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  4. [Form 4] J.Jill, Inc. Insider Trading Activity

J.Jill (NYSE: JILL) CFO sells shares under 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

J.Jill, Inc. (JILL) reported that executive vice president, chief financial officer and chief operating officer Mark W. Webb sold a total of 6,636 shares of J.Jill common stock in open-market transactions on August 19–20, 2026, at weighted-average prices around $20 per share, pursuant to a Rule 10b5-1 trading plan. The sales were executed in multiple trades within disclosed price ranges, and no post-transaction share balance is reported in this filing.

Positive

  • None.

Negative

  • None.
Insider Webb Mark W.
Role EVP, CFO & COO
Sold 6,636 shs ($135K)
Type Security Shares Price Value
Sale Common Stock F2 2,891 $20.25 $59K
Sale Common Stock F1 3,745 $20.30 $76K
Holdings After Transaction: Common Stock — 170,157.2 shares (Direct)
Footnotes (2)
  1. F1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.09 to $20.52, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  2. F2. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.00 to $20.43, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Shares sold on 2026-08-19 3,745 shares of Common Stock Open-market sale by Mark W. Webb on August 19, 2026
Weighted-average sale price on 2026-08-19 $20.30 per share Multiple transactions within $20.09–$20.52
Shares sold on 2026-08-20 2,891 shares of Common Stock Open-market sale by Mark W. Webb on August 20, 2026
Weighted-average sale price on 2026-08-20 $20.25 per share Multiple transactions within $20.00–$20.43
Total shares sold 6,636 shares of Common Stock Aggregate of the two reported sales
Rule 10b5-1 trading plan regulatory
"The transactions were made pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open market or private transaction market
"transaction code description "Sale in open market or private transaction""

FAQ

What insider transactions did JILL disclose for Mark W. Webb in this Form 4?
The Form 4 reports that Mark W. Webb, EVP, CFO & COO of J.Jill, Inc. (JILL), sold a total of 6,636 shares of J.Jill common stock in two open-market transactions on August 19 and 20, 2026.

At what prices did Mark W. Webb sell JILL shares in August 2026?
On August 19, 2026, Webb sold 3,745 shares at a weighted-average price of $20.30 within a range of $20.09–$20.52. On August 20, 2026, he sold 2,891 shares at a weighted-average price of $20.25 within a range of $20.00–$20.43.

Were the August 2026 JILL insider sales by Mark W. Webb under a Rule 10b5-1 plan?
Yes. The filing indicates that the transactions were made under a Rule 10b5-1 trading plan, meaning the trades were pre-arranged according to a written plan rather than decided at the time of sale.

How many JILL shares in total did Mark W. Webb sell according to this Form 4?
According to the Form 4, Mark W. Webb sold a total of 6,636 shares of J.Jill, Inc. common stock. This consists of 3,745 shares sold on August 19, 2026, and 2,891 shares sold on August 20, 2026.

What type of security did Mark W. Webb sell in JILL, and how were the sales executed?
Mark W. Webb sold J.Jill, Inc. common stock. Both transactions are coded as “S”, indicating sales in open market or private transactions, with the reported prices given as weighted averages across multiple trades in stated price ranges.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Webb Mark W.
(Last)(First)(Middle)
C/O J.JILL, INC.
4 BATTERYMARCH PARK
(Street)
QUINCY MASSACHUSETTS 02169
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
J.Jill, Inc. [ JILL ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP, CFO & COO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/19/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/19/2026S3,745D$20.3(1)173,048.2D
Common Stock08/20/2026S2,891D$20.25(2)170,157.2D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.09 to $20.52, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
2. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.00 to $20.43, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
/s/ Kathleen Stevens, Attorney-in-Fact08/21/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR