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  4. [Form 4] Ibotta, Inc. Insider Trading Activity

Ibotta, Inc. (NYSE: IBTA) CEO sells 95,030 shares under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Ibotta, Inc. director, CEO and 10% owner Bryan Leach exercised options and converted Class B into a total of 95,030 shares of Class A Common Stock on August 3–4, 2026, then reported selling 95,030 Class A shares at various weighted-average prices under a Rule 10b5-1 trading plan established on March 5, 2026.

He continues to hold Class B shares convertible 1‑for‑1 into Class A, including 2,208,424 underlying Class A shares held directly and 289,500 underlying Class A shares through each of two spouse‑managed trusts.

Positive

  • None.

Negative

  • None.
Insider Leach Bryan
Role CEO AND PRESIDENT
Sold 95,030 shs ($3.26M)
Approx. gross sale proceeds $3.26M
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) F1, F14 57,132 $0.00 $0.00
Conversion Class B Common Stock F15, F1, F9 11,378 $0.00 $0.00
Conversion Class B Common Stock F15, F1, F11 11,378 $0.00 $0.00
Exercise Class A Common Stock F1, F2 57,132 $3.99 $228K
Sale Class A Common Stock F1, F5, F2 21,757 $35.6616 $776K
Sale Class A Common Stock F1, F6, F2 32,693 $36.3582 $1.19M
Sale Class A Common Stock F1, F7, F2 2,682 $37.4143 $100K
Conversion Class A Common Stock F1, F8, F9 11,378 $0.00 $0.00
Sale Class A Common Stock F1, F5, F9 4,316 $35.6566 $154K
Sale Class A Common Stock F1, F6, F9 6,522 $36.3588 $237K
Sale Class A Common Stock F1, F7, F9 540 $37.4133 $20K
Conversion Class A Common Stock F1, F10, F11 11,378 $0.00 $0.00
Sale Class A Common Stock F1, F12, F11 4,403 $35.671 $157K
Sale Class A Common Stock F1, F13, F11 6,446 $36.3602 $234K
Sale Class A Common Stock F1, F7, F11 529 $37.4141 $20K
Exercise Employee Stock Option (right to buy) F1, F14 15,142 $0.00 $0.00
Exercise Class A Common Stock F1, F2 15,142 $3.99 $60K
Sale Class A Common Stock F1, F3, F2 14,380 $24.3943 $351K
Sale Class A Common Stock F1, F4, F2 762 $25.1652 $19K
holding Class B Common Stock F15 -- -- --
holding Class B Common Stock F15, F16 -- -- --
holding Class B Common Stock F15, F17 -- -- --
Holdings After Transaction: Employee Stock Option (right to buy) — 63,067 shares (Direct); Class B Common Stock — 789,832 shares (Indirect, See footnote); Class A Common Stock — 866,484 shares (Direct); Class A Common Stock — 0 shares (Indirect, See footnote); Class B Common Stock — 2,208,424 shares (Direct)
Footnotes (17)
  1. F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
  2. F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
  3. F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.99 to $24.9425 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  4. F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.02 to $25.2475 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  5. F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $36.00 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  6. F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.0025 to $36.98 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  7. F7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.03 to $37.875 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  8. F8. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 11,378 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  9. F9. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
  10. F10. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 11,378 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  11. F11. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
  12. F12. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.0175 to $36.015 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  13. F13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.02 to $36.98 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  14. F14. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
  15. F15. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
  16. F16. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
  17. F17. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
Class A shares sold 95,030 shares Aggregate Class A shares sold on August 3–4, 2026
Class A from exercises/conversions 95,030 shares Total Class A shares acquired via option exercises and Class B conversions
Option exercise price $3.9900 per share Exercise price for Employee Stock Options exercised on August 3–4, 2026
Weighted-average sale price example $24.3943 per share Weighted-average price for 14,380 Class A shares sold on August 3, 2026
Weighted-average sale price example $35.6616 per share Weighted-average price for 21,757 Class A shares sold on August 4, 2026
Class B underlying shares (direct) 2,208,424 shares Class B shares held directly, convertible into Class A on a 1-for-1 basis
Class B underlying shares (indirect trust 1) 289,500 shares Class B shares held indirectly via a spouse‑managed trust, convertible into Class A
Class B underlying shares (indirect trust 2) 289,500 shares Additional Class B shares held indirectly via a second spouse‑managed trust
Rule 10b5-1 trading plan regulatory
"The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B Common Stock market
"Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider activity did Ibotta (IBTA) report for CEO Bryan Leach on August 3–4, 2026?
Bryan Leach exercised and converted derivatives into 95,030 Class A shares and sold 95,030 Class A shares in multiple weighted‑average price transactions on August 3–4, 2026, with all trades executed under a Rule 10b5-1 trading plan.

Were the recent Ibotta (IBTA) insider transactions by the CEO under a Rule 10b5-1 plan?
Yes. A footnote states all reported transactions were effected pursuant to a Rule 10b5-1 trading plan established by Bryan Leach on March 5, 2026, indicating the trades followed a pre‑arranged schedule rather than discretionary timing.

How many Ibotta (IBTA) shares did the CEO sell and at what prices?
Bryan Leach reported selling 95,030 Class A shares in multiple trades at weighted‑average prices, including approximately $24.3943, $35.6616 and $37.4143 per share, with detailed price ranges provided in the transaction footnotes.

What options did the Ibotta (IBTA) CEO exercise in these transactions?
He exercised Employee Stock Options covering 57,132 and 15,142 underlying Class A shares at an exercise price of $3.9900 per share. A footnote notes that all shares subject to the option were fully vested and exercisable as of the transaction dates.

How many convertible Class B shares does the Ibotta (IBTA) CEO still hold after these trades?
After the reported activity, Bryan Leach is shown with Class B holdings convertible into 2,208,424 Class A shares directly and 289,500 Class A shares through each of two spouse‑managed trusts, all on a 1‑for‑1 conversion basis at no cost.

What role do family trusts play in the recent Ibotta (IBTA) insider transactions?
Some conversions and sales involved GST and legacy trusts for which the CEO’s spouse serves as trustee. These trusts converted Class B into Class A and sold Class A shares, and are reported as indirect holdings attributable to the reporting person.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Leach Bryan
(Last)(First)(Middle)
C/O IBOTTA, INC.
1400 16TH STREET, SUITE 600
(Street)
DENVER COLORADO 80202
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ibotta, Inc. [ IBTA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO AND PRESIDENT
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/03/2026M(1)15,142A$3.99881,626(2)D
Class A Common Stock08/03/2026S(1)14,380D$24.3943(3)867,246(2)D
Class A Common Stock08/03/2026S(1)762D$25.1652(4)866,484(2)D
Class A Common Stock08/04/2026M(1)57,132A$3.99923,616(2)D
Class A Common Stock08/04/2026S(1)21,757D$35.6616(5)901,859(2)D
Class A Common Stock08/04/2026S(1)32,693D$36.3582(6)869,166(2)D
Class A Common Stock08/04/2026S(1)2,682D$37.4143(7)866,484(2)D
Class A Common Stock08/04/2026C(1)(8)11,378A$011,378ISee footnote(9)
Class A Common Stock08/04/2026S(1)4,316D$35.6566(5)7,062ISee footnote(9)
Class A Common Stock08/04/2026S(1)6,522D$36.3588(6)540ISee footnote(9)
Class A Common Stock08/04/2026S(1)540D$37.4133(7)0ISee footnote(9)
Class A Common Stock08/04/2026C(1)(10)11,378A$011,378ISee footnote(11)
Class A Common Stock08/04/2026S(1)4,403D$35.671(12)6,975ISee footnote(11)
Class A Common Stock08/04/2026S(1)6,446D$36.3602(13)529ISee footnote(11)
Class A Common Stock08/04/2026S(1)529D$37.4141(7)0ISee footnote(11)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (right to buy)$3.9908/03/2026M(1)15,142 (14)01/16/2027Class A Common Stock15,142$0120,199D
Employee Stock Option (right to buy)$3.9908/04/2026M(1)57,132 (14)01/16/2027Class A Common Stock57,132$063,067D
Class B Common Stock(15)08/04/2026C(1)11,378 (15) (15)Class A Common Stock11,378$0105,416ISee footnote(9)
Class B Common Stock(15)08/04/2026C(1)11,378 (15) (15)Class A Common Stock11,378$0105,416ISee footnote(11)
Class B Common Stock(15) (15) (15)Class A Common Stock2,208,4242,208,424D
Class B Common Stock(15) (15) (15)Class A Common Stock289,500289,500ISee footnote(16)
Class B Common Stock(15) (15) (15)Class A Common Stock289,500289,500ISee footnote(17)
Explanation of Responses:
1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.99 to $24.9425 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.02 to $25.2475 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $36.00 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.0025 to $36.98 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.03 to $37.875 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 11,378 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
9. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
10. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 11,378 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
11. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
12. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.0175 to $36.015 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.02 to $36.98 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
14. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
15. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
16. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
17. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
Remarks:
/s/ David T. Shapiro, by power of attorney08/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR