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  4. [Form 4] HERSHEY CO Insider Trading Activity

Hershey Co (NYSE: HSY) CFO sells 950 shares under Rule 10b5-1 plan

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Hershey Co executive Steven E. Voskuil, SVP and Chief Financial Officer, sold 950 shares of Hershey common stock on August 5, 2026 at $180 per share in a sale described as an open market or private transaction. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted on May 5, 2026. After this transaction, he directly holds 52,245 common shares of Hershey.

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Insider Voskuil Steven E
Role SVP, Chief Financial Officer
Sold 950 shs ($171K)
Type Security Shares Price Value
Sale Common Stock F1 950 $180.00 $171K
Holdings After Transaction: Common Stock — 52,245 shares (Direct)
Footnotes (1)
  1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026.
Shares sold 950 shares Common stock sale by CFO Steven E. Voskuil on August 5, 2026
Sale price $180 per share Average price for the 950 common shares sold
Shares held after transaction 52,245 shares Directly owned Hershey common stock by CFO after the sale
Rule 10b5-1 plan adoption date May 5, 2026 Date the CFO adopted the trading plan used for this sale
Rule 10b5-1 trading plan regulatory
"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Common Stock financial
"security_title: Common Stock; non-derivative transaction"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
open market or private transaction financial
"transaction_code_description: Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did Hershey (HSY) report for its CFO?
Hershey (HSY) reported that CFO Steven E. Voskuil sold 950 shares of common stock on August 5, 2026 at $180 per share. The transaction was recorded as an open market or private sale, with shares held directly afterward.

Was the Hershey (HSY) CFO stock sale under a Rule 10b5-1 plan?
Yes. The filing states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Steven E. Voskuil on May 5, 2026. Rule 10b5-1 plans pre-arrange trades according to preset instructions rather than discretionary timing.

How many Hershey (HSY) shares did the CFO sell and at what price?
Steven E. Voskuil sold 950 shares of Hershey common stock at an average price of $180 per share. The transaction is classified as a non-derivative sale of common stock in an open market or private transaction.

How many Hershey (HSY) shares does the CFO hold after the reported sale?
Following the transaction, Steven E. Voskuil directly holds 52,245 shares of Hershey common stock. This post-transaction balance reflects his remaining direct ownership after the sale of 950 shares reported in the Form 4.

What role does the insider in this Hershey (HSY) Form 4 filing hold?
The reporting person, Steven E. Voskuil, serves as Hershey’s Senior Vice President and Chief Financial Officer. His officer status is specified in the filing, and the reported transaction involves his directly held common stock.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Voskuil Steven E
(Last)(First)(Middle)
19 EAST CHOCOLATE AVENUE
(Street)
HERSHEY PENNSYLVANIA 17033
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [ HSY ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
SVP, Chief Financial Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/05/2026S950D$18052,245D(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026.
/s/ Kathleen S. Purcell, Agent for Steven E. Voskuil08/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR