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Ibotta CEO logs 10b5-1 option exercise, share sale

Ibotta, Inc. director, CEO and President Bryan Leach reported a pre-planned mix of option exercises and stock sales in Class A Common Stock on July 6, 2026, executed under a Rule 10b5-1 trading plan established on March 5, 2026.

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Ibotta, Inc. director, CEO and President Bryan Leach reported a pre-planned mix of option exercises and stock sales in Class A Common Stock on July 6, 2026, executed under a Rule 10b5-1 trading plan established on March 5, 2026.

He exercised 9,326 Employee Stock Options at an exercise price of $3.99 per share and sold a net 9,402 shares of Class A Common Stock in multiple open-market transactions at weighted average prices disclosed in the filing. After these trades, he directly holds 866,484 Class A shares.

Entities associated with his spouse, acting as trustee for the Elysian and Orion 2024 GST Trusts, converted small blocks of 38 Class B shares each into the same number of Class A shares and sold corresponding amounts. Separate Class B Common Stock positions remain outstanding and are convertible into Class A on a 1-for-1 basis at no cost.

Positive

  • None.

Negative

  • None.
Insider Leach Bryan
Role CEO AND PRESIDENT
Sold 9,402 shs ($311K)
Approx. gross sale proceeds $311K
Approx. exercise cost $37K
Approx. pre-tax spread $274K
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) 9,326 $0.00 $0.00
Conversion Class B Common Stock 38 $0.00 $0.00
Conversion Class B Common Stock 38 $0.00 $0.00
Exercise Class A Common Stock 9,326 $3.99 $37K
Sale Class A Common Stock 5,711 $32.6699 $187K
Sale Class A Common Stock 2,723 $33.4019 $91K
Sale Class A Common Stock 844 $34.774 $29K
Sale Class A Common Stock 48 $35.2425 $2K
Conversion Class A Common Stock 38 $0.00 $0.00
Sale Class A Common Stock 38 $35.0692 $1K
Conversion Class A Common Stock 38 $0.00 $0.00
Sale Class A Common Stock 38 $35.0692 $1K
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
holding Class B Common Stock -- -- --
Holdings After Transaction: Employee Stock Option (right to buy) — 150,483 contracts (Direct); Class B Common Stock — 812,588 contracts for 579,000 underlying shares (Indirect, See footnote); Class A Common Stock — 866,484 shares (Direct); Class A Common Stock — 0 shares (Indirect, See footnote); Class B Common Stock — 2,208,424 contracts (Direct)
Footnotes (15)
  1. F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
  2. F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
  3. F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.11 to $33.09 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  4. F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.14 to $34.14 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  5. F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.15 to $35.045 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  6. F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.23 to $35.28 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  7. F7. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  8. F8. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
  9. F9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $35.28 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  10. F10. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  11. F11. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
  12. F12. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
  13. F13. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
  14. F14. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
  15. F15. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Shares sold 9,402 shares Net Class A shares sold in open-market transactions on July 6, 2026
Options exercised 9,326 shares Employee Stock Options exercised at $3.99 per share on July 6, 2026
Exercise price $3.99/share Employee Stock Option exercise price for 9,326 underlying Class A shares
Direct Class A holdings 875,810 shares Direct Class A Common Stock held after transactions on July 6, 2026
Direct Class B convertible 2,208,424 shares Class B Common Stock directly held, convertible 1-for-1 into Class A at no cost
Indirect Class B convertible 289,500 shares Example Class B Common Stock position indirectly held, convertible 1-for-1 into Class A
Remaining options 150,483 options Employee Stock Options remaining after exercise, with $3.99 exercise price and 2027 expiration
Rule 10b5-1 trading plan regulatory
"The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share..."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
GST Trust financial
"The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock..."
Employee Stock Option (right to buy) financial
"Employee Stock Option (right to buy) with underlying security title Class A Common Stock and exercise price 3.9900."
convertible into shares of Class A Common Stock financial
"Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost..."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Ibotta (IBTA) CEO Bryan Leach report?
Bryan Leach reported exercising stock options and selling Class A shares. He exercised 9,326 options at $3.99 per share and sold 9,402 Class A shares in multiple open-market trades, all under a pre-established Rule 10b5-1 trading plan.

How many Ibotta (IBTA) shares does Bryan Leach hold after these trades?
Following the reported transactions, Bryan Leach directly holds 875,810 shares of Ibotta Class A Common Stock. He also has remaining interests in Class B Common Stock and stock options, which are convertible or exercisable into additional Class A shares under disclosed terms.

Were Bryan Leach’s Ibotta (IBTA) stock sales pre-planned under Rule 10b5-1?
Yes. The filing states the transactions were effected under a Rule 10b5-1 trading plan established on March 5, 2026. Such plans pre-schedule trades, indicating the timing reflects a pre-arranged program rather than a discretionary decision on that specific date.

What prices did Bryan Leach receive for the sold Ibotta (IBTA) shares?
The filing reports weighted average sale prices for different trade blocks. Shares were sold at weighted averages such as $32.6699, $33.4019, $34.7740 and $35.2425 per share, with detailed price ranges for each block available in the footnotes.

What happened with Ibotta (IBTA) Class B and GST Trust holdings in this Form 4?
Trusts associated with Bryan Leach’s spouse converted 38 Class B shares each in the Elysian and Orion 2024 GST Trusts into equal numbers of Class A shares, then sold corresponding amounts. These trust transactions are reported as indirect ownership activity in the filing.

Did Bryan Leach exercise Ibotta (IBTA) stock options in this filing?
Yes. He exercised 9,326 Employee Stock Options at a $3.99 exercise price, receiving the same number of Class A shares. The filing also notes all shares subject to this option were fully vested and exercisable as of the transaction date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Leach Bryan
(Last)(First)(Middle)
C/O IBOTTA, INC.
1400 16TH STREET, SUITE 600
(Street)
DENVER COLORADO 80202
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ibotta, Inc. [ IBTA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO AND PRESIDENT
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/06/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/06/2026M(1)9,326A$3.99875,810(2)D
Class A Common Stock07/06/2026S(1)5,711D$32.6699(3)870,099(2)D
Class A Common Stock07/06/2026S(1)2,723D$33.4019(4)867,376(2)D
Class A Common Stock07/06/2026S(1)844D$34.774(5)866,532(2)D
Class A Common Stock07/06/2026S(1)48D$35.2425(6)866,484(2)D
Class A Common Stock07/06/2026C(1)(7)38A$038ISee footnote(8)
Class A Common Stock07/06/2026S(1)38D$35.0692(9)0ISee footnote(8)
Class A Common Stock07/06/2026C(1)(10)38A$038ISee footnote(11)
Class A Common Stock07/06/2026S(1)38D$35.0692(9)0ISee footnote(11)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (right to buy)$3.9907/06/2026M(1)9,326 (12)01/16/2027Class A Common Stock9,326$0150,483D
Class B Common Stock(13)07/06/2026C(1)38 (13) (13)Class A Common Stock38$0116,794ISee footnote(8)
Class B Common Stock(13)07/06/2026C(1)38 (13) (13)Class A Common Stock38$0116,794ISee footnote(11)
Class B Common Stock(13) (13) (13)Class A Common Stock2,208,4242,208,424D
Class B Common Stock(13) (13) (13)Class A Common Stock289,500289,500ISee footnote(14)
Class B Common Stock(13) (13) (13)Class A Common Stock289,500289,500ISee footnote(15)
Explanation of Responses:
1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.11 to $33.09 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.14 to $34.14 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.15 to $35.045 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.23 to $35.28 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
8. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $35.28 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
10. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 38 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
11. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
12. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
13. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
14. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
15. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Remarks:
/s/ David T. Shapiro, by power of attorney07/08/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

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