HubSpot director-linked entity sells 8,500 shares
An entity associated with HubSpot director Brian Halligan sold 8,500 shares of HubSpot common stock at $221.09 per share on July 21, 2026 under a 10b5-1 trading plan adopted on 3/12/2026, leaving 85,000 shares held indirectly and 354,183 shares held directly.
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Form Type
4
Rhea-AI Filing Summary
An entity associated with HubSpot director Brian Halligan sold 8,500 shares of HubSpot common stock at $221.09 per share on July 21, 2026 under a 10b5-1 trading plan adopted on 3/12/2026, leaving 85,000 shares held indirectly and 354,183 shares held directly.
Insider Trade Summary 10b5-1
Net Seller: 8,500 shares
Net Sell
2 txns
Insider
Halligan Brian
Role
Director
Sold
8,500 shs ($1.88M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 8,500 | $221.09 | $1.88M |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 85,000 shares (Indirect, See footnote);
Common Stock — 354,183 shares (Direct)
Footnotes (2)
- F1. The transaction reported on this Form 4 was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026.
- F2. Shares held by Wolf Investors, LLC (the "LLC"). The manager of the LLC is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust u/a/d February 19, 2026, of which the reporting person is the settlor. The reporting person disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest therein, and nothing contained in this report shall be an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.
Key Figures
Shares sold: 8,500 shares
Sale price per share: $221.09
Indirect shares after sale: 85,000 shares
+2 more
5 metrics
Shares sold
8,500 shares
Common stock sale on July 21, 2026 by entity linked to director
Sale price per share
$221.09
Per-share price for the 8,500-share common stock sale
Indirect shares after sale
85,000 shares
Indirectly held through Wolf Investors, LLC following the reported transaction
Direct shares reported
354,183 shares
Directly held HubSpot common stock position reported on the same date
Net shares sold
8,500 shares
Net non-derivative share change across reported transactions
Key Terms
10b5-1 trading plan, pecuniary interest, beneficial ownership, Section 16
4 terms
10b5-1 trading plan regulatory
"was effected purusant to a 10b5-1 trading plan adopted on 3/12/2026"
A 10b5-1 trading plan is a pre-arranged strategy that allows company insiders to buy or sell company stock at set times, regardless of their current knowledge about the company's situation. It acts like a scheduled appointment for trading, helping prevent the appearance of impropriety or insider trading. This plan provides a way for insiders to sell or buy shares in a controlled, transparent manner, offering reassurance to investors about fair trading practices.
pecuniary interest financial
"disclaims beneficial ownership of these securities except to the extent, if any, of his pecuniary interest"
beneficial ownership regulatory
"nothing contained in this report shall be an admission that the reporting person is the beneficial owner"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Section 16 regulatory
"beneficial owner of these securities for purposes of Section 16 or for any other purpose"
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider stock transaction did HUBS director Brian Halligan report?
Brian Halligan reported that an entity associated with him sold 8,500 HubSpot shares on July 21, 2026 at $221.09 per share. The common stock sale was executed under a pre-arranged 10b5-1 trading plan adopted on March 12, 2026.
Was Brian Halligan’s HUBS stock sale made under a Rule 10b5-1 plan?
Yes. The reported sale was effected under a 10b5-1 trading plan adopted on 3/12/2026. Such plans pre-schedule trades, which can reduce the informational value of the sale’s timing regarding Halligan’s views on HubSpot’s future prospects.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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