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Harley-Davidson, Inc. director Lori Ann Flees reported an open-market purchase of 4,000 shares of common stock on March 9, 2026. The shares were bought at an average price of $18.8864 per share. Following this transaction, she directly owns 11,208 shares of Harley-Davidson common stock.
Harley-Davidson, Inc. director and President & CEO Artie Starrs reported an open-market purchase of company stock. On 2026-03-09, he bought 15,000 shares of Harley-Davidson common stock at a price of $19.10 per share, and now directly holds 15,000 shares.
Harley-Davidson, Inc. filed an update on its stock buyback approach. The company reiterated that it expects to be measured in its share repurchases while it finalizes its strategic plan. It intends to enter a Rule 10b5-1 trading plan on or before March 13, 2026.
The plan will seek to repurchase a modest amount of Harley-Davidson stock over the coming months, with actual activity depending on market conditions. The company plans to provide updated information on its share repurchase approach during its Q1 2026 earnings call.
HARLEY-DAVIDSON, INC. director Masood Rafeh bought additional company stock in the open market. On this transaction date, he purchased 2,775 shares of common stock at a price of $18.00 per share. Following the purchase, his directly held stake increased to 7,480 shares of Harley-Davidson common stock.
HARLEY-DAVIDSON, INC. director James D. Farley Jr. reported an open-market sale of common stock. He sold 6,454 shares on February 25, 2026 at a weighted average price of $18.714 per share, leaving him with 16,205.41 shares of directly owned stock afterward.
The sale price reflects multiple trades executed in a narrow range between $18.700 and $18.725 per share, with the weighted average used for reporting purposes.
Ryan Matthew A reported acquisition or exercise transactions in this Form 4 filing.
HARLEY-DAVIDSON, INC. granted Chief Marketing & Tech. Officer Ryan Matthew A 19,589 restricted stock units as equity compensation. Each unit represents a contingent right to receive one share of Harley-Davidson stock.
One-third of the units vest on each of the first three anniversaries of the grant date, and the units are subject to forfeiture until they vest. This structure is designed to retain and incentivize the executive over a multi‑year period while aligning compensation with the company’s share performance.
Termaat Tori reported acquisition or exercise transactions in this Form 4 filing.
Harley-Davidson, Inc. reported that Chief Human Resources Officer Tori Termaat received a grant of 12,341 restricted stock units on February 13, 2026. Each unit represents a contingent right to one share of common stock, with one-third vesting on each of the first three anniversaries of the grant date and subject to forfeiture until vested. The filing also updates indirect holdings of 38.3601 shares of common stock held through a 401(k) plan.
Harley-Davidson, Inc. reported that Chief Human Resources Officer Tori Termaat acquired 2,538 shares of common stock on a grant or award basis on February 13, 2026, reflecting settlement of performance shares. On the same date, 1,239 shares were disposed of at $20.42 per share to satisfy tax withholding, leaving 16,761 shares owned directly.
Starrs Artie reported acquisition or exercise transactions in this Form 4 filing.
HARLEY-DAVIDSON, INC. reported that President & CEO Artie Starrs received a grant of 159,158 restricted stock units. This is an equity award rather than an open-market share purchase.
Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units vest on each of the first three anniversaries of the grant date, and the units are subject to forfeiture until they vest, tying the award to continued service and performance over time.
Root Jonathan R reported acquisition or exercise transactions in this Form 4 filing.
HARLEY-DAVIDSON, INC. reported that its CFO and CCO, Jonathan R. Root, received a grant of 48,972 Restricted Stock Units on February 13, 2026. Each restricted stock unit represents a contingent right to receive one share of common stock.
According to the award terms, one-third of the units vest on each of the first three anniversaries of the grant date, and the units are subject to forfeiture until they vest. The filing also notes indirect ownership of 14,953.6003 shares of common stock held through a 401(k) plan, with the balance reflecting the most current data available for that plan.