STOCK TITAN

Director Brian Halligan sells HubSpot (HUBS) shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

HUBSPOT INC director Brian Halligan sold shares of company stock under a pre-arranged trading plan. On February 17, 2026, he completed an open-market sale of 8,261 shares of HubSpot common stock at a price of $253.00 per share.

After this transaction, Halligan directly owned 481,168 shares of HubSpot common stock. The filing notes that this sale was executed pursuant to a Rule 10b5-1 trading plan that Halligan adopted on March 3, 2025, which is designed to allow for automatic, pre-scheduled trades.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Halligan Brian

(Last) (First) (Middle)
C/O HUBSPOT, INC.
2 CANAL PARK

(Street)
CAMBRIDGE MA 02141

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
02/17/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/17/2026 S(1) 8,261 D $253 481,168 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 3/3/2025.
/s/ Joseph Theis, attorney-in-fact 02/19/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did HUBSPOT INC (HUBS) report for Brian Halligan?

HUBSPOT INC reported that director Brian Halligan sold 8,261 shares of common stock. The sale occurred on February 17, 2026 as an open-market transaction at $253.00 per share, according to the Form 4 filing.

At what price did Brian Halligan sell HUBSPOT INC (HUBS) shares?

Brian Halligan sold HUBSPOT INC common stock at $253.00 per share. The Form 4 indicates this was an open-market sale involving 8,261 shares of HubSpot common stock on February 17, 2026, executed directly in his own account.

How many HUBSPOT INC (HUBS) shares does Brian Halligan own after the reported sale?

After the reported transaction, Brian Halligan directly owns 481,168 shares of HUBSPOT INC common stock. This post-transaction holding reflects the shares remaining following the 8,261-share open-market sale disclosed in the Form 4 filing.

Was Brian Halligan’s HUBSPOT INC (HUBS) stock sale under a 10b5-1 plan?

Yes. The Form 4 states the sale was made under a Rule 10b5-1 trading plan. The footnote explains that this plan was adopted on March 3, 2025, allowing trades to occur automatically according to pre-set instructions.

What type of transaction did HUBSPOT INC (HUBS) report for Brian Halligan on the Form 4?

The Form 4 describes the transaction as an open-market sale of common stock. It uses transaction code “S”, which the filing notes as a sale in an open market or private transaction, involving 8,261 shares at $253.00 per share.

Is Brian Halligan a director or officer of HUBSPOT INC (HUBS) in this Form 4 filing?

In this Form 4, Brian Halligan is identified as a director of HUBSPOT INC. The filing does not list him as an officer or a ten percent owner, focusing on his role as a board member in connection with the reported stock sale.
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United States
CAMBRIDGE