J.Jill CFO Webb sells 25,000 shares at $23.28

Rhea-AI Filing Summary

J.Jill, Inc. (JILL) reports that its EVP, CFO & COO, Mark W. Webb, sold 25,000 shares of Common Stock on September 21, 2026 in an open-market transaction under a Rule 10b5-1 trading plan at a weighted average price of $23.28 per share, within a range of $23.05 to $23.75. Following this sale, he directly holds 121,793.2 shares of J.Jill Common Stock.

Insider Trade Summary 10b5-1

Net Seller: 25,000 shares

Net Sell 1 txn

Insider Webb Mark W.

Role EVP, CFO & COO

Sold 25,000 shs ($582K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	25,000	$23.28	$582K

Holdings After Transaction: Common Stock — 121,793.2 shares (Direct)

Footnotes (1)

1. F1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $23.05 to $23.75, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Key Figures

Shares sold: 25,000 shares Weighted average sale price: $23.28 per share Sale price range: $23.05–$23.75 per share +2 more

5 metrics

Shares sold 25,000 shares Common Stock sale by EVP, CFO & COO on September 21, 2026

Weighted average sale price $23.28 per share Average price for 25,000 shares sold on September 21, 2026

Sale price range $23.05–$23.75 per share Range of prices for multiple sale transactions on September 21, 2026

Direct holdings after transaction 121,793.2 shares Common Stock directly owned by Mark W. Webb after the sale

Number of sale transactions reported 1 transaction Single non-derivative open-market sale reported in this Form 4

Key Terms

weighted average price, par value, Common Stock

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

par value financial

"shares of common stock, par value $0.01 per share"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

Common Stock financial

"shares of common stock, par value $0.01 per share ("Common Stock")"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JILL report for Mark W. Webb?

Mark W. Webb, EVP, CFO & COO of J.Jill, Inc., sold 25,000 shares of Common Stock on September 21, 2026 in an open-market transaction at a weighted average price of $23.28 per share, with trades executed between $23.05 and $23.75.

How many JILL shares does Mark W. Webb own after this sale?

After the September 21, 2026 transaction, Mark W. Webb directly holds 121,793.2 shares of J.Jill, Inc. Common Stock. This figure is reported as his direct ownership immediately following the sale.

At what prices were the sold JILL shares traded?

The 25,000 J.Jill, Inc. shares were sold at a weighted average price of $23.28 per share. The filing states that individual trades occurred at prices ranging from $23.05 to $23.75, inclusive.

Was the JILL insider sale made under a Rule 10b5-1 trading plan?

Yes. The transaction for 25,000 J.Jill, Inc. shares on September 21, 2026 is affirmed as being made under a Rule 10b5-1 trading plan, indicating it was executed pursuant to a pre-arranged trading arrangement.

Is this JILL Form 4 transaction a purchase or a sale?

This Form 4 reports a sale of J.Jill, Inc. Common Stock. Mark W. Webb disposed of 25,000 shares, with no share purchases or derivative exercises reported in this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/22/2026 - 04:28 PM Accepted by SEC EDGAR 09/22/2026 - 04:28 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Webb Mark W.

(Last) (First) (Middle)

C/O J.JILL, INC.

4 BATTERYMARCH PARK

(Street)

QUINCY MASSACHUSETTS 02169

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
J.Jill, Inc. [ JILL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/21/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/21/2026		S		25,000	D	$23.28(1)	121,793.2	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $23.05 to $23.75, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

	/s/ Kathleen Stevens, Attorney-in-Fact	09/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)