Ibotta CEO sells 35,616 shares in 10b5-1 trades
Ibotta, Inc. (IBTA) reported insider activity by CEO, President and ten percent owner Bryan Leach involving option exercises, share sales and share-class conversions.
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Form Type
4
Rhea-AI Filing Summary
Ibotta, Inc. (IBTA) reported insider activity by CEO, President and ten percent owner Bryan Leach involving option exercises, share sales and share-class conversions. Leach exercised employee stock options for 35,616 shares of Class A Common Stock at $3.99 per share and sold 35,616 Class A shares in multiple transactions at weighted average prices in the mid‑$30s, all under a Rule 10b5-1 trading plan established on March 5, 2026. In addition, Class B Common Stock held directly and through spouse‑managed trusts was converted into an equal number of Class A shares, and Leach continues to hold Class B shares convertible into Class A shares on a 1‑for‑1 basis.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
19 txns
Insider
Leach Bryan
Role
CEO AND PRESIDENT
Sold
35,616 shs ($1.28M)
Approx. gross sale proceeds
$1.28M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) F1, F14 | 877 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1, F2 | 877 | $3.99 | $3K |
| Sale | Class A Common Stock F1, F6, F2 | 877 | $36.6004 | $32K |
| Exercise | Employee Stock Option (right to buy) F1, F14 | 28,907 | $0.00 | $0.00 |
| Conversion | Class B Common Stock F15, F1, F8 | 2,916 | $0.00 | $0.00 |
| Conversion | Class B Common Stock F15, F1, F12 | 2,916 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1, F2 | 28,907 | $3.99 | $115K |
| Sale | Class A Common Stock F1, F3, F2 | 24,025 | $35.6288 | $856K |
| Sale | Class A Common Stock F1, F4, F2 | 3,457 | $36.7539 | $127K |
| Sale | Class A Common Stock F1, F5, F2 | 1,425 | $37.4375 | $53K |
| Conversion | Class A Common Stock F1, F7, F8 | 2,916 | $0.00 | $0.00 |
| Sale | Class A Common Stock F1, F9, F8 | 2,306 | $35.9601 | $83K |
| Sale | Class A Common Stock F1, F10, F8 | 610 | $37.2407 | $23K |
| Conversion | Class A Common Stock F1, F11, F12 | 2,916 | $0.00 | $0.00 |
| Sale | Class A Common Stock F1, F9, F12 | 2,303 | $35.9588 | $83K |
| Sale | Class A Common Stock F1, F13, F12 | 613 | $37.2394 | $23K |
| holding | Class B Common Stock F15 | -- | -- | -- |
| holding | Class B Common Stock F15, F16 | -- | -- | -- |
| holding | Class B Common Stock F15, F17 | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (right to buy) — 33,283 contracts (Direct);
Class B Common Stock — 784,000 contracts for 579,000 underlying shares (Indirect, See footnote);
Class A Common Stock — 866,484 shares (Direct);
Class A Common Stock — 0 shares (Indirect, See footnote);
Class B Common Stock — 2,208,424 contracts (Direct)
Footnotes (17)
- F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
- F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.14 to $36.11 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.18 to $37.16 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.25 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.25 to $37.205 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
- F8. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
- F9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.73 to $36.72 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.97 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F11. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
- F12. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
- F13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.96 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F14. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
- F15. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
- F16. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
- F17. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Key Figures
Total shares sold: 35,616 shares
Option exercise price: $3.99 per share
Representative sale price: $35.6288 per share
+5 more
8 metrics
Total shares sold
35,616 shares
Net Class A Common Stock sales reported across all transactions
Option exercise price
$3.99 per share
Exercise price for employee stock options into Class A Common Stock
Representative sale price
$35.6288 per share
One weighted average sale price for 24,025 Class A shares on August 17, 2026
Representative sale price
$36.7539 per share
Weighted average sale price for 3,457 Class A shares on August 17, 2026
Representative sale price
$37.4375 per share
Weighted average sale price for 1,425 Class A shares on August 17, 2026
Direct Class B convertible
2,208,424 shares
Class B shares directly held, convertible into an equal number of Class A shares
Indirect Class B convertible (each trust)
289,500 shares
Class B shares in each of two spouse‑managed trusts, convertible into Class A
10b5-1 plan adoption date
March 5, 2026
Date Leach established the Rule 10b5-1 trading plan covering these trades
Key Terms
Rule 10b5-1 trading plan, restricted stock units ("RSUs"), Class B Common Stock, weighted average price, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"transactions were effected pursuant to a Rule 10b5-1 trading plan established"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these securities are restricted stock units ("RSUs"). Each RSU"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
Class B Common Stock financial
"Shares of Class B Common Stock are convertible into shares of Class A"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
GST Trust financial
"The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Ibotta (IBTA) CEO Bryan Leach report in this Form 4 filing?
Bryan Leach reported option exercises, sales of 35,616 Class A shares, and conversions of Class B into Class A. The activities occurred on August 17–18, 2026 and involved both directly held shares and shares held through spouse‑managed trusts.
What option exercise activity did Bryan Leach disclose for Ibotta (IBTA)?
Leach exercised employee stock options covering 35,616 shares of Class A Common Stock at an exercise price of $3.99 per share. All option shares were fully vested and exercisable, and the exercises occurred on August 17 and 18, 2026, immediately before related sales.
Were Bryan Leach’s Ibotta (IBTA) trades made under a Rule 10b5-1 plan?
Yes. A footnote states all reported transactions were effected under a Rule 10b5-1 trading plan that Leach established on March 5, 2026. Such pre‑arranged plans allow insiders to sell shares according to preset instructions over time.
What continuing Class B Common Stock interests tied to Ibotta (IBTA) does Bryan Leach report?
Leach reports Class B Common Stock convertible into 2,208,424 Class A shares held directly, plus indirect Class B holdings convertible into 289,500 Class A shares in each of two spouse‑managed legacy trusts. These figures reflect remaining derivative positions relating to Class A stock.
AI-generated analysis. How Rhea-AI works. Not financial advice.
