liabilities(a) | Notional Value | Assets(b) | Liabilities(a) | Notional Value | Assets(b) | Liabilities(a) | |||||||||||||||||||||||||||||||||||||||||||||
| Foreign currency contracts | $ | $ | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||||||||||||
| Commodity contracts | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| Cross-currency swaps | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||||||||||||
| Derivative Financial Instruments Not Designated as Hedging Instruments | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Notional Value | Assets(c) | Liabilities | Notional Value | Assets(c) | Liabilities | Notional Value | Assets(c) | Liabilities | |||||||||||||||||||||||||||||||||||||||||||||
| Commodity contracts | $ | $ | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||||||||||||||||
| Interest rate caps | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||||||||||||
(a)Includes $34.7 million and $5.3 million of cross-currency swaps recorded in Other long-term liabilities as of December 31, 2024 and June 30, 2024, respectively, with all remaining amounts recorded in Accrued liabilities.
(b)Includes $61.2 million of cross-currency swaps recorded in Other long-term assets as of June 30, 2025, with all remaining amounts recorded in Other current assets.
The amounts of gains and losses related to the Company's derivative financial instruments designated as cash flow hedges were as follows (in thousands):
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| Gain/(Loss) Recognized in OCI | Gain/(Loss) Reclassified from AOCL into Income | ||||||||||||||||||||||||||||||||||||||||||||||
| Three months ended | Six months ended | Three months ended | Six months ended | ||||||||||||||||||||||||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||||||||||||||||||||||
| Foreign currency contracts | $ | ( | $ | $ | ( | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||||||||||
| Commodity contracts | ( | ( | ( | ( | ( | ( | |||||||||||||||||||||||||||||||||||||||||
| Cross-currency swaps | ( | ( | ( | ( | |||||||||||||||||||||||||||||||||||||||||||
| Treasury rate lock contracts | ( | ( | ( | ( | ( | ( | |||||||||||||||||||||||||||||||||||||||||
| Swap rate lock contracts | ( | ( | ( | ( | |||||||||||||||||||||||||||||||||||||||||||
| $ | $ | ( | $ | $ | ( | $ | $ | ( | $ | $ | ( | ||||||||||||||||||||||||||||||||||||
The location and amount of gains and losses recognized in income related to the Company's derivative financial instruments designated as cash flow hedges were as follows (in thousands):
| Motorcycles and related products cost of goods sold | Selling, administrative & engineering expense | Interest expense | Financial services interest expense | ||||||||||||||||||||
| Three months ended June 30, 2025 | |||||||||||||||||||||||
Line item on the Consolidated statements of operations in which the effects of cash flow hedges are recorded | $ | $ | $ | $ | |||||||||||||||||||
| Gain/(loss) reclassified from AOCL into income: | |||||||||||||||||||||||
| Foreign currency contracts | — | — | — | ||||||||||||||||||||
| Commodity contracts | — | — | — | ||||||||||||||||||||
| Cross-currency swaps | — | — | — | ||||||||||||||||||||
| Treasury rate lock contracts | — | — | ( | ( | |||||||||||||||||||
| Swap rate lock contracts | — | — | — | ( | |||||||||||||||||||
| Three months ended June 30, 2024 | |||||||||||||||||||||||
Line item on the Consolidated statements of operations in which the effects of cash flow hedges are recorded | $ | $ | $ | $ | |||||||||||||||||||
| Gain/(loss) reclassified from AOCL into income: | |||||||||||||||||||||||
| Foreign currency contracts | — | — | — | ||||||||||||||||||||
| Commodity contracts | ( | — | — | — | |||||||||||||||||||
| Cross-currency swaps | — | ( | — | — | |||||||||||||||||||
| Treasury rate lock contracts | — | — | ( | ||||||||||||||||||||
| Swap rate lock contracts | — | — | — | ( | |||||||||||||||||||
| Six months ended June 30, 2025 | |||||||||||||||||||||||
Line item on the Consolidated statements of operations in which the effects of cash flow hedges are recorded | $ | $ | $ | $ | |||||||||||||||||||
| Gain/(loss) reclassified from AOCL into income: | |||||||||||||||||||||||
| Foreign currency contracts | — | — | — | ||||||||||||||||||||
| Commodity contracts | — | — | — | ||||||||||||||||||||
| Cross-currency swaps | — | — | — | ||||||||||||||||||||
| Treasury rate lock contracts | — | — | ( | ( | |||||||||||||||||||
| Swap rate lock contracts | — | — | — | ( | |||||||||||||||||||
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| Motorcycles and related products cost of goods sold | Selling, administrative & engineering expense | Interest expense | Financial services interest expense | ||||||||||||||||||||
| Six months ended June 30, 2024 | |||||||||||||||||||||||
Line item on the Consolidated statements of operations in which the effects of cash flow hedges are recorded | $ | $ | $ | $ | |||||||||||||||||||
| Gain/(loss) reclassified from AOCL into income: | |||||||||||||||||||||||
| Foreign currency contracts | — | — | — | ||||||||||||||||||||
| Commodity contracts | ( | — | — | — | |||||||||||||||||||
| Cross-currency swaps | — | ( | — | — | |||||||||||||||||||
| Treasury rate lock contracts | — | — | ( | ||||||||||||||||||||
| Swap rate lock contracts | — | — | — | ( | |||||||||||||||||||
The amount of net gain included in Accumulated other comprehensive loss (AOCL) at June 30, 2025, estimated to be reclassified into income over the next 12 months was $70.1 million.
The amount of gains and losses recognized in income related to derivative financial instruments not designated as hedging instruments were as follows (in thousands). Gains and losses on foreign currency contracts and commodity contracts were recorded in Motorcycles and related products cost of goods sold. Gains and losses on interest rate caps were recorded in Selling, administrative & engineering expense.
| Amount of Gain/(Loss) Recognized in Income | |||||||||||||||||||||||
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| Foreign currency contracts | $ | $ | $ | $ | |||||||||||||||||||
| Commodity contracts | ( | ( | ( | ( | |||||||||||||||||||
| Interest rate caps | ( | ( | ( | ||||||||||||||||||||
| $ | $ | $ | $ | ||||||||||||||||||||
The Company is exposed to credit loss risk in the event of non-performance by counterparties to its derivative financial instruments. Although no assurances can be given, the Company does not expect any of the counterparties to its derivative financial instruments to fail to meet their obligations. To manage credit loss risk, the Company evaluates counterparties based on credit ratings and, on a quarterly basis, evaluates each hedge’s net position relative to the counterparty’s ability to cover their position.
9. Debt
Debt with a contractual term less than 12 months is generally classified as short-term and consisted of the following (in thousands):
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||
| Unsecured commercial paper | $ | $ | $ | ||||||||||||||
Debt with a contractual term greater than 12 months is generally classified as long-term and consisted of the following (in thousands):
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||||||||
| Secured debt: | |||||||||||||||||||||||
| Asset-backed Canadian commercial paper conduit facility | $ | $ | $ | ||||||||||||||||||||
| Asset-backed U.S. commercial paper conduit facility | |||||||||||||||||||||||
| Asset-backed securitization debt | |||||||||||||||||||||||
| Unamortized discounts and debt issuance costs | ( | ( | ( | ||||||||||||||||||||
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| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||||||||
| Unsecured notes (at par value): | |||||||||||||||||||||||
| Medium-term notes: | |||||||||||||||||||||||
Due in 2024, issued November 2019(a) | % | ||||||||||||||||||||||
| Due in 2025, issued June 2020 | % | ||||||||||||||||||||||
Due in 2026, issued April 2023(b) | % | ||||||||||||||||||||||
| Due in 2027, issued February 2022 | % | ||||||||||||||||||||||
| Due in 2028, issued March 2023 | % | ||||||||||||||||||||||
| Due in 2029, issued June 2024 | % | ||||||||||||||||||||||
Due in 2030, issued March 2025(c) | % | ||||||||||||||||||||||
| Unamortized discounts and debt issuance costs | ( | ( | ( | ||||||||||||||||||||
| Senior notes: | |||||||||||||||||||||||
| Due in 2025, issued July 2015 | % | ||||||||||||||||||||||
| Due in 2045, issued July 2015 | % | ||||||||||||||||||||||
| Unamortized discounts and debt issuance costs | ( | ( | ( | ||||||||||||||||||||
| Long-term debt | |||||||||||||||||||||||
| Current portion of long-term debt, net | ( | ( | ( | ||||||||||||||||||||
| Long-term debt, net | $ | $ | $ | ||||||||||||||||||||
(a)€600.0 million par value remeasured to U.S. dollar at June 30, 2024
(b)€700.0
(c)€610.0 million par value remeasured to U.S. dollar at June 30, 2025
Future principal payments of the Company's debt obligations as of June 30, 2025 were as follows (in thousands):
| 2025 | $ | ||||
| 2026 | |||||
| 2027 | |||||
| 2028 | |||||
| 2029 | |||||
| Thereafter | |||||
| Future principal payments | |||||
| Unamortized discounts and debt issuance costs | ( | ||||
| $ | |||||
10. Asset-Backed Financing
The Company participates in asset-backed financing both through asset-backed securitization transactions and through asset-backed commercial paper conduit facilities. In the Company's asset-backed financing programs, the Company transfers retail motorcycle finance receivables to special purpose entities (SPEs), which are considered VIEs under U.S. GAAP. Each SPE then converts those assets into cash through the issuance of debt. The Company retains servicing rights for all of the retail motorcycle finance receivables transferred to SPEs as part of an asset-backed financing. The accounting treatment for asset-backed financings depends on the terms of the related transaction and the Company’s continuing involvement with the VIE.
In transactions where the Company has power over the significant activities of the VIE and has an obligation to absorb losses or the right to receive benefits from the VIE that are potentially significant to the VIE, the Company is the primary beneficiary of the VIE and consolidates the VIE within its consolidated financial statements. On a consolidated basis, the asset-
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backed financing is treated as a secured borrowing in this type of transaction and is referred to as an on-balance sheet asset-backed financing.
In transactions where the Company is not the primary beneficiary of the VIE, the Company must determine whether it can achieve a sale for accounting purposes under ASC Topic 860, Transfers and Servicing. To achieve a sale for accounting purposes, the assets being transferred must be legally isolated, not be constrained by restrictions from further transfer, and be deemed to be beyond the Company’s control. If the Company does not meet all of these criteria for sale accounting, then the transaction is accounted for as a secured borrowing and is referred to as an on-balance sheet asset-backed financing.
If the Company meets all three of the sale criteria above, the transaction is recorded as a sale for accounting purposes and is referred to as an off-balance sheet asset-backed financing. Upon sale, the retail motorcycle finance receivables are removed from the Company’s Consolidated balance sheets and a gain or loss is recognized for the difference between the cash proceeds received, the assets derecognized, and the liabilities recognized as part of the transaction. The gain or loss on sale is recorded in Financial services revenue on the Consolidated statements of operations.
The Company is not required, and does not currently intend, to provide any additional financial support to the on- or off-balance sheet VIEs associated with these transactions. Investors and creditors in these transactions only have recourse to the assets held by the VIEs.
The assets and liabilities related to the on-balance sheet asset-backed financings included in the Consolidated balance sheets were as follows (in thousands):
| June 30, 2025 | |||||||||||||||||||||||||||||||||||
| Finance receivables | Allowance for credit losses | Restricted cash | Other assets | Total assets | Asset-backed debt, net | ||||||||||||||||||||||||||||||
| On-balance sheet assets and liabilities: | |||||||||||||||||||||||||||||||||||
| Consolidated VIEs: | |||||||||||||||||||||||||||||||||||
| Asset-backed securitizations | $ | $ | ( | $ | $ | $ | $ | ||||||||||||||||||||||||||||
| Asset-backed U.S. commercial paper conduit facility | ( | ||||||||||||||||||||||||||||||||||
| Unconsolidated VIEs: | |||||||||||||||||||||||||||||||||||
| Asset-backed Canadian commercial paper conduit facility | ( | ||||||||||||||||||||||||||||||||||
| $ | $ | ( | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| December 31, 2024 | |||||||||||||||||||||||||||||||||||
| Finance receivables | Allowance for credit losses | Restricted cash | Other assets | Total assets | Asset-backed debt, net | ||||||||||||||||||||||||||||||
| On-balance sheet assets and liabilities: | |||||||||||||||||||||||||||||||||||
| Consolidated VIEs: | |||||||||||||||||||||||||||||||||||
| Asset-backed securitizations | $ | $ | ( | $ | $ | $ | $ | ||||||||||||||||||||||||||||
| Asset-backed U.S. commercial paper conduit facility | ( | ||||||||||||||||||||||||||||||||||
| Unconsolidated VIEs: | |||||||||||||||||||||||||||||||||||
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| Asset-backed Canadian commercial paper conduit facility | ( | ||||||||||||||||||||||||||||||||||
| $ | $ | ( | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| June 30, 2024 | |||||||||||||||||||||||||||||||||||
| Finance receivables | Allowance for credit losses | Restricted cash | Other assets | Total assets | Asset-backed debt, net | ||||||||||||||||||||||||||||||
| On-balance sheet assets and liabilities: | |||||||||||||||||||||||||||||||||||
| Consolidated VIEs: | |||||||||||||||||||||||||||||||||||
| Asset-backed securitizations | $ | $ | ( | $ | $ | $ | $ | ||||||||||||||||||||||||||||
| Asset-backed U.S. commercial paper conduit facility | ( | ||||||||||||||||||||||||||||||||||
| Unconsolidated VIEs: | |||||||||||||||||||||||||||||||||||
| Asset-backed Canadian commercial paper conduit facility | ( | ||||||||||||||||||||||||||||||||||
| $ | $ | ( | $ | $ | $ | $ | |||||||||||||||||||||||||||||
On-Balance Sheet Asset-Backed Securitization VIEs – The Company transfers U.S. retail motorcycle finance receivables to SPEs that in turn issue secured notes to investors, with various maturities and interest rates, secured by future collections of the purchased U.S. retail motorcycle finance receivables. Each on-balance sheet asset-backed securitization SPE is a separate legal entity, and the U.S. retail motorcycle finance receivables included in the asset-backed securitizations are only available for payment of the secured debt and other obligations arising from the asset-backed securitization transactions and are not available to pay other obligations or claims of the Company’s creditors until the associated secured debt and other obligations are satisfied. Restricted cash balances held by the SPEs are used only to support the securitizations. There are no amortization schedules for the secured notes; however, the debt is reduced monthly as available collections on the related U.S. retail motorcycle finance receivables are applied to outstanding principal. The secured notes currently have various contractual maturities ranging from 2026 to 2033.
The Company is the primary beneficiary of its on-balance sheet asset-backed securitization VIEs because it retains servicing rights and a residual interest in the VIEs in the form of a debt security. As the servicer, the Company is the variable interest holder with the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance. As a residual interest holder, the Company has the obligation to absorb losses and the right to receive benefits which could potentially be significant to the VIE.
Quarterly transfers of U.S. retail motorcycle finance receivables to SPEs, the respective proceeds, and the respective proceeds, net of discounts and issuance costs were as follows (in millions):
| 2025 | 2024 | ||||||||||||||||||||||||||||||||||
| Transfers | Proceeds | Proceeds, net | Transfers | Proceeds | Proceeds, net | ||||||||||||||||||||||||||||||
| First quarter | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Second quarter | |||||||||||||||||||||||||||||||||||
| $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||||||||
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facility VIE – In November 2024, the Company renewed its $1.50 billion revolving facility agreement (the U.S. Conduit Facility) with third-party banks and their asset-backed U.S. commercial paper conduits. Under the revolving facility agreement, the Company may transfer U.S. retail motorcycle finance receivables to an SPE, which in turn may issue debt to those third-party banks and their asset-backed U.S. commercial paper conduits. Availability under the U.S. Conduit Facility is based on, among other things, the amount and credit performance of eligible U.S. retail motorcycle finance receivables held by the SPE as collateral.
Under the U.S. Conduit Facility, the assets of the SPE are restricted as collateral for the payment of the debt or other obligations arising in the transaction and are not available to pay other obligations or claims of the Company’s creditors. The terms for this debt provide for interest on the outstanding principal based on prevailing commercial paper rates if funded by a conduit lender through the issuance of commercial paper. The interest rate on all outstanding debt and future borrowings, if not funded by a conduit lender through the issuance of commercial paper, is based on the Secured Overnight Financing Rate (SOFR), with provisions for a transition to other benchmark rates in the future, if necessary. In addition to interest, a program
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fee is assessed based on the outstanding debt principal balance. The U.S. Conduit Facility also provides for an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon expiration of the U.S. Conduit Facility, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related receivables held by the SPE is approximately 5 years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of June 30, 2025, the U.S. Conduit Facility had an expiration date of November 21, 2025.
The Company is the primary beneficiary of its U.S. Conduit Facility VIE because it retains servicing rights and a residual interest in the VIE in the form of a debt security. As the servicer, the Company is the variable interest holder with the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance. As a residual interest holder, the Company has the obligation to absorb losses and the right to receive benefits which could potentially be significant to the VIE.
Quarterly transfers of U.S. retail motorcycle finance receivables to the U.S. Conduit and the respective proceeds were as follows (in millions):
| 2025 | 2024 | ||||||||||||||||||||||
| Transfers | Proceeds | Transfers | Proceeds | ||||||||||||||||||||
| First quarter | $ | $ | $ | $ | |||||||||||||||||||
| Second quarter | |||||||||||||||||||||||
| $ | $ | $ | $ | ||||||||||||||||||||
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility – In June 2025, the Company renewed and amended its revolving facility agreement (Canadian Conduit) with a Canadian bank-sponsored asset-backed commercial paper conduit. Under the renewed and amended agreement, the Canadian Conduit is contractually committed, at the Company's option, to purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$165.0 million. The transferred assets are restricted as collateral for the payment of the associated debt.
Availability under the Canadian Conduit is based on, among other things, the amount and credit performance of eligible Canadian retail motorcycle finance receivables held as collateral. As of March 31, 2025, the Company was temporarily unable to draw on the Canadian Conduit as a result of elevated credit losses. The June 2025 renewal restored the Company's access to the Canadian Conduit facility and increased credit loss thresholds for future periods.
The terms for this debt provide for interest on the outstanding principal based on prevailing market interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related receivables is approximately 4 years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of June 30, 2025, the Canadian Conduit had an expiration date of June 30, 2026.
The Company is not the primary beneficiary of the Canadian bank-sponsored, multi-seller conduit VIE; therefore, the Company does not consolidate the VIE. However, the Company treats the conduit facility as a secured borrowing as it maintains effective control over the assets transferred to the VIE and, therefore, does not meet the requirements for sale accounting.
As the Company participates in and does not consolidate the Canadian bank-sponsored, multi-seller conduit VIE, the maximum exposure to loss associated with this VIE, which would only be incurred in the unlikely event that all the finance receivables and underlying collateral have no residual value, was $11.7 million at June 30, 2025. The maximum exposure is not an indication of the Company's expected loss exposure.
There were no finance receivable transfers under the Canadian Conduit Facility during the first six months of 2025. Quarterly transfers of Canadian retail motorcycle finance receivables to the Canadian Conduit and the respective proceeds
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were as follows in 2024 (in millions):
| 2024 | |||||||||||
| Transfers | Proceeds | ||||||||||
| First quarter | $ | $ | |||||||||
| Second quarter | |||||||||||
| $ | $ | ||||||||||
11. Fair Value
The following tables present the fair values of certain of the Company's assets and liabilities within the fair value hierarchy as defined in Note 1.
Recurring Fair Value Measurements – The Company’s assets and liabilities measured at fair value on a recurring basis were as follows (in thousands):
| June 30, 2025 | |||||||||||||||||||||||
| Balance | Level 1 | Level 2 | |||||||||||||||||||||
| Assets: | |||||||||||||||||||||||
| Cash equivalents | $ | $ | $ | ||||||||||||||||||||
| Marketable securities | |||||||||||||||||||||||
| Derivative financial instruments | |||||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
| Liabilities: | |||||||||||||||||||||||
| Derivative financial instruments | $ | $ | $ | ||||||||||||||||||||
| LiveWire warrants | |||||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
| December 31, 2024 | |||||||||||||||||||||||
| Balance | Level 1 | Level 2 | |||||||||||||||||||||
| Assets: | |||||||||||||||||||||||
| Cash equivalents | $ | $ | $ | ||||||||||||||||||||
| Marketable securities | |||||||||||||||||||||||
| Derivative financial instruments | |||||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
| Liabilities: | |||||||||||||||||||||||
| Derivative financial instruments | $ | $ | $ | ||||||||||||||||||||
| LiveWire warrants | |||||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
| June 30, 2024 | |||||||||||||||||||||||
| Balance | Level 1 | Level 2 | |||||||||||||||||||||
| Assets: | |||||||||||||||||||||||
| Cash equivalents | $ | $ | $ | ||||||||||||||||||||
| Marketable securities | |||||||||||||||||||||||
| Derivative financial instruments | |||||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
| Liabilities: | |||||||||||||||||||||||
| Derivative financial instruments | $ | $ | $ | ||||||||||||||||||||
| LiveWire warrants | $ | $ | |||||||||||||||||||||
| $ | $ | $ | |||||||||||||||||||||
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Nonrecurring Fair Value Measurements – Repossessed inventory was $25.6 million, $27.1 million and $25.5 million as of June 30, 2025, December 31, 2024 and June 30, 2024, respectively, for which the fair value adjustment was a decrease of $10.8 million, $18.4 million and $10.1 million, respectively. Fair value is estimated using Level 2 inputs based on the recent market values of repossessed inventory.
Fair Value of Financial Instruments Measured at Cost – The carrying value of the Company's Cash and cash equivalents and Restricted cash approximates their fair values. The fair value and carrying value of the Company’s remaining financial instruments that are measured at cost or amortized cost were as follows (in thousands):
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||||||||||||||||||||
| Fair Value | Carrying Value | Fair Value | Carrying Value | Fair Value | Carrying Value | ||||||||||||||||||||||||||||||
| Assets: | |||||||||||||||||||||||||||||||||||
| Finance receivables, net | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Liabilities: | |||||||||||||||||||||||||||||||||||
| Deposits, net | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Debt: | |||||||||||||||||||||||||||||||||||
| Unsecured commercial paper | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Asset-backed U.S. commercial paper conduit facility | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Asset-backed Canadian commercial paper conduit facility | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Asset-backed securitization debt | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Medium-term notes | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
| Senior notes | $ | $ | $ | $ | $ | $ | |||||||||||||||||||||||||||||
Finance Receivables, net – The carrying value of retail and wholesale finance receivables is amortized cost less an allowance for credit losses. The fair value of retail finance receivables is generally calculated by discounting future cash flows using an estimated discount rate that reflects current credit, interest rate and prepayment risks associated with similar types of instruments. Fair value is determined based on Level 3 inputs. The amortized cost basis of wholesale finance receivables approximates fair value because they are generally either short-term or have interest rates that adjust with changes in market interest rates.
Deposits, net – The carrying value of deposits is amortized cost, net of fees. The fair value of deposits is estimated based upon rates currently available for deposits with similar terms and maturities. Fair value is calculated using Level 3 inputs.
Debt – The carrying value of debt is generally cost, net of unamortized discounts and debt issuance costs. The fair value of unsecured commercial paper is calculated using Level 2 inputs and approximates carrying value due to its short maturity. The fair value of debt provided under the U.S. Conduit Facility and the Canadian Conduit Facility is calculated using Level 2 inputs and approximates carrying value since the interest rates charged under the facilities are tied directly to market rates and fluctuate as market rates change. The fair values of the medium-term notes and senior notes are estimated based upon rates currently available for debt with similar terms and remaining maturities (Level 2 inputs). The fair value of the fixed-rate debt related to on-balance sheet asset-backed securitization transactions is estimated based on pricing currently available for transactions with similar terms and maturities (Level 2 inputs). The fair value of the floating-rate debt related to on-balance sheet asset-backed securitization transactions is calculated using Level 2 inputs and approximates carrying value since the interest rates charged are tied directly to market rates and fluctuate as market rates change.
12. Product Warranty and Recall Campaigns
The Company currently provides a standard two-year limited warranty on all new motorcycles sold worldwide, except in certain markets, where the Company currently provides a standard three-year limited warranty. The Company also provides a five-year limited warranty on the battery for electric motorcycles. In addition, the Company provides a one-year warranty for parts and accessories. The warranty coverage for the retail customer generally begins when the product is sold to a retail
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customer. The Company accrues for future warranty claims at the time of shipment using an estimated cost based primarily on historical Company claim information.
Additionally, the Company has from time to time initiated certain voluntary recall campaigns. The Company records estimated recall costs when the liability is both probable and estimable. This generally occurs when the Company's management approves and commits to a recall. The warranty and recall liability is included in Accrued liabilities and Other long-term liabilities on the Consolidated balance sheets. Changes in the Company’s warranty and recall liabilities were as follows (in thousands):
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| Balance, beginning of period | $ | $ | $ | $ | |||||||||||||||||||
| Warranties issued during the period | |||||||||||||||||||||||
| Settlements made during the period | ( | ( | ( | ( | |||||||||||||||||||
| Recalls and changes to pre-existing warranty liabilities | |||||||||||||||||||||||
| Balance, end of period | $ | $ | $ | $ | |||||||||||||||||||
The liability for recall campaigns, included in the balance above, was $21.7 million, $21.0 million and $15.7 million at June 30, 2025, December 31, 2024 and June 30, 2024, respectively.
13. Employee Benefit Plans
The Company has a qualified pension plan and postretirement healthcare benefit plans. The plans cover certain eligible employees and retirees of the HDMC segment. The Company also has unfunded supplemental employee retirement plan agreements (SERPA) with certain employees. Service cost is allocated among Selling, administrative and engineering expense, Motorcycles and related products cost of goods sold and Inventories, net. Amounts capitalized in inventory are not significant. Non-service cost components of net periodic benefit (income) cost are presented in Other income, net. Components of net periodic benefit (income) cost for the Company's defined benefit plans were as follows (in thousands):
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| Pension and SERPA Benefits: | |||||||||||||||||||||||
| Service cost | $ | $ | $ | $ | |||||||||||||||||||
| Interest cost | |||||||||||||||||||||||
| Expected return on plan assets | ( | ( | ( | ( | |||||||||||||||||||
| Amortization of unrecognized: | |||||||||||||||||||||||
Prior service cost | |||||||||||||||||||||||
Net gain | ( | ( | ( | ( | |||||||||||||||||||
Special retirement benefit cost | |||||||||||||||||||||||
| Net periodic benefit income | $ | ( | $ | ( | $ | ( | $ | ( | |||||||||||||||
| Postretirement Healthcare Benefits: | |||||||||||||||||||||||
| Service cost | $ | $ | $ | $ | |||||||||||||||||||
| Interest cost | |||||||||||||||||||||||
| Expected return on plan assets | ( | ( | ( | ( | |||||||||||||||||||
| Amortization of unrecognized: | |||||||||||||||||||||||
Prior service cost (credit) | |||||||||||||||||||||||
Net gain | ( | ( | ( | ( | |||||||||||||||||||
| Net periodic benefit income | $ | ( | $ | ( | $ | ( | $ | ( | |||||||||||||||
There are no required or planned voluntary qualified pension plan contributions for 2025. The Company expects it will continue to make ongoing benefit payments under the SERPA and postretirement healthcare plans.
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14. Commitments and Contingencies
Litigation and Other Claims – The Company is subject to lawsuits and other claims related to product, commercial, employee, environmental and other matters. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. The Company accrues for matters when losses are both probable and estimable. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. The Company also maintains insurance coverage for product liability exposures. Except for the matters discussed separately below, the Company believes there are no material exposures to loss in excess of amounts accrued.
Product Liability Matter – In August 2024, a jury awarded approximately $288 million in damages to the plaintiffs in a product lawsuit against the Company. In November 2024, the award for damages was reduced to $81 million. The Company has recorded a liability for its estimated loss based on the Company's legal assessment of the expected outcome. The Company has also recorded an asset reflecting its estimate of the insurance proceeds related to the estimated loss recognized for this matter.
Supply Matters – During the second quarter of 2022, the Company received information from a Tier 2 supplier, Proterial Cable America, Inc. ("PCA" f/k/a Hitachi Cable America, Inc.), concerning a potential regulatory compliance matter relating to PCA's brake hose assemblies. As a result, out of an abundance of caution, the Company suspended all vehicle assembly and shipments for approximately two weeks during the second quarter of 2022. Since then, the Company has been working through the regulatory compliance matter with PCA, the Company’s relevant Tier-1 suppliers, and the National Highway Traffic Safety Administration (NHTSA), the agency responsible for brake hose assembly compliance in the United States.
In connection with this matter, in July 2022, PCA notified NHTSA of a population of brake hose assemblies manufactured between May and July of 2022 that were non-compliant with select NHTSA laboratory test standards. Based on that filing, in August 2022, the Company notified NHTSA of the corresponding population of Harley-Davidson motorcycles containing those brake hose assemblies. In October 2022, PCA amended its original notification, expanding its population of non-compliant brake hose assemblies to include units produced by PCA for use in Harley-Davidson motorcycles beginning as early as model year 2008. In December 2022, the Company amended its August notification, expanding the population to also include Harley-Davidson motorcycles that contained PCA's newly identified brake hose assemblies. In March 2023, PCA again amended its NHTSA notification, identifying additional compliance issues with the previously identified brake hose assemblies. The Company followed PCA's March amendment with a derivative amended notification to NHTSA in May 2023.
In June 2023, the Company received a letter from PCA advising that PCA was investigating a new, separate potential quality issue with brake hose assemblies produced by PCA after the Company’s 2022 production suspension. Due to this issue, the Company was forced to suspend production of most of the motorcycles manufactured at its York facility and run limited motorcycle manufacturing operations there for approximately two weeks. The Company continued to manufacture, among other motorcycles, the 2023 CVO Road Glide and Street Glide, which do not use PCA's brake hose assemblies. It also continued its normal motorcycle manufacturing operations at its international facilities. In connection with this matter, in late June 2023, PCA filed a new and separate NHTSA notification, identifying certain brake hose assemblies produced between June of 2022 and June of 2023 as noncompliant with select NHTSA laboratory test standards. The Company followed PCA’s June 2023 notification by filing a derivative notification with NHTSA in early July 2023.
As permitted by federal law, both PCA and the Company have utilized NHTSA’s standard process to petition the agency to determine that these compliance issues are inconsequential to motor vehicle safety ("Inconsequentiality Determinations"). If NHTSA makes the Inconsequentiality Determinations requested, the Company will be exempt from conducting a field action or recall of its motorcycles related to these matters.
In its inconsequentiality petitions, the Company has presented NHTSA with: (1) extensive independent, third-party and internal testing demonstrating that the brake hose assemblies at issue are robust to extreme conditions - which far exceed maximum expected motorcycle lifetime demands - with no impact to brake performance; and (2) real-world field safety data showing no documented crashes or injuries attributable to the identified compliance issues for the relevant affected populations. The Company believes its petitions are closely comparable to inconsequentiality petitions that have resulted in successful inconsequentiality determinations in the past. The Company is also confident that its position that the compliance issues are inconsequential to motor vehicle safety is strong and, therefore, no field action or recall will be necessary.
Based on its expectation that NHTSA will make Inconsequentiality Determinations, the Company does not expect that these regulatory noncompliance matters will result in material costs in the future, and no costs have been accrued to date. However, it is possible that a field action or recall could be required that could cause the Company to incur material costs. There are several variables and uncertainties associated with any potential field action or recall that are not yet fully known including, but not limited to, the population of brake hose assemblies and motorcycles, the specific field action or recall
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required, the complexity and cost of the required repair, the need for and availability of replacement parts, the suppliers of replacement parts and the number of motorcycle owners that would participate. The Company estimates, based on its available information and assumptions, that the cost of a potential field action or recall in the aggregate, if any were to occur, could range from approximately $140 million to $450 million. The Company continues to evaluate and update its estimates as it learns more about these regulatory matters, including the variables and uncertainties discussed above. The Company also continues to maintain its expectation that NHTSA will make the requested Inconsequentiality Determinations and that these regulatory matters will not result in any material field action or recall costs. If a material field action or recall were to result, the Company would seek full recovery of those amounts from its suppliers.
15. Accumulated Other Comprehensive Loss
Changes in Accumulated other comprehensive loss were as follows (in thousands):
| Three months ended June 30, 2025 | |||||||||||||||||||||||||||||
| Foreign currency translation adjustments | Derivative financial instruments | Pension and postretirement benefit plans | Total | ||||||||||||||||||||||||||
| Balance, beginning of period | $ | ( | $ | ( | $ | ( | $ | ( | |||||||||||||||||||||
Other comprehensive income, before reclassifications | |||||||||||||||||||||||||||||
Income tax expense | ( | ( | |||||||||||||||||||||||||||
| Reclassifications: | |||||||||||||||||||||||||||||
Net gain on derivative financial instruments | — | ( | — | ( | |||||||||||||||||||||||||
Prior service credits(a) | — | — | |||||||||||||||||||||||||||
Actuarial gains(a) | — | — | ( | ( | |||||||||||||||||||||||||
| Reclassifications before tax | ( | ( | ( | ||||||||||||||||||||||||||
Income tax benefit | |||||||||||||||||||||||||||||
| ( | ( | ( | |||||||||||||||||||||||||||
Other comprehensive income (loss) | ( | ( | |||||||||||||||||||||||||||
| Balance, end of period | $ | ( | $ | ( | $ | ( | $ | ( | |||||||||||||||||||||
| Three months ended June 30, 2024 | |||||||||||||||||||||||||||||
| Foreign currency translation adjustments | Derivative financial instruments | Pension and postretirement benefit plans | Total | ||||||||||||||||||||||||||
| Balance, beginning of period | $ | ( | $ | ( | $ | ( | $ | ( | |||||||||||||||||||||
Other comprehensive loss, before reclassifications | ( | ( | ( | ||||||||||||||||||||||||||
Income tax benefit | |||||||||||||||||||||||||||||
| ( | ( | ( | |||||||||||||||||||||||||||
| Reclassifications: | |||||||||||||||||||||||||||||
Net loss on derivative financial instruments | — | — | |||||||||||||||||||||||||||
Prior service credits(a) | — | — | |||||||||||||||||||||||||||
Actuarial gains(a) | — | — | ( | ( | |||||||||||||||||||||||||
| Reclassifications before tax | ( | ||||||||||||||||||||||||||||
Income tax (expense) benefit | ( | ( | |||||||||||||||||||||||||||
| ( | |||||||||||||||||||||||||||||
Other comprehensive (loss) income | ( | ( | ( | ||||||||||||||||||||||||||
| Balance, end of period | $ | ( | $ | $ | ( | $ | ( | ||||||||||||||||||||||
(a) Amounts reclassified are included in the computation of net periodic benefit (income) cost, discussed further in Note 13.
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| Six months ended June 30, 2025 | |||||||||||||||||||||||||||||
| Foreign currency translation adjustments | Derivative financial instruments | Pension and postretirement benefit plans | Total | ||||||||||||||||||||||||||
| Balance, beginning of period | $ | ( | $ | $ | ( | $ | ( | ||||||||||||||||||||||
Other comprehensive income, before reclassifications | |||||||||||||||||||||||||||||
Income tax benefit (expense) | ( | ( | ( | ||||||||||||||||||||||||||
| Reclassifications: | |||||||||||||||||||||||||||||
Net gain on derivative financial instruments | — | ( | — | ( | |||||||||||||||||||||||||
Prior service credits(a) | — | — | |||||||||||||||||||||||||||
Actuarial gains(a) | — | — | ( | ( | |||||||||||||||||||||||||
| Reclassifications before tax | ( | ( | ( | ||||||||||||||||||||||||||
Income tax benefit | |||||||||||||||||||||||||||||
| ( | ( | ( | |||||||||||||||||||||||||||
Other comprehensive income (loss) | ( | ( | |||||||||||||||||||||||||||
| Balance, end of period | $ | ( | $ | ( | $ | ( | $ | ( | |||||||||||||||||||||
| Six months ended June 30, 2024 | |||||||||||||||||||||||||||||
| Foreign currency translation adjustments | Derivative financial instruments | Pension and postretirement benefit plans | Total | ||||||||||||||||||||||||||
| Balance, beginning of period | $ | ( | $ | ( | $ | ( | $ | ( | |||||||||||||||||||||
Other comprehensive loss, before reclassifications | ( | ( | ( | ||||||||||||||||||||||||||
Income tax benefit | |||||||||||||||||||||||||||||
| ( | ( | ( | |||||||||||||||||||||||||||
| Reclassifications: | |||||||||||||||||||||||||||||
Net loss on derivative financial instruments | — | — | |||||||||||||||||||||||||||
Prior service credits(a) | — | — | |||||||||||||||||||||||||||
Actuarial gains(a) | — | — | ( | ( | |||||||||||||||||||||||||
| Reclassifications before tax | ( | ||||||||||||||||||||||||||||
Income tax (expense) benefit | ( | ( | |||||||||||||||||||||||||||
| ( | |||||||||||||||||||||||||||||
Other comprehensive (loss) income | ( | ( | ( | ||||||||||||||||||||||||||
| Balance, end of period | $ | ( | $ | $ | ( | $ | ( | ||||||||||||||||||||||
(a)Amounts reclassified are included in the computation of net periodic benefit (income) cost, discussed further in Note 15
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16. Reportable Segments
The Company operates in three business segments: HDMC, LiveWire and HDFS. The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
Selected segment information is set forth below (in thousands):
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
| HDMC: | |||||||||||||||||||||||
| Revenue | $ | $ | $ | $ | |||||||||||||||||||
| Motorcycles and related products cost of goods sold | |||||||||||||||||||||||
| Gross profit | |||||||||||||||||||||||
| Selling, administrative and engineering expense: | |||||||||||||||||||||||
People expenses(a) | |||||||||||||||||||||||
Marketing and advertising expenses(b) | |||||||||||||||||||||||
Other segment items(c) | |||||||||||||||||||||||
Operating income | |||||||||||||||||||||||
| LiveWire: | |||||||||||||||||||||||
| Revenue | |||||||||||||||||||||||
| Motorcycles and related products cost of goods sold | |||||||||||||||||||||||
| Gross profit | ( | ( | ( | ||||||||||||||||||||
Selling, administrative and engineering expense | |||||||||||||||||||||||
| Operating loss | ( | ( | ( | ( | |||||||||||||||||||
| HDFS: | |||||||||||||||||||||||
| Financial services revenue | |||||||||||||||||||||||
| Financial services interest expense | |||||||||||||||||||||||
| Financial services provision for credit losses | |||||||||||||||||||||||
| Selling and administrative expense | |||||||||||||||||||||||
| Operating income | |||||||||||||||||||||||
| Operating income | $ | $ | $ | $ | |||||||||||||||||||
(a)People expenses include salary and related fringe costs, including payroll tax and health and welfare costs, as well as short-term incentive compensation and long-term incentive compensation, primarily in the form of share-based awards.
(b)Marketing and advertising expenses include costs related to digital and print media, social media, website maintenance, consumer experiences, product placement, sponsorships and market research.
(c)Other segment items for HDMC include depreciation, warranty, maintenance and facilities costs, supplies and materials, and other professional services. These costs are all included in Selling, administrative and engineering expense.
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Additional segment information is set forth below (in thousands):
| (Unaudited) | (Unaudited) | ||||||||||||||||
| June 30, 2025 | December 31, 2024 | June 30, 2024 | |||||||||||||||
Assets: | |||||||||||||||||
| HDMC | $ | $ | $ | ||||||||||||||
| LiveWire | |||||||||||||||||
| HDFS | |||||||||||||||||
| Consolidated | $ | $ | $ | ||||||||||||||
| Three months ended | Six months ended | ||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | June 30, 2025 | June 30, 2024 | ||||||||||||||||||||
Depreciation and Amortization: | |||||||||||||||||||||||
| HDMC | $ | $ | $ | $ | |||||||||||||||||||
| LiveWire | |||||||||||||||||||||||
| HDFS | |||||||||||||||||||||||
| Consolidated | $ | $ | $ | $ | |||||||||||||||||||
| Six months ended | |||||||||||
| June 30, 2025 | June 30, 2024 | ||||||||||
Capital expenditures: | |||||||||||
| HDMC | $ | $ | |||||||||
| LiveWire | |||||||||||
| HDFS | |||||||||||
| Consolidated | $ | $ | |||||||||
17. Supplemental Consolidating Data
The supplemental consolidating data includes separate legal entity data for the Company's financial services entities, including Harley-Davidson Financial Services, Inc. and its subsidiaries (Financial Services Entities), and all other Harley-Davidson, Inc. entities (Non-Financial Services Entities). This information is presented to highlight the separate financial statement impacts of the Company's Financial Services Entities and its Non-Financial Services Entities. The income statement information presented below differs from reportable segment income statement information due to the allocation of legal entity consolidating adjustments to income for reportable segments. Supplemental consolidating data is as follows (in thousands):
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| Three months ended June 30, 2025 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
| Motorcycles and related products | $ | $ | $ | ( | $ | ||||||||||||||||||
| Financial services | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Costs and expenses: | |||||||||||||||||||||||
| Motorcycles and related products cost of goods sold | |||||||||||||||||||||||
| Financial services interest expense | |||||||||||||||||||||||
| Financial services provision for credit losses | |||||||||||||||||||||||
| Selling, administrative and engineering expense | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Operating income | ( | ||||||||||||||||||||||
| Other income, net | |||||||||||||||||||||||
| Investment income | |||||||||||||||||||||||
| Interest expense | |||||||||||||||||||||||
| Income before income taxes | ( | ||||||||||||||||||||||
| Income tax provision | |||||||||||||||||||||||
| Net income | ( | ||||||||||||||||||||||
| Less: (income) loss attributable to noncontrolling interests | $ | $ | $ | ||||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | $ | $ | $ | ( | $ | ||||||||||||||||||
| Six months ended June 30, 2025 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
| Motorcycles and related products | $ | $ | $ | ( | $ | ||||||||||||||||||
| Financial services | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Costs and expenses: | |||||||||||||||||||||||
| Motorcycles and related products cost of goods sold | |||||||||||||||||||||||
| Financial services interest expense | |||||||||||||||||||||||
| Financial services provision for credit losses | |||||||||||||||||||||||
| Selling, administrative and engineering expense | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Operating income | ( | ||||||||||||||||||||||
| Other income, net | |||||||||||||||||||||||
| Investment income | |||||||||||||||||||||||
| Interest expense | |||||||||||||||||||||||
| Income before income taxes | ( | ||||||||||||||||||||||
| Provision for income taxes | |||||||||||||||||||||||
| Net income | ( | ||||||||||||||||||||||
| Less: (income) loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | $ | $ | $ | ( | $ | ||||||||||||||||||
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| Three months ended June 30, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
| Motorcycles and Related Products | $ | $ | $ | ( | $ | ||||||||||||||||||
| Financial Services | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Costs and expenses: | |||||||||||||||||||||||
| Motorcycles and Related Products cost of goods sold | |||||||||||||||||||||||
| Financial Services interest expense | |||||||||||||||||||||||
| Financial Services provision for credit losses | |||||||||||||||||||||||
| Selling, administrative and engineering expense | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Operating income | ( | ||||||||||||||||||||||
| Other income, net | |||||||||||||||||||||||
| Investment income | |||||||||||||||||||||||
| Interest expense | |||||||||||||||||||||||
| Income before income taxes | ( | ||||||||||||||||||||||
| Provision for income taxes | |||||||||||||||||||||||
| Net income | ( | ||||||||||||||||||||||
| Less: (income) loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | $ | $ | $ | ( | $ | ||||||||||||||||||
| Six months ended June 30, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
| Motorcycles and related products | $ | $ | $ | ( | $ | ||||||||||||||||||
| Financial services | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Costs and expenses: | |||||||||||||||||||||||
| Motorcycles and related products cost of goods sold | |||||||||||||||||||||||
| Financial services interest expense | |||||||||||||||||||||||
| Financial services provision for credit losses | |||||||||||||||||||||||
| Selling, administrative and engineering expense | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Operating income | |||||||||||||||||||||||
| Other income, net | |||||||||||||||||||||||
Investment income | |||||||||||||||||||||||
| Interest expense | |||||||||||||||||||||||
| Income before income taxes | |||||||||||||||||||||||
| Provision for income taxes | |||||||||||||||||||||||
| Net income | |||||||||||||||||||||||
| Less: (income) loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | $ | $ | $ | $ | |||||||||||||||||||
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| Three months ended June 30, 2025 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Net income | $ | $ | $ | ( | $ | ||||||||||||||||||
Other comprehensive income (loss), net of tax: | |||||||||||||||||||||||
| Foreign currency translation adjustments | |||||||||||||||||||||||
| Derivative financial instruments | ( | ( | |||||||||||||||||||||
| Pension and postretirement benefit plans | ( | ( | |||||||||||||||||||||
| Comprehensive income | ( | ||||||||||||||||||||||
| Less: Comprehensive loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Comprehensive income attributable to Harley-Davidson, Inc. | $ | $ | $ | ( | $ | ||||||||||||||||||
| Six months ended June 30, 2025 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Net income | $ | $ | $ | ( | $ | ||||||||||||||||||
Other comprehensive income (loss), net of tax: | |||||||||||||||||||||||
| Foreign currency translation adjustments | |||||||||||||||||||||||
| Derivative financial instruments | ( | ( | |||||||||||||||||||||
| Pension and postretirement benefit plans | ( | ( | |||||||||||||||||||||
| Comprehensive income | ( | ||||||||||||||||||||||
| Less: Comprehensive loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Comprehensive income attributable to Harley-Davidson, Inc. | $ | $ | $ | ( | $ | ||||||||||||||||||
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| Three months ended June 30, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Net income | $ | $ | $ | ( | $ | ||||||||||||||||||
Other comprehensive (loss) income, net of tax: | |||||||||||||||||||||||
| Foreign currency translation adjustments | ( | ( | ( | ||||||||||||||||||||
| Derivative financial instruments | ( | ||||||||||||||||||||||
| Pension and postretirement benefit plans | ( | ( | |||||||||||||||||||||
| ( | ( | ( | |||||||||||||||||||||
| Comprehensive income | ( | ||||||||||||||||||||||
| Less: Comprehensive loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Comprehensive income attributable to Harley-Davidson, Inc. | $ | $ | $ | ( | $ | ||||||||||||||||||
| Six months ended June 30, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Net income | $ | $ | $ | $ | |||||||||||||||||||
Other comprehensive income (loss), net of tax: | |||||||||||||||||||||||
| Foreign currency translation adjustments | ( | ( | ( | ||||||||||||||||||||
| Derivative financial instruments | ( | ||||||||||||||||||||||
| Pension and postretirement benefit plans | ( | ( | |||||||||||||||||||||
| ( | ( | ( | |||||||||||||||||||||
| Comprehensive income | |||||||||||||||||||||||
| Less: Comprehensive loss attributable to noncontrolling interests | |||||||||||||||||||||||
| Comprehensive income attributable to Harley-Davidson, Inc. | $ | $ | $ | $ | |||||||||||||||||||
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| June 30, 2025 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| ASSETS | |||||||||||||||||||||||
| Current assets: | |||||||||||||||||||||||
| Cash and cash equivalents | $ | $ | $ | $ | |||||||||||||||||||
| Accounts receivable, net | ( | ||||||||||||||||||||||
| Finance receivables, net | |||||||||||||||||||||||
| Inventories, net | |||||||||||||||||||||||
| Restricted cash | |||||||||||||||||||||||
| Other current assets | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Finance receivables, net | |||||||||||||||||||||||
| Property, plant and equipment, net | |||||||||||||||||||||||
| Pension and postretirement assets | |||||||||||||||||||||||
| Goodwill | |||||||||||||||||||||||
| Deferred income taxes | ( | ||||||||||||||||||||||
| Lease assets | |||||||||||||||||||||||
| Other long-term assets | ( | ||||||||||||||||||||||
| $ | $ | $ | ( | $ | |||||||||||||||||||
| LIABILITIES AND SHAREHOLDERS’ EQUITY | |||||||||||||||||||||||
| Current liabilities: | |||||||||||||||||||||||
| Accounts payable | $ | $ | $ | ( | $ | ||||||||||||||||||
| Accrued liabilities | ( | ||||||||||||||||||||||
| Short-term deposits, net | |||||||||||||||||||||||
| Short-term debt | |||||||||||||||||||||||
| Current portion of long-term debt, net | |||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Long-term deposits, net | |||||||||||||||||||||||
| Long-term debt, net | |||||||||||||||||||||||
| Lease liabilities | |||||||||||||||||||||||
| Pension and postretirement liabilities | |||||||||||||||||||||||
| Deferred income taxes | |||||||||||||||||||||||
| Other long-term liabilities | |||||||||||||||||||||||
| Commitments and contingencies (Note 14) | |||||||||||||||||||||||
| Shareholders’ equity | ( | ||||||||||||||||||||||
| $ | $ | $ | ( | $ | |||||||||||||||||||
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| December 31, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| ASSETS | |||||||||||||||||||||||
| Current assets: | |||||||||||||||||||||||
| Cash and cash equivalents | $ | $ | $ | $ | |||||||||||||||||||
| Accounts receivable, net | ( | ||||||||||||||||||||||
| Finance receivables, net | |||||||||||||||||||||||
| Inventories, net | |||||||||||||||||||||||
| Restricted cash | |||||||||||||||||||||||
| Other current assets | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Finance receivables, net | |||||||||||||||||||||||
| Property, plant and equipment, net | |||||||||||||||||||||||
| Pension and postretirement assets | |||||||||||||||||||||||
| Goodwill | |||||||||||||||||||||||
| Deferred income taxes | ( | ||||||||||||||||||||||
| Lease assets | |||||||||||||||||||||||
| Other long-term assets | ( | ||||||||||||||||||||||
| $ | $ | $ | ( | $ | |||||||||||||||||||
| LIABILITIES AND SHAREHOLDERS’ EQUITY | |||||||||||||||||||||||
| Current liabilities: | |||||||||||||||||||||||
| Accounts payable | $ | $ | $ | ( | $ | ||||||||||||||||||
| Accrued liabilities | ( | ||||||||||||||||||||||
| Short-term deposits, net | |||||||||||||||||||||||
| Short-term debt | |||||||||||||||||||||||
| Current portion of long-term debt, net | |||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Long-term deposits, net | |||||||||||||||||||||||
| Long-term debt, net | |||||||||||||||||||||||
| Lease liabilities | |||||||||||||||||||||||
| Pension and postretirement liabilities | |||||||||||||||||||||||
| Deferred income taxes | |||||||||||||||||||||||
| Other long-term liabilities | |||||||||||||||||||||||
| Commitments and contingencies (Note 14) | |||||||||||||||||||||||
| Shareholders’ equity | ( | ||||||||||||||||||||||
| $ | $ | $ | ( | $ | |||||||||||||||||||
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| June 30, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| ASSETS | |||||||||||||||||||||||
| Current assets: | |||||||||||||||||||||||
| Cash and cash equivalents | $ | $ | $ | $ | |||||||||||||||||||
| Accounts receivable, net | ( | ||||||||||||||||||||||
| Finance receivables, net | |||||||||||||||||||||||
| Inventories, net | |||||||||||||||||||||||
| Restricted cash | |||||||||||||||||||||||
| Other current assets | ( | ||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Finance receivables, net | |||||||||||||||||||||||
| Property, plant and equipment, net | |||||||||||||||||||||||
| Pension and postretirement assets | |||||||||||||||||||||||
| Goodwill | |||||||||||||||||||||||
| Deferred income taxes | ( | ||||||||||||||||||||||
| Lease assets | |||||||||||||||||||||||
| Other long-term assets | ( | ||||||||||||||||||||||
| $ | $ | $ | ( | $ | |||||||||||||||||||
| LIABILITIES AND SHAREHOLDERS’ EQUITY | |||||||||||||||||||||||
| Current liabilities: | |||||||||||||||||||||||
| Accounts payable | $ | $ | $ | ( | $ | ||||||||||||||||||
| Accrued liabilities | ( | ||||||||||||||||||||||
| Short-term deposits, net | |||||||||||||||||||||||
| Short-term debt | |||||||||||||||||||||||
| Current portion of long-term debt, net | |||||||||||||||||||||||
| ( | |||||||||||||||||||||||
| Long-term deposits, net | |||||||||||||||||||||||
| Long-term debt, net | |||||||||||||||||||||||
| Lease liabilities | |||||||||||||||||||||||
| Pension and postretirement liabilities | |||||||||||||||||||||||
| Deferred income taxes | |||||||||||||||||||||||
| Other long-term liabilities | |||||||||||||||||||||||
| Commitments and contingencies (Note 14) | |||||||||||||||||||||||
| Shareholders’ equity | ( | ||||||||||||||||||||||
| $ | $ | $ | ( | $ | |||||||||||||||||||
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| Six months ended June 30, 2025 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Cash flows from operating activities: | |||||||||||||||||||||||
| Net income | $ | $ | $ | ( | $ | ||||||||||||||||||
| Adjustments to reconcile Net income to Net cash provided by operating activities: | |||||||||||||||||||||||
| Depreciation and amortization | |||||||||||||||||||||||
| Amortization of deferred loan origination costs | |||||||||||||||||||||||
| Amortization of financing origination fees | |||||||||||||||||||||||
Income related to long-term employee benefits | ( | ( | |||||||||||||||||||||
| Employee benefit plan contributions and payments | ( | ( | |||||||||||||||||||||
| Stock compensation expense | |||||||||||||||||||||||
| Net change in wholesale finance receivables related to sales | ( | ( | |||||||||||||||||||||
| Provision for credit losses | |||||||||||||||||||||||
| Deferred income taxes | ( | ||||||||||||||||||||||
| Other, net | ( | ||||||||||||||||||||||
| Changes in current assets and liabilities: | |||||||||||||||||||||||
| Accounts receivable, net | ( | ( | |||||||||||||||||||||
Finance receivables – accrued interest and other | |||||||||||||||||||||||
| Inventories, net | |||||||||||||||||||||||
| Accounts payable and accrued liabilities | ( | ||||||||||||||||||||||
| Other current assets | ( | ( | ( | ||||||||||||||||||||
| ( | |||||||||||||||||||||||
Net cash provided by operating activities | ( | ||||||||||||||||||||||
| Cash flows from investing activities: | |||||||||||||||||||||||
| Capital expenditures | ( | ( | ( | ||||||||||||||||||||
| Origination of finance receivables | ( | ( | |||||||||||||||||||||
| Collections on finance receivables | ( | ||||||||||||||||||||||
| Other investing activities | |||||||||||||||||||||||
Net cash used by investing activities | ( | ( | ( | ||||||||||||||||||||
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| Six months ended June 30, 2025 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Cash flows from financing activities: | |||||||||||||||||||||||
| Proceeds from issuance of medium-term notes | |||||||||||||||||||||||
| Repayments of medium-term notes | ( | ( | |||||||||||||||||||||
| Proceeds from securitization debt | |||||||||||||||||||||||
| Repayments of securitization debt | ( | ( | |||||||||||||||||||||
| Borrowings of asset-backed commercial paper | |||||||||||||||||||||||
| Repayments of asset-backed commercial paper | ( | ( | |||||||||||||||||||||
Net decrease in unsecured commercial paper | ( | ( | |||||||||||||||||||||
Net decrease in deposits | ( | ( | |||||||||||||||||||||
| Dividends paid | ( | ( | |||||||||||||||||||||
| Repurchase of common stock | ( | ( | |||||||||||||||||||||
| Other financing activities | |||||||||||||||||||||||
| Net cash (used) provided by financing activities | ( | ( | ( | ||||||||||||||||||||
| Effect of exchange rate changes on cash, cash equivalents and restricted cash | |||||||||||||||||||||||
Net (decrease) increase in cash, cash equivalents and restricted cash | $ | ( | $ | $ | $ | ||||||||||||||||||
| Cash, cash equivalents and restricted cash: | |||||||||||||||||||||||
| Cash, cash equivalents and restricted cash, beginning of period | $ | $ | $ | $ | |||||||||||||||||||
Net (decrease) increase in cash, cash equivalents and restricted cash | ( | ||||||||||||||||||||||
| Cash, cash equivalents and restricted cash, end of period | $ | $ | $ | $ | |||||||||||||||||||
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| Six months ended June 30, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Cash flows from operating activities: | |||||||||||||||||||||||
| Net income | $ | $ | $ | $ | |||||||||||||||||||
| Adjustments to reconcile Net income to Net cash provided by operating activities: | |||||||||||||||||||||||
| Depreciation and amortization | |||||||||||||||||||||||
| Amortization of deferred loan origination costs | |||||||||||||||||||||||
| Amortization of financing origination fees | |||||||||||||||||||||||
Income related to long-term employee benefits | ( | ( | |||||||||||||||||||||
| Employee benefit plan contributions and payments | ( | ( | |||||||||||||||||||||
| Stock compensation expense | |||||||||||||||||||||||
| Net change in wholesale finance receivables related to sales | ( | ( | |||||||||||||||||||||
| Provision for credit losses | |||||||||||||||||||||||
| Deferred income taxes | ( | ( | |||||||||||||||||||||
| Other, net | ( | ||||||||||||||||||||||
| Changes in current assets and liabilities: | |||||||||||||||||||||||
| Accounts receivable, net | ( | ( | |||||||||||||||||||||
Finance receivables – accrued interest and other | |||||||||||||||||||||||
| Inventories, net | |||||||||||||||||||||||
| Accounts payable and accrued liabilities | ( | ||||||||||||||||||||||
| Other current assets | |||||||||||||||||||||||
| ( | |||||||||||||||||||||||
Net cash provided by operating activities | ( | ||||||||||||||||||||||
| Cash flows from investing activities: | |||||||||||||||||||||||
| Capital expenditures | ( | ( | ( | ||||||||||||||||||||
| Origination of finance receivables | ( | ( | |||||||||||||||||||||
| Collections on finance receivables | ( | ||||||||||||||||||||||
| Other investing activities | ( | ( | |||||||||||||||||||||
| Net cash used by investing activities | ( | ( | ( | ||||||||||||||||||||
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| Six months ended June 30, 2024 | |||||||||||||||||||||||
| Non-Financial Services Entities | Financial Services Entities | Consolidating Adjustments | Consolidated | ||||||||||||||||||||
| Cash flows from financing activities: | |||||||||||||||||||||||
| Proceeds from issuance of medium-term notes | |||||||||||||||||||||||
| Proceeds from securitization debt | |||||||||||||||||||||||
| Repayments of securitization debt | ( | ( | |||||||||||||||||||||
| Borrowings of asset-backed commercial paper | |||||||||||||||||||||||
| Repayments of asset-backed commercial paper | ( | ( | |||||||||||||||||||||
| Net decrease in unsecured commercial paper | ( | ( | |||||||||||||||||||||
| Net increase in deposits | |||||||||||||||||||||||
| Dividends paid | ( | ( | |||||||||||||||||||||
| Repurchase of common stock | ( | ( | |||||||||||||||||||||
| Other financing activities | ( | ||||||||||||||||||||||
| Net cash (used) provided by financing activities | ( | ( | |||||||||||||||||||||
| Effect of exchange rate changes on cash, cash equivalents and restricted cash | ( | ( | ( | ||||||||||||||||||||
| Net increase in cash, cash equivalents and restricted cash | $ | $ | $ | $ | |||||||||||||||||||
| Cash, cash equivalents and restricted cash: | |||||||||||||||||||||||
| Cash, cash equivalents and restricted cash, beginning of period | $ | $ | $ | $ | |||||||||||||||||||
| Net increase in cash, cash equivalents and restricted cash | |||||||||||||||||||||||
| Cash, cash equivalents and restricted cash, end of period | $ | $ | $ | $ | |||||||||||||||||||
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18. Subsequent Events
Term Loan - On July 1, 2025, the Company entered into a term loan facility that permitted the Company to draw up to $450.0 million on or prior to July 31, 2025. On July 24, 2025, the Company drew $450.0 million under the facility which will mature on July 1, 2027 and carries an interest rate of term Secured Overnight Financing Rate (SOFR) plus a margin based on the Company's credit rating. The Company used the proceeds to pay down the principal and interest of the $450.0 million 3.50 % senior notes that matured in July 2025.
Tax Reform - On July 4, 2025, the One Big Beautiful Bill Act (the Act) was signed into law. It includes the extension and modification of certain key provisions of the U.S. Tax Cuts and Jobs Act of 2017 (TCJA), modification of certain Inflation Reduction Act (IRA) incentives, and other provisions. The Act also introduces a new personal vehicle loan interest deductibility provision that allows some individuals to deduct up to $10,000 per year in interest on new, U.S.-assembled personal vehicles purchased between 2025 and 2028. There are a variety of effective dates in the Act, and only certain key provisions with financial reporting implications are expected to affect the Company's financial statements for the year ending December 31, 2025. The Company is still evaluating the impact the Act will have on the Company's financial results and consolidated financial statements.
HDFS Transaction - On July 30, 2025, the Company entered into a transaction with two counterparties, relating to HDFS. The key aspects of the transaction include:
•Sale of Existing Retail Finance Receivables: The Company expects to sell the majority of HDFS's existing retail finance receivables, including 95 % of its residual interest in retail finance receivables that were transferred to SPEs through on-balance sheet asset-backed securitization transactions. The Company expects the sale of these retail finance receivables will result in the derecognition by the Company of finance receivables and asset-backed securitization debt related to the securitized retail finance receivables. In connection with this sale, the Company also expects to pay down the majority of HDFS's medium-term notes.
The Company expects to sell its retail finance receivables, which would result in the release of the allowance for credit losses associated with these retail finance receivables that, along with the sale of the retail finance receivables, the Company expects will result in a benefit to operating income in the second half of 2025.
The Company expects to sell its retail finance receivables, which would result in the release of the allowance for credit losses associated with these retail finance receivables that, along with the sale of the retail finance receivables, the Company expects will result in a benefit to operating income in the second half of 2025.
•Sale of Future Retail Loan Originations: After the closing of the transaction, the Company expects the counterparties will purchase approximately two-thirds of HDFS's new retail loan originations at a premium over at least a 5-year period, allowing HDFS to reduce its equity carrying value and increase its return-on-equity. The Company expects HDFS will continue to service the future retail loan originations it sells to the counterparties and earn a loan servicing fee.
•Equity Investments in HDFS: The Company expects the counterparties will each pay cash to acquire 4.9 % of HDFS based on a multiple of approximately 1.75 x HDFS's post-transaction equity carrying value. Seven years after closing the transaction, each counterparty will have the right to exchange their HDFS ownership interest for Harley-Davidson common stock. Three years after closing the transaction, the Company has the right to repurchase the counterparties' ownership interest in HDFS using cash that would otherwise be available to the Company in the form of a dividend from HDFS; however, the Company may not purchase any more than one-third of the counterparties' post-closing HDFS ownership in an individual year.
The Company expects to pay down its $450 million term loan debt and execute discretionary share repurchases using cash available after the sale of finance receivables and reduction in HDFS debt.
The Company expects the transactions to close in the second half of 2025.
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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Unless the context otherwise requires, all references to the “Company” include Harley-Davidson, Inc. and all its subsidiaries. Harley-Davidson, Inc. operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire and Harley-Davidson Financial Services (HDFS).
The “% Change” figures included in the Results of Operations sections were calculated using unrounded dollar amounts and may differ from calculations using the rounded dollar amounts presented. Certain “% Change” deemed not meaningful (NM) have been excluded.
(1) Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this report are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of the statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” "projects," “may,” “will,” “estimates,” “targets,” “intends,” "forecasts," "seeks," "sees," "should," "feels," "commits," "assumes," "envisions," or words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this report. Certain of such risks and uncertainties are described in close proximity to such statements or elsewhere in this report, including under the caption "Cautionary Statements" in this Item 2, as well as in Item 1A. Risk Factors, as well as in Item 1A. Risk Factors of the Company’s Annual Report on Form 10-K for the year ended December 31, 2024. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in the "Key Factors Impacting the Company" and the “Guidance” sections in this Item 2 are only made as of July 30, 2025 and the remaining forward-looking statements in this report are made as of the date of the filing of this report (August 6, 2025), and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
Overview(1)
Net income attributable to Harley-Davidson, Inc. was $107.6 million, or $0.88 per diluted share, in the second quarter of 2025 compared to $218.3 million, or $1.63 per diluted share, in the second quarter of 2024.
In the second quarter of 2025, HDMC segment operating income was $61.3 million, down $136.6 million from the second quarter of 2024. The decrease in operating income from the HDMC segment for the second quarter of 2025 was driven primarily by a planned decrease in motorcycle shipments as well as softer than expected retail demand. HDMC operating income was also impacted by unfavorable operating leverage on lower shipments, partially offset by favorable foreign currency impacts and pricing compared to the same quarter last year. Operating loss from the LiveWire segment in the second quarter of 2025 was $18.7 million compared to an operating loss of $28.2 million in the prior year quarter due primarily to lower operating expenses from cost reduction actions taken in the second half of 2024. Operating income from the HDFS segment in the second quarter of 2025 was $69.8 million, down $1.6 million compared to the prior year quarter due primarily to lower interest income, partially offset by a lower provision for credit losses.
Worldwide retail sales of new Harley-Davidson motorcycles in the second quarter of 2025 declined 15.5% compared to the second quarter of 2024. Retail sales were adversely impacted by depressed consumer sentiment, resulting from economic uncertainty, combined with high interest rates. Retail sales were down 17.0% in North America, 4.9% in EMEA and 21.4% in Asia-Pacific. Refer to the Harley-Davidson Motorcycles Retail Sales and Registration Data section for further discussion of retail sales results.
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Key Factors Impacting the Company(1)
U.S. and Foreign Tariffs – During 2025, the U.S. has implemented or announced plans to implement new or increased tariffs on goods from various foreign countries, either generally or with respect to certain products, and certain of those foreign countries have implemented or announced plans to implement new or increased rebalancing tariffs on goods from the U.S., either generally or with respect to certain products. In certain circumstances, the U.S. and certain foreign countries temporarily suspended or delayed the implementation of new or increased tariffs, either in whole or in part, while trade negotiations take place. During the first six months of 2025, the total cost of new or increased tariffs implemented in 2025 that the Company incurred was approximately $17 million(a).
Depending on the outcome of trade negotiations and other factors, the U.S. and foreign countries may sustain, amend, suspend or withdraw recently-announced tariffs or implement new tariffs. If recently-announced tariffs are sustained or new tariffs are implemented, it will likely increase the Company’s cost of raw materials, components, finished motorcycles, parts and accessories and apparel and affect its ability to sell products domestically and internationally at or near current prices. The Company's U.S.-centric manufacturing footprint and sourcing limit its exposure to tariffs; however, based on the portions of the Company's business that are exposed directly or indirectly to tariffs and the magnitude of potential incremental tariffs, the impact to the Company could be material. Given uncertainty concerning the outcome of trade negotiations, the Company is unable to estimate the ultimate impact of incremental tariffs on the Company going forward. However, based on the current tariff landscape, the Company estimated the potential impacts to it in 2025 of new or increased tariffs implemented or expected to be implemented in 2025 to be as follows (dollars in millions):
| Tariff | Potential Impact(a) | |||||||||||||
China | 30% | $10 - $20 | ||||||||||||
Mexico | 25% | $0 | ||||||||||||
Canada | 25% | $10 - $15 | ||||||||||||
EU | 15% - 25% | $10 - $15 | ||||||||||||
Rest of world | 10% - 40% | $10 - $20 | ||||||||||||
Steel and aluminum | 50% | $10 - $15 | ||||||||||||
| Total | $50 - $85 | |||||||||||||
(a) Includes the cost of new or increased import and export tariffs implemented or expected to be implemented in 2025 paid directly by the Company and indirect costs paid to suppliers for tariff-related price increases. Excludes the benefit of any future mitigation actions, changes in demand and operational costs primarily to accelerate product deliveries ahead of expected or actual new or increased tariffs.
The Company plans to continue its efforts to mitigate the impact of tariffs, including engaging with governments to advocate for consideration of motorcycles in trade negotiations; moving inventory into markets ahead of tariff effective dates; evaluating sourcing options and pricing for its products; and prudently managing cost.
Interest Rates - Interest rates remained heightened in the first six months of 2025 after an interest rate decline in the latter part of 2024. This follows a significant increase during 2022 and 2023 as central banks attempted to reduce inflation. The current higher interest rate environment has adversely impacted HDFS' interest income margin due to a higher cost of funds that is only partially offset by increased interest rates on financing products sold by HDFS. Additionally, higher interest rates have adversely impacted consumer discretionary purchases, like purchases of the Company's motorcycles, as higher borrowing costs have made these purchases less affordable or impacted the consumer's ability to obtain financing.
HDFS Transaction - The Company entered into a transaction with two counterparties, relating to HDFS. The key aspects of the transaction include:
•Sale of Existing Retail Finance Receivables: The Company expects to sell the majority of HDFS's existing retail finance receivables, including its residual interest in retail finance receivables that were transferred to SPEs through on-balance sheet asset-backed securitization transactions. The Company expects the sale of these retail finance receivables will result in the derecognition by the Company of over $5 billion of finance receivables, subject to adjustments through the closing dates. In addition, the Company expects the sale to result in the derecognition of the related asset-backed securitization debt. In connection with this sale, the Company also expects to pay down the majority of HDFS's medium-term notes. The Company expects to reduce HDFS debt by over $4 billion in the aggregate.
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The Company expects to sell its retail finance receivables, which would result in the release of the allowance for credit losses associated with these retail finance receivables that, along with the sale of the retail finance receivables, the Company expects will result in a benefit to operating income in the second half of 2025.
•Sale of Future Retail Loan Originations: After the closing of the transaction, the Company expects the counterparties will purchase approximately two-thirds of HDFS's new retail loan originations at a premium over at least a 5-year period, allowing HDFS to reduce its equity carrying value and increase its return-on-equity. The Company expects HDFS will earn loan servicing fees, including a 1% per annum loan servicing fee for prime loans and a 2.5% per annum loan servicing fee for subprime loans, as it will continue to service the future retail loan originations it sells to the counterparties.
•Equity Investments in HDFS: The Company expects the counterparties will each pay cash to acquire 4.9% of HDFS based on a multiple of approximately 1.75x HDFS's post-transaction equity carrying value. Seven years after closing the transaction, each counterparty will have the right to exchange their HDFS ownership interest for Harley-Davidson common stock. Three years after closing the transaction, the Company has the right to repurchase the counterparties' ownership interest in HDFS using cash that would otherwise be available to the Company in the form of a dividend from HDFS; however, the Company may not purchase any more than one-third of the counterparties' post-closing HDFS ownership in an individual year.
After the settlement of HDFS debt, the Company expects approximately $1 billion in cash to be available for the Company. The Company expects to use the proceeds from the transaction to pay down its $450 million term loan and execute discretionary share repurchases of $500 million in the second half of 2025.
The Company expects HDFS will carry a lower retail finance receivable balance due to the expected sale of its existing retail finance receivables and the expected sale of future retail loan originations. After the transaction closes, the Company expects HDFS’s operating income will be reduced as it earns less interest income on HDFS’s lower retail finance receivable balance, partially offset by new retail loan servicing fees from the sale of future retail loan originations.
The Company expects the transactions to close in the second half of 2025.
New Products and Annual Launch Timing - The Company has announced plans to introduce a new small displacement motorcycle with a targeted entry price below $6,000, which the Company believes will be profitable, and an iconic classic cruiser starting next year. The Company also plans to introduce more innovation in its Touring and Trike motorcycle platforms. In addition, the Company plans to begin to shift the timing of its annual new model year launch from January to the preceding fall to create additional retail selling opportunities later in each calendar year. The Company plans to start with the shift of certain models this year, but the overall shift is expected to continue into future years. Finally, the Company announced LiveWire will launch production versions of two concept mini-motorcycles, which represents a strategic shift in LiveWire's product portfolio to align with evolving customer preferences, broader electric vehicle adoption trends, and growing global demand for lightweight, urban-friendly mobility solutions.
Guidance(1)
Given uncertainty related to the potential impact of tariffs, including impacts on the cost of the Company’s products, as well as the potential impacts on consumer demand and broader macro-economic conditions, on May 1, 2025, the Company withdrew its forward-looking expectations for 2025 related to Harley-Davidson motorcycle retail unit sales; earnings per share; HDMC motorcycle shipments, revenue and operating income margin; LiveWire motorcycle unit sales; and HDFS operating income, provision for credit losses, interest income and borrowing costs. The Company also withdrew its longer-term expectations for HDMC operating income in 2026 and beyond.
On July 30, 2025, the Company provided the following expectations.
As the Company continues to move forward through the macroeconomic uncertainty, it remains committed to supporting reduced dealer inventory levels and continues to expect a reduction of approximately 10% in 2025 year-end dealer inventory of new Harley-Davidson motorcycles as compared to the end of 2024.
The Company has revised its expectation for the HDFS segment and now expects operating income of approximately $525 million to $550 million, including a benefit in the second half of 2025 of $275 million to $300 million related to the HDFS transaction as described in Key Factors (HDFS Transaction).
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The Company revised its expectation for the LiveWire segment and now expects an operating loss of approximately $59 million to $69 million in 2025 and a total use of cash of approximately $50 million to $60 million in 2025. The Company's previous expectation for LiveWire in 2025 included an operating loss of approximately $59 million and a total use of cash of approximately $50 million.
The Company plans to continue its multi-year cost productivity initiative to eliminate incremental cost. The Company achieved productivity savings of approximately $257 million from 2022 to 2024 and an additional $48 million during the first six months of 2025, primarily from logistics and supply chain initiatives. The Company expects to achieve annual productivity savings of $100 million in 2025 and 2026, resulting in $457 million in total productivity savings by the end of 2026.
The Company continues to expect the range for capital investments in 2025 to be $200 million to $225 million and continues to expect it will invest in product development and capability enhancements that support The Hardwire strategic plan.
The Company's capital allocation priorities to fund profitable growth through The Hardwire initiatives, to pay dividends, and to execute share repurchases on a discretionary basis remain unchanged. The Company remains committed to its plan to repurchase approximately $1 billion of shares on a discretionary basis in aggregate from the third quarter of 2024 through the end of 2026 including $500 million of discretionary share repurchases in the second half of 2025, assuming the HDFS Transaction successfully closes, resulting in a total expectation of $587.5 million of discretionary share repurchases in 2025. The Company previously expected $350 million of discretionary share repurchases in 2025. The Company purchased $250 million of shares on a discretionary basis during the third and fourth quarters of 2024 and $87.5 million during the first six months of 2025.
Results of Operations for the Three Months Ended June 30, 2025
Compared to the Three Months Ended June 30, 2024
Consolidated Results
| Three months ended | |||||||||||||||||||||||||||||
| (in thousands, except earnings per share) | June 30, 2025 | June 30, 2024 | Increase (Decrease) | % Change | |||||||||||||||||||||||||
| Operating income - HDMC | $ | 61,316 | $ | 197,905 | $ | (136,589) | (69.0) | % | |||||||||||||||||||||
| Operating loss - LiveWire | (18,653) | (28,166) | 9,513 | (33.8) | |||||||||||||||||||||||||
| Operating income - HDFS | 69,773 | 71,363 | (1,590) | (2.2) | |||||||||||||||||||||||||
| Operating income | 112,436 | 241,102 | (128,666) | (53.4) | % | ||||||||||||||||||||||||
| Other income, net | 14,477 | 15,879 | (1,402) | (8.8) | |||||||||||||||||||||||||
Investment income | 10,950 | 14,811 | (3,861) | (26.1) | |||||||||||||||||||||||||
| Interest expense | 7,696 | 7,680 | 16 | 0.2 | |||||||||||||||||||||||||
| Income before income taxes | 130,167 | 264,112 | (133,945) | (50.7) | % | ||||||||||||||||||||||||
| Income tax provision | 24,422 | 48,706 | (24,284) | (49.9) | |||||||||||||||||||||||||
| Net income | 105,745 | 215,406 | (109,661) | (50.9) | % | ||||||||||||||||||||||||
| Less: Loss attributable to noncontrolling interests | 1,824 | 2,863 | (1,039) | (36.3) | |||||||||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | $ | 107,569 | $ | 218,269 | $ | (110,700) | (50.7) | % | |||||||||||||||||||||
| Diluted earnings per share | $ | 0.88 | $ | 1.63 | $ | (0.75) | (46.0) | ||||||||||||||||||||||
The Company reported operating income of $112.4 million in the second quarter of 2025 compared to $241.1 million in the same period last year. The HDMC segment reported operating income of $61.3 million in the second quarter of 2025, a decrease of $136.6 million compared to the second quarter of 2024. Operating loss from the LiveWire segment decreased $9.5 million compared to the second quarter of 2024. Operating income from the HDFS segment decreased $1.6 million compared to the second quarter of 2024. Refer to the HDMC Segment, LiveWire Segment and HDFS Segment sections for a more detailed discussion of the factors affecting operating results.
Other income, net in the second quarter of 2025 was lower than in the second quarter of 2024, due to the impact of an unfavorable change in the fair value of LiveWire's warrant liability in the second quarter of 2025 compared to the second quarter of 2024.
The Company's effective income tax rate for the second quarter of 2025 was 18.8% compared to 18.4% for the second quarter of 2024.
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Diluted earnings per share was $0.88 in the second quarter of 2025, down 46.0% from the same period last year. Diluted weighted average shares outstanding decreased from 134.1 million in the second quarter of 2024 to 122.2 million in the second quarter of 2025, driven by the Company's discretionary repurchases of common stock. Refer to Liquidity and Capital Resources for additional information concerning the Company's share repurchase activity.
Harley-Davidson Motorcycles Retail Sales and Registration Data
Harley-Davidson Motorcycle Retail Sales(a)
Retail unit sales of new Harley-Davidson motorcycles were as follows:
| Three months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Increase (Decrease) | % Change | ||||||||||||||||||||
| United States | 26,704 | 32,258 | (5,554) | (17.2) | % | ||||||||||||||||||
| Canada | 2,227 | 2,579 | (352) | (13.6) | |||||||||||||||||||
North America | 28,931 | 34,837 | (5,906) | (17.0) | |||||||||||||||||||
| Europe/Middle East/Africa (EMEA) | 7,621 | 8,015 | (394) | (4.9) | |||||||||||||||||||
| Asia Pacific | 4,967 | 6,322 | (1,355) | (21.4) | |||||||||||||||||||
| Latin America | 735 | 824 | (89) | (10.8) | |||||||||||||||||||
| 42,254 | 49,998 | (7,744) | (15.5) | % | |||||||||||||||||||
(a)Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
During the second quarter of 2025, retail sales in North America were down 17.0% driven by a 17.2% decline in the United States. Despite unfavorable retail performance in the second quarter of 2025, the Company is encouraged by retail results in North America at the start of July 2025 and expects North American retail sales in the second half of 2025 to grow compared to the same period last year(1). Outside of North America, retail sales were also down during the second quarter of 2025, including a 21.4% decrease in Asia Pacific and a 4.9% decrease in Europe.
U.S. retail sales were negatively impacted by depressed consumer sentiment resulting from economic uncertainty, combined with high interest rates which adversely impacted consumer discretionary spending. In addition, the decline in retail sales during the first six months of 2025 was due in part to a positive impact in the prior year associated with the launch of the Company's redesigned 2024 new model year Touring motorcycles, which is the Company's highest volume motorcycle family. Retail sales declines in Asia Pacific, Canada and Europe were also primarily due to challenging macroeconomic conditions with the decline in Asia Pacific primarily driven by lower sales in Japan and China.
Worldwide retail inventory of new motorcycles was approximately 49,000 units at the end of the second quarter of 2025, which was down approximately 28% from the end of the second quarter of 2024, as dealers reduced inventory levels in the current retail environment.
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HDMC Segment
Harley-Davidson Motorcycle Unit Shipments
Motorcycle unit shipments were as follows:
| Three months ended | |||||||||||||||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Unit | Unit | ||||||||||||||||||||||||||||||||
| Units | Mix % | Units | Mix % | Increase (Decrease) | % Change | ||||||||||||||||||||||||||||||
| U.S. motorcycle shipments | 21,736 | 60.7 | % | 32,334 | 65.1 | % | (10,598) | (32.8) | % | ||||||||||||||||||||||||||
| Worldwide motorcycle shipments: | |||||||||||||||||||||||||||||||||||
Grand American Touring(a) | 18,080 | 50.5 | % | 29,345 | 59.1 | % | (11,265) | (38.4) | % | ||||||||||||||||||||||||||
| Cruiser | 13,110 | 36.6 | % | 14,410 | 29.0 | % | (1,300) | (9.0) | |||||||||||||||||||||||||||
| Sport and Lightweight | 3,188 | 8.8 | % | 4,094 | 8.3 | % | (906) | (22.1) | |||||||||||||||||||||||||||
| Adventure Touring | 1,459 | 4.1 | % | 1,811 | 3.6 | % | (352) | (19.4) | |||||||||||||||||||||||||||
| 35,837 | 100.0 | % | 49,660 | 100.0 | % | (13,823) | (27.8) | % | |||||||||||||||||||||||||||
(a)Includes Trike
The Company shipped 35,837 motorcycles worldwide during the second quarter of 2025, which was 27.8% lower than the second quarter of 2024. Shipments to dealers in the second quarter of 2025 were lower than the second quarter of 2024 based on a planned decrease in motorcycle shipments and softer than expected retail demand as dealers adjusted inventory levels for the current retail environment. The Company shipped a greater proportion of its refreshed Cruiser models and a lower proportion of Grand American Touring models as the prior year included the launch of the Company's newly redesigned Touring motorcycles.
Segment Results
Condensed statements of operations for the HDMC segment were as follows (dollars in thousands):
| Three months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Increase (Decrease) | % Change | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
Motorcycles | $ | 778,051 | $ | 1,068,693 | $ | (290,642) | (27.2) | % | |||||||||||||||
Parts and accessories | 186,874 | 193,865 | (6,991) | (3.6) | |||||||||||||||||||
Apparel | 55,240 | 63,393 | (8,153) | (12.9) | |||||||||||||||||||
Licensing | 5,944 | 5,485 | 459 | 8.4 | |||||||||||||||||||
Other | 17,540 | 17,470 | 70 | 0.4 | |||||||||||||||||||
| 1,043,649 | 1,348,906 | (305,257) | (22.6) | ||||||||||||||||||||
| Cost of goods sold | 744,944 | 915,780 | (170,836) | (18.7) | |||||||||||||||||||
| Gross profit | 298,705 | 433,126 | (134,421) | (31.0) | |||||||||||||||||||
| Operating expenses | 237,389 | 235,221 | 2,168 | 0.9 | |||||||||||||||||||
| Operating income | $ | 61,316 | $ | 197,905 | $ | (136,589) | (69.0) | % | |||||||||||||||
| Operating margin | 5.9 | % | 14.7 | % | (8.8) | pts. | |||||||||||||||||
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The estimated impact of significant factors affecting the comparability of net revenue, cost of goods sold and gross profit from the second quarter of 2024 to the second quarter of 2025 were as follows (in millions):
| Net Revenue | Cost of Goods Sold | Gross Profit | |||||||||||||||
| Three months ended June 30, 2024 | $ | 1,348.9 | $ | 915.8 | $ | 433.1 | |||||||||||
| Volume | (317.0) | (216.2) | (100.8) | ||||||||||||||
| Price and sales incentives | 9.5 | — | 9.5 | ||||||||||||||
| Foreign currency exchange rates and hedging | 10.7 | (13.2) | 23.9 | ||||||||||||||
| Shipment mix | (8.5) | (14.2) | 5.7 | ||||||||||||||
| Raw material prices | — | (4.3) | 4.3 | ||||||||||||||
| Manufacturing and other costs | — | 77.0 | (77.0) | ||||||||||||||
| (305.3) | (170.9) | (134.4) | |||||||||||||||
| Three months ended June 30, 2025 | $ | 1,043.6 | $ | 744.9 | $ | 298.7 | |||||||||||
Factors affecting the comparability of net revenue, cost of goods sold and gross profit from the second quarter of 2024 to the second quarter of 2025 were as follows:
•The decrease in volume was primarily due to lower motorcycle shipments.
•Revenue was positively impacted by favorable pricing on new model year motorcycles.
•Revenue was favorably impacted by stronger average foreign currency exchange rates relative to the U.S. dollar compared to the same quarter last year. Cost of sales was favorably impacted by balance sheet remeasurements, partially offset by unfavorable impacts from hedging activities.
•Changes in the shipment mix had a favorable impact on gross profit primarily driven by beneficial mix within families toward new limited edition models and models with upgrades and new features, partially offset by unfavorable impacts from shipping a lower proportion of Grand American Touring models.
•Raw material costs were lower compared to the prior year.
•Manufacturing and other costs were negatively impacted by unfavorable manufacturing leverage related to higher fixed costs per unit resulting from lower production and shipment volumes as well as higher tariff and logistics costs. These negative impacts were partially offset by supply-chain productivity gains.
Operating expenses were higher in the second quarter of 2025 compared to the same period last year primarily related to an increase in marketing costs as the Company supports its dealers' marketing efforts during the riding season as well as costs related to the Company's proxy contest in connection with this year's annual meeting of shareholders, partially offset by lower warranty costs on lower volume and lower people costs, including the cost of compensation and benefits.
The Company expects to continue to deliver productivity and cost savings benefits, including efficiency efforts that may leverage technology(1).
LiveWire Segment
Segment Results
Condensed statements of operations for the LiveWire segment were as follows (in thousands, except unit shipments):
| Three months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | (Decrease) Increase | % Change | ||||||||||||||||||||
| Revenue | $ | 6,011 | $ | 6,448 | $ | (437) | (6.8) | % | |||||||||||||||
| Cost of goods sold | 5,849 | 8,232 | (2,383) | (28.9) | |||||||||||||||||||
| Gross profit | 162 | (1,784) | 1,946 | (109.1) | |||||||||||||||||||
| Selling, administrative and engineering expense | 18,815 | 26,382 | (7,567) | (28.7) | |||||||||||||||||||
| Operating loss | $ | (18,653) | $ | (28,166) | $ | 9,513 | (33.8) | % | |||||||||||||||
| LiveWire motorcycle unit shipments | 55 | 158 | (103) | (65.2) | % | ||||||||||||||||||
During the second quarter of 2025, revenue decreased by $0.4 million, or 6.8%, compared to the second quarter of 2024. The decrease was primarily due to lower electric motorcycle volumes sold, partially offset by higher electric balance
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bike volumes sold during the quarter as compared to the same period last year. Cost of sales decreased by $2.4 million, or 28.9%, during the second quarter of 2025 compared to the second quarter of 2024 due to lower electric motorcycle volumes.
During the second quarter of 2025, selling, administrative and engineering expense decreased $7.6 million, or 28.7%, compared to the second quarter of 2024 largely as a result of cost reduction actions taken in the second half of 2024.
HDFS Segment
Segment Results
Condensed statements of operations for the HDFS segment were as follows (in thousands):
| Three months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Increase (Decrease) | % Change | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
| Interest income | $ | 214,988 | $ | 222,578 | $ | (7,590) | (3.4) | % | |||||||||||||||
| Other income | 42,450 | 40,961 | 1,489 | 3.6 | |||||||||||||||||||
| 257,438 | 263,539 | (6,101) | (2.3) | ||||||||||||||||||||
| Expenses: | |||||||||||||||||||||||
| Interest expense | 93,574 | 93,741 | (167) | (0.2) | |||||||||||||||||||
| Provision for credit losses | 49,738 | 56,030 | (6,292) | (11.2) | |||||||||||||||||||
| Operating expense | 44,353 | 42,405 | 1,948 | 4.6 | |||||||||||||||||||
| 187,665 | 192,176 | (4,511) | (2.3) | ||||||||||||||||||||
| Operating income | $ | 69,773 | $ | 71,363 | $ | (1,590) | (2.2) | % | |||||||||||||||
Interest income was lower for the second quarter of 2025 compared to the same period last year, primarily due to lower average outstanding finance receivables at a higher average yield. Other income increased $1.5 million largely due to higher investment income and licensing revenue.
The provision for credit losses decreased $6.3 million compared to the second quarter of 2024 driven by a favorable change in the allowance for credit losses partially offset by higher credit losses. The favorable change in the allowance for credit losses was due to slower growth in retail receivables compared to the second quarter of 2024 and a slight decrease in the wholesale reserve during the second quarter of 2025 compared to an increase in the second quarter of 2024.
The allowance for credit losses considers current economic conditions and the Company’s outlook on future conditions. At the end of the second quarter of 2025, the Company's outlook on economic conditions and its probability weighting of its economic forecast scenarios was weighted toward more pessimistic scenarios given continued challenging macro-economic conditions, including a persistently high interest rate environment, ongoing elevated inflation levels, and muted consumer confidence. Refer to the Results of Operations for the Six Months Ended June 30, 2025 Compared to the Six Months ended June 30, 2024 for a discussion of 2025 annualized credit losses.
Operating expenses increased $1.9 million compared to the second quarter of 2024 due in part to higher insurance-related expense and employee costs partially offset by favorable foreign currency rates.
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
| Three months ended | |||||||||||
| June 30, 2025 | June 30, 2024 | ||||||||||
| Balance, beginning of period | $ | 393,178 | $ | 380,361 | |||||||
| Provision for credit losses | 49,738 | 56,030 | |||||||||
| Charge-offs, net of recoveries | (43,623) | (42,874) | |||||||||
| Balance, end of period | $ | 399,293 | $ | 393,517 | |||||||
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Results of Operations for the Six Months Ended June 30, 2025
Compared to the Six Months Ended June 30, 2024
Consolidated Results
| Six months ended | |||||||||||||||||||||||
| (in thousands, except earnings per share) | June 30, 2025 | June 30, 2024 | (Decrease) Increase | % Change | |||||||||||||||||||
| Operating income - HDMC | $ | 177,587 | $ | 436,351 | $ | (258,764) | (59.3) | % | |||||||||||||||
| Operating loss - LiveWire | (38,461) | (57,407) | 18,946 | (33.0) | |||||||||||||||||||
| Operating income - HDFS | 133,809 | 125,238 | 8,571 | 6.8 | |||||||||||||||||||
| Operating income | 272,935 | 504,182 | (231,247) | (45.9) | |||||||||||||||||||
| Other income, net | 30,750 | 36,443 | (5,693) | (15.6) | |||||||||||||||||||
Investment income | 19,891 | 29,215 | (9,324) | (31.9) | |||||||||||||||||||
| Interest expense | 15,382 | 15,359 | 23 | 0.1 | |||||||||||||||||||
| Income before income taxes | 308,194 | 554,481 | (246,287) | (44.4) | |||||||||||||||||||
| Provision for income taxes | 71,652 | 106,842 | (35,190) | (32.9) | |||||||||||||||||||
| Net income | $ | 236,542 | $ | 447,639 | $ | (211,097) | (47.2) | % | |||||||||||||||
| Less: Loss attributable to noncontrolling interests | 4,131 | 5,571 | (1,440) | (25.8) | % | ||||||||||||||||||
| Net income attributable to Harley-Davidson, Inc. | 240,673 | 453,210 | (212,537) | (46.9) | % | ||||||||||||||||||
| Diluted earnings per share | $ | 1.95 | $ | 3.34 | $ | (1.39) | (41.6) | % | |||||||||||||||
The Company reported operating income of $272.9 million in the first six months of 2025 compared to $504.2 million in the same period last year. HDMC segment operating income was $177.6 million in the first six months of 2025, down $258.8 million compared to the same period last year. Operating loss from the LiveWire segment decreased $18.9 million compared to the first six months of 2024. Operating income from the HDFS segment increased $8.6 million compared to the first six months of 2024. Refer to the HDMC Segment, LiveWire Segment and HDFS Segment discussions for a more detailed analysis of the factors affecting operating income.
Other income, net in the first six months of 2025 was lower than the same period last year due to a smaller decline in the fair value of LiveWire's warrant liability, as compared to the same period last year.
The Company's effective income tax rate for the first six months of 2025 was 23.2% compared to 19.3% for the same period in 2024. The increase in the effective income tax rate for the six months ended June 30, 2025 was attributable to discrete income tax adjustments related to the realizability of future tax benefits.
Diluted earnings per share was $1.95 in the first six months of 2025, down from diluted earnings per share of $3.34 for the same period last year. Diluted weighted average shares outstanding decreased from 135.5 million in the first six months of 2024 to 123.5 million in the first six months of 2025, driven by the Company's discretionary repurchases of common stock. Please refer to Liquidity and Capital Resources for additional information concerning the Company's share repurchase activity.
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Harley-Davidson Motorcycles Retail Sales and Registration Data
Harley-Davidson Motorcycle Retail Sales(a)
Retail unit sales of new Harley-Davidson motorcycles were as follows:
| Six months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Increase (Decrease) | % Change | ||||||||||||||||||||
| United States | 45,911 | 57,984 | (12,073) | (20.8) | % | ||||||||||||||||||
| Canada | 3,912 | 4,339 | (427) | (9.8) | |||||||||||||||||||
| North America | 49,823 | 62,323 | (12,500) | (20.1) | |||||||||||||||||||
| Europe/Middle East/Africa (EMEA) | 12,796 | 13,279 | (483) | (3.6) | |||||||||||||||||||
| Asia Pacific | 9,329 | 12,356 | (3,027) | (24.5) | |||||||||||||||||||
| Latin America | 1,316 | 1,445 | (129) | (8.9) | |||||||||||||||||||
| 73,264 | 89,403 | (16,139) | (18.1) | % | |||||||||||||||||||
(a)Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
Worldwide retail sales of new Harley-Davidson motorcycles were down 18.1% during the first six months of 2025 compared to the same period last year driven primarily by declines in North America and Asia Pacific. Retail sales in the U.S. were negatively impacted by depressed consumer sentiment resulting from economic uncertainty, combined with high interest rates which adversely impacted consumer discretionary spending. In addition, the decline in retail sales during the first six months of 2025 was due in part to a positive impact in the prior year associated with the launch of the Company's newly redesigned 2024 new model year Touring motorcycles. Retail sales declines in Asia Pacific, Canada and Europe were also primarily due to challenging macroeconomic conditions with the decline in Asia Pacific primarily driven by lower sales in Japan and China.
Motorcycle Registration Data and Market Share – 601+cc(a)(d)
The Company's U.S. market share of new 601+cc motorcycles decreased during the first six months of 2025 compared to the first six months of 2024 when the Company's market share benefited from the launch of its newly redesigned Touring motorcycles. The Company's European market share of new 601+cc motorcycles for first six months of 2025 was down compared to the first six months of 2024. Industry retail registration data for new motorcycles and the Company's market share was as follows:
| Six months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | (Decrease) Increase | % Change | ||||||||||||||||||||
| Industry new motorcycle registrations: | |||||||||||||||||||||||
United States(b) | 134,531 | 149,686 | (15,155) | (10.1) | % | ||||||||||||||||||
Europe(c) | 252,417 | 296,691 | (44,274) | (14.9) | % | ||||||||||||||||||
| Harley-Davidson market share data: | |||||||||||||||||||||||
United States(b) | 33.8 | % | 38.5 | % | (4.7) | pts. | |||||||||||||||||
Europe(c) | 3.2 | % | 4.5 | % | (1.3) | pts. | |||||||||||||||||
(a)Data includes on-road models with internal combustion engines with displacements greater than 600cc's and electric motorcycles with kilowatt (kW) peak power equivalents greater than 600cc's (601+cc). On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles.
(b)United States industry data is derived from information provided by Motorcycle Industry Council. This third-party data is subject to revision and update.
(c)Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom. Industry data is derived from information provided by Management Services Helwig Schmitt GmbH. This third-party data is subject to revision and update.
(d)New motorcycle registrations for the industry and Harley-Davidson are provided by or derived from third-party sources. New motorcycle registrations include consumer registrations (retail registrations) and to a lesser extent manufacturer, distributor and dealer registrations (non-retail registrations), for example, to register demonstration fleets. In the later part of 2024, manufacturers (including the Company), distributors and dealers registered some motorcycles through non-retail registrations to qualify the
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motorcycles under the new Euro 5+ emissions standard to allow for subsequent retail sale after December 31, 2024. This included approximately 3,700 non-retail registrations of new Harley-Davidson motorcycles in 2024, which in turn adversely impacted the number of new Harley-Davidson motorcycle registrations during the first six months of 2025. While the Company believes industry registrations for Europe were impacted in a similar manner, it does not have access to information necessary to confirm this.
HDMC Segment
Motorcycle Unit Shipments
Motorcycle unit shipments were as follows:
| Six months ended | |||||||||||||||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Unit | Unit | ||||||||||||||||||||||||||||||||
| Units | Mix % | Units | Mix % | Increase (Decrease) | % Change | ||||||||||||||||||||||||||||||
| U.S. motorcycle shipments | 46,601 | 62.6 | % | 73,911 | 68.9 | % | (27,310) | (36.9) | % | ||||||||||||||||||||||||||
| Worldwide motorcycle shipments: | |||||||||||||||||||||||||||||||||||
Grand American Touring(a) | 41,758 | 56.2 | % | 64,701 | 60.3 | % | (22,943) | (35.5) | % | ||||||||||||||||||||||||||
| Cruiser | 24,970 | 33.5 | % | 30,101 | 28.0 | % | (5,131) | (17.0) | |||||||||||||||||||||||||||
| Sport and Lightweight | 5,296 | 7.1 | % | 9,057 | 8.5 | % | (3,761) | (41.5) | |||||||||||||||||||||||||||
| Adventure Touring | 2,414 | 3.2 | % | 3,473 | 3.2 | % | (1,059) | (30.5) | |||||||||||||||||||||||||||
| 74,438 | 100.0 | % | 107,332 | 100.0 | % | (32,894) | (30.6) | % | |||||||||||||||||||||||||||
(a)Includes Trike
The Company shipped 74,438 motorcycles worldwide during the first six months of 2025, which was 30.6% lower than the same period in 2024. Shipments to dealers in the first six months of 2025 were lower than the first six months of 2024 based on a planned decrease in motorcycle shipments and softer than expected retail demand as dealers adjusted inventory levels for the current retail environment The Company shipped a greater proportion of its refreshed Cruiser models and a lower proportion of Grand America Touring models as the prior year included the launch of the Company's newly redesigned Touring motorcycles.
Segment Results
Condensed statements of operations for the HDMC segment were as follows (dollars in thousands):
| Six months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Increase (Decrease) | % Change | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
Motorcycles | $ | 1,641,929 | $ | 2,290,233 | $ | (648,304) | (28.3) | % | |||||||||||||||
Parts and accessories | 330,307 | 360,058 | (29,751) | (8.3) | |||||||||||||||||||
Apparel | 112,564 | 127,504 | (14,940) | (11.7) | |||||||||||||||||||
Licensing | 9,002 | 14,414 | (5,412) | (37.5) | |||||||||||||||||||
Other | 31,353 | 32,803 | (1,450) | (4.4) | |||||||||||||||||||
| 2,125,155 | 2,825,012 | (699,857) | (24.8) | ||||||||||||||||||||
| Cost of goods sold | 1,511,206 | 1,930,816 | (419,610) | (21.7) | |||||||||||||||||||
| Gross profit | 613,949 | 894,196 | (280,247) | (31.3) | |||||||||||||||||||
Operating expenses | 436,362 | 457,845 | (21,483) | (4.7) | % | ||||||||||||||||||
| Operating income | $ | 177,587 | $ | 436,351 | $ | (258,764) | (59.3) | % | |||||||||||||||
| Operating margin | 8.4 | % | 15.4 | % | (7.0) | pts. | |||||||||||||||||
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The estimated impacts of significant factors affecting the comparability of net revenue, cost of goods sold and gross profit from the first six months of 2024 to the first six months of 2025 were as follows (in millions):
| Net Revenue | Cost of Goods Sold | Gross Profit | |||||||||||||||
| Six months ended June 30, 2024 | $ | 2,825.0 | $ | 1,930.8 | $ | 894.2 | |||||||||||
| Volume | (762.1) | (521.3) | (240.8) | ||||||||||||||
| Price and sales incentives | 32.1 | — | 32.1 | ||||||||||||||
| Foreign currency exchange rates and hedging | (1.0) | (25.0) | 24.0 | ||||||||||||||
| Shipment mix | 31.2 | 14.1 | 17.1 | ||||||||||||||
| Raw material prices | — | (3.8) | 3.8 | ||||||||||||||
| Manufacturing and other costs | — | 116.5 | (116.5) | ||||||||||||||
| (699.8) | (419.5) | (280.3) | |||||||||||||||
| Six months ended June 30, 2025 | $ | 2,125.2 | $ | 1,511.3 | $ | 613.9 | |||||||||||
Factors affecting the comparability of net revenue, cost of goods sold and gross profit from the first six months of 2024 to the first six months of 2025 were as follows:
•The decrease in volume was primarily due to lower motorcycle shipments.
•Revenue was positively impacted by favorable pricing on new model year motorcycles.
•Revenue was unfavorably impacted by weaker average foreign currency exchange rates, primarily in Europe and Asia Pacific, relative to the U.S. dollar compared to the same period last year. Cost of sales was favorably impacted by balance sheet remeasurements, partially offset by unfavorable impacts from hedging activities.
•Changes in the shipment mix had a favorable impact on gross profit primarily driven by beneficial mix within families toward new limited edition models and models with upgrades and new features, partially offset by unfavorable impacts from shipping a lower proportion of Grand American Touring models.
•Raw material costs were lower than in the prior year.
•Manufacturing and other costs were negatively impacted by unfavorable manufacturing leverage related to higher fixed costs per unit resulting from lower production and shipment volumes as well as higher tariff and logistics costs. These negative impacts were partially offset by supply-chain productivity gains.
Operating expenses were lower in the first six months of 2025 compared to the same period last year primarily due to lower people costs, including the cost of compensation and benefits, as well as lower warranty costs on lower volume, partially offset by increased marketing costs as the Company supports its dealers' marketing efforts during the riding season and costs related to the Company's proxy contest in connection with this year's annual meeting of shareholders.
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LiveWire Segment
Segment Results
Condensed statements of operations for the LiveWire segment were as follows (in thousands, except unit shipments):
| Six months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | (Decrease) Increase | % Change | ||||||||||||||||||||
| Revenue | $ | 8,754 | $ | 11,152 | $ | (2,398) | (21.5) | % | |||||||||||||||
| Cost of goods sold | 10,373 | 16,877 | (6,504) | (38.5) | |||||||||||||||||||
| Gross profit | (1,619) | (5,725) | 4,106 | (71.7) | |||||||||||||||||||
| Selling, administrative and engineering expense | 36,842 | 51,682 | (14,840) | (28.7) | |||||||||||||||||||
| Operating loss | $ | (38,461) | $ | (57,407) | $ | 18,946 | (33.0) | % | |||||||||||||||
| LiveWire motorcycle unit shipments | 88 | 275 | (187) | (68.0) | |||||||||||||||||||
During the first six months of 2025, revenue decreased by $2.4 million, or 21.5%, compared to the first six months of 2024. The decrease was primarily due to lower electric motorcycle volumes sold during the first six months of 2025 as compared to the same period last year. Cost of sales decreased by $6.5 million, or 38.5%, during the first six months of 2025 compared to the first six months of 2024 due primarily to lower electric motorcycle volumes.
During the first six months of 2025, selling, administrative and engineering expense decreased $14.8 million, or 28.7%, compared to the first six months of 2024 largely as a result of cost reduction initiatives.
HDFS Segment
Segment Results
Condensed statements of operations for the HDFS segment were as follows (in thousands):
| Six months ended | |||||||||||||||||||||||
| June 30, 2025 | June 30, 2024 | Increase (Decrease) | % Change | ||||||||||||||||||||
| Revenue: | |||||||||||||||||||||||
| Interest income | $ | 424,457 | $ | 433,913 | $ | (9,456) | (2.2) | % | |||||||||||||||
| Other income | 77,942 | 78,423 | (481) | (0.6) | |||||||||||||||||||
| 502,399 | 512,336 | (9,937) | (1.9) | ||||||||||||||||||||
| Expenses: | |||||||||||||||||||||||
| Interest expense | 182,508 | 182,480 | 28 | — | |||||||||||||||||||
| Provision for credit losses | 103,072 | 117,040 | (13,968) | (11.9) | |||||||||||||||||||
| Operating expense | 83,010 | 87,578 | (4,568) | (5.2) | |||||||||||||||||||
| 368,590 | 387,098 | (18,508) | (4.8) | ||||||||||||||||||||
| Operating income | $ | 133,809 | $ | 125,238 | $ | 8,571 | 6.8 | % | |||||||||||||||
Interest income was lower for the first six months of 2025, primarily due to lower average outstanding finance receivables at a lower average yield.
The provision for credit losses was $14.0 million lower in the first six months of 2025 as compared to the prior year primarily due to a favorable change in the allowance for credit losses. The favorable change in the allowance for credit losses was primarily driven by a decrease in retail receivables partially offset by an increase in the wholesale reserve compared to the first six months of 2024. The Company's outlook on economic conditions and its probability weighting of its economic forecast scenarios at the end of the second quarter of 2025 were weighted towards more pessimistic scenarios given continued challenging macro‐economic conditions, including a persistently high interest rate environment and muted
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consumer confidence. The Company’s expectations surrounding its economic forecasts may change in future periods as additional information becomes available.
Annualized credit losses on the Company's retail motorcycle loans were 3.25% at the end of the second quarter of 2025 compared to 3.12% at the end of the second quarter of 2024. The 30-day delinquency rate for retail motorcycle loans at June 30, 2025 increased to 4.34% from 3.92% at June 30, 2024. The unfavorable retail credit loss and delinquency performance were driven by several factors connected to the macro-economic environment and related customer and industry dynamics, including the impact of higher motorcycle payments and general inflationary pressures on customers. Additionally, while recovery values at auction have stabilized, values continue to run below historical levels.
Operating expenses decreased $4.6 million in the first six months of 2025 compared to the first six months of 2024 due in part to reduced amortization expense partially offset by increased insurance related costs.
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
| Six months ended | |||||||||||
| June 30, 2025 | June 30, 2024 | ||||||||||
| Balance, beginning of period | $ | 401,183 | $ | 381,966 | |||||||
| Provision for credit losses | 103,072 | 117,040 | |||||||||
| Charge-offs, net of recoveries | (104,962) | (105,489) | |||||||||
| Balance, end of period | $ | 399,293 | $ | 393,517 | |||||||
Other Matters
Commitments and Contingencies
The Company is subject to lawsuits and other claims related to product, product recall, commercial, employee, environmental and other matters. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. Refer to Note 14 of the Notes to Consolidated financial statements for a discussion of the Company's commitments and contingencies.
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Liquidity and Capital Resources
The Company’s strategy is to maintain a minimum of twelve months of its projected liquidity requirements through a combination of cash and cash equivalents and availability under its credit facilities. The Company believes its current cash, cash equivalents and availability under its credit facilities are sufficient to meet its liquidity requirements, consistent with this strategy.
The Company expects to fund its on-going operations (excluding the origination of finance receivables) and its capital allocation priorities including capital expenditures, dividends and discretionary share repurchases primarily with cash flows from operating activities and cash and cash equivalents on hand as well as cash generated from the HDFS Transaction as described in Key Factors.(1) Assuming the successful closing of the HDFS Transaction, the Company expects to fund approximately two-thirds of retail finance originations through the monthly sale of these retail loan originations to its counterparties in the HDFS Transaction as described in Key Factors. The Company expects to fund the origination of remaining finance receivables primarily with unsecured debt, unsecured commercial paper, asset-backed commercial paper conduit facilities, committed unsecured bank facilities, asset-backed securitizations and brokered certificates of deposit.(1)
The Company’s cash and cash equivalents and availability under its credit and conduit facilities at June 30, 2025 were as follows (in thousands):
Cash and cash equivalents(a) | $ | 1,587,664 | |||||||||
| U.S. commercial paper conduit facility: | |||||||||||
Asset-backed U.S. commercial paper conduit facility(b) | 1,500,000 | ||||||||||
| Borrowings against committed facility | (461,477) | ||||||||||
| Net asset-backed U.S. commercial paper conduit committed facility availability | 1,038,523 | ||||||||||
Asset-backed Canadian commercial paper conduit facility(b)(c) | 120,600 | ||||||||||
| Borrowings against committed facility | (60,761) | ||||||||||
| Net asset-backed Canadian commercial paper conduit facility | 59,839 | ||||||||||
| Availability under credit and conduit facilities: | |||||||||||
| Credit facilities | 1,420,000 | ||||||||||
| Commercial paper outstanding | (503,353) | ||||||||||
| Net credit facility availability | 916,647 | ||||||||||
| $ | 3,602,673 | ||||||||||
(a)Includes $29.3 million of cash and cash equivalents held by LiveWire Group, Inc.
(b)Includes facilities expiring in the next 12 months, which the Company expects to renew prior to expiration.(1)
(c)C$165.0 million Canadian Conduit facility agreement remeasured to U.S. dollars at June 30, 2025.
To access the debt capital markets, the Company relies on credit rating agencies to assign short-term and long-term credit ratings. Generally, lower credit ratings result in higher borrowing costs and reduced access to debt capital markets. A credit rating agency may change or withdraw the Company's ratings based on its assessment of the Company's current and future ability to meet interest and principal repayment obligations. The Company’s short-term debt ratings affect its ability to issue unsecured commercial paper. The Company’s short- and long-term credit ratings, as of June 30, 2025 were as follows:
| Short-Term | Long-Term | Outlook | |||||||||||||||
| Moody’s | P3 | Baa3 | Stable | ||||||||||||||
| Standard & Poor’s | A3 | BBB- | Stable | ||||||||||||||
| Fitch | F2 | BBB+ | Stable | ||||||||||||||
The Company recognizes that it must continue to monitor and adjust its business to changes in the lending environment. The Company intends to continue with a diversified funding profile through a combination of short-term and long-term funding vehicles and to pursue a variety of sources to obtain cost-effective funding.(1) HDFS segment results could be negatively affected by higher costs of funding and increased difficulty of raising, or potential unsuccessful efforts to raise, funding in the short-term and long-term capital markets.(1) These negative consequences could in turn adversely affect the Company’s business and results of operations in various ways, including through higher costs of capital, reduced funds
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available through HDFS to provide loans to dealers and their retail customers, and dilution to existing shareholders through the use of alternative sources of capital.
Cash Flow Activity
The Company's cash flow activities were as follows (in thousands):
| Six months ended | |||||||||||
| June 30, 2025 | June 30, 2024 | ||||||||||
| Net cash provided by operating activities | $ | 509,492 | $ | 577,642 | |||||||
Net cash provided (used) by investing activities | (89,854) | (397,029) | |||||||||
Net cash provided (used) by financing activities | (416,519) | 181,998 | |||||||||
| Effect of exchange rate changes on cash, cash equivalents and restricted cash | 12,375 | (10,821) | |||||||||
Net increase (decrease) in cash, cash equivalents and restricted cash | $ | 15,494 | $ | 351,790 | |||||||
Operating Activities
Cash flow provided by operating activities in the first half of 2025 compared to the first half of 2024 was lower primarily due to lower net income and negative changes in working capital, partially offset by lower net cash outflows related to wholesale finance receivables. Working capital was negatively impacted by a smaller reduction in inventory compared to the prior year period, partially offset by a larger increase in accounts payable and accrued liabilities compared to the prior year period.
The Company's ongoing operating cash requirements include those related to existing contractual commitments which it expects to fund with cash inflows from operating activities. The Company's purchase orders for inventory used in manufacturing generally do not become firm commitments until 90 days prior to expected delivery. The Company's material contractual operating cash commitments at June 30, 2025 relate to leases, retirement plan obligations and income taxes. The Company's long-term lease obligations and future payments are discussed further in Note 9 of the Notes to Consolidated financial statements in the Company's Annual Report on Form 10-K for the year ended December 31, 2024. There are no required qualified pension plan contributions in 2025. The Company’s expected future contributions and benefit payments related to its defined benefit retirement plans are discussed further in Note 14 of the Notes to Consolidated financial statements in the Company's Annual Report on Form 10-K for the year ended December 31, 2024. The Company has a liability for unrecognized tax benefits of $13.5 million and related accrued interest and penalties of $8.3 million as of June 30, 2025. The Company cannot reasonably estimate the period of cash settlement for either the liability for unrecognized tax benefits or accrued interest and penalties. The Company continues to expect that it will fund its ongoing operating cash requirements related to the origination of finance receivables with the issuance of debt.
Investing Activities
The Company’s most significant investing activities consist of capital expenditures and retail finance receivable originations and collections. Capital expenditures were $65.6 million in the first half of 2025 compared to $87.8 million in the same period last year. The Company's 2025 plan includes capital investments, all of which the Company expects to fund with net cash flow generated by operations.(1)
Net cash outflows for finance receivables during the first half of 2025 decreased cash flows from investing activities by $284.0 million compared to net cash outflows for finance receivables in the same period last year due to lower retail finance receivable originations, partially offset by lower retail finance receivable collections. The Company funded its finance receivables net lending activity through the issuance of debt, discussed in "Financing Activities" below.
Financing Activities
The Company’s financing activities consist primarily of dividend payments, share repurchases, and debt activity.
The Company paid dividends of $0.360 and $0.345 per share totaling $44.8 million and $47.4 million during the first half of 2025 and 2024, respectively.
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Cash outflows for share repurchases were $93.1 million in the first half of 2025 compared to $209.7 million in the same period last year. Share repurchases during the first half of 2025 include $87.5 million or 3.4 million shares of common stock related to discretionary repurchases and $5.6 million or 0.2 million shares of common stock employees surrendered to satisfy withholding taxes in connection with the vesting of restricted stock units and performance shares. On July 18, 2024, the Company's Board of Directors authorized the Company to repurchase up to 24.4 million additional shares of its common stock on a discretionary basis. As of June 30, 2025, there were 18.1 million shares remaining on a board-approved share repurchase authorization. In July 2025, the Company's Board of Directors authorized the Company to repurchase up to 15.0 million shares of its common stock on a discretionary basis with no dollar limit or expiration date.
Financing cash flows related to debt and brokered certificates of deposit activity resulted in net cash outflows of $0.3 billion in the first six months of 2025 compared to net cash inflows of $0.4 billion in the same period last year. The Company’s total outstanding debt and liability for brokered certificates of deposit consisted of the following (in thousands):
| June 30, 2025 | June 30, 2024 | ||||||||||
| Outstanding debt: | |||||||||||
| Unsecured commercial paper | $ | 503,353 | $ | 497,792 | |||||||
| Asset-backed Canadian commercial paper conduit facility | 60,761 | 91,379 | |||||||||
| Asset-backed U.S. commercial paper conduit facility | 461,477 | 435,930 | |||||||||
| Asset-backed securitization debt, net | 1,866,214 | 1,921,408 | |||||||||
| Medium-term notes, net | 3,215,765 | 3,776,060 | |||||||||
| Senior notes, net | 747,164 | 746,438 | |||||||||
| $ | 6,854,734 | $ | 7,469,007 | ||||||||
| Deposits, net | $ | 537,884 | $ | 504,093 | |||||||
Refer to Note 9 of the Notes to Consolidated financial statements for a summary of future principal payments on the Company's debt obligations. Refer to Note 6 of the Notes to Consolidated financial statements for a summary of future maturities on the Company's certificates of deposit.
Deposits – HDFS offers brokered certificates of deposit to customers indirectly through contractual arrangements with third-party banks and/or securities brokerage firms through its bank subsidiary. The Company had $537.9 million and $504.1 million, net of fees, of interest-bearing brokered certificates of deposit outstanding as of June 30, 2025 and June 30, 2024, respectively. The deposits are classified as short- and long-term liabilities based upon the term of each brokered certificate of deposit issued. Each separate brokered certificate of deposit is issued under a master certificate, and as such, all outstanding brokered certificates of deposit are considered below the Federal Deposit Insurance Corporation insurance coverage limits.
Credit Facilities – In April 2024, the Company extended its existing $710.0 million five-year credit facility that was due to mature in April 2025 so that it matures in April 2029 and amended the language of its $710.0 million five-year credit facility that matures in April 2027 so that it conforms in all respects to the April 2029 credit facility other than maturity date. The five-year credit facilities (together, the Global Credit Facilities) bear interest at variable rates, which may be adjusted upward or downward depending on certain criteria, such as credit ratings. The Global Credit Facilities also require the Company to pay a fee based on the average daily unused portion of the aggregate commitments. The Global Credit Facilities are committed facilities primarily used to support the Company's unsecured commercial paper program.
Unsecured Commercial Paper – Subject to limitations, the Company could issue unsecured commercial paper of up to $1.42 billion as of June 30, 2025 supported by the Global Credit Facilities, as discussed above. Outstanding unsecured commercial paper may not exceed the unused portion of the Global Credit Facilities. Maturities may range up to 365 days from the issuance date. The Company intends to repay unsecured commercial paper as it matures with additional unsecured commercial paper or through other means, such as borrowing under the Global Credit Facilities, borrowing under its asset-backed U.S. commercial paper conduit facility or through the use of operating cash flow and cash on hand.
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Medium-Term Notes – The Company had the following unsecured medium-term notes issued and outstanding at June 30, 2025 (in thousands):
| Principal Amount | Rate | Issue Date | Maturity Date | |||||||||||||||||
$820,393(a) | 6.36% | April 2023 | April 2026 | |||||||||||||||||
| $500,000 | 3.05% | February 2022 | February 2027 | |||||||||||||||||
| $700,000 | 6.50% | March 2023 | March 2028 | |||||||||||||||||
| $500,000 | 5.95% | June 2024 | June 2029 | |||||||||||||||||
$714,914(b) | 5.61% | March 2025 | March 2030 | |||||||||||||||||
(a)€700.0 million par value remeasured to U.S. dollar at June 30, 2025
(b)€610.0 million par value remeasured to U.S. dollar at June 30, 2025
The U.S. dollar-denominated medium-term notes provide for semi-annual interest payments and the foreign currency-denominated medium-term notes provide for annual interest payments. Principal on the medium-term notes is due at maturity. Unamortized discounts and debt issuance costs on the medium-term notes reduced the outstanding balance by $19.5 million and $16.6 million at June 30, 2025 and June 30, 2024, respectively. During the second quarter of 2025, $700.0 million of 3.35% medium-term notes matured, and the principal and accrued interest were paid in full. There were no medium-term note maturities during the first quarter of 2025 or the six months ended June 30, 2024.
Senior Notes – In July 2015, the Company issued $750.0 million of unsecured senior notes in an underwritten offering. The senior notes provide for semi-annual interest payments and principal due at maturity. The Company used the proceeds from the debt to repurchase shares of its common stock in 2015. $450.0 million of the senior notes, which had an interest rate of 3.50%, matured in July 2025. $300.0 million of the senior notes mature in July 2045 and have an interest rate of 4.625%.
On July 1, 2025, the Company entered into a term loan facility that permitted the Company to draw up to $450.0 million on or prior to July 31, 2025. On July 24, 2025, the Company drew $450.0 million under the facility which will mature on July 1, 2027 and carries an interest rate of term Secured Overnight Financing Rate (SOFR) plus a margin based on the Company's credit rating. The Company used the proceeds to pay down the principal and interest of the $450.0 million 3.50% senior notes that matured in July 2025. The facility includes operating and financial covenants that are substantially the same as those described below and applicable under the Global Credit Facilities at the current credit rating levels for the Company's short-term and long-term debt.
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility – In June 2025, the Company renewed and amended its revolving facility agreement (Canadian Conduit) with a Canadian bank-sponsored asset-backed commercial paper conduit. Under the renewed and amended agreement, the Canadian Conduit is contractually committed, at the Company's option, to purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$165.0 million. The transferred assets are restricted as collateral for the payment of the associated debt.
Availability under the Canadian Conduit is based on, among other things, the amount and credit performance of eligible Canadian retail motorcycle finance receivables held as collateral. As of March 31, 2025, the Company was temporarily unable to draw on the Canadian Conduit as a result of elevated credit losses. The June 2025 renewal restored the Company's access to the Canadian Conduit facility and increased credit loss thresholds for future periods.
The terms for this debt provide for interest on the outstanding principal based on prevailing market interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related receivables is approximately 4 years. Unless earlier terminated or extended by mutual agreement between the Company and the lenders, as of June 30, 2025, the Canadian Conduit had an expiration date of June 30, 2026.
There were no finance receivable transfers under the Canadian Conduit Facility during the first six months of 2025. Quarterly transfers of Canadian retail motorcycle finance receivables to the Canadian Conduit and the respective proceeds were as follows in 2024 (in millions):
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| 2024 | |||||||||||
| Transfers | Proceeds | ||||||||||
| First quarter | $ | 34.9 | $ | 28.6 | |||||||
| Second quarter | 20.6 | 16.9 | |||||||||
| $ | 55.5 | $ | 45.5 | ||||||||
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facilities VIE – In November 2024, the Company renewed its $1.50 billion revolving facility agreement (the U.S. Conduit Facility) with third-party banks and their asset-backed U.S. commercial paper conduits. Under the revolving facility agreement, the Company may transfer U.S. retail motorcycle finance receivables to an SPE, which in turn may issue debt to those third-party banks and their asset-backed U.S. commercial paper conduits. Availability under the U.S. Conduit Facility is based on, among other things, the amount and credit performance of eligible U.S. retail motorcycle finance receivables held by the SPE as collateral.
Under the U.S. Conduit Facility, the assets of the SPE are restricted as collateral for the payment of the debt or other obligations arising in the transaction and are not available to pay other obligations or claims of the Company’s creditors. The terms for this debt provide for interest on the outstanding principal based on prevailing commercial paper rates if funded by a conduit lender through the issuance of commercial paper. The interest rate on all borrowings, if not funded by a conduit lender through the issuance of commercial paper, is based on the Secured Overnight Financing Rate (SOFR), with provisions for a transition to other benchmark rates in the future, if necessary. In addition to interest, a program fee is assessed based on the outstanding debt principal balance. The U.S. Conduit Facility also provides for an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon expiration of the U.S. Conduit Facility, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related receivables held by the SPE is approximately 5 years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of June 30, 2025, the U.S. Conduit Facility had an expiration date of November 21, 2025.
Quarterly transfers of U.S. retail motorcycle finance receivables to the U.S. Conduit and the respective proceeds were as follows (in millions):
| 2025 | 2024 | ||||||||||||||||||||||
| Transfers | Proceeds | Transfers | Proceeds | ||||||||||||||||||||
| First quarter | $ | 179.5 | $ | 155.0 | $ | 334.8 | $ | 306.0 | |||||||||||||||
| Second quarter | — | — | — | — | |||||||||||||||||||
| $ | 179.5 | $ | 155.0 | $ | 334.8 | $ | 306.0 | ||||||||||||||||
Asset-Backed Securitization VIEs – For all of its asset-backed securitization transactions, the Company transfers U.S. retail motorcycle finance receivables to separate VIEs, which in turn issue secured notes with various maturities and interest rates to investors. All of the notes held by the VIEs are secured by future collections of the purchased U.S. retail motorcycle finance receivables. The U.S. retail motorcycle finance receivables included in the asset-backed securitization transactions are not available to pay other obligations or claims of the Company's creditors until the associated debt and other obligations are satisfied. Restricted cash balances held by the VIEs are used only to support the asset-backed securitizations.
The accounting treatment for the asset-backed securitizations depends on the terms of the related transaction and the Company’s continuing involvement with the VIE. The Company's current outstanding asset-backed securitizations do not meet the criteria to be accounted for as a sale because, in addition to retaining servicing rights, the Company retains a financial interest in the VIE in the form of a debt security. These transactions are treated as secured borrowings, and as such, the retail motorcycle finance receivables remain on the balance sheet with a corresponding obligation reflected as debt. There is no amortization schedule for the secured notes; however, the debt is reduced monthly as available collections on the related retail motorcycle finance receivables are applied to outstanding principal. The secured notes currently have various contractual maturities ranging from 2026 to 2033.
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Quarterly transfers of U.S. retail motorcycle finance receivables to SPEs, the respective proceeds, and the respective proceeds, net of discounts and issuance costs were as follows (in millions):
| 2025 | 2024 | ||||||||||||||||||||||||||||||||||
| Transfers | Proceeds | Proceeds, net | Transfers | Proceeds | Proceeds, net | ||||||||||||||||||||||||||||||
| First quarter | $ | — | $ | — | $ | — | $ | — | $ | — | $ | — | |||||||||||||||||||||||
| Second quarter | 584.4 | 500.0 | 497.8 | 607.8 | 550.0 | 547.6 | |||||||||||||||||||||||||||||
| $ | 584.4 | $ | 500.0 | $ | 497.8 | $ | 607.8 | $ | 550.0 | $ | 547.6 | ||||||||||||||||||||||||
Intercompany Agreements – Harley Davidson, Inc. has a support agreement with Harley-Davidson Financial Services Inc. whereby, if required, Harley-Davidson, Inc. agrees to provide Harley-Davidson Financial Services Inc. with financial support to maintain Harley-Davidson Financial Services Inc.’s fixed-charge coverage at 1.25 and minimum net worth of $40.0 million. Support may be provided at Harley-Davidson, Inc.'s option as capital contributions or loans. No amount has ever been provided to Harley-Davidson Financial Services Inc. under the support agreement.
On February 14, 2024, Harley-Davidson, Inc. entered into a Convertible Delayed Draw Term Loan Agreement (the Convertible Term Loan) with LiveWire Group, Inc. and a wholly-owned subsidiary of LiveWire Group, Inc. whereby LiveWire may obtain term loans in one or more advances up to an aggregate principal amount of $100.0 million. The outstanding principal under the Convertible Term Loan bears interest at a floating rate per annum, as calculated on the date of each advance and as of each June 1 and December 1 thereafter. The interest rate is calculated based on the sum of (i) the forward-looking term rate based on SOFR for a six-month interest period, plus (ii) 4.00%. The Convertible Term Loan does not include affirmative covenants impacting the operations of LiveWire. The Convertible Term Loan includes negative covenants restricting the ability of LiveWire to incur indebtedness, create liens, sell assets, make investments, make fundamental changes, make dividends or other restricted payments and enter into affiliate transactions. The Convertible Term Loan has a maturity date of the earlier of (i) 24 months from the date of the first draw on the loan or (ii) October 31, 2026. In the event that the Convertible Term Loan cannot be settled in cash by LiveWire at maturity, unless otherwise agreed between Harley-Davidson, Inc. and LiveWire, the Convertible Term Loan will be converted to equity of LiveWire Group, Inc. at a conversion price per share of LiveWire Group, Inc. common stock equal to 90% of the volume weighted average price per share of common stock for the 30 trading days immediately preceding the conversion date. As of June 30, 2025, there had been no draws and there was no outstanding balance under the Convertible Term Loan.
The Company believes headwinds facing the broader powersports and discretionary leisure industries are even more complicated in the electric vehicle (EV) segment of the market. The Company believes indicators point to a much later EV adoption than the Company originally anticipated given a lack of government incentives and a notably less favorable regulatory environment, combined with a slower expansion of charging infrastructure. The Company is evaluating all options for its investment in LiveWire while LiveWire will continue evaluating all options for its business, including seeking external capital if and when needed. In addition, LiveWire plans to continue to drive additional significant cost savings to reduce cash usage and operating losses with the intention of establishing a sustainable business model with the existing funds available. The Company does not plan to make additional investments in LiveWire beyond availability under the Convertible Term Loan of up to $100 million.
Operating and Financial Covenants – Harley-Davidson Financial Services Inc. and the Company are subject to various operating and financial covenants related to the credit facilities and various operating covenants under the medium-term and senior notes and the U.S. and Canadian asset-backed commercial paper conduit facilities. The more significant covenants are described below.
The operating covenants limit the Company’s and Harley-Davidson Financial Services Inc’s ability to:
•Assume or incur certain liens;
•Participate in certain mergers or consolidations; and
•Purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the ratio of Harley-Davidson Financial Services Inc.’s consolidated debt, excluding secured debt, to Harley-Davidson Financial Services' consolidated allowance for credit losses on finance receivables plus Harley-Davidson Financial Services Inc’s consolidated shareholders' equity, excluding accumulated other comprehensive loss (AOCL), cannot exceed 10.0 to 1.0 as of the end of any fiscal quarter. In addition, the ratio of the Company's consolidated debt to the Company's consolidated debt and consolidated shareholders’ equity (where the Company's consolidated debt in each case excludes that of Harley-Davidson Financial Services Inc. and its subsidiaries, and the Company's consolidated shareholders’ equity excludes AOCL), cannot exceed 0.7 to 1.0 as of the end of any fiscal quarter. No financial covenants are required under the medium-term or senior notes or the U.S. or Canadian asset-backed commercial paper conduit facilities.
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As of June 30, 2025, Harley-Davidson Financial Services Inc. and the Company remained in compliance with all of the then existing covenants.
Cautionary Statements
Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the Company’s ability to: (a) execute its business plans and strategies, including without limitation the Hardwire strategic plan, each of the pillars, and the evolution of LiveWire as a standalone brand; (b) manage supply chain and logistics issues, including without limitation quality issues, unexpected interruptions or price increases caused by supplier volatility, raw material shortages, inflation, war or other hostilities, including the conflict in Ukraine, or natural disasters and longer shipping times and increased logistics costs; (c) manage and predict the impact that new, reinstated or adjusted tariffs may have on the Company's ability to sell products domestically and internationally, and the cost of raw materials and components, including tariffs recently imposed or that may be imposed by the U.S. on foreign goods or rebalancing or other tariffs recently imposed or that may be imposed by foreign countries on U.S. goods; (d) accurately analyze, predict and react to changing market conditions, interest rates, and geopolitical environments, and successfully adjust to shifting global consumer needs and interests; (e) accurately predict the margins of its segments in light of, among other things, tariffs, rebalancing trade measures, inflation, foreign currency exchange rates, the cost associated with product development initiatives and the Company's complex global supply chain; (f) maintain and enhance the value of the Harley-Davidson brand, including detecting and mitigating or remediating the impact of activist collective actions, such as calls for boycotts and other brand-damaging behaviors that could harm the Company's brand or business; (g) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing domestic and international political environments, including as a result of the conflict in Ukraine; (h) successfully access the capital and/or credit markets on terms that are acceptable to the Company and within its expectations; (i) successfully carry out its global manufacturing and assembly operations; (j) develop and introduce products, services and experiences on a timely basis that the market accepts, that enable the Company to generate desired sales levels and that provide the desired financial returns, including successfully implementing and executing plans to strengthen and grow its leadership position in Grand American Touring, large Cruiser and Trike, and grow its complementary businesses; (k) perform in a manner that enables the Company to benefit from market opportunities while competing against existing and new competitors; (l) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles; (m) prevent, detect and remediate any issues with its motorcycles, or any issues associated with the manufacturing processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing; (n) successfully manage and reduce costs throughout the business; (o) continue to develop the capabilities of its distributors and dealers, effectively implement changes relating to its dealers and distribution methods, including the Company's dealer footprint, and manage the risks that its dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand; (p) realize the expected business benefits from LiveWire operating as a separate public company, which may be affected by, among other things: (i) the ability of LiveWire to execute its plans to develop, produce, market and sell its electric vehicles; (ii) the demand for and consumer willingness to adopt two- and three-wheeled electric vehicles; and (iii) other risks and uncertainties indicated in documents filed with the SEC by the Company or LiveWire Group, Inc., including those risks and uncertainties noted in Risk Factors under Item 1.A of LiveWire Group Inc.'s most recent Annual Report on Form 10-K; (q) manage the quality and regulatory non-compliance issues relating to the brake hose assemblies provided to the Company by Proterial Cable America, Inc. in a manner that avoids future quality or non-compliance issues and additional costs or recall expenses that are material; (r) maintain a productive relationship with Hero MotoCorp as a distributor and licensee of the Harley-Davidson brand name; (s) successfully maintain or achieve a manner in which to sell motorcycles in Europe, China, and the Company's Association of Southeast Asian Nations (ASEAN) countries that does not subject its motorcycles to incremental tariffs; (t) manage its Thailand corporate and manufacturing operation in a manner that allows the Company to avail itself of preferential free trade agreements and duty rates, and sufficiently lower prices of its motorcycles in certain markets; (u) retain and attract talented employees and leadership and qualified and experienced independent directors for its Board of Directors, eliminate personnel duplication, inefficiencies and complexity throughout the organization, and successfully complete transitions of executives, including the Company's upcoming CEO transition; (v) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices; (w) manage the credit quality, the loan servicing and collection activities, and the recovery rates of Harley-Davidson Financial Services' loan portfolio; (x) prevent a ransomware attack or cybersecurity incidents and data privacy breaches and respond to related evolving regulatory requirements; (y) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the Company’s business; (z) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles; (aa) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities; (bb) manage changes, prepare for, and respond to evolving requirements in legislative and regulatory environments related to its products, services and operations, including increased environmental, safety, emissions or other regulations; (cc) manage its exposure to product liability claims in a manner that avoids or successfully mitigates the impact of substantial jury verdicts and manage exposure in commercial or contractual disputes; (dd) continue to manage the relationships and agreements that the Company has with its labor unions to help drive long-term competitiveness; (ee) close
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third-party investment(s) in HDFS in a manner consistent with the Company's objectives, that does not adversely affect its business, and leverages the benefit of the strategic partnership; (ff) manage risks and opportunities related to outsourced functions and use of artificial intelligence; (gg) achieve anticipated results with respect to the Company's preowned motorcycle program, Harley-Davidson Certified, the Company's H-D1 Marketplace, and Apparel and Licensing; (hh) optimize capital allocation in light of the Company's capital allocation priorities; (ii) manage the Company's share repurchase strategy; and (jj) manage issues related to climate change and related regulations.
The Company’s ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company’s dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its dealers to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company’s dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions, or other factors.
HDFS' retail credit losses have normalized in recent quarters to higher levels after a period of historically low levels of credit losses. Further, the Company believes that HDFS's retail credit losses will continue to change over time due to changing consumer credit behavior, macroeconomic conditions, including the impact of inflation and HDFS's efforts to increase prudently structured loan approvals to sub-prime borrowers. In addition, HDFS’s efforts to adjust underwriting criteria based on market and economic conditions and the actions that the Company has taken and could take that impact motorcycle values may impact HDFS's retail credit losses.
The Company's operations, demand for its products, and its liquidity could be adversely impacted by changes in tariffs, inflation, work stoppages, facility closures, strikes, natural causes, widespread infectious disease, terrorism, war or other hostilities, including the conflict in Ukraine, or other factors. Refer to Risk Factors under Item 1.A of this report and Risk Factors under Item 1.A of the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 for a discussion of additional risk factors and a more complete discussion of some of the cautionary statements noted above.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk from changes in foreign currency exchange rates, commodity prices and interest rates. To reduce such risks, the Company selectively uses derivative financial instruments. All hedging transactions are authorized and executed pursuant to regularly reviewed policies and procedures, which prohibit the use of financial instruments for speculative trading purposes. Sensitivity analysis is used to manage and monitor foreign currency exchange rate and interest rate risks. Further disclosure relating to the fair value of the Company's derivative financial instruments is included in Note 8 of the Notes to Consolidated financial statements.
HDMC Segment
The Company sells its motorcycles and related products internationally and in most markets those sales are made in the foreign country’s local currency. As a result, the HDMC segment operating results are affected by fluctuations in the value of the U.S. dollar relative to foreign currencies. The Company’s most significant foreign currency exchange rate risk resulting from the sale of motorcycles and related products relates to the Euro, Australian dollar, Japanese yen, Brazilian real, Canadian dollar, Mexican peso, Chinese yuan, Singapore dollar, Thai baht and Pound sterling. The Company utilizes foreign currency contracts to mitigate the effect of certain currencies' fluctuations on HDMC segment operating results. The foreign currency contracts are entered into with banks and allow the Company to exchange currencies at a future date, based on a fixed exchange rate. There have been no material changes to the foreign currency exchange rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
The Company purchases commodities for the use in the production of motorcycles. As a result, HDMC segment operating income is affected by changes in commodity prices. The Company uses derivative financial instruments on a limited basis to hedge the prices of certain commodities. There have been no material changes to the commodity market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
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LiveWire Segment
LiveWire sells its electric motorcycles, electric balance bikes and related products internationally, and in most markets, those sales are made in the foreign country’s local currency. As a result, LiveWire’s operating results are affected by fluctuations in the values of the U.S. dollar relative to foreign currencies; however, the impact of such fluctuations on LiveWire’s operations to date have not been material given the majority of LiveWire’s sales are currently in the U.S. LiveWire plans to expand its business and operations internationally and expects its exposure to currency rate risk to increase as it grows its international presence.
HDFS Segment
The Company has interest rate-sensitive financial instruments including financial receivables, debt and interest rate derivative financial instruments. As a result, HDFS operating income is affected by changes in interest rates. The Company utilizes interest rate caps to reduce the impact of fluctuations in interest rates on its floating-rate asset-backed securitization transactions. There have been no material changes to the interest rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
HDFS also has short-term commercial paper and debt issued through the commercial paper conduit facilities that is subject to changes in interest rates, which it does not hedge. There have been no material changes to the interest rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
The Company has foreign currency denominated medium-term notes, and as a result, HDFS operating income is affected by fluctuations in the value of the U.S. dollar relative to foreign currencies and interest rates. At June 30, 2025, this exposure related to the Euro. The Company utilizes cross-currency swaps to mitigate the effect of the foreign currency exchange rate and interest rate fluctuations related to foreign currency denominated debt. There have been no material changes to the foreign currency exchange rate and interest rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024 and the Company's Quarterly Report for the period ending March 31, 2025.
Refer to the Company's Annual Report on Form 10-K for the year ended December 31, 2024 for further information concerning the Company's market risk.
Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures – In accordance with Rule 13a-15(b) of the Securities Exchange Act of 1934 (the Exchange Act), as of the end of the period covered by this Quarterly Report on Form 10-Q, the Company’s management evaluated, with the participation of the Company’s President and Chief Executive Officer and the Chief Financial Officer, the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act). Based upon their evaluation of these disclosure controls and procedures, the President and Chief Executive Officer and Chief Financial Officer have concluded that the disclosure controls and procedures were effective as of the end of the period covered by this Quarterly Report on Form 10-Q to ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time period specified in the Securities and Exchange Commission rules and forms, and to ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is accumulated and communicated to the Company’s management, including its President and Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding disclosure.
Changes in Internal Controls – There were no changes in the Company's internal control over financial reporting during the quarter ended June 30, 2025 that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.
PART II – OTHER INFORMATION
Item 1. Legal Proceedings
The information required under this Item 1 of Part II is contained in Item 1 of Part I of this Quarterly Report on Form 10-Q in Note 14 of the Notes to Consolidated financial statements, and such information is incorporated herein by reference in this Item 1 of Part II.
H-D Japan Matter - As discussed in Item 1. Legal Proceedings of the Company's Quarterly Report on Form 10-Q for the period ended June 30, 2024, the Fair Trade Commission in Japan ("Japan FTC") initiated an investigation into Harley-Davidson Japan KK ("H-D Japan"), a subsidiary of the Company, for alleged improper activity, including setting excessive sales quotas for H-D Japan’s motorcycle dealers. H-D Japan is cooperating with the Japan FTC in its investigation. The Company does not
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expect that this matter will result in material costs in the future. The Company is not aware of activity similar to the alleged activity occurring outside Japan.
Item 1A. Risk Factors
An investment in Harley-Davidson, Inc. involves risks, including the risk factors discussed in Item 1A. Risk Factors of the Company's Annual Report on Form 10-K for the year ended December 31, 2024, which have not materially changed except as set forth below. The following risk factors have been updated to reflect new developments and emerging risks related to governmental actions related to tariffs and international trade as well as the search for the Company's next CEO.
•Changes in national policy, governmental actions related to tariffs or international trade agreements, as well as shifts in social, political, regulatory, and economic conditions or laws and policies governing foreign trade, manufacturing, development, and investment in the regions where the Company operates, can significantly impact the Company's business. Such changes could lead to negative sentiments towards the Company, potentially depress economic activity or, restrict access to suppliers or customers, and thereby have a material adverse effect on the Company's business, results of operations and outlook. In January 2025, the global tariff landscape began to quickly change with the U.S. implementing tariffs on goods from various foreign countries, either generally or with respect to certain products, and certain of those foreign countries implementing rebalancing tariffs on goods from the U.S., either generally or with respect to certain products. In certain circumstances the U.S. and certain foreign countries temporarily suspended tariffs they had recently implemented, either in whole or in part. Since then, the U.S. has continued to impose tariffs on imported goods, and affected countries have responded by imposing tariffs on U.S. goods. In April 2025, the U.S. announced a baseline tariff of 10% on goods from all countries and instituted additional individualized reciprocal tariffs for countries with which the U.S. has significant trade deficits. The U.S. continues to implement new, reinstated or adjusted tariffs, and the Company expects that it will continue with this practice. Foreign countries subject to these U.S. tariffs continue to implement new, reinstated or adjusted rebalancing tariffs, and the Company expects that foreign countries will continue with that practice. For example, in February 2025, additional tariffs were imposed on imports from China and China responded with retaliatory tariffs on U.S. goods. The U.S. and foreign countries may also amend, suspend or withdraw their respective recently-enacted tariffs at any time. If the recently-enacted tariffs are not amended, suspended or withdrawn, it is likely to negatively impact the Company’s ability to sell products domestically and internationally at or near current prices as tariffs impact the cost of raw materials, components and motorcycles.
For example, in 2018 the U.S. implemented tariffs on steel and aluminum imports into the U.S. from the EU and in response, the EU implemented incremental rebalancing tariffs of 25% on certain products imported into the EU, including non-electric motorcycles. In April 2021, the 2018 incremental rebalancing tariffs of 25% started to apply, resulting in a 31% duty on the Company’s motorcycles imported into the EU from its manufacturing facilities in the U.S. and Thailand. The 2018 incremental rebalancing tariffs of 25% were suspended in October 2021 pending negotiations between the U.S. and EU and were recently further suspended until August 6, 2025. On July 27, 2025, the U.S and EU announced a framework trade agreement. However, the effects of that framework agreement on the Company are uncertain. In particular, it is unclear what effect the framework agreement may have on the EU's 2018 incremental rebalancing tariffs of 25% on motorcycles, including whether those incremental tariffs will go into effect on or after August 6, 2025.
The U.S. tariffs and rebalancing tariffs that were recently enacted or that may be enacted have contributed to uncertainty about current global economic conditions. In addition to impacting the cost of motorcycles, sustained uncertainty could increase the cost of components and materials used to make the Company’s motorcycles and other products and result in a global economic slowdown and long-term changes to global trade. Higher production costs could make the Company’s motorcycles and other products less affordable for consumers, both in the U.S. and in foreign countries, and negatively impact consumer demand.
For example, in 2018 the U.S. implemented tariffs on steel and aluminum imports into the U.S. from the EU and in response, the EU implemented incremental rebalancing tariffs of 25% on certain products imported into the EU, including non-electric motorcycles. In April 2021, the 2018 incremental rebalancing tariffs of 25% started to apply, resulting in a 31% duty on the Company’s motorcycles imported into the EU from its manufacturing facilities in the U.S. and Thailand. The 2018 incremental rebalancing tariffs of 25% were suspended in October 2021 pending negotiations between the U.S. and EU and were recently further suspended until August 6, 2025. On July 27, 2025, the U.S and EU announced a framework trade agreement. However, the effects of that framework agreement on the Company are uncertain. In particular, it is unclear what effect the framework agreement may have on the EU's 2018 incremental rebalancing tariffs of 25% on motorcycles, including whether those incremental tariffs will go into effect on or after August 6, 2025.
The U.S. tariffs and rebalancing tariffs that were recently enacted or that may be enacted have contributed to uncertainty about current global economic conditions. In addition to impacting the cost of motorcycles, sustained uncertainty could increase the cost of components and materials used to make the Company’s motorcycles and other products and result in a global economic slowdown and long-term changes to global trade. Higher production costs could make the Company’s motorcycles and other products less affordable for consumers, both in the U.S. and in foreign countries, and negatively impact consumer demand.
•The Company’s operations are dependent upon attracting and retaining skilled employees, including skilled labor, executive officers and other senior leaders. The Company’s future success depends on its continuing ability to: (i) identify, hire, develop, motivate, retain and promote skilled personnel for all areas of its organization, (ii) effectively execute reorganization actions within expected costs and realize the expected benefits of those actions and (iii) attract qualified and experienced independent directors for its Board of Directors. The Company is highly dependent on its senior management, other key personnel, and its Board. The loss of key personnel or independent directors, or inability of the Company to successfully identify and hire the right new Chief Executive Officer and transition to that Chief Executive Officer, could adversely affect the Company’s operations and profitability. Any perceived uncertainties regarding the Company's future direction and control, its ability to execute its strategy, or alterations to the composition of its Board or senior management team, including uncertainties arising from the
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Company's CEO search and eventual transition, could create a perception of instability or a shift in business direction, affecting the Company’s ability to attract or retain qualified personnel or independent directors. Further, the Company’s current and future total compensation arrangements, which include benefits and incentive awards, may not be successful in attracting new employees and retaining and motivating the Company’s existing employees. In addition, the Company must cultivate and sustain a work environment where employees are engaged and energized in their jobs to maximize their performance, and the Company must effectively execute reorganization actions. If the Company does not succeed in attracting new personnel, retaining existing personnel, implementing effective succession plans and motivating and engaging personnel, including executive officers, the Company may be unable to develop and distribute products and services and effectively execute its plans and strategies.
The Company disclaims any obligation to update these risk factors or any other forward-looking statements. The Company assumes no obligation, and specifically disclaims any such obligation, to update these risk factors or any other forward-looking statements to reflect actual results, changes in assumptions or other factors affecting such forward-looking statements.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
The Company's share repurchases, which consisted of shares repurchased on a discretionary basis and shares of common stock that employees surrendered to satisfy withholding taxes in connection with the vesting of restricted stock units and performance shares, were as follows during the quarter ended June 30, 2025:
| 2025 Fiscal Month | Total Number of Shares Purchased | Average Price Paid per Share | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs | Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs | ||||||||||||||||||||||
| April 1 to April 30 | 22 | $ | 22 | 22 | 18,121,245 | |||||||||||||||||||||
| May 1 to May 31 | 844 | $ | 24 | 844 | 18,121,245 | |||||||||||||||||||||
| June 1 to June 30 | 1,007 | $ | 24 | 1,007 | 18,121,245 | |||||||||||||||||||||
| 1,873 | $ | 24 | 1,873 | |||||||||||||||||||||||
In July 2025, the Company's Board of Directors authorized the Company to repurchase up to 15.0 million shares of its common stock on a discretionary basis with no dollar limit or expiration date. In July 2024, the Company's Board of Directors authorized the Company to repurchase up to 24.4 million shares of its common stock on a discretionary basis with no dollar limit or expiration date. The Company did not repurchase any shares on a discretionary basis during the quarter ended June 30, 2025 under the July 2024 authorization. As of June 30, 2025, 18.1 million shares remained under the July 2024 authorization. The Company did not repurchase any shares under the July 2025 authorization and there were no shares available as June 30, 2025 under the July 2025 authorization as it occurred subsequent to the end of the period.
Under the share repurchase authorization, the Company’s common stock may be purchased through any one or more of a Rule 10b5-1 trading plan and discretionary purchases on the open market, block trades, accelerated share repurchases or privately negotiated transactions. The repurchase authority has no expiration date but may be suspended, modified or discontinued at any time.
The Company maintains a capital allocation policy to (i) fund The Hardwire strategic initiatives, including the associated capital expenditures, (ii) pay dividends and (iii) exercise discretionary share repurchases. This policy is designed to support the investment required to enhance the long-term value of the Company and to return any excess cash to shareholders.
The amount of capital to be allocated to share repurchases is approved periodically by the Company’s Board of Directors, taking into account the Company’s expected cash flow over time. The specific number of shares repurchased, if any, and the timing of repurchases are determined by Company management from time to time and will depend on a number of factors, including share price, trading volume, and general market conditions, as well as on working capital requirements, general business conditions, and other factors.
The Harley-Davidson, Inc. 2020 Incentive Stock Plan and the 2022 Aspirational Incentive Stock Plan (Incentive Plans) and predecessor stock plans permit participants to satisfy all or a portion of the statutory federal, state, and local withholding tax obligations arising in connection with plan awards by electing to (a) have the Company withhold shares otherwise issuable under the award, (b) tender back shares received in connection with such award, or (c) deliver other previously owned shares, in each case having a value equal to the amount to be withheld. During the second quarter of 2025, the Company acquired 1,873 shares of common stock that employees presented to the Company to satisfy withholding taxes in connection with the vesting of restricted stock units and performance shares.
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Item 5. Other Information
During the period ended June 30, 2025, no director or Section 16 officer of the Company adopted terminated
Item 6. Exhibits
Refer to the exhibit index immediately following this page.
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Harley-Davidson, Inc.
Exhibit Index to Form 10-Q
| Exhibit No. | Description | |||||||
4.1 | Term Loan Agreement, dated July 1, 2025 among Harley-Davidson, Inc. as borrower and JPMorgan Chase Bank, N.A. as administrative agent | |||||||
31.1 | Chief Executive Officer Certification pursuant to Rule 13a-14(a) | |||||||
31.2 | Chief Financial Officer Certification pursuant to Rule 13a-14(a) | |||||||
32.1 | Written Statement of the Chief Executive Officer and the Chief Financial Officer pursuant to 18 U.S.C. §1350 | |||||||
| 101.INS | XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document | |||||||
| 101.SCH | XBRL Taxonomy Extension Schema Document | |||||||
| 101.CAL | XBRL Taxonomy Extension Calculation Linkbase Document | |||||||
| 101.DEF | XBRL Taxonomy Extension Definition Linkbase Document | |||||||
| 101.LAB | XBRL Taxonomy Extension Label Linkbase Document | |||||||
| 101.PRE | XBRL Taxonomy Extension Presentation Linkbase Document | |||||||
| 104 | Cover Page Interactive Data File - formatted in Inline XBRL and contained in Exhibit 101 | |||||||
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SIGNATURES
Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| HARLEY-DAVIDSON, INC. | |||||
| Date: August 6, 2025 | /s/ Jonathan R. Root | ||||
| Jonathan R. Root | |||||
| Chief Financial Officer and President, Commercial | |||||
| (Principal financial officer) | |||||
| Date: August 6, 2025 | /s/ Bryan A. Beck | ||||
| Bryan A. Beck | |||||
| Chief Accounting Officer | |||||
| (Principal accounting officer) | |||||
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FAQ
What was Harley-Davidson's Q2 2025 diluted EPS?
Diluted earnings per share were $0.88, down from $1.63 in Q2 2024.
How did HOG's revenue perform year-over-year in Q2 2025?
Total revenue declined 19% YoY to $1.31 billion.
What is Harley-Davidson's current cash and debt position?
As of 30 Jun 2025, cash & equivalents were $1.59 bn; total debt stood at $6.35 bn.
Did the company continue share repurchases in 2025?
Yes. Harley-Davidson repurchased $93 m of stock during the first six months of 2025.
What caused the earnings decline in Q2 2025?
Lower motorcycle volumes and margin compression, partially offset by cost control, reduced net income by 51% year-over-year.
Harley Davidson
NYSE:HOG
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2.94B
120.30M
0.94%
95.79%
9.91%
Recreational Vehicles
Motorcycles, Bicycles & Parts
United States
MILWAUKEE