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Lifevantage Corp (LFVN) CSO converts PRSUs, 21,801 shares withheld

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Cunningham Kristen reported disposition transactions in this Form 4 filing.

Lifevantage Corp Chief Sales Officer Kristen Cunningham exercised performance restricted stock units, converting 43,902 PRSUs into common stock on August 31, 2025. To satisfy tax obligations, 21,801 shares were delivered at $13.10 per share. After these transactions she holds 138,706 common shares and 18,992 PRSUs directly.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Insider activity shows mixed transactions: PRSU conversions and an ESPP buy alongside a notable open-market sale.

The filing documents non-cash PRSU conversions totaling 43,902 units (17,752 + 26,150) that convert one-for-one into common shares, increasing share exposure without cash outlay. The ESPP purchase of 254 shares is routine employee participation. The sale of 21,801 shares at $13.10 partially offsets those increases and represents realized insider liquidity. Overall, the activity is typical compensation-related vesting plus a voluntary sale and does not by itself indicate a material change to company fundamentals.

TL;DR: Transactions appear consistent with executive compensation vesting and routine insider selling; disclosures are timely and complete.

The report identifies PRSU grants from prior years (grants dated Aug 24, 2023 and Aug 26, 2024) that vested or converted on 08/31/2025 and are disclosed as required. The presence of an ESPP purchase and a contemporaneous open-market sale suggests portfolio rebalancing or personal liquidity rather than governance concerns. The Form 4 is signed via power of attorney and includes explanatory footnotes about grant dates and one-for-one conversion, aligning with standard disclosure practice.

Insider Cunningham Kristen
Role Chief Sales Officer
Type Security Shares Price Value
Exercise Performance Restricted Stock Units 17,752 $0.00 $0.00
Exercise Performance Restricted Stock Units 26,150 $0.00 $0.00
Exercise Common Stock 17,752 $0.00 $0.00
Exercise Common Stock 26,150 $0.00 $0.00
Exercise Price or Tax Liability Common Stock 21,801 $13.10 $286K
Holdings After Transaction: Performance Restricted Stock Units — 18,992 shares (Direct); Common Stock — 138,706 shares (Direct)
Footnotes (4)
  1. F1. On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria.
  2. F2. Includes 254 total shares purchased on August 31, 2025 under the Employee Stock Purchase Plan.
  3. F3. On August 26, 2024, the reporting person was granted PRSUs which vest upon achievement of previously established time-based and financial performance criteria.
  4. F4. PRSUs convert into common stock on a one-for-one basis.
PRSUs converted 43,902 shares Total performance restricted stock units converted into common stock on August 31, 2025
Shares withheld for taxes 21,801 shares Common shares delivered at $13.10 per share to satisfy tax liabilities
Tax withholding price $13.10 per share Per-share value applied to common stock used for tax-withholding disposition
Post-transaction common stock holdings 138,706 shares Direct Lifevantage common stock position after reported transactions
Post-transaction PRSU holdings 18,992 units Remaining Performance Restricted Stock Units held directly after conversions
ESPP shares purchased 254 shares Shares bought on August 31, 2025 under the Employee Stock Purchase Plan
Performance Restricted Stock Units financial
"the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement"
Performance restricted stock units (PRSUs) are promises to deliver company shares to employees or executives only if the business meets specific performance targets and any time-based holding rules. Think of them as a bonus that converts into stock only after set goals are reached, so investors watch PRSUs for two reasons: they can dilute existing shares if paid out, and they signal how closely management’s pay is tied to company performance.
Employee Stock Purchase Plan financial
"Includes 254 total shares purchased on August 31, 2025 under the Employee Stock Purchase Plan."
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
tax-withholding disposition financial
"transaction_action": "tax-withholding disposition""
A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.
one-for-one basis financial
"PRSUs convert into common stock on a one-for-one basis."

FAQ

What transactions did Lifevantage Corp (LFVN) Chief Sales Officer Kristen Cunningham report?
Kristen Cunningham reported exercising performance restricted stock units, converting 43,902 PRSUs into common stock on August 31, 2025. She also had 21,801 shares withheld at $13.10 per share to cover tax obligations related to these vesting and conversion events.

How many PRSUs did Kristen Cunningham convert into Lifevantage (LFVN) common stock?
She converted a total of 43,902 Performance Restricted Stock Units (PRSUs) into Lifevantage common stock. The Form 4 data show two PRSU exercises, for 17,752 and 26,150 units, which together became an equal number of common shares.

How many Lifevantage (LFVN) shares were withheld for Kristen Cunningham’s taxes, and at what price?
A total of 21,801 Lifevantage common shares were delivered to satisfy tax liabilities, valued at $13.10 per share. This tax-withholding disposition was reported as a separate transaction on August 31, 2025 following the PRSU conversions.

What are Kristen Cunningham’s post-transaction Lifevantage (LFVN) holdings?
After the reported transactions, Kristen Cunningham directly holds 138,706 shares of Lifevantage common stock and 18,992 Performance Restricted Stock Units. These canonical balances reflect her equity position following the August 31, 2025 exercises and tax-withholding share delivery.

How do Lifevantage (LFVN) Performance Restricted Stock Units (PRSUs) work for Kristen Cunningham?
Cunningham’s PRSUs vest upon achieving time-based and financial performance criteria. Once vesting conditions are met, the PRSUs convert into common stock on a one-for-one basis, as disclosed, providing additional shares subject to any required tax-withholding transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Cunningham Kristen
(Last) (First) (Middle)
3300 TRIUMPH BLVD, SUITE 700
(Street)
LEHI UT 84043
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Lifevantage Corp [ LFVN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Sales Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/31/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/31/2025 M 17,752(1) A $0 134,357(2) D
Common Stock 08/31/2025 M 26,150(3) A $0 160,507 D
Common Stock 08/31/2025 F 21,801 D $13.1 138,706 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Performance Restricted Stock Units (4) 08/31/2025 M 17,752 (1) (1) Common Stock 17,752 $0 5,917 D
Performance Restricted Stock Units (4) 08/31/2025 M 26,150 (3) (3) Common Stock 26,150 $0 13,075 D
Explanation of Responses:
1. On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria.
2. Includes 254 total shares purchased on August 31, 2025 under the Employee Stock Purchase Plan.
3. On August 26, 2024, the reporting person was granted PRSUs which vest upon achievement of previously established time-based and financial performance criteria.
4. PRSUs convert into common stock on a one-for-one basis.
Remarks:
/s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham 09/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR