HubSpot's Brian Halligan Cashes Out $4.7M Through Planned Stock Sale

Rhea-AI Filing Summary

HubSpot Director Brian Halligan reported significant insider transactions executed on June 17, 2025, under a pre-established 10b5-1 trading plan from March 3, 2025. The transactions involved:

• Exercised 6,955 stock options at $159.70 per share (fully vested options expiring February 1, 2029)
• Acquired 6,955 common shares through option exercise
• Sold 8,500 common shares at an average price of $548.03

Following these transactions, Halligan's holdings include:

• 523,984 shares of common stock held directly
• 1,694 remaining stock options

The transactions represent a notable disposition of shares at a significant premium to the option exercise price, potentially indicating profit-taking while maintaining a substantial equity position in the company.

Insider Trade Summary

Net Seller: 8,500 shares ($4,658,255)

Net Sell 3 txns

Insider Halligan Brian

Role Director

Sold 8,500 shs ($4.66M)

Type	Security	Shares	Price	Value
Exercise	Stock Option (right to buy)	6,955	$0.00	--
Exercise	Common Stock	6,955	$159.70	$1.11M
Sale	Common Stock	8,500	$548.03	$4.66M

Holdings After Transaction: Stock Option (right to buy) — 1,694 shares (Direct); Common Stock — 532,484 shares (Direct)

Footnotes (1)

1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025. This stock option is fully vested.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Halligan Brian

(Last) (First) (Middle)

C/O HUBSPOT, INC.

2 CANAL PARK

(Street)

CAMBRIDGE MA 02141

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/17/2025		M(1)		6,955	A	$159.7	532,484	D
Common Stock	06/17/2025		S(1)		8,500	D	$548.03	523,984	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (right to buy)	$159.7	06/17/2025		M(1)			6,955	(2)	02/01/2029	Common Stock	6,955	$0	1,694	D

Explanation of Responses:

1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025.

2. This stock option is fully vested.

	/s/ Joseph Theis, attorney-in-fact	06/20/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider trading activity occurred at HUBS on June 17, 2025?

On June 17, 2025, HubSpot (HUBS) Director Brian Halligan exercised 6,955 stock options at $159.70 per share and subsequently sold 8,500 shares at an average price of $548.03 per share. These transactions were executed under a 10b5-1 trading plan adopted on March 3, 2025.

How many HUBS shares does Brian Halligan own after his June 2025 transactions?

Following the reported transactions, Brian Halligan directly owns 523,984 shares of HubSpot (HUBS) common stock. This reflects the exercise of 6,955 options and sale of 8,500 shares on June 17, 2025.

What was the exercise price of HUBS stock options in the June 2025 Form 4?

The stock options exercised had a strike price of $159.70 per share, with an original expiration date of February 1, 2029. The filing indicates these options were fully vested at the time of exercise.

Was HUBS insider trading in June 2025 part of a 10b5-1 plan?

Yes, the Form 4 filing explicitly states that the transactions were executed pursuant to a 10b5-1 trading plan that was adopted on March 3, 2025. This indicates the trades were pre-planned and not based on material non-public information.