J.Jill CFO Webb sells 13,756 company shares

J.Jill, Inc. (JILL) insider Mark W. Webb, EVP, CFO & COO, reported selling a total of 13,756 shares of common stock on September 9, 2026, in open-market transactions executed under a Rule 10b5-1 trading plan.

Available on EDGAR 09/11/2026 - 04:19 PM EDT Accepted by SEC EDGAR 09/11/2026 - 04:19 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

J.Jill, Inc. (JILL) insider Mark W. Webb, EVP, CFO & COO, reported selling a total of 13,756 shares of common stock on September 9, 2026, in open-market transactions executed under a Rule 10b5-1 trading plan. The sales occurred in two tranches at weighted average prices with disclosed price ranges.

Insider Trade Summary 10b5-1

Net Seller: 13,756 shares

Net Sell 2 txns

Insider Webb Mark W.

Role EVP, CFO & COO

Sold 13,756 shs ($297K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	9,867	$21.42	$211K
Sale	Common Stock F2	3,889	$22.10	$86K

Holdings After Transaction: Common Stock — 146,793.2 shares (Direct)

Footnotes (2)

1. F1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.89 to $21.85, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
2. F2. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $21.90 to $22.40, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Key Figures

Shares sold (first transaction): 9,867 shares Weighted average price (first transaction): $21.42 per share Shares sold (second transaction): 3,889 shares +2 more

5 metrics

Shares sold (first transaction) 9,867 shares Common stock sold on September 9, 2026 at a weighted average price

Weighted average price (first transaction) $21.42 per share Sale of 9,867 shares on September 9, 2026; individual trades $20.89–$21.85

Shares sold (second transaction) 3,889 shares Common stock sold on September 9, 2026 at a weighted average price

Weighted average price (second transaction) $22.10 per share Sale of 3,889 shares on September 9, 2026; individual trades $21.90–$22.40

Total shares sold 13,756 shares Aggregate of two open-market sales reported for September 9, 2026

Key Terms

Rule 10b5-1 trading plan, weighted average price

2 terms

Rule 10b5-1 trading plan regulatory

"transactions were made under a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JILL report for Mark W. Webb on this Form 4?

Mark W. Webb, J.Jill’s EVP, CFO & COO, reported selling a total of 13,756 shares of J.Jill common stock on September 9, 2026 in open-market transactions executed under a Rule 10b5-1 trading plan.

How many JILL shares did Mark W. Webb sell on September 9, 2026?

He sold 13,756 shares of J.Jill common stock on September 9, 2026, consisting of 9,867 shares in one transaction and 3,889 shares in a second transaction.

At what prices were the JILL shares sold by Mark W. Webb?

One sale of 9,867 shares had a weighted average price of $21.42 with individual trades between $20.89 and $21.85. The other sale of 3,889 shares had a weighted average price of $22.10, with trades between $21.90 and $22.40.

Were the September 9, 2026 JILL insider sales under a Rule 10b5-1 plan?

Yes. The filing indicates the transactions were made under a Rule 10b5-1 trading plan, meaning the trades were executed according to pre-established instructions rather than discretionary timing by the insider.

Does the Form 4 state how many JILL shares Mark W. Webb owns after these sales?

No. For these transactions, the Form 4 does not report a total number of shares held after the sales; the post-transaction holdings fields are left blank for both entries.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Webb Mark W.

(Last) (First) (Middle)

C/O J.JILL, INC.

4 BATTERYMARCH PARK

(Street)

QUINCY MASSACHUSETTS 02169

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
J.Jill, Inc. [ JILL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/09/2026		S		9,867	D	$21.42(1)	150,682.2	D
Common Stock	09/09/2026		S		3,889	D	$22.1(2)	146,793.2	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $20.89 to $21.85, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

2. The price reported in Column 4 is a weighted average price. The shares of common stock, par value $0.01 per share ("Common Stock") of J.Jill, Inc. were sold in multiple transactions at prices ranging from $21.90 to $22.40, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission (the "Commission"), to any security holder of J.Jill, Inc., or to J.Jill, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

	/s/ Kathleen Stevens, Attorney-in-Fact	09/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)