Was the Hershey (HSY) CFO’s share sale made under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was made pursuant to a Rule 10b5-1 trading plan . The plan was adopted on May 20, 2025 by the reporting person, which indicates the trade timing followed a pre-established arrangement.

Hershey Co (HSY) CFO Voskuil sells 1,500 shares at $170 under trading plan

Q: What insider transaction did Hershey (HSY) report for CFO Steven Voskuil?

Hershey (HSY) reported that CFO Steven E. Voskuil sold 1,500 shares of common stock. The sale occurred on 2026-07-20 at $170.00 per share , in an open market or private transaction, under a pre-established Rule 10b5-1 trading plan.

Q: How many Hershey (HSY) shares does CFO Steven Voskuil hold after the reported sale?

After the transaction, CFO Steven Voskuil directly holds 53,195 Hershey (HSY) shares . This reflects his position following the sale of 1,500 shares of common stock reported in the Form 4 filed for the trade dated 2026-07-20.

Q: At what price did Hershey (HSY) CFO Steven Voskuil sell his shares?

CFO Steven Voskuil sold 1,500 Hershey (HSY) shares at $170.00 per share . The Form 4 describes the transaction code as a sale in an open market or private transaction executed on 2026-07-20.

Q: What type of security did the Hershey (HSY) CFO sell in the latest Form 4?

The Hershey (HSY) CFO sold Common Stock according to the Form 4. The reported transaction involved 1,500 shares of common stock, sold at $170.00 per share , and left him with direct ownership of 53,195 shares.

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Hershey Co (HSY) senior vice president and chief financial officer Steven E. Voskuil reported a sale of 1,500 shares of common stock on 2026-07-20 at $170.00 per share in an open market or private transaction. After this transaction, he directly holds 53,195 shares. The sale was effected under a Rule 10b5-1 trading plan adopted on May 20, 2025.

Insights

Analyzing...

Insider Trade Summary 10b5-1

Net Seller: 1,500 shares

Net Sell 1 txn

Insider Voskuil Steven E

Role SVP, Chief Financial Officer

Sold 1,500 shs ($255K)

Type	Security	Shares	Price	Value
Sale	Common Stock ^F1	1,500	$170.00	$255K

Holdings After Transaction: Common Stock — 53,195 shares (Direct)

Footnotes (1)

F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025.

Key Figures

Shares sold: 1,500 shares Sale price: $170.00 per share Shares owned after: 53,195 shares +1 more

4 metrics

Shares sold 1,500 shares Common stock sale on 2026-07-20 by CFO Steven E. Voskuil

Sale price $170.00 per share Price for the 1,500 common shares sold on 2026-07-20

Shares owned after 53,195 shares Direct common stock holdings following the reported sale

10b5-1 plan adoption date May 20, 2025 Date CFO adopted the Rule 10b5-1 trading plan used for this sale

Key Terms

Rule 10b5-1 trading plan, Form 4, open market or private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"The sale was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Form 4 regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

open market or private transaction financial

"transaction code description indicates a sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/21/2026 - 04:26 PM Accepted by SEC EDGAR 07/21/2026 - 04:26 PM

FAQ

What insider transaction did Hershey (HSY) report for CFO Steven Voskuil?

Hershey (HSY) reported that CFO Steven E. Voskuil sold 1,500 shares of common stock. The sale occurred on 2026-07-20 at $170.00 per share, in an open market or private transaction, under a pre-established Rule 10b5-1 trading plan.

How many Hershey (HSY) shares does CFO Steven Voskuil hold after the reported sale?

After the transaction, CFO Steven Voskuil directly holds 53,195 Hershey (HSY) shares. This reflects his position following the sale of 1,500 shares of common stock reported in the Form 4 filed for the trade dated 2026-07-20.

At what price did Hershey (HSY) CFO Steven Voskuil sell his shares?

CFO Steven Voskuil sold 1,500 Hershey (HSY) shares at $170.00 per share. The Form 4 describes the transaction code as a sale in an open market or private transaction executed on 2026-07-20.

What type of security did the Hershey (HSY) CFO sell in the latest Form 4?

The Hershey (HSY) CFO sold Common Stock according to the Form 4. The reported transaction involved 1,500 shares of common stock, sold at $170.00 per share, and left him with direct ownership of 53,195 shares.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Voskuil Steven E

(Last)

(First)

(Middle)

19 EAST CHOCOLATE AVENUE

(Street)

HERSHEY

PENNSYLVANIA

17033

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [ HSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/20/2026		S		1,500	D	$170	53,195	D⁽¹⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025.

	/s/ Kathleen S. Purcell, Agent for Steven E. Voskuil	07/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR