Ethos Technologies director acquires 72K shares

Director Roelof Botha’s estate planning vehicles received 72,450 LIFE shares in an in-kind fund distribution, increasing reported indirect and direct holdings.

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) director Roelof Botha reported an indirect acquisition of 72,450 shares of Class A Common Stock on September 8, 2026, labeled as an "other" transaction. The shares were received by estate planning vehicles in a pro rata in-kind distribution from investment funds in which they are partners.

After this distribution, the filing shows 439,877 shares held indirectly by estate planning vehicles and 7,592 shares held directly, which include shares issuable upon settlement of restricted stock units. No transactions are reported under a Rule 10b5-1 trading plan.

Insider Trade Summary

Other: 72,450 shares

Other 2 txns

Insider BOTHA ROELOF

Role Director

Type	Security	Shares	Price	Value
Other	Class A Common Stock F1	72,450	$0.00	$0.00
holding	Class A Common Stock F2	--	--	--

Holdings After Transaction: Class A Common Stock — 439,877 shares (Indirect, By estate planning vehicles); Class A Common Stock — 7,592 shares (Direct)

Footnotes (2)

1. F1. These shares were received as part of a pro rata in-kind distribution to the partners of investment funds in which the reporting person's estate planning vehicles are partners.
2. F2. Includes shares issuable on settlement of restricted stock units.

Key Figures

Other acquisition shares: 72,450 shares Indirect holdings after transaction: 439,877 shares Direct holdings after transaction: 7,592 shares +2 more

5 metrics

Other acquisition shares 72,450 shares Class A Common Stock received on September 8, 2026 via in-kind distribution

Indirect holdings after transaction 439,877 shares Class A Common Stock held indirectly by estate planning vehicles after September 8, 2026

Direct holdings after transaction 7,592 shares Class A Common Stock held directly, including shares issuable on settlement of RSUs

Transaction date September 8, 2026 Date of the reported in-kind distribution-related acquisition

Reported price per share $0.00 per share Filed for the 72,450-share in-kind distribution transaction

Key Terms

pro rata in-kind distribution, estate planning vehicles, restricted stock units

3 terms

pro rata in-kind distribution financial

"These shares were received as part of a pro rata in-kind distribution"

estate planning vehicles financial

"the reporting person's estate planning vehicles are partners"

restricted stock units financial

"Includes shares issuable on settlement of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

FAQ

What insider transaction did Ethos Technologies Inc. (LIFE) report for Roelof Botha?

Roelof Botha reported an indirect acquisition of 72,450 Class A Common Stock shares on September 8, 2026, categorized as an "other" transaction and reflecting a restructuring-type movement rather than a market purchase or sale.

How were the 72,450 LIFE shares received by Roelof Botha’s estate planning vehicles?

The 72,450 shares were received as part of a pro rata in-kind distribution to partners of investment funds in which Roelof Botha’s estate planning vehicles are partners, with a reported per-share price of $0.00, indicating no cash consideration in this redistribution.

What are Roelof Botha’s reported indirect holdings of Ethos Technologies Inc. (LIFE) after this Form 4?

Following the September 8, 2026 transaction, Roelof Botha’s estate planning vehicles are reported as indirectly holding 439,877 shares of Ethos Technologies Inc. Class A Common Stock, according to the filing’s post-transaction amounts.

What are Roelof Botha’s direct holdings of LIFE shares after the reported transactions?

The Form 4 reports that Roelof Botha directly holds 7,592 shares of Class A Common Stock after the transactions, and this direct amount includes shares issuable on settlement of restricted stock units.

Was Roelof Botha’s LIFE share transaction made under a Rule 10b5-1 trading plan?

No. The filing’s Rule 10b5-1 checkbox is not affirmed, and there is no footnote stating that the September 8, 2026 transaction was made pursuant to a Rule 10b5-1 or other pre-arranged trading plan.

Does the Form 4 for LIFE indicate market buying or selling by Roelof Botha?

The Form 4 does not report any open-market purchases or sales. It reports an "other" acquisition of 72,450 shares via a pro rata in-kind distribution, plus updated direct holdings, with no buy or sell transactions coded as such.

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Available on EDGAR 09/10/2026 - 04:32 PM Accepted by SEC EDGAR 09/10/2026 - 04:30 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

BOTHA ROELOF

(Last) (First) (Middle)

C/O ETHOS TECHNOLOGIES INC.

1606 HEADWAY CIRCLE #9013

(Street)

AUSTIN TEXAS 78754

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ethos Technologies Inc. [ LIFE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/08/2026		J(1)		72,450	A	$0	439,877	I	By estate planning vehicles
Class A Common Stock								7,592(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares were received as part of a pro rata in-kind distribution to the partners of investment funds in which the reporting person's estate planning vehicles are partners.

2. Includes shares issuable on settlement of restricted stock units.

	/s/ Charlie York, Attorney-in-Fact	09/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)