Coca-Cola (KO) chairman James Quincey sells 200,000 shares in open market

Rhea-AI Filing Summary

Coca-Cola Company Chairman James Quincey reported an open-market sale of 200,000 shares of common stock at a weighted average price of $78.9045 per share. A footnote states the sale occurred in multiple trades between $78.53 and $79.14 per share.

Following the sale, Quincey directly holds 78,155 shares of common stock. He also has indirect holdings, including 9,043 shares through a 401(k) plan, 44,678 shares held by his wife, and 38,036 hypothetical shares in a supplemental 401(k) plan, each hypothetical share equal to one Coca-Cola common share.

Insights

Insider trading analyst

Coca-Cola’s chairman sells 200,000 shares but retains sizable equity stake.

James Quincey, Chairman of Coca-Cola, executed an open-market sale of 200,000 shares at a weighted average price of $78.9045. The trade was spread across multiple prices from $78.53 to $79.14, indicating a block sale executed in several transactions.

After the sale, Quincey still directly owns 78,155 shares, plus indirect interests: 9,043 shares via a 401(k) plan, 44,678 shares held by his wife, and 38,036 hypothetical shares linked to common stock. The filing does not reference a Rule 10b5-1 plan, so the timing appears discretionary based on the available information.

From an investor perspective, this is a notable but not necessarily thesis-changing sale by a senior executive, given the remaining direct and indirect exposure. Subsequent company filings may provide additional context on Quincey’s overall compensation structure and equity exposure.

Insider Trade Summary

Net Seller: 200,000 shares ($15,780,900)

Net Sell 4 txns

Insider Quincey James

Role Chairman

Sold 200,000 shs ($15.78M)

Type	Security	Shares	Price	Value
Sale	Common Stock, $.25 Par Value	200,000	$78.9045	$15.78M
holding	Hypothetical Shares	--	--	--
holding	Common Stock, $.25 Par Value	--	--	--
holding	Common Stock, $.25 Par Value	--	--	--

Holdings After Transaction: Common Stock, $.25 Par Value — 78,155 shares (Direct, null); Hypothetical Shares — 38,036 shares (Indirect, By Supplemental 401(k) Plan); Common Stock, $.25 Par Value — 44,678 shares (Indirect, By Wife)

Footnotes (1)

1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $78.53 to $79.14. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of May 6, 2026. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company. There is no data applicable with respect to the hypothetical shares. As of May 6, 2026.

Key Figures

Shares sold: 200,000 shares Weighted average sale price: $78.9045 per share Sale price range: $78.53–$79.14 per share +4 more

7 metrics

Shares sold 200,000 shares Open-market sale of common stock

Weighted average sale price $78.9045 per share Common stock sale

Sale price range $78.53–$79.14 per share Multiple sale transactions

Direct shares after sale 78,155 shares Common stock directly owned post-transaction

401(k) plan shares 9,043 shares Credited under Coca-Cola 401(k) Plan as of May 6, 2026

Spousal holdings 44,678 shares Indirect ownership by wife

Hypothetical shares 38,036 hypothetical shares Supplemental 401(k) plan, each equal to one common share

Key Terms

open-market sale, hypothetical shares, 401(k) Plan, weighted average sale price

4 terms

open-market sale financial

"Sale in open market or private transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

hypothetical shares financial

"Each hypothetical share is equal to one share of common stock"

401(k) Plan financial

"Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan"

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

weighted average sale price financial

"The price is the weighted average sale price of the aggregate number of shares"

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Quincey James

(Last) (First) (Middle)

THE COCA-COLA COMPANY

ONE COCA-COLA PLAZA

(Street)

ATLANTA GEORGIA 30313

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $.25 Par Value	05/07/2026		S		200,000	D	$78.9045(1)	78,155	D
Common Stock, $.25 Par Value								44,678	I	By Wife
Common Stock, $.25 Par Value								9,043(2)	I	By 401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Hypothetical Shares	$0(3)							(4)	(4)	Common Stock, $.25 Par Value	38,036		38,036(5)	I	By Supplemental 401(k) Plan

Explanation of Responses:

1. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $78.53 to $79.14. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

2. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of May 6, 2026.

3. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.

4. There is no data applicable with respect to the hypothetical shares.

5. As of May 6, 2026.

	/s/ James Quincey	05/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Coca-Cola (KO) report for James Quincey?

Coca-Cola reported that Chairman James Quincey sold 200,000 shares of common stock in an open-market transaction. The weighted average sale price was $78.9045 per share, executed through multiple trades within a narrow price range between $78.53 and $79.14.

At what price did James Quincey sell Coca-Cola (KO) shares?

James Quincey’s 200,000 Coca-Cola shares were sold at a weighted average price of $78.9045 each. A footnote explains the trades occurred in multiple transactions, with individual sale prices ranging from $78.53 to $79.14 per share on the same transaction date.

How many Coca-Cola (KO) shares does James Quincey hold after this sale?

After the sale, James Quincey directly holds 78,155 Coca-Cola common shares. He also has indirect interests in 9,043 shares via a 401(k) plan, 44,678 shares held by his wife, and 38,036 hypothetical shares tied to common stock in a supplemental 401(k) plan.

What are the indirect Coca-Cola (KO) holdings reported for James Quincey?

Indirectly, James Quincey has 9,043 shares credited under The Coca-Cola Company 401(k) Plan and 44,678 shares held by his wife. He also holds 38,036 hypothetical shares in a supplemental 401(k) plan, with each hypothetical share equal to one share of Coca-Cola common stock.

What does the Form 4 say about James Quincey’s hypothetical Coca-Cola (KO) shares?

The filing shows 38,036 hypothetical shares in a supplemental 401(k) plan, each equal to one Coca-Cola common share. A footnote clarifies that there is no additional data applicable to the hypothetical shares beyond this equivalence to the company’s common stock.

Was James Quincey’s Coca-Cola (KO) share sale made under a trading plan?

The disclosure notes that James Quincey’s shares were sold in multiple transactions at specified price ranges but does not reference a Rule 10b5-1 or similar pre-arranged trading plan. The filing instead focuses on the weighted average price and execution price range details.