[144] HUBSPOT INC SEC Filing

Rhea-AI Filing Summary

HubSpot (HUBS) Form 144 notice shows a proposed sale of 8,500 common shares to be executed through Fidelity Brokerage Services on 09/16/2025 on the NYSE. The filing reports the seller as Brian P. Halligan and lists the aggregate market value of the proposed sale as $4,305,420. The issuer's total shares outstanding are reported as 52,693,110, providing context for the size of the sale relative to the company's equity base. The filing also discloses prior sales by the same person: three transactions of 8,500 shares each on 06/17/2025, 07/15/2025 and 08/19/2025 with gross proceeds shown for each sale.

Positive

• Rule 144 compliance: The filing provides the required notice and attestation, indicating procedural adherence to disclosure rules
• Transparency on prior sales: Records of three prior 8,500-share sales with gross proceeds are disclosed

Negative

• Repeated insider sales: The seller conducted at least three 8,500-share sales in June, July and August 2025 and proposes another on 09/16/2025, which may concern some investors
• Limited context: The filing contains no explanation for the sales or information on remaining insider holdings

Insights

Financial Analyst

TL;DR: Insider has executed multiple 8,500-share sales; current notice proposes another 8,500-share sale on 09/16/2025.

The filing documents routine Rule 144 compliance by an insider, identifying the seller as Brian P. Halligan and a proposed 8,500-share sale valued at $4,305,420 executed through Fidelity on the NYSE. The report includes three prior 8,500-share sales in June, July and August 2025 with disclosed gross proceeds. The issuer’s shares outstanding (52,693,110) allow investors to gauge the relative scale—a single 8,500-share sale is a small fraction of total equity. The filing contains no earnings, forward guidance, or material corporate events.

Corporate Governance Expert

TL;DR: Filing reflects standard disclosure and attestation under Rule 144, including representation about material nonpublic information.

The notice includes the required attestation that the selling person does not possess undisclosed material adverse information and references Rule 10b5-1 procedural language. Dates of acquisition for the reported shares are provided (founders’ shares from 10/15/2014 and option grant dates), and payment/nature of acquisition is noted. No governance actions, officer resignations, or transaction motivations are stated.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	8500	4305420.00	52693110	09/16/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/15/2014	Founders Shares	Issuer			92	10/15/2014	Compensation
Common	09/16/2025	Option Granted - 02/01/2022	Issuer			3290	09/16/2025	Cash
Common	09/16/2025	Option Granted - 02/01/2021	Issuer			3095	09/16/2025	Cash
Common	09/16/2025	Option Granted - 03/01/2023	Issuer			2023	09/16/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Brian P. Halligan Two Canal Park Cambridge MA 02141	Common	06/17/2025	8500	4658255.00
Brian P. Halligan Two Canal Park Cambridge MA 02141	Common	07/15/2025	8500	4616095.00
Brian P. Halligan Two Canal Park Cambridge MA 02141	Common	08/19/2025	8500	3823640.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

Who is selling shares in the HUBS Form 144 filing?

The filing identifies Brian P. Halligan as the person for whose account the securities are to be sold.

How many shares does the proposed 144 notice seek to sell and what is the aggregate value?

The proposed sale is for 8,500 common shares with an aggregate market value of $4,305,420.

When is the proposed sale date and through which broker will it be executed?

The approximate date of sale is 09/16/2025 and the broker listed is Fidelity Brokerage Services LLC on the NYSE.

Has the same person sold shares recently?

Yes. The filing discloses prior sales by Brian P. Halligan of 8,500 shares on 06/17/2025, 07/15/2025, and 08/19/2025 with gross proceeds shown for each.

How many shares outstanding does the issuer report?

The issuer's reported number of shares outstanding is 52,693,110.