Hershey (NYSE: HSY) executive sells 2,000 shares under 10b5-1 plan

Q: What insider transaction did Hershey (HSY) report for Jason Reiman?

Hershey reported that SVP and Chief Supply Chain Officer Jason Reiman sold 2,000 shares of Hershey common stock. The sale occurred in two 1,000-share open-market transactions at $226.07 per share on February 24, 2026 , as disclosed in a Form 4 filing.

Q: At what price did Jason Reiman sell Hershey (HSY) shares?

Jason Reiman sold his Hershey common stock at $226.07 per share . The Form 4 shows two separate open-market transactions of 1,000 shares each on February 24, 2026 , both executed at this same price level, indicating consistent trade execution.

Q: What is Jason Reiman’s role at Hershey (HSY) in this Form 4 filing?

In the Form 4, Jason Reiman is identified as an officer of Hershey, specifically the Senior Vice President and Chief Supply Chain Officer . The filing clarifies he is not a director or 10% owner, but an executive reporting insider transactions.

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Hershey Co senior vice president and Chief Supply Chain Officer Jason Reiman reported an open-market sale of company stock. On February 24, 2026, he sold a total of 2,000 shares of Hershey common stock in two transactions of 1,000 shares each at $226.07 per share. After these sales, he directly owned 41,036 shares of Hershey common stock. The filing notes the sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted by Reiman on November 18, 2025, which is designed to allow insiders to sell shares according to a preset schedule.

Insider Trade Summary

Net Seller: 2,000 shares ($452,140)

Net Sell 2 txns

Insider Reiman Jason

Role SVP Chief Supply Chain Officer

Sold 2,000 shs ($452K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,000	$226.07	$226K
Sale	Common Stock	1,000	$226.07	$226K

Holdings After Transaction: Common Stock — 42,036 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 02/26/2026 - 05:09 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Reiman Jason

(Last)

(First)

(Middle)

19 E. CHOCOLATE AVENUE

(Street)

HERSHEY

17033

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [ HSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP Chief Supply Chain Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/24/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	02/24/2026		S⁽¹⁾		1,000	D	$226.07	42,036	D
Common Stock	02/24/2026		S⁽¹⁾		1,000	D	$226.07	41,036	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 18, 2025.

	/s/ Kathleen S. Purcell, Agent for Jason R. Reiman	02/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Hershey (HSY) report for Jason Reiman?

Hershey reported that SVP and Chief Supply Chain Officer Jason Reiman sold 2,000 shares of Hershey common stock. The sale occurred in two 1,000-share open-market transactions at $226.07 per share on February 24, 2026, as disclosed in a Form 4 filing.

At what price did Jason Reiman sell Hershey (HSY) shares?

Jason Reiman sold his Hershey common stock at $226.07 per share. The Form 4 shows two separate open-market transactions of 1,000 shares each on February 24, 2026, both executed at this same price level, indicating consistent trade execution.

How many Hershey (HSY) shares does Jason Reiman hold after this sale?

After the reported transactions, Jason Reiman directly holds 41,036 shares of Hershey common stock. The Form 4 reflects this post-transaction ownership following the sale of 2,000 shares in total, executed in two 1,000-share open-market trades on February 24, 2026.

Was Jason Reiman’s Hershey (HSY) stock sale under a 10b5-1 plan?

Yes. The Form 4 footnote states the sale was executed under a Rule 10b5-1 trading plan. This plan was adopted by Jason Reiman on November 18, 2025, allowing trades to occur according to a preset schedule regardless of later information.

What is Jason Reiman’s role at Hershey (HSY) in this Form 4 filing?

In the Form 4, Jason Reiman is identified as an officer of Hershey, specifically the Senior Vice President and Chief Supply Chain Officer. The filing clarifies he is not a director or 10% owner, but an executive reporting insider transactions.