J.Jill (NYSE: JILL) CFO sells shares under preset trading plan

Rhea-AI Filing Summary

J.Jill, Inc. (JILL) reported that executive vice president, chief financial officer and chief operating officer Mark W. Webb sold shares of Common Stock in two open-market transactions that are affirmed as made under a Rule 10b5-1 trading plan. On August 21, 2026 he sold 2,448 shares at a weighted average price of $20.12 per share, in multiple trades between $20.00 and $20.35. On August 24, 2026 he sold an additional 2,074 shares at a weighted average price of $20.33 per share, in multiple trades between $20.01 and $20.75, for total reported sales of 4,522 shares of J.Jill, Inc. Common Stock.

Insider Trade Summary 10b5-1

Net Seller: 4,522 shares

Net Sell 2 txns

Insider Webb Mark W.

Role EVP, CFO & COO

Sold 4,522 shs ($91K)

Type	Security	Shares	Price	Value
Sale	Common Stock F2	2,074	$20.33	$42K
Sale	Common Stock F1	2,448	$20.12	$49K

Holdings After Transaction: Common Stock — 174,679.2 shares (Direct)

Footnotes (2)

1. F1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.00 to $20.35, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
2. F2. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.01 to $20.75, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Key Figures

Shares sold on 2026-08-21: 2,448 shares Weighted average price on 2026-08-21: $20.12 per share Shares sold on 2026-08-24: 2,074 shares +2 more

5 metrics

Shares sold on 2026-08-21 2,448 shares Open-market sale of J.Jill, Inc. Common Stock by Mark W. Webb

Weighted average price on 2026-08-21 $20.12 per share Sales executed in multiple transactions between $20.00 and $20.35

Shares sold on 2026-08-24 2,074 shares Open-market sale of J.Jill, Inc. Common Stock by Mark W. Webb

Weighted average price on 2026-08-24 $20.33 per share Sales executed in multiple transactions between $20.01 and $20.75

Total shares sold 4,522 shares Combined total of both reported open-market sales of Common Stock

Key Terms

weighted average price, par value, Common Stock

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

par value financial

"shares of common stock, par value $0.01 per share ("Common Stock")"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

Common Stock financial

"shares of common stock, par value $0.01 per share ("Common Stock")"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

Who is the insider involved in this Form 4 for JILL and what is his role?

The reporting person is Mark W. Webb, who serves as EVP, CFO & COO of J.Jill, Inc. He is an officer of the company and is not listed as a director or ten percent owner in this filing.

How many JILL shares did Mark W. Webb sell in this Form 4?

Mark W. Webb reported selling a total of 4,522 shares of J.Jill, Inc. Common Stock, consisting of 2,448 shares sold on August 21, 2026 and 2,074 shares sold on August 24, 2026.

At what prices were the JILL shares sold in this Form 4?

On August 21, 2026, Webb sold shares at a weighted average price of $20.12 per share, in trades between $20.00 and $20.35. On August 24, 2026, he sold at a weighted average price of $20.33 per share, in trades between $20.01 and $20.75.

Were the JILL insider stock sales made under a trading plan?

Yes. The filing indicates that the transactions are affirmed under Rule 10b5-1, meaning the sales occurred pursuant to a pre-arranged trading plan that was established in advance and is intended to comply with securities regulations.

What type of security did Mark W. Webb sell in JILL?

Mark W. Webb sold Common Stock of J.Jill, Inc., described as having a par value of $0.01 per share. Both reported transactions in the filing involve this same class of common equity security.

Does the Form 4 state Webb’s remaining JILL share ownership after these sales?

No. The non-derivative transaction entries list no value for the total shares owned following the transactions, so the filing does not report Webb’s post-transaction Common Stock holdings.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/25/2026 - 04:28 PM Accepted by SEC EDGAR 08/25/2026 - 04:27 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Webb Mark W.

(Last) (First) (Middle)

C/O J.JILL, INC.

4 BATTERYMARCH PARK

(Street)

QUINCY MASSACHUSETTS 02169

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
J.Jill, Inc. [ JILL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/21/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/21/2026		S		2,448	D	$20.12(1)	172,605.2	D
Common Stock	08/24/2026		S		2,074	D	$20.33(2)	174,679.2	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.00 to $20.35, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

2. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.01 to $20.75, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

	/s/ Kathleen Stevens, Attorney-in-Fact	08/25/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)