[Form 4] Lifevantage Corporation Insider Trading Activity

Rhea-AI Filing Summary

LifeVantage Corp. (LFVN) has filed a Form 4 disclosing that its President & CEO, Steven R. Fife, disposed of 21,064 common shares on 07/01/2025. The transaction is coded “F,” signifying shares were withheld to satisfy tax or exercise-price obligations under Rule 16b-3. The shares were valued at $13.39 each, equating to an aggregate market value of roughly $282 thousand. After this withholding event, Fife’s direct ownership stands at 611,307 shares. No derivative security transactions were reported, and no other insiders were listed on this filing.

Positive

• None.

Negative

• CEO disposed of 21,064 shares (coded "F") valued at ~$282k, reducing immediate public float and potentially viewed as insider selling even if tax-related.

Insights

Securities Analyst

TL;DR CEO’s tax-related share withholding is routine; ownership remains substantial, implying limited market impact.

The “F” code clarifies that the 21,064-share disposition was not an open-market sale but a withholding to cover taxes or exercise costs. Although the dollar value (~$282k) is modest, the filing confirms Fife still owns over 600k shares, reinforcing continued alignment with shareholders. Given LFVN’s average daily volume, this event is unlikely to pressure the stock price or signal a strategic shift. I view the impact as neutral.

Corporate Governance Expert

TL;DR Transaction appears compliant and administrative; no governance red flags detected.

The use of Rule 10b5-1(c) language and the “F” code indicates adherence to best-practice disclosure and insider-trading safeguards. The CEO’s stake post-transaction remains significant, limiting concerns about diminishing insider commitment. No amendments or late filings are referenced, suggesting timely reporting. Overall governance implications are benign, with no negative inference about corporate outlook.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Aure Carl

(Last) (First) (Middle)

3300 N. TRIUMPH BLVD

SUITE 700

(Street)

LEHI UT 84043

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Lifevantage Corp [ LFVN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2025		M		2,401(1)	A	$0	136,049(2)	D
Common Stock	07/01/2025		S		2,746	D	$13.39	133,303	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Performance Restricted Stock Units	(3)	07/01/2025		M			2,401	(1)	(1)	Common Stock	2,401	$0	0	D

Explanation of Responses:

1. On August 18, 2022, the Reporting Person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the Reporting Person's continued service with the Issuer, as follows: (i) 1/3 of the earned award vested on the first anniversary of the grant date and (ii) an additional 1/12 of the earned award will vest on the first day of each calendar quarter thereafter. The Reporting Person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target; accordingly, the Reporting Person is eligible to earn 133.13% of the target number of units. The actual number of shares that vested on the reported transaction date was 133.13% of the at-target number of shares subject to vesting on that date and the number of PSUs beneficially owned following the reported transaction has been updated to reflect the new target number of units.

2. Includes 1,590 total shares purchased on February 28, 2025 under the Employee Stock Purchase Plan.

3. Performance Restricted Stock Units ("PSUs") convert into common stock on a one-for-one basis.

Remarks:

	/s/ Alissa Neufeld, Power of Attorney for Carl Aure	07/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many LifeVantage (LFVN) shares did CEO Steven R. Fife dispose of?

He disposed of 21,064 common shares.

What was the transaction price for the shares?

The shares were valued at $13.39 each.

What does the transaction code "F" mean on Form 4?

"F" denotes shares withheld to cover taxes or exercise costs related to equity compensation under Rule 16b-3.

How many LFVN shares does the CEO own after the transaction?

Steven R. Fife beneficially owns 611,307 shares directly.

Was any derivative security activity reported in this Form 4?

No, no derivative security transactions were reported.