Hour Loop (HOUR) grows 2025 profit but guides lower earnings for 2026
Rhea-AI Filing Summary
Hour Loop, Inc. reported full-year 2025 net revenues of $142.4 million, up from $138.3 million in 2024, with net income rising to $1.7 million, or $0.05 per diluted share, compared to $0.7 million, or $0.02 per diluted share. Cash provided by operating activities improved to $2.6 million from $0.3 million, and cash and cash equivalents increased to $3.8 million as of December 31, 2025, from $2.1 million a year earlier.
Profitability strengthened despite tariff pressures, as gross margin expanded to 52.4% and operating income more than tripled to $2.5 million, helped by lower operating expenses as a percentage of revenue. For 2026, Hour Loop forecasts net revenue between $143 million and $163 million and net income between $0.75 million and $1.5 million.
Positive
- Profitability and cash flow improved significantly: 2025 net income rose to $1.7 million from $0.7 million, operating income more than tripled to $2.5 million, and cash from operating activities increased to $2.6 million from $0.3 million.
Negative
- 2026 earnings guidance below 2025 result: management forecasts 2026 net income of $0.75 million to $1.5 million, a range whose midpoint is lower than the $1.7 million earned in 2025 despite potential revenue growth.
Insights
Hour Loop grew modestly in 2025 but sharply improved profitability and cash generation.
Hour Loop delivered net revenues of $142.4 million in 2025 versus $138.3 million in 2024, a 3% increase, while net income climbed to $1.7 million from $0.7 million. Gross margin ticked up to 52.4%, and operating income jumped to $2.5 million, showing better cost control and pricing.
Operating cash flow strengthened to $2.6 million from $0.3 million, and cash rose to $3.8 million as of December 31, 2025, despite higher inventory of $18.3 million. Management cites tariff pressures, the end of Amazon’s labeling service, and macro uncertainty as ongoing headwinds.
For 2026, the company guides net revenue to $143–$163 million (flat to 15% growth) and net income of $0.75–$1.5 million, below the $1.7 million earned in 2025 at the midpoint. Subsequent filings may provide more detail on how procurement, channel mix, and tariffs affect margins versus this outlook.
8-K Event Classification
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Item 2.02. Results of Operations and Financial Condition.
On March 24, 2026, Hour Loop, Inc. (the “Company”) issued a press release announcing its financial and operational results for the year ended December 31, 2025, and providing net revenue and net income guidance for the year ending December 31, 2026. A copy of this press release is attached hereto as Exhibit 99.1 and incorporated herein by reference. The information contained in the website is not a part of this current report on Form 8-K.
In accordance with General Instruction B.2 of Form 8-K, the information included in this Item 2.02, including Exhibit 99.1, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No. | Description | |
| 99.1 | Press release issued by the registrant on March 24, 2026. | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| HOUR LOOP, INC. | ||
| Dated: March 24, 2026 | By: | /s/ Sam Lai |
| Name: | Sam Lai | |
| Title: | Chief Executive Officer and Interim Chief Financial Officer | |
Exhibit 99.1
Hour Loop Reports Full Year of 2025 Results
Continued Profitability Despite a Challenging Economic Environment
Redmond, WA, Mar. 24, 2026 – Hour Loop, Inc. (NASDAQ: HOUR) (“Hour Loop”), a leading online retailer, announces its financial and operational results for the year ended December 31, 2025.
Financial Highlights for 2025:
| ● | Net revenues increased 3% to $142.4 million, compared to $138.3 million in the year-ago period; |
| ● | Net income increased to $1.7 million, compared to $0.7 million in the year-ago period; and |
| ● | Cash provided by operating activities was $2.6 million, compared to cash provided by operating activities of $0.3 million in the year-ago period. |
Management Commentary
“We are pleased to share our full year 2025 financial results. Fiscal year 2025 was a challenging year for the retail industry, as reciprocal tariffs increased procurement costs and added complexity to operations. Despite these pressures, we adapted quickly, adjusted our inventory management and sales strategies, and delivered strong financial performance in 2025,” said Sam Lai, CEO and interim CFO of Hour Loop.
“Sales growth for the year was primarily driven by the continued expansion of our multi-channel business, including Walmart, eBay, Amazon Canada, and Amazon Mexico, which enabled us to capture demand and expand our customer reach. Gross margin improved from the prior year despite procurement cost pressure, reflecting effective sales strategy adjustments and continued enhancements to our automated pricing system.
Operating income increased by more than double from the prior year, driven by higher gross margin and continued improvements in operating efficiency. Through disciplined execution, process optimization, and cost management, we strengthened the scalability of our operating model.
Looking ahead to 2026, while tariff-related challenges, the discontinuation of Amazon’s labeling service and macroeconomic uncertainties remain, we believe our 2025 performance demonstrates our ability to adapt and execute under challenging conditions. We remain committed to disciplined growth, operational excellence, and long-term value creation for our shareholders.”
Full Year 2025 Financial Results
Net revenues in 2025 were $142.4 million, compared to $138.3 million in 2024. The increase was primarily driven by our procurement strategy to increase our inventory level.
Gross profit as a percentage of net revenues increased 0.3% to 52.4%, compared to 52.1% in 2024. The increase was a function of improved product costs, enhanced inventory quality and efficiency, and an optimized pricing system made on margin increase.
Operating expenses as a percentage of net revenues in 2025 decreased by 0.9%, to 50.7%, compared to 51.6% of net revenues in 2024. The decrease was mainly caused by the improvement of our operational efficiency.
Net income in 2025 was $1.7 million, or $0.05 per diluted share, compared to net income of $0.7 million, or $0.02 per diluted share, in 2024. The increase was driven by decreased costs and expenses because of the reasons mentioned above.
As of December 31, 2025, the Company had $3.8 million in cash and cash equivalents, compared to $2.1 million as of December 31, 2024. The increase was primarily attributable to operating profit and a reduction in accounts receivable.
Full Year 2026 Financial Outlook
For the full year 2026, Hour Loop is providing guidance for net revenue to be in the range of $143 million to $163 million, representing flat to 15% year-over-year growth. The Company expects 2026 net income to be in the range of $0.75 million to $1.5 million.
About Hour Loop, Inc.
Hour Loop is an online retailer engaged in e-commerce retailing in the U.S. market. It has operated as a third-party seller on www.amazon.com and has sold merchandise on its website at www.hourloop.com since 2013. Hour Loop further expanded its operations to other marketplaces such as Walmart, eBay, and Etsy. To date, Hour Loop has generated practically all its revenue as a third-party seller on www.amazon.com and only a negligible amount of revenue from its own website and other marketplaces. Hour Loop manages more than 100,000 stock-keeping units (“SKUs”). Product categories include home/garden décor, toys, kitchenware, apparel, and electronics. Hour Loop’s primary strategy is to bring most of its vendors’ product selections to the customers. It has advanced software that assists Hour Loop in identifying product gaps so it can keep such products in stock year-round, including the entirety of the last quarter (holiday season) of the calendar year. In upcoming years, Hour Loop plans to expand its business rapidly by increasing the number of business managers, vendors, and SKUs.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements,” within the meaning of the Private Securities Litigation Reform Act of 1995 and Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including with respect to Hour Loop’s business strategy, product demand, future results, and industry and macroeconomic trends. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Hour Loop. While Hour Loop believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to Hour Loop on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in Hour Loop’s filings with the Securities and Exchange Commission, as the same may be updated from time to time. Thus, actual results could be materially different. Hour Loop undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law.
Investor Contact
Finance Department, Hour Loop, Inc.
finance@hourloop.com
Item 1. Financial Statements.
HOUR LOOP, INC.
CONSOLIDATED BALANCE SHEETS
(In U.S. Dollars, except for share and per share data)
As of December 31, 2025 and 2024
| December 31, 2025 | December 31, 2024 | |||||||
| ASSETS | ||||||||
| Current assets | ||||||||
| Cash | $ | 3,792,033 | $ | 2,119,581 | ||||
| Accounts receivable, net | 235,959 | 1,650,547 | ||||||
| Inventory, net | 18,298,935 | 14,640,632 | ||||||
| Prepaid expenses and other current assets | 619,261 | 327,894 | ||||||
| Total current assets | 22,946,188 | 18,738,654 | ||||||
| Property and equipment, net | 95,917 | 56,797 | ||||||
| Deferred tax assets | 609,964 | 1,060,104 | ||||||
| Operating lease right-of-use lease assets | 169,368 | 111,409 | ||||||
| Total non-current assets | 875,249 | 1,228,310 | ||||||
| TOTAL ASSETS | $ | 23,821,437 | $ | 19,966,964 | ||||
| LIABILITIES AND STOCKHOLDERS’ EQUITY | ||||||||
| Current liabilities | ||||||||
| Accounts payable | $ | 6,200,526 | $ | 4,176,305 | ||||
| Credit cards payable | 3,707,976 | 3,389,880 | ||||||
| Short-term loan | 637,348 | 610,967 | ||||||
| Operating lease liabilities-current | 92,362 | 114,540 | ||||||
| Income taxes payable | 51,147 | - | ||||||
| Accrued expenses and other current liabilities | 2,226,387 | 2,322,535 | ||||||
| Due to related parties | 3,810,418 | 4,192,995 | ||||||
| Total current liabilities | 16,726,164 | 14,807,222 | ||||||
| Non-current liabilities | ||||||||
| Operating lease liabilities-non-current | 83,271 | - | ||||||
| Deferred tax liabilities | 18,143 | - | ||||||
| Total non-current liabilities | 101,414 | - | ||||||
| Total liabilities | 16,827,578 | 14,807,222 | ||||||
| Commitments and contingencies | ||||||||
| Stockholders’ equity | ||||||||
| Preferred stock: $0.0001 par value, 10,000,000 shares authorized, none issued and outstanding as of December 31, 2025 and 2024 | - | - | ||||||
| Common stock: $0.0001 par value, 300,000,000 shares authorized, 35,176,320 and 35,143,460 shares issued and outstanding as of December 31, 2025 and 2024, respectively | 3,518 | 3,514 | ||||||
| Additional paid-in capital | 5,862,683 | 5,802,686 | ||||||
| Retained earnings (accumulated deficit) | 1,109,674 | (595,175 | ) | |||||
| Accumulated other comprehensive income (loss) | 17,984 | (51,283 | ) | |||||
| Total stockholders’ equity | 6,993,859 | 5,159,742 | ||||||
| TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY | $ | 23,821,437 | $ | 19,966,964 | ||||
The accompanying notes are an integral part of these consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(In U.S. Dollars, except for share and per share data)
For the Years Ended December 31, 2025 and 2024
| 2025 | 2024 | |||||||
| Revenues, net | $ | 142,440,236 | $ | 138,252,861 | ||||
| Cost of revenues | (67,806,565 | ) | (66,242,153 | ) | ||||
| Gross profit | 74,633,671 | 72,010,708 | ||||||
| Operating expenses | ||||||||
| Selling and marketing | 62,400,787 | 61,808,979 | ||||||
| General and administrative | 9,771,954 | 9,470,789 | ||||||
| Total operating expenses | 72,172,741 | 71,279,768 | ||||||
| Income from operations | 2,460,930 | 730,940 | ||||||
| Other (expenses) income | ||||||||
| Other expense | (12,280 | ) | (12,695 | ) | ||||
| Interest expense | (184,274 | ) | (249,587 | ) | ||||
| Other income | 133,209 | 490,903 | ||||||
| Total other (expenses) income, net | (63,345 | ) | 228,621 | |||||
| Income before income taxes | 2,397,585 | 959,561 | ||||||
| Income tax expense | (692,736 | ) | (302,114 | ) | ||||
| Net income | 1,704,849 | 657,447 | ||||||
| Other comprehensive income (loss) | ||||||||
| Foreign currency translation adjustments | 69,267 | (25,644 | ) | |||||
| Total comprehensive income | $ | 1,774,116 | $ | 631,803 | ||||
| Basic and diluted income per common share | $ | 0.05 | $ | 0.02 | ||||
| Weighted-average number of common shares outstanding | 35,164,886 | 35,119,761 | ||||||
The accompanying notes are an integral part of these consolidated financial statements.
HOUR LOOP, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In U.S. Dollars)
For the Years Ended December 31, 2025 and 2024
| 2025 | 2024 | |||||||
| Cash flows from operating activities | ||||||||
| Net income | $ | 1,704,849 | $ | 657,447 | ||||
| Reconciliation of net income to net cash provided by operating activities: | ||||||||
| Depreciation expenses | 41,386 | 119,064 | ||||||
| Amortization of operating lease right-of-use lease assets | 153,964 | 211,348 | ||||||
| Deferred tax assets | 450,140 | 244,111 | ||||||
| Deferred tax liabilities | 18,143 | - | ||||||
| Stock-based compensation | 60,001 | 75,042 | ||||||
| Inventory allowance | 447,841 | 560,293 | ||||||
| Unrealized foreign exchange gain (loss) | 88,092 | (87,520 | ) | |||||
| Gain on disposal of property and equipment | (3,016 | ) | - | |||||
| Changes in operating assets and liabilities: | ||||||||
| Accounts receivable | 1,414,588 | (902,897 | ) | |||||
| Inventory | (4,106,144 | ) | (924,370 | ) | ||||
| Prepaid expenses and other current assets | (291,367 | ) | 177,079 | |||||
| Accounts payable | 2,024,221 | 363,351 | ||||||
| Credit cards payable | 318,096 | (1,014,565 | ) | |||||
| Accrued expenses and other current liabilities | 360,275 | 1,043,600 | ||||||
| Operating lease liabilities | (150,960 | ) | (208,843 | ) | ||||
| Income taxes payable | 51,147 | - | ||||||
| Net cash provided by operating activities | 2,581,256 | 313,140 | ||||||
| Cash flows from investing activities: | ||||||||
| Proceeds from disposal of property and equipment | 3,016 | - | ||||||
| Purchases of property and equipment | (78,113 | ) | (35,996 | ) | ||||
| Net cash used in investing activities | (75,097 | ) | (35,996 | ) | ||||
| Cash flows from financing activities: | ||||||||
| Payments to related parties | (1,339,000 | ) | (671,000 | ) | ||||
| Proceeds from related parties | 500,000 | - | ||||||
| Net cash used in financing activities | (839,000 | ) | (671,000 | ) | ||||
| Effect of changes in foreign currency exchange rates | 5,293 | 29,284 | ||||||
| Net change in cash | 1,672,452 | (364,572 | ) | |||||
| Cash at beginning of year | 2,119,581 | 2,484,153 | ||||||
| Cash at end of year | $ | 3,792,033 | $ | 2,119,581 | ||||
| Supplemental disclosures of cash flow information: | ||||||||
| Cash paid for interest | $ | 184,099 | $ | 249,296 | ||||
| Cash paid for income tax | $ | 238,976 | $ | 211,911 | ||||
| Noncash investing and financing activities: | ||||||||
| Operating lease right-of-use of assets and operating lease liabilities recognized | $ | 207,197 | $ | 248,716 | ||||
The accompanying notes are an integral part of these consolidated financial statements.
FAQ
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