STOCK TITAN

Herc Holdings (HRI) officer uses 30 shares to cover RSU tax

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

HERC HOLDINGS INC vice president and chief accounting officer Mark Alan Schumacher reported a small stock transaction tied to equity compensation. On the vesting of previously granted restricted stock units, 30 shares of common stock were withheld on March 13, 2026 to cover tax obligations at a price of $108.91 per share. After this tax-withholding disposition, Schumacher directly owned 6,439 shares of HERC common stock. This withholding is an administrative step rather than an open-market sale.

Positive

  • None.

Negative

  • None.

Insights

Routine tax withholding on RSU vesting; no open-market trading signal.

Mark Alan Schumacher, a senior officer of HERC HOLDINGS INC, reported 30 common shares disposed to satisfy taxes on vesting restricted stock units. The Form 4 labels this as a tax-withholding disposition rather than a market sale.

Following the transaction, he directly held 6,439 shares, so the withheld amount is a very small fraction of his reported equity position. Such withholding is a standard mechanism for covering tax liabilities on stock-based compensation and typically carries limited informational value about insider sentiment.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Schumacher Mark Alan

(Last) (First) (Middle)
27500 RIVERVIEW CENTER BLVD.

(Street)
BONITA SPRINGS FL 34134

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
HERC HOLDINGS INC [ HRI ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
VP & Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/13/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/13/2026 F 30(1) D $108.91 6,439 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Shares withheld for taxes upon vesting of previously granted restricted stock units.
/s/ S. Wade Sheek by Power of Attorney 03/17/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did HERC HOLDINGS (HRI) report for Mark Alan Schumacher?

HERC HOLDINGS reported that officer Mark Alan Schumacher had 30 shares of common stock withheld on March 13, 2026 to cover taxes on vested restricted stock units. This was recorded as a tax-withholding disposition, not an open-market purchase or sale.

Was the HRI Form 4 transaction an open-market sale of shares?

No, the HRI Form 4 shows a tax-withholding disposition, not an open-market sale. Thirty shares of common stock were withheld to satisfy tax liabilities when previously granted restricted stock units vested, a common administrative feature of equity compensation plans.

How many HERC HOLDINGS shares were involved in the tax withholding?

The Form 4 reports that 30 shares of HERC HOLDINGS common stock were withheld. The withholding occurred at a reported price of $108.91 per share and is specifically described as payment of a tax liability by delivering securities instead of cash.

What are Mark Alan Schumacher’s HRI holdings after this Form 4 transaction?

After the reported tax-withholding disposition, Mark Alan Schumacher directly owned 6,439 shares of HERC HOLDINGS common stock. This indicates that the 30 withheld shares represent a very small portion of his disclosed equity position following the restricted stock unit vesting event.

Why were HERC HOLDINGS shares withheld for Mark Alan Schumacher?

Shares were withheld to cover taxes due when previously granted restricted stock units vested. Instead of paying taxes in cash, 30 shares of HERC HOLDINGS common stock were delivered for that purpose, a routine method companies use to handle tax obligations on equity awards.
Herc Holdings

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