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JD.com holder plans $3.7M Rule 144 ADS sale

JD.com, Inc. (JD) received a notice that Fortune Rising Holdings Ltd plans to sell 140,000 ADSs of JD.com under Rule 144, with each ADS representing two Class A ordinary shares.

(Neutral)
(Neutral)
Form Type
144

Rhea-AI Filing Summary

JD.com, Inc. (JD) received a notice that Fortune Rising Holdings Ltd plans to sell 140,000 ADSs of JD.com under Rule 144, with each ADS representing two Class A ordinary shares. The filing cites an estimated ESOP-related selling period from September 18, 2026 to December 18, 2026.

The proposed sale amount corresponds to an aggregate market value of about $3,729,600.00. Ordinary shares outstanding are listed as 2,694,303,539, a baseline figure, not the amount being sold.

Positive

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Negative

  • None.
ADSs to be sold 140,000 ADSs Proposed sale amount under Rule 144 for JD.com, Inc. ADSs
Aggregate market value of securities to be sold $3,729,600.00 Value associated with the 140,000 ADSs covered by the notice
Ordinary shares outstanding 2,694,303,539 shares Number of JD.com, Inc. ordinary shares outstanding cited in the filing
Estimated selling period September 18, 2026 to December 18, 2026 Estimated ESOP-related selling window for the proposed ADS sales
Past sale on June 30, 2026 4,632 ADSs for $117,203.85 One of the ADS sales in the prior three months by Fortune Rising Holdings Ltd
Date of Notice September 18, 2026 Date on which the Form 144 notice was signed and filed
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
ADS financial
"ADS (each representing two Class A ordinary shares)"
Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.
Share Incentive Plan financial
"issued by the issuer for the benefit of its employees under Share Incentive Plan"
A share incentive plan is a company program that gives employees or directors the chance to receive or buy company shares, often after staying with the firm or meeting performance goals. It matters to investors because it’s like giving workers a slice of the company pie to boost performance and loyalty, but issuing those slices can reduce each existing owner’s portion and change metrics such as earnings per share and share count.
ESOP financial
"This form is for employees ESOP with estimated selling period"
An Employee Stock Ownership Plan (ESOP) is a program that gives employees ownership shares in their company, often as part of their benefits package. It acts like a company-sponsored savings plan, allowing workers to have a stake in the company's success, which can boost motivation and loyalty. For investors, ESOPs can influence company decisions and stock value, making them an important aspect of corporate ownership and governance.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for JD (JD.com, Inc.)?

The Form 144 states that Fortune Rising Holdings Ltd plans to sell 140,000 ADSs of JD.com, Inc. under Rule 144, with each ADS representing two Class A ordinary shares, in connection with an employee share plan.

How many JD.com (JD) ADSs are proposed to be sold under this Form 144?

The notice covers a proposed sale of 140,000 ADSs of JD.com, Inc., each ADS representing two Class A ordinary shares, with an indicated aggregate market value of about $3,729,600.00.

What is the estimated selling period for the JD.com (JD) ADSs in this filing?

The remarks state that the filing relates to an employee ESOP with an estimated selling period from September 18, 2026 to December 18, 2026 for the proposed 140,000 ADSs.

How many JD.com (JD) ordinary shares are reported as outstanding?

The filing notes that the Number of Shares or Other Units Outstanding is ordinary shares, specifying 2,694,303,539 ordinary shares as the outstanding amount, which is a baseline ownership figure and not the quantity being sold.

Were any JD.com (JD) ADSs sold by this holder in the past three months?

Yes. The disclosure lists several prior sales, including 4,632 ADSs on June 30, 2026 for $117,203.85 and other smaller ADS transactions in July and August 2026.

What is the origin of the JD.com (JD) ADSs to be sold?

The securities to be sold are described as ADSs originating from a redesignation of shares previously issued by the issuer for the benefit of its employees under a Share Incentive Plan, dated May 9, 2014.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates

144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

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