Ibotta (IBTA) CEO Bryan Leach sells 9,402 shares, exercises options under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Ibotta, Inc. director, CEO and President Bryan Leach reported a pre-planned mix of option exercises and stock sales in Class A Common Stock on July 6, 2026, executed under a Rule 10b5-1 trading plan established on March 5, 2026.
He exercised 9,326 Employee Stock Options at an exercise price of $3.99 per share and sold a net 9,402 shares of Class A Common Stock in multiple open-market transactions at weighted average prices disclosed in the filing. After these trades, he directly holds 875,810 Class A shares.
Entities associated with his spouse, acting as trustee for the Elysian and Orion 2024 GST Trusts, converted small blocks of 38 Class B shares each into the same number of Class A shares and sold corresponding amounts. Separate Class B Common Stock positions remain outstanding and are convertible into Class A on a 1-for-1 basis at no cost.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 9,402 shares ($311,237)
Net Sell
15 txns
Insider
Leach Bryan
Role
CEO AND PRESIDENT
Sold
9,402 shs ($311K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 9,326 | $0.00 | -- |
| Conversion | Class B Common Stock | 38 | $0.00 | -- |
| Conversion | Class B Common Stock | 38 | $0.00 | -- |
| Exercise | Class A Common Stock | 9,326 | $3.99 | $37K |
| Sale | Class A Common Stock | 5,711 | $32.6699 | $187K |
| Sale | Class A Common Stock | 2,723 | $33.4019 | $91K |
| Sale | Class A Common Stock | 844 | $34.774 | $29K |
| Sale | Class A Common Stock | 48 | $35.2425 | $2K |
| Conversion | Class A Common Stock | 38 | $0.00 | -- |
| Sale | Class A Common Stock | 38 | $35.0692 | $1K |
| Conversion | Class A Common Stock | 38 | $0.00 | -- |
| Sale | Class A Common Stock | 38 | $35.0692 | $1K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (right to buy) — 150,483 shares (Direct, null);
Class B Common Stock — 116,794 shares (Indirect, See footnote);
Class A Common Stock — 875,810 shares (Direct, null);
Class A Common Stock — 38 shares (Indirect, See footnote);
Class B Common Stock — 2,208,424 shares (Direct, null)
Footnotes (1)
- The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.11 to $33.09 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.14 to $34.14 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.15 to $35.045 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.23 to $35.28 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock into a like number of shares of Class A Common Stock. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $35.28 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock into a like number of shares of Class A Common Stock. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024. All of the shares subject to the option are fully vested and exercisable as of the date hereof. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Key Figures
Shares sold: 9,402 shares
Options exercised: 9,326 shares
Exercise price: $3.99/share
+4 more
7 metrics
Shares sold
9,402 shares
Net Class A shares sold in open-market transactions on July 6, 2026
Options exercised
9,326 shares
Employee Stock Options exercised at $3.99 per share on July 6, 2026
Exercise price
$3.99/share
Employee Stock Option exercise price for 9,326 underlying Class A shares
Direct Class A holdings
875,810 shares
Direct Class A Common Stock held after transactions on July 6, 2026
Direct Class B convertible
2,208,424 shares
Class B Common Stock directly held, convertible 1-for-1 into Class A at no cost
Indirect Class B convertible
289,500 shares
Example Class B Common Stock position indirectly held, convertible 1-for-1 into Class A
Remaining options
150,483 options
Employee Stock Options remaining after exercise, with $3.99 exercise price and 2027 expiration
Key Terms
Rule 10b5-1 trading plan, restricted stock units ("RSUs"), weighted average price, GST Trust, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share..."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
GST Trust financial
"The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock..."
Employee Stock Option (right to buy) financial
"Employee Stock Option (right to buy) with underlying security title Class A Common Stock and exercise price 3.9900."
FAQ
What insider transactions did Ibotta (IBTA) CEO Bryan Leach report?
Bryan Leach reported exercising stock options and selling Class A shares. He exercised 9,326 options at $3.99 per share and sold 9,402 Class A shares in multiple open-market trades, all under a pre-established Rule 10b5-1 trading plan.
Were Bryan Leach’s Ibotta (IBTA) stock sales pre-planned under Rule 10b5-1?
Yes. The filing states the transactions were effected under a Rule 10b5-1 trading plan established on March 5, 2026. Such plans pre-schedule trades, indicating the timing reflects a pre-arranged program rather than a discretionary decision on that specific date.
What happened with Ibotta (IBTA) Class B and GST Trust holdings in this Form 4?
Trusts associated with Bryan Leach’s spouse converted 38 Class B shares each in the Elysian and Orion 2024 GST Trusts into equal numbers of Class A shares, then sold corresponding amounts. These trust transactions are reported as indirect ownership activity in the filing.
Did Bryan Leach exercise Ibotta (IBTA) stock options in this filing?
Yes. He exercised 9,326 Employee Stock Options at a $3.99 exercise price, receiving the same number of Class A shares. The filing also notes all shares subject to this option were fully vested and exercisable as of the transaction date.