Lifevantage director buys 976 shares at $6.22
A Lifevantage Corp director increased his direct holdings through a Rule 10b5-1 plan purchase.
Rhea-AI Filing Summary
Lifevantage Corp (LFVN) reports that director Lewis Darwin purchased common stock in the company. On September 15, 2026, he bought 976 shares at $6.22 per share in an open-market or private transaction, increasing his directly held stake to 138,244 shares. The filing affirms that this trade was made under a Rule 10b5-1 trading plan.
Positive
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Negative
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Insider Trade Summary 10b5-1
Net Buyer: 976 shares
Net Buy
1 txn
Insider
Lewis Darwin
Role
Director
Bought
976 shs ($6K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Common Stock | 976 | $6.22 | $6K |
Holdings After Transaction:
Common Stock — 138,244 shares (Direct)
Key Figures
Shares purchased: 976 shares
Purchase price per share: $6.22 per share
Direct holdings after transaction: 138,244 shares
3 metrics
Shares purchased
976 shares
Common stock acquired by director Lewis Darwin on September 15, 2026
Purchase price per share
$6.22 per share
Price paid for Lifevantage Corp common stock on September 15, 2026
Direct holdings after transaction
138,244 shares
Lewis Darwin’s directly held Lifevantage Corp common stock following the reported purchase
Key Terms
Rule 10b5-1 trading plan, open-market or private transaction
2 terms
Rule 10b5-1 trading plan regulatory
"The filing affirms that this trade was made under a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market or private transaction financial
"He bought 976 shares at $6.22 per share in an open-market or private transaction."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did LFVN report for director Lewis Darwin?
Lifevantage Corp reported that director Lewis Darwin purchased 976 shares of its common stock on September 15, 2026 at a price of $6.22 per share in an open-market or private transaction, increasing his reported direct ownership.
Was the LFVN insider trade by Lewis Darwin under a Rule 10b5-1 trading plan?
Yes. The Form 4 affirms that the reported transaction by director Lewis Darwin was made under a Rule 10b5-1 trading plan, indicating it followed a pre-arranged trading program rather than ad hoc trading decisions.
Is the reported LFVN insider activity a purchase or a sale?
The reported insider activity is a purchase. Director Lewis Darwin acquired 976 shares of Lifevantage Corp common stock on September 15, 2026, increasing his directly held position to 138,244 shares.
AI-generated analysis. How Rhea-AI works. Not financial advice.