Hershey Trust sells 20,000 Hershey shares at ~$175
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
HERSHEY CO (HSY) reported that Hershey Trust Company, as trustee for the Milton Hershey School Trust and a more than 10% holder, sold a total of 20,000 shares of common stock in open-market transactions on September 10–11, 2026 under a Rule 10b5-1 trading plan, at weighted average prices around $173–$176 per share. As of September 10, 2026, the trust reported holding 54,612,012 shares of Class B common stock directly, convertible share-for-share into common stock with no expiration, and 39,630 shares of common stock held indirectly by Hershey Trust Company.
Insider Trade Summary 10b5-1
Net Seller: 20,000 shares
Net Sell
8 txns
Insider
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Role
10% Owner
Sold
20,000 shs ($3.48M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, $1.00 par value | 6 | $172.9393 | $1K |
| Sale | Common Stock, $1.00 par value F5 | 9,049 | $173.4384 | $1.57M |
| Sale | Common Stock, $1.00 par value F6 | 868 | $174.1593 | $151K |
| Sale | Common Stock, $1.00 par value | 77 | $175.05 | $13K |
| Sale | Common Stock, $1.00 par value F1 | 4,172 | $173.5825 | $724K |
| Sale | Common Stock, $1.00 par value F2 | 4,093 | $174.3741 | $714K |
| Sale | Common Stock, $1.00 par value F3 | 1,704 | $175.4968 | $299K |
| Sale | Common Stock, $1.00 par value F4 | 31 | $176.0095 | $5K |
| Holding | Class B Common Stock, $1.00 par value F9, F8 | -- | -- | -- |
| Holding | Common Stock, $1.00 par value F7 | -- | -- | -- |
Holdings After Transaction:
Common Stock, $1.00 par value — 816,119 shares (Direct);
Class B Common Stock, $1.00 par value — 54,612,012 contracts (Direct);
Common Stock, $1.00 par value — 39,630 shares (Indirect, By Hershey Trust Company)
Footnotes (9)
- F1. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $173.2671 to $173.9677, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F2. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $174.0063 to $174.9970, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F3. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $175.0027 to $175.9931, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $176.0091 to $176.0098, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $173.0000 to $173.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $174.0065 to $174.8573, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. Hershey Trust Company is wholly owned by Milton Hershey School Trust and is trustee for the Milton Hershey School Trust.
- F8. All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock, $1.00 par value, at any time, and without payment other than for the fact of conversion. There is no expiration date.
- F9. The conversion price is the market price of the Common Stock on the previous business day.
Key Figures
Common shares sold: 20,000 shares
Sale price (weighted averages): $173.5825–$176.0095 per share
Class B shares held: 54,612,012 shares
+2 more
5 metrics
Common shares sold
20,000 shares
Total HSY common stock sold by the reporting person on September 10–11, 2026
Sale price (weighted averages)
$173.5825–$176.0095 per share
Reported weighted average prices for the September 10–11, 2026 sales
Class B shares held
54,612,012 shares
Direct holdings of HSY Class B common stock, as of September 10, 2026
Underlying common shares
54,612,012 shares
Common shares underlying the Class B stock, convertible share-for-share with no expiration
Indirect common holdings
39,630 shares
HSY common stock held indirectly by Hershey Trust Company as of September 10, 2026
Key Terms
weighted average price, Class B common stock, share-for-share, conversion price
4 terms
weighted average price financial
"The Price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B common stock financial
"All shares of Class B common stock, $1.00 par value convertible share-for-share"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
conversion price financial
"The conversion price is the market price of the Common Stock on the previous business day."
The conversion price is the fixed price at which a convertible security, like a bond or preferred stock, can be exchanged for shares of common stock. It acts like a set rate that determines how many shares an investor can receive if they choose to convert their investment. This helps investors understand the value and potential benefits of converting their securities into company shares.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did HSY report in this Form 4?
Hershey Trust Company, as trustee for the Milton Hershey School Trust, reported selling 20,000 shares of Hershey Co common stock in open-market transactions on September 10–11, 2026 at weighted average prices in the $173–$176 range.
Were the HSY insider sales made under a Rule 10b5-1 plan?
Yes. The filing indicates the trades were effected under a Rule 10b5-1 trading arrangement, meaning the sales followed a pre-established plan rather than ad hoc trading decisions.
What indirect HSY common stock holdings does the trust report?
The filing reports 39,630 shares of Hershey Co common stock held indirectly as of September 10, 2026, with the nature of ownership described as “By Hershey Trust Company.”
How is the Class B common stock of HSY described in this filing?
The Class B common stock is described as convertible share-for-share into common stock at any time without additional payment other than for the fact of conversion, and the footnotes state there is no expiration date on this conversion right.
AI-generated analysis. How Rhea-AI works. Not financial advice.
