Klaviyo director logs sale and share conversion
Klaviyo, Inc. director Susan St.
Rhea-AI Filing Summary
Klaviyo, Inc. director Susan St. Ledger reported same-day share sales and conversions involving the company’s dual-class common stock. She sold 9,334 shares of Series A Common Stock in an open-market transaction at $14.27 per share under a pre-arranged Rule 10b5-1 trading plan. On the same date, 9,334 shares of Series B Common Stock were converted into Series A Common Stock. After these transactions, she directly holds 10,939 shares of Series A Common Stock and 50,166 shares of Series B Common Stock, along with 5,820 unvested restricted stock units that can settle into Series A shares.
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Insider Trade Summary 10b5-1
Exercise and Sale: 9,334 shares ($133K approx. pre-tax spread)
Exercise and Sale
3 txns
Insider
St. Ledger Susan
Role
Director
Sold
9,334 shs ($133K)
Approx. gross sale proceeds
$133K
Approx. exercise cost
$0.00
Approx. pre-tax spread
$133K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Series B Common Stock | 9,334 | $0.00 | $0.00 |
| Conversion | Series A Common Stock | 9,334 | $0.00 | $0.00 |
| Sale | Series A Common Stock | 9,334 | $14.27 | $133K |
Holdings After Transaction:
Series B Common Stock — 50,166 contracts (Direct);
Series A Common Stock — 10,939 shares (Direct)
Footnotes (4)
- F1. These transactions were effected by the Reporting Person pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 11, 2025.
- F2. Each share of the Issuer's Series B Common Stock, par value $0.001 per share ("Series B Common Stock"), is convertible at any time at the option of the holder into one share of the Issuer's Series A Common Stock, par value $0.001 per share ("Series A Common Stock"), and will automatically convert into one share of Series A Common Stock upon the occurrence of certain events as set forth in the Issuer's certificate of incorporation. The Series B Common Stock has no expiration date.
- F3. Consists of (i) 5,119 shares of Series A Common Stock and (ii) 5,820 unvested restricted stock units awarded under the Issuer's 2023 Stock Option and Incentive Plan, each representing the contingent right to receive one share of Series A Common Stock upon vesting and settlement.
- F4. Consists of 50,166 shares of Series B Common Stock.
Key Figures
Series A shares sold: 9,334 shares
Sale price per share: $14.27 per share
Series A holdings after transactions: 20,273 shares
+3 more
6 metrics
Series A shares sold
9,334 shares
Open-market sale of Series A Common Stock
Sale price per share
$14.27 per share
Price for Series A open-market sale
Series A holdings after transactions
20,273 shares
Directly held Series A Common Stock after reported activity
Series B holdings after transactions
50,166 shares
Directly held Series B Common Stock after conversion
Unvested RSUs
5,820 units
Restricted stock units tied to Series A Common Stock
Shares converted from Series B
9,334 shares
Series B Common Stock converted into Series A Common Stock
Key Terms
Rule 10b5-1 trading plan, Series A Common Stock, Series B Common Stock, derivative security, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"These transactions were effected by the Reporting Person pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Series A Common Stock financial
"Each share of the Issuer's Series B Common Stock... into one share of the Issuer's Series A Common Stock..."
Series A common stock is a specific class of a company’s ordinary shares issued during an early formal funding round, carrying the ownership rights and voting power tied to that class. For investors it signals an early-stage equity claim with potential upside if the business grows, but also greater risk and typically less liquidity than shares in mature, publicly traded firms—imagine buying a seat on a startup’s team before the company has proven itself.
Series B Common Stock financial
"Each share of the Issuer's Series B Common Stock, par value $0.001 per share..."
derivative security financial
"Conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
restricted stock units financial
"5,820 unvested restricted stock units awarded under the Issuer's 2023 Stock Option and Incentive Plan..."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
contingent right financial
"each representing the contingent right to receive one share of Series A Common Stock..."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider activity did Klaviyo (KVYO) director Susan St. Ledger report?
Susan St. Ledger reported selling 9,334 shares of Klaviyo Series A Common Stock and converting 9,334 Series B shares into Series A on the same date, reflecting a combination of open-market sale and derivative conversion activity in the company’s dual-class stock structure.
Were Susan St. Ledger’s Klaviyo (KVYO) transactions under a Rule 10b5-1 plan?
Yes. The filing states that these transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by Susan St. Ledger on June 11, 2025. Such pre-arranged plans automate trading and can reduce the significance of timing decisions for interpreting insider activity.
What is the relationship between Klaviyo (KVYO) Series A and Series B Common Stock?
Each share of Klaviyo’s Series B Common Stock is convertible at any time into one share of Series A Common Stock at the holder’s option. Series B shares also automatically convert into Series A upon specified events described in the company’s certificate of incorporation and have no expiration date.
What do Susan St. Ledger’s unvested RSUs in Klaviyo (KVYO) represent?
She holds 5,820 unvested restricted stock units granted under Klaviyo’s 2023 Stock Option and Incentive Plan. Each RSU provides a contingent right to receive one share of Series A Common Stock when vesting and settlement conditions specified in the plan are satisfied in the future.
AI-generated analysis. How Rhea-AI works. Not financial advice.
