Heritage Insurance (HRTG) CAO sells 9,200 shares under 10b5-1 plan
Rhea-AI Filing Summary
Heritage Insurance Holdings, Inc. Chief Accounting Officer Sharon Binnun sold 9,200 shares of common stock in an open-market transaction at a weighted average price of $26.5753 per share. The sale was executed under a previously adopted Rule 10b5-1 trading plan.
After this transaction, Binnun directly holds 105,588 shares of Heritage Insurance common stock. The trading plan was adopted on December 12, 2025, and the sale prices ranged from $26.245 to $26.97 per share.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 9,200 shares ($244,493)
Net Sell
1 txn
Insider
Binnun Sharon
Role
Chief Accounting Officer
Sold
9,200 shs ($244K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 9,200 | $26.5753 | $244K |
Holdings After Transaction:
Common Stock — 105,588 shares (Direct)
Footnotes (1)
- The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on December 12, 2025. Represents the weighted average of the shares sold. The prices of the shares sold pursuant to the transaction range from $26.245 to $26.97 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 9,200 shares
Average sale price: $26.5753 per share
Post-transaction holdings: 105,588 shares
+2 more
5 metrics
Shares sold
9,200 shares
Open-market sale on 2026-07-01
Average sale price
$26.5753 per share
Weighted average for reported sale
Post-transaction holdings
105,588 shares
Shares directly held after sale
Price range
$26.245 to $26.97 per share
Range of execution prices within the sale
Net shares sold
9,200 shares
Net buy/sell direction reported as net-sell
Key Terms
Rule 10b5-1 trading plan, weighted average, open-market sale, Common Stock
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average financial
"Represents the weighted average of the shares sold."
A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
""security_title": "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did HRTG report for Sharon Binnun?
Heritage Insurance’s Chief Accounting Officer Sharon Binnun sold 9,200 shares of common stock. The sale was an open-market transaction executed under a previously adopted Rule 10b5-1 trading plan, indicating it was pre-scheduled rather than a spontaneous market-timing decision.
Was the HRTG insider sale made under a Rule 10b5-1 plan?
Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on December 12, 2025. Such plans pre-schedule trades, which can reduce the significance of the timing as a signal of insider sentiment.
What type of security was involved in the latest HRTG Form 4?
The transaction involved Heritage Insurance Holdings common stock, classified as a non-derivative security. No options or other derivative securities were reported, and the filing shows no remaining derivative positions for the reporting person.