Heartflow's Campbell Rogers sells 23,933 shares
The exercises and sale were carried out under a Rule 10b5-1 Trading Plan adopted June 16, 2026.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Heartflow, Inc. (HTFL) Chief Medical Officer Campbell Rogers exercised options for 12,329 shares at $8.33 and 5,101 shares at $2.22 on October 22, 2026, acquiring 17,430 common shares, and sold 23,933 shares at $55.01 per share. Both exercises and the sale were under a Rule 10b5-1 Trading Plan adopted June 16, 2026.
Indirect trust holdings reported included 22,615 shares in Campbell Rogers 2019 Irrevocable Trust, 46,159 in CR Asset Protection Trust of 2023, 26,012 in Spouse's Trust and 50,754 in The Campbell Rogers Revocable Trust.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Rogers Campbell
Role
Chief Medical Officer
Sold
23,933 shs ($1.32M)
Approx. gross sale proceeds
$1.32M
Approx. exercise cost
$114K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option F1, F3 | 12,329 | $0.00 | $0.00 |
| Exercise | Stock Option F1, F4 | 5,101 | $0.00 | $0.00 |
| Exercise | Common Stock F1 | 12,329 | $8.33 | $103K |
| Exercise | Common Stock F1 | 5,101 | $2.22 | $11K |
| Sale | Common Stock F2 | 23,933 | $55.01 | $1.32M |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Stock Option — 84,809 contracts (Direct);
Common Stock — 73,453 shares (Direct);
Common Stock — 22,615 shares (Indirect, By Campbell Rogers 2019 Irrevocable Trust);
Common Stock — 46,159 shares (Indirect, By CR Asset Protection Trust of 2023);
Common Stock — 26,012 shares (Indirect, By Spouse's Trust);
Common Stock — 50,754 shares (Indirect, By The Campbell Rogers Revocable Trust)
Footnotes (4)
- F1. The option exercise and sale reported on this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the reporting person on June 16, 2026.
- F2. Includes the sale of 6,503 shares of common stock held and the option exercise and sale of 17,430 shares reported on this Form 4 that were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the reporting person on June 16, 2026.
- F3. These stock options are fully exercisable.
- F4. The option vests and becomes exercisable in monthly installments until July 1, 2027, subject to continued service through the applicable vesting date.
Key Figures
Options exercised, first tranche: 12,329 shares
Exercise price, first tranche: $8.33 per share
Options exercised, second tranche: 5,101 shares
+4 more
7 metrics
Options exercised, first tranche
12,329 shares
October 22, 2026
Exercise price, first tranche
$8.33 per share
Options exercised October 22, 2026
Options exercised, second tranche
5,101 shares
October 22, 2026
Exercise price, second tranche
$2.22 per share
Options exercised October 22, 2026
Shares sold
23,933 shares
October 22, 2026
Sale price
$55.01 per share
October 22, 2026
Indirect trust-held shares
22,615; 46,159; 26,012; 50,754 shares
Campbell Rogers 2019 Irrevocable Trust; CR Asset Protection Trust of 2023; Spouse's Trust; The Campbell Rogers Revocable Trust, respectively
Key Terms
Rule 10b5-1 Trading Plan, exercise price, fully exercisable, monthly installments
4 terms
Rule 10b5-1 Trading Plan regulatory
"effected pursuant to a Rule 10b5-1 Trading Plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
exercise price financial
"conversion_or_exercise_price"
The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.
fully exercisable financial
"These stock options are fully exercisable."
monthly installments financial
"vests and becomes exercisable in monthly installments"
Monthly installments are regular, fixed payments made each month to gradually pay off a larger amount, such as a loan or purchase. Think of it like paying for a big item in small, manageable parts instead of all at once. For investors, understanding installment payments helps gauge how debts are structured and how they might affect financial stability or cash flow over time.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How many HTFL options did Campbell Rogers exercise, and at what prices?
Campbell Rogers exercised options covering 12,329 common shares at $8.33 per share and 5,101 common shares at $2.22 per share on October 22, 2026. The exercises were under a Rule 10b5-1 Trading Plan adopted June 16, 2026.
What indirect HTFL holdings were reported for Campbell Rogers?
The reported indirect holdings were 22,615 shares in Campbell Rogers 2019 Irrevocable Trust, 46,159 in CR Asset Protection Trust of 2023, 26,012 in Spouse's Trust and 50,754 in The Campbell Rogers Revocable Trust.
What were the vesting terms for Campbell Rogers's HTFL options?
The options covering 5,101 shares vest and become exercisable in monthly installments until July 1, 2027, subject to continued service through the applicable vesting date. The options covering 12,329 shares were fully exercisable.
AI-generated analysis. How Rhea-AI works. Not financial advice.
