HubSpot (NYSE: HUBS) director sells 8,500 shares

Rhea-AI Filing Summary

HUBSPOT INC (HUBS) director Brian Halligan reported an indirect sale of 8,500 shares of common stock at $219.50 per share on August 18, 2026. The shares were held by Wolf Investors, LLC in connection with a trust, and the transaction was effected pursuant to a Rule 10b5-1 trading plan. After this, entities associated with him held 76,500 shares indirectly, and he also reported 354,183 shares held directly.

Insider Trade Summary 10b5-1

Net Seller: 8,500 shares

Net Sell 2 txns

Insider Halligan Brian

Role Director

Sold 8,500 shs ($1.87M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	8,500	$219.50	$1.87M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 76,500 shares (Indirect, See footnote); Common Stock — 354,183 shares (Direct)

Footnotes (2)

1. F1. The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026.
2. F2. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

Key Figures

Shares sold: 8,500 shares of Common Stock Sale price per share: $219.50 per share Indirect shares following transaction: 76,500 shares +2 more

5 metrics

Shares sold 8,500 shares of Common Stock Sale on August 18, 2026

Sale price per share $219.50 per share Common Stock sale on August 18, 2026

Indirect shares following transaction 76,500 shares Indirect holdings after August 18, 2026 sale

Direct shares reported 354,183 shares Direct common stock holdings as of August 18, 2026

Net shares sold 8,500 shares Net sell direction in transaction summary

Key Terms

Rule 10b5-1 trading plan, indirect ownership, pecuniary interest

3 terms

Rule 10b5-1 trading plan regulatory

"The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

indirect ownership financial

"Shares held by Wolf Investors, LLC (the "LLC")."

pecuniary interest financial

"disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest"

FAQ

What insider transaction did HUBS director Brian Halligan report on this Form 4?

Brian Halligan reported an indirect sale of 8,500 shares of HubSpot common stock at $219.50 per share on August 18, 2026, executed through Wolf Investors, LLC and disclosed as part of a Rule 10b5-1 trading plan.

How many HUBS shares did Brian Halligan retain after the reported sale?

After the reported sale, entities associated with Brian Halligan held 76,500 HubSpot shares indirectly, and he also reported 354,183 shares held directly, as of the same reporting date.

Was Brian Halligan’s HUBS stock sale under a Rule 10b5-1 trading plan?

Yes. The filing states that the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted on March 12, 2026, indicating the sale was pre-arranged under that plan.

At what price did Brian Halligan sell HUBS shares in this transaction?

The Form 4 reports that 8,500 shares of HubSpot common stock were sold at a price of $219.50 per share on August 18, 2026.

How are the indirectly held HUBS shares in this Form 4 structured?

The indirectly held 76,500 HUBS shares are reported as held by Wolf Investors, LLC. The LLC’s manager is Paul Karger and its sole member is the Brian P. Halligan 2026 New Hampshire Trust; Halligan disclaims beneficial ownership except for any pecuniary interest.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/20/2026 - 04:42 PM Accepted by SEC EDGAR 08/20/2026 - 04:41 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Halligan Brian

(Last) (First) (Middle)

C/O HUBSPOT, INC.

2 CANAL PARK

(Street)

CAMBRIDGE MASSACHUSETTS 02141

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/18/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/18/2026		S(1)		8,500	D	$219.5	76,500	I	See footnote(2)
Common Stock								354,183	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026.

2. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.

	/s/ Melissa Peterson, attorney-in-fact	08/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)