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HUBS CEO sells 2,387 shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

HubSpot Inc. director and Chief Executive Officer reported an insider sale under a prearranged plan. The filing shows 2,387 shares of common stock were sold on 10/06/2025 at a reported price of $500 per share, reducing the reporting person's direct holdings to 56,277 shares. The sale was made pursuant to a 10b5-1 trading plan adopted on 12/05/2024. In addition, the reporting person indirectly holds 8,170 shares through a family trust for which they serve as trustee.

Positive

  • Sale executed under a 10b5-1 trading plan adopted on 12/05/2024, providing affirmative defense
  • Reporting person retains significant direct holdings of 56,277 shares after the sale
  • 8,170 shares remain held indirectly in a family trust for which the reporting person is trustee

Negative

  • Insider sale of 2,387 shares on 10/06/2025 could be interpreted as a negative signal by some investors
  • Reported sale price listed as $500 represents a notable per-share amount that reduces insider holdings

Insights

TL;DR: CEO sold a modest number of shares under a 10b5-1 plan, while retaining substantial direct and trust holdings.

Insider sales executed via a 10b5-1 plan are prearranged and provide an affirmative defense against accusations of trading on material nonpublic information; the filing explicitly states the plan adoption date of 12/05/2024. The sale of 2,387 shares at $500 reduced direct ownership to 56,277 shares, while 8,170 shares remain held indirectly in a grantor retained annuity trust.

Risks include typical market interpretation of insider sales as a neutral-to-slightly negative signal absent other context. Monitor subsequent Form 4 filings or any disclosures that change total share counts or the status of the 10b5-1 plan within the next 30–90 days for additional clarity.

TL;DR: Transaction was reported properly and signed by an attorney-in-fact, indicating procedural compliance.

The Form 4 shows the signature of an attorney-in-fact (Joseph Theis) dated 10/08/2025, and includes the mandatory explanatory footnotes describing the 10b5-1 plan and the trust holding. Those entries meet standard SEC disclosure requirements for Section 16 reporting.

Investors should note the filing documents the affirmative defense claim under Rule 10b5-1 and the trust ownership; any change to those statements would require future filings and could be material within standard reporting windows.

Insider Rangan Yamini
Role Chief Executive Officer & Pres
Sold 2,387 shs ($1.19M)
Type Security Shares Price Value
Sale Common Stock 2,387 $500.00 $1.19M
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 56,277 shares (Direct); Common Stock — 8,170 shares (Indirect, See Footnote.)
Footnotes (1)
  1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 12/5/2024. Shares held by the KK 2024 GRAT Grantor Retained Annuity Trust dated March 1, 2024 for which the Reporting Person is the trustee.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Rangan Yamini
(Last) (First) (Middle)
C/O HUBSPOT, INC.
2 CANAL PARK
(Street)
CAMBRIDGE MA 02141
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
HUBSPOT INC [ HUBS ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer & Pres
3. Date of Earliest Transaction (Month/Day/Year)
10/06/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/06/2025 S(1) 2,387 D $500 56,277 D
Common Stock 8,170 I See Footnote.(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction reported on this Form 4 was effected pursuant to a 10b5-1 trading plan adopted on 12/5/2024.
2. Shares held by the KK 2024 GRAT Grantor Retained Annuity Trust dated March 1, 2024 for which the Reporting Person is the trustee.
/s/ Joseph Theis, attorney-in-fact 10/08/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did the HubSpot (HUBS) Form 4 filed on 10/08/2025 report?

The Form 4 reports that the CEO/director sold 2,387 shares on 10/06/2025 at $500 per share and now directly owns 56,277 shares.

Was the HUBS sale part of a prearranged trading plan?

Yes. The sale was executed pursuant to a 10b5-1 trading plan adopted on 12/05/2024, as stated in the filing.

Does the reporting person have indirect holdings in HUBS?

Yes. The filing discloses 8,170 shares held indirectly in the KK 2024 GRAT dated March 1, 2024, for which the reporting person is trustee.

Who signed the Form 4 for the reporting person?

The Form 4 was signed by an attorney-in-fact, Joseph Theis, on 10/08/2025.

Does the filing claim an affirmative defense under SEC rules?

Yes. The filing indicates the transaction was made pursuant to a plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).