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  4. [Form 4] Ibotta, Inc. Insider Trading Activity

Ibotta (NYSE: IBTA) CEO exercises options, sells 35,616 shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Ibotta, Inc. (IBTA) reported insider activity by CEO, President and ten percent owner Bryan Leach involving option exercises, share sales and share-class conversions. Leach exercised employee stock options for 35,616 shares of Class A Common Stock at $3.99 per share and sold 35,616 Class A shares in multiple transactions at weighted average prices in the mid‑$30s, all under a Rule 10b5-1 trading plan established on March 5, 2026. In addition, Class B Common Stock held directly and through spouse‑managed trusts was converted into an equal number of Class A shares, and Leach continues to hold Class B shares convertible into Class A shares on a 1‑for‑1 basis.

Positive

  • None.

Negative

  • None.
Insider Leach Bryan
Role CEO AND PRESIDENT
Sold 35,616 shs ($1.28M)
Approx. gross sale proceeds $1.28M
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) F1, F14 877 $0.00 $0.00
Exercise Class A Common Stock F1, F2 877 $3.99 $3K
Sale Class A Common Stock F1, F6, F2 877 $36.6004 $32K
Exercise Employee Stock Option (right to buy) F1, F14 28,907 $0.00 $0.00
Conversion Class B Common Stock F15, F1, F8 2,916 $0.00 $0.00
Conversion Class B Common Stock F15, F1, F12 2,916 $0.00 $0.00
Exercise Class A Common Stock F1, F2 28,907 $3.99 $115K
Sale Class A Common Stock F1, F3, F2 24,025 $35.6288 $856K
Sale Class A Common Stock F1, F4, F2 3,457 $36.7539 $127K
Sale Class A Common Stock F1, F5, F2 1,425 $37.4375 $53K
Conversion Class A Common Stock F1, F7, F8 2,916 $0.00 $0.00
Sale Class A Common Stock F1, F9, F8 2,306 $35.9601 $83K
Sale Class A Common Stock F1, F10, F8 610 $37.2407 $23K
Conversion Class A Common Stock F1, F11, F12 2,916 $0.00 $0.00
Sale Class A Common Stock F1, F9, F12 2,303 $35.9588 $83K
Sale Class A Common Stock F1, F13, F12 613 $37.2394 $23K
holding Class B Common Stock F15 -- -- --
holding Class B Common Stock F15, F16 -- -- --
holding Class B Common Stock F15, F17 -- -- --
Holdings After Transaction: Employee Stock Option (right to buy) — 33,283 shares (Direct); Class B Common Stock — 784,000 shares (Indirect, See footnote); Class A Common Stock — 866,484 shares (Direct); Class A Common Stock — 0 shares (Indirect, See footnote); Class B Common Stock — 2,208,424 shares (Direct)
Footnotes (17)
  1. F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
  2. F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
  3. F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.14 to $36.11 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  4. F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.18 to $37.16 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  5. F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.25 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  6. F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.25 to $37.205 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  7. F7. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  8. F8. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
  9. F9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.73 to $36.72 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  10. F10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.97 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  11. F11. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  12. F12. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
  13. F13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.96 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  14. F14. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
  15. F15. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
  16. F16. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
  17. F17. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Total shares sold 35,616 shares Net Class A Common Stock sales reported across all transactions
Option exercise price $3.99 per share Exercise price for employee stock options into Class A Common Stock
Representative sale price $35.6288 per share One weighted average sale price for 24,025 Class A shares on August 17, 2026
Representative sale price $36.7539 per share Weighted average sale price for 3,457 Class A shares on August 17, 2026
Representative sale price $37.4375 per share Weighted average sale price for 1,425 Class A shares on August 17, 2026
Direct Class B convertible 2,208,424 shares Class B shares directly held, convertible into an equal number of Class A shares
Indirect Class B convertible (each trust) 289,500 shares Class B shares in each of two spouse‑managed trusts, convertible into Class A
10b5-1 plan adoption date March 5, 2026 Date Leach established the Rule 10b5-1 trading plan covering these trades
Rule 10b5-1 trading plan regulatory
"transactions were effected pursuant to a Rule 10b5-1 trading plan established"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these securities are restricted stock units ("RSUs"). Each RSU"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
Class B Common Stock financial
"Shares of Class B Common Stock are convertible into shares of Class A"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
GST Trust financial
"The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916"

FAQ

What did Ibotta (IBTA) CEO Bryan Leach report in this Form 4 filing?
Bryan Leach reported option exercises, sales of 35,616 Class A shares, and conversions of Class B into Class A. The activities occurred on August 17–18, 2026 and involved both directly held shares and shares held through spouse‑managed trusts.

How many Ibotta (IBTA) shares did Bryan Leach sell and at what prices?
Leach reported selling 35,616 Class A Common shares. Weighted average sale prices ranged from about $35.14 to $37.64 per share, across multiple trades, with representative reported prices including $35.6288, $36.7539, $37.4375, and $36.6004 per share.

What option exercise activity did Bryan Leach disclose for Ibotta (IBTA)?
Leach exercised employee stock options covering 35,616 shares of Class A Common Stock at an exercise price of $3.99 per share. All option shares were fully vested and exercisable, and the exercises occurred on August 17 and 18, 2026, immediately before related sales.

Were Bryan Leach’s Ibotta (IBTA) trades made under a Rule 10b5-1 plan?
Yes. A footnote states all reported transactions were effected under a Rule 10b5-1 trading plan that Leach established on March 5, 2026. Such pre‑arranged plans allow insiders to sell shares according to preset instructions over time.

What Class B to Class A share conversions were reported for Ibotta (IBTA)?
The filing notes that 2,916 Class B shares in each of two spouse‑managed GST trusts converted into the same number of Class A shares. A footnote explains Class B shares are convertible into Class A on a 1‑for‑1 basis at no cost, at the holder’s election.

What continuing Class B Common Stock interests tied to Ibotta (IBTA) does Bryan Leach report?
Leach reports Class B Common Stock convertible into 2,208,424 Class A shares held directly, plus indirect Class B holdings convertible into 289,500 Class A shares in each of two spouse‑managed legacy trusts. These figures reflect remaining derivative positions relating to Class A stock.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Leach Bryan
(Last)(First)(Middle)
C/O IBOTTA, INC.
1400 16TH STREET, SUITE 600
(Street)
DENVER COLORADO 80202
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ibotta, Inc. [ IBTA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO AND PRESIDENT
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/17/2026M(1)28,907A$3.99895,391(2)D
Class A Common Stock08/17/2026S(1)24,025D$35.6288(3)871,366(2)D
Class A Common Stock08/17/2026S(1)3,457D$36.7539(4)867,909(2)D
Class A Common Stock08/17/2026S(1)1,425D$37.4375(5)866,484(2)D
Class A Common Stock08/18/2026M(1)877A$3.99867,361(2)D
Class A Common Stock08/18/2026S(1)877D$36.6004(6)866,484(2)D
Class A Common Stock08/17/2026C(1)(7)2,916A$02,916ISee footnote(8)
Class A Common Stock08/17/2026S(1)2,306D$35.9601(9)610ISee footnote(8)
Class A Common Stock08/17/2026S(1)610D$37.2407(10)0ISee footnote(8)
Class A Common Stock08/17/2026C(1)(11)2,916A$02,916ISee footnote(12)
Class A Common Stock08/17/2026S(1)2,303D$35.9588(9)613ISee footnote(12)
Class A Common Stock08/17/2026S(1)613D$37.2394(13)0ISee footnote(12)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (right to buy)$3.9908/17/2026M(1)28,907 (14)01/16/2027Class A Common Stock28,907$034,160D
Employee Stock Option (right to buy)$3.9908/18/2026M(1)877 (14)01/16/2027Class A Common Stock877$033,283D
Class B Common Stock(15)08/17/2026C(1)2,916 (15) (15)Class A Common Stock2,916$0102,500ISee footnote(8)
Class B Common Stock(15)08/17/2026C(1)2,916 (15) (15)Class A Common Stock2,916$0102,500ISee footnote(12)
Class B Common Stock(15) (15) (15)Class A Common Stock2,208,4242,208,424D
Class B Common Stock(15) (15) (15)Class A Common Stock289,500289,500ISee footnote(16)
Class B Common Stock(15) (15) (15)Class A Common Stock289,500289,500ISee footnote(17)
Explanation of Responses:
1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.14 to $36.11 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.18 to $37.16 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.25 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.25 to $37.205 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
8. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.73 to $36.72 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.97 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
11. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 2,916 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
12. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.96 to $37.64 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
14. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
15. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
16. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
17. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Remarks:
/s/ David T. Shapiro, by power of attorney08/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR