[144] The Hershey Company SEC Filing

Rhea-AI Filing Summary

The Hershey Company (HSY) – Form 144 filing: Insider Seth Turoff has filed a notice of proposed sale under Rule 144 to dispose of 1,300 common shares on approximately 07/01/2025 through Fidelity Brokerage Services on the NYSE. The shares have an aggregate market value of $227,500, equating to less than 0.003% of Hershey’s 147,990,276 shares outstanding, well below the Rule 144 1% volume cap.

The filing also discloses that the same insider sold 2,600 shares in two prior transactions on 05/30/2025 and 06/09/2025 for total gross proceeds of $423,540. All shares originated from restricted-stock vesting on 02/22/2022 and were received as compensation.

No additional financial metrics, earnings data, or strategic information are provided. While insider selling can sometimes be viewed negatively, the quantity is immaterial relative to total shares outstanding and does not, on its face, indicate a change in Hershey’s fundamentals.

Positive

• None.

Negative

• Insider disposition: Seth Turoff plans to sell 1,300 shares and has already sold 2,600 shares in the past three months, which some investors may interpret as a mild negative signal despite the small size.

Insights

Securities Analyst

TL;DR: Minor insider sale, negligible dilution; neutral signal.

The proposed sale of 1,300 HSY shares (plus 2,600 already sold) totals under 4,000 shares—far below Rule 144 limits and less than 0.003% of float. Dollar value (~$650k combined) is immaterial to Hershey’s ~$40 billion market cap. Such routine Form 144 activity rarely moves the stock unless it precedes larger pattern selling or negative news, none of which is evident here. I classify the filing as not impactful for valuation or liquidity.

Corporate Governance Expert

TL;DR: Routine Rule 144 disclosure; governance compliant.

The filer affirms no undisclosed adverse information and cites restricted-stock vesting as the source, aligning with standard executive compensation practices. Use of a recognized broker and adherence to reporting timelines suggest procedural compliance. Investors should note that consistent small-lot sales may reflect personal diversification rather than insider pessimism. Overall governance risk remains low.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	1300	227500.00	147990276	07/01/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/22/2022	Restricted Stock Vesting	Issuer			1300	02/22/2022	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Seth Turoff 19 East Chocolate Avenue Hershey PA 17033	Common	05/30/2025	1300	209040.00
Seth Turoff 19 East Chocolate Avenue Hershey PA 17033	Common	06/09/2025	1300	214500.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Hershey’s (HSY) Form 144 filed on 07/01/2025 reveal?

It discloses that insider Seth Turoff intends to sell 1,300 common shares worth about $227,500 on or after 07/01/2025.

How many Hershey shares has the insider sold recently?

He sold 1,300 shares on 05/30/2025 and 1,300 shares on 06/09/2025, totaling 2,600 shares before the proposed sale.

What percentage of Hershey’s outstanding shares does 1,300 represent?

Approximately 0.0009% of the 147,990,276 shares outstanding, far below Rule 144 limits.

Where will the proposed HSY share sale occur?

Through Fidelity Brokerage Services LLC on the NYSE.

Does the filing indicate any undisclosed adverse information?

No. The signer certifies that he is unaware of any material non-public adverse information about Hershey.