Ibotta insider may sell $805K in stock in 2026

Ibotta, Inc. (IBTA) is the issuer for a Rule 144 notice covering proposed sales of 20,100 Class A shares for the account of Luke Roy Swanson, with Fidelity Brokerage Services LLC acting as broker and planned sales on or after September 10, 2026 on the NYSE.

Rhea-AI Filing Summary

Ibotta, Inc. (IBTA) is the issuer for a Rule 144 notice covering proposed sales of 20,100 Class A shares for the account of Luke Roy Swanson, with Fidelity Brokerage Services LLC acting as broker and planned sales on or after September 10, 2026 on the NYSE.

The notice also describes that recent sales of Class A shares occurred in the accounts of Brynn F. Swanson, the spouse of company officer Luke Swanson, and the Flat Tops 2024 Trust, for which Brynn F. Swanson is a trustee and Luke Swanson is an account stakeholder.

Key Figures

Shares to be sold: 20,100 shares Aggregate market value of shares to be sold: $804,867.07 Approximate sale date: September 10, 2026 +4 more

7 metrics

Shares to be sold 20,100 shares Class A shares covered by the Rule 144 notice for Luke Roy Swanson

Aggregate market value of shares to be sold $804,867.07 Indicated value for the 20,100 Class A shares in the securities information section

Approximate sale date September 10, 2026 Planned date for sales of the 20,100 Class A shares

Past sale on July 1, 2026 (Brynn F. Swanson) 5,940 shares for $205,939.80 Class A sale reported in the past three months section

Past sale on July 1, 2026 (Luke Swanson) 5,940 shares for $208,681.27 Class A sale reported in the past three months section

Past sale on August 7, 2026 (Flat Tops 2024 Trust) 400 shares for $15,961.00 Class A sale reported in the past three months section

Date of notice September 10, 2026 Date the Form 144 notice is signed and filed

Key Terms

Rule 144, Founders Shares, Compensation, attorney-in-fact

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Founders Shares financial

"Class A | 03/11/2015 | Founders Shares | Issuer"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Compensation financial

"16500 | 03/11/2015 | Compensation Class A | 07/23/2019 | Founders Shares"

attorney-in-fact regulatory

"as attorney-in-fact for Luke Swanson"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Ibotta (IBTA) disclosing in this Form 144 filing?

The filing gives notice under Rule 144 that up to 20,100 Class A shares of Ibotta, Inc. may be sold for the account of Luke Roy Swanson through Fidelity Brokerage Services LLC on or after September 10, 2026 on the NYSE.

How many Ibotta (IBTA) shares are covered by this planned Rule 144 sale?

The notice covers a proposed sale of 20,100 Class A shares of Ibotta, Inc., with an indicated aggregate market value of $804,867.07 for those shares as reflected in the Form 144 securities information section.

Who is the person on whose behalf Ibotta (IBTA) shares may be sold?

The shares may be sold for the account of Luke Roy Swanson. The remarks state that some sales occurred in the account of Brynn F. Swanson, spouse of Luke Swanson, and in the Flat Tops 2024 Trust, where Brynn is trustee and Luke is an account stakeholder.

When are the Ibotta (IBTA) shares expected to be sold under this Form 144?

The Form 144 lists an approximate sale date of September 10, 2026 for the 20,100 Class A shares, with sales expected to occur on the NYSE through Fidelity Brokerage Services LLC as broker.

Which prior Ibotta (IBTA) sales are reported in the past three months section?

Reported past three‑month sales include multiple 5,940‑share and 200–400‑share Class A transactions between July 1, 2026 and September 1, 2026 by Brynn F. Swanson, Luke Swanson, and the Flat Tops 2024 Trust, with consideration amounts typically between $7,980 and about $219,600 per line item.

What types of Ibotta (IBTA) shares are referenced as the source of the securities?

The securities to be sold are described as Class A shares originally acquired as Founders Shares from the issuer on March 11, 2015 and July 23, 2019, with both acquisitions labeled as received as Compensation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/10/2026 - 04:48 PM EDT Accepted by SEC EDGAR 09/10/2026 - 04:47 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001873513
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ibotta, Inc.
SEC File Number	001-42018
Address of Issuer	1400 16TH STREET, SUITE 600 DENVER COLORADO 80202
Phone	303-593-1633
Name of Person for Whose Account the Securities are To Be Sold	Swanson Luke Roy
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Member of immediate family of any of the foregoing

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	20100	804867.07	20148602	09/10/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	03/11/2015	Founders Shares	Issuer			16500	03/11/2015	Compensation
Class A	07/23/2019	Founders Shares	Issuer			3600	07/23/2019	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Brynn F. Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	07/01/2026	5940	205939.80
Luke Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	07/01/2026	5940	208681.27
Brynn F Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	08/03/2026	5940	145267.00
Luke Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	08/03/2026	5940	145361.95
Brynn F. Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	08/07/2026	200	7980.00
Luke Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	08/07/2026	200	7981.00
Flat Tops 2024 Trust 1400 16th Street Suite 600 Denver CO 80202	Class A	08/07/2026	400	15961.00
Brynn F. Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	09/01/2026	5940	219632.38
Luke Swanson 1400 16th Street Suite 600 Denver CO 80202	Class A	09/01/2026	5940	219567.73

144: Remarks and Signature

Remarks	Today's sale and some sales from the past 3 months occurred in the account of Brynn F. Swanson who is the spouse of Luke Swanson, an officer of the company. Also trades took place in the Flat Tops 2024 Trust, of which Brynn F. Swanson is a trustee and Luke Swanson is an Account Stakeholder.
Date of Notice	09/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/06/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Louis Kurnick, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Luke Swanson
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)