Ethos Technologies Inc. reports that certain GV and Alphabet-related entities collectively beneficially own 3,770,156 shares of its Class A Common Stock as of March 31, 2026. This aggregate position represents 12.2% of the outstanding Class A shares, calculated using an outstanding base of 30,790,388 shares as of February 28, 2026. The filing breaks ownership into two partnership blocks: GV 2019, L.P.10.4%) and GV 2021, L.P. directly holds 571,907 shares (1.9%). Alphabet-related entities (Alphabet Holdings LLC, XXVI Holdings Inc., and Alphabet Inc.) are disclosed as indirect holders through management and control relationships. The statement is a passive ownership disclosure under Schedule 13G, signed by reporting persons' counsel and corporate secretaries.
Positive
None.
Negative
None.
Insights
GV-affiliated funds and Alphabet entities hold a meaningful passive stake in Ethos (12.2%).
The filing lists an aggregate beneficial ownership of 12.2% representing 3,770,156 shares as of March 31, 2026, with a calculation anchored to an outstanding share base of 30,790,388 as of February 28, 2026. The report frames the positions as indirect holdings for Alphabet entities via controlling membership in the GV entities.
Key dependencies include the continued passivity classification under Schedule 13G and any future amendments that would convert this to an active Schedule 13D disclosure. Subsequent filings would reveal changes in voting intent or additional purchases or dispositions.
The statement follows Rule 13d-3 attribution mechanics and includes customary disclaimers by affiliate groups.
The filing details direct holdings by GV 2019 (3,198,249 shares) and GV 2021 (571,907 shares) and explains the chain of control through general partners and managing members, producing aggregated indirect attribution to Alphabet entities. It explicitly disclaims cross-affiliate beneficial ownership between the 2019 and 2021 Affiliate Groups.
Investors should note the filing's legal framing: the Reporting Persons describe their position under passive disclosure rules; any change in purpose or coordinated action could require restatement as an active Schedule 13D.
Key Figures
Aggregate shares beneficially owned:3,770,156 sharesPercent of Class A outstanding:12.2%GV 2019 direct holdings:3,198,249 shares+2 more
5 metrics
Aggregate shares beneficially owned3,770,156 sharesas of March 31, 2026
Percent of Class A outstanding12.2%based on 30,790,388 shares outstanding as of February 28, 2026
GV 2019 direct holdings3,198,249 sharesdirect beneficial owner as of March 31, 2026 (<percent>10.4%</percent>)
GV 2021 direct holdings571,907 sharesdirect beneficial owner as of March 31, 2026 (<percent>1.9%</percent>)
Outstanding shares used for calc30,790,388 sharesas of February 28, 2026 (issuer Annual Report)
"may be deemed to beneficially own an aggregate 3,770,156 shares"
Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.
shared dispositive powerregulatory
"Shared Dispositive Power 3,198,249.00"
Schedule 13Gregulatory
"This Statement is a Schedule 13G passive ownership disclosure"
A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.
Rule 13d-3regulatory
"beneficial ownership as that term is defined in Rule 13d-3"
Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
ETHOS TECHNOLOGIES INC.
(Name of Issuer)
Class A Common Stock, par value $0.0001 per share
(Title of Class of Securities)
29765A101
(CUSIP Number)
03/31/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2019, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,198,249.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,198,249.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,198,249.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
10.4 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2019 GP, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,198,249.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,198,249.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,198,249.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
10.4 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2019 GP, L.L.C.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,198,249.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,198,249.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,198,249.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
10.4 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2021, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
571,907.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
571,907.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
571,907.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
1.9 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2021 GP, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
571,907.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
571,907.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
571,907.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
1.9 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2021 GP, L.L.C.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
571,907.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
571,907.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
571,907.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
1.9 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Alphabet Holdings LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,770,156.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,770,156.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,770,156.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
12.2 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
XXVI Holdings Inc.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,770,156.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,770,156.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,770,156.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
12.2 %
12
Type of Reporting Person (See Instructions)
CO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Alphabet Inc.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,770,156.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,770,156.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,770,156.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
12.2 %
12
Type of Reporting Person (See Instructions)
HC, CO
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
ETHOS TECHNOLOGIES INC.
(b)
Address of issuer's principal executive offices:
1606 Headway Circle, #9013, Austin, TX, 78754.
Item 2.
(a)
Name of person filing:
GV 2019, L.P., a Delaware limited partnership (the "2019 Partnership")
GV 2019 GP, L.P., a Delaware limited partnership ("2019 GP")
GV 2019 GP, L.L.C., a Delaware limited liability company ("2019 LLC")
GV 2021, L.P., a Delaware limited partnership (the "2021 Partnership")
GV 2021 GP, L.P., a Delaware limited partnership ("2021 GP")
GV 2021 GP, L.L.C., a Delaware limited liability company ("2021 LLC")
Alphabet Holdings LLC, a Delaware limited liability company ("Alphabet Holdings")
XXVI Holdings Inc., a Delaware corporation ("XXVI"), and
Alphabet Inc., a Delaware corporation ("Parent" and, together with the 2019 Partnership, 2019 GP, 2019 LLC, the 2021 Partnership, 2021 GP, 2021 LLC, Alphabet Holdings, and XXVI, the "Reporting Persons").
(b)
Address or principal business office or, if none, residence:
The address of the principal business office of each of the Reporting Persons is:
1600 Amphitheatre Parkway
Mountain View, CA 94043
(c)
Citizenship:
Each of the Reporting Persons is formed, organized or incorporated, as applicable, in the State of Delaware.
(d)
Title of class of securities:
Class A Common Stock, par value $0.0001 per share
(e)
CUSIP Number(s):
29765A101
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
Reference to "beneficial ownership" of securities for purposes of this statement (this "Statement") shall be understood to refer to beneficial ownership as that term is defined in Rule 13d-3 of the Securities Exchange Act of 1934, as amended (the "Exchange Act").
As of March 31, 2026, the Reporting Persons may be deemed to beneficially own an aggregate 3,770,156 shares of the Issuer's Class A Common Stock.
As of March 31, 2026, the 2019 Partnership was the direct beneficial owner of 3,198,249 of the shares of the Issuer's Class A Common Stock described in the preceding paragraph. 2019 GP is the general partner of the 2019 Partnership, and 2019 LLC is the general partner of 2019 GP. As such, 2019 GP and 2019 LLC may each be deemed to indirectly beneficially own the securities directly beneficially owned by the 2019 Partnership.
As of March 31, 2026, the 2021 Partnership was the direct beneficial owner of 571,907 of the shares of the Issuer's Class A Common Stock described in the second paragraph of this Item 4(a). 2021 GP is the general partner of the 2021 Partnership, and 2021 LLC is the general partner of 2021 GP. As such, 2021 GP and 2021 LLC may each be deemed to indirectly beneficially own the securities directly beneficially owned by the 2021 Partnership.
Additionally, as of March 31, 2026: (i) Alphabet Holdings was the sole managing member of both 2019 LLC and 2021 LLC; (ii) XXVI was the sole managing member of Alphabet Holdings; and (iii) Parent was the controlling stockholder of XXVI. As such, for purposes of Section 13(d) of the Exchange Act, each of Alphabet Holdings, XXVI, and Parent may be deemed to indirectly beneficially own all of the Issuer's securities directly or indirectly beneficially owned by each of the other Reporting Persons, comprising an aggregate total of 3,770,156 shares of the Issuer's Class A Common Stock.
Notwithstanding, the filing of this Statement shall not be construed as an admission that: (i) the 2019 Partnership, 2019 GP and 2019 LLC (collectively, the "2019 Affiliates"), on the one hand, or (ii) the 2021 Partnership, 2021 GP and 2021 LLC (collectively, the "2021 Affiliates"), on the other hand, is or has been, for purposes of Sections 13(d) or 13(g) of the Exchange Act, or for any other purpose, the direct or indirect beneficial owner of any of the Issuer's securities reported herein as beneficially owned by the other. The 2019 Affiliates and the 2021 Affiliates (each, an "Affiliate Group") expressly disclaim beneficial ownership of the securities beneficially owned by the other Affiliate Group.
(b)
Percent of class:
As of March 31, 2026, the Reporting Persons were deemed to directly or indirectly beneficially own an aggregate 12.2% of the Issuer's outstanding Class A Common Stock. Of that percentage, beneficial ownership was attributable as follows: (i) 10.4%, directly to the 2019 Partnership and indirectly to each of 2019 GP and 2019 LLC; (ii) 1.9%, directly to the 2021 Partnership and indirectly to each of 2021 GP and 2021 LLC; and (ii) 12.2%, indirectly to each of Alphabet Holdings, XXVI, and Parent.
The aforementioned percentages were calculated in accordance with Rule 13(d)-3(d)(1)(i) promulgated under the Exchange Act and based on an aggregate total of 30,790,388 shares of the Issuer's Class A Common Stock outstanding as of February 28, 2026 as reported by the Issuer in its Annual Report for the period ended December 31, 2025, filed with the SEC on Form 10-K on March 17, 2026.
Ownership of more than 5 Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
Under certain circumstances described more specifically in the respective: (i) limited partnership agreements of the 2019 Partnership, the 2021 Partnership, 2019 GP, and 2021 GP and (ii) limited liability company agreements of 2019 LLC and 2021 LLC, the general and limited partners or members, as the case may be, of each of such Reporting Persons may be deemed to have the right to receive dividends from, or proceeds from the sale of, the Issuer's securities directly or indirectly owned by each Reporting Person of which it is a general partner, limited partner, or member.
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
Not Applicable
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
GV 2019, L.P.
Signature:
/s/ Inga Goldbard
Name/Title:
Inga Goldbard/General Counsel of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P., its General Partner
Date:
05/01/2026
GV 2019 GP, L.P.
Signature:
/s/ Inga Goldbard
Name/Title:
Inga Goldbard/General Counsel of GV 2019 GP, L.L.C., its General Partner
Date:
05/01/2026
GV 2019 GP, L.L.C.
Signature:
/s/ Inga Goldbard
Name/Title:
Inga Goldbard/General Counsel
Date:
05/01/2026
GV 2021, L.P.
Signature:
/s/ Inga Goldbard
Name/Title:
Inga Goldbard/General Counsel of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P., its General Partner
Date:
05/01/2026
GV 2021 GP, L.P.
Signature:
/s/ Inga Goldbard
Name/Title:
Inga Goldbard/General Counsel of GV 2021 GP, L.L.C., its General Partner
What stake does GV/Alphabet hold in Ethos Technologies (LIFE)?
They report an aggregate beneficial ownership of 3,770,156 shares, representing 12.2% of Class A common stock, as of March 31, 2026, per the Schedule 13G.
How is the 3,770,156-share position apportioned among reporting entities?
The filing shows GV 2019, L.P. directly holds 3,198,249 shares (10.4%) and GV 2021, L.P. directly holds 571,907 shares (1.9%), with Alphabet entities attributed indirectly.
What outstanding share count was used to calculate the 12.2% figure?
The percentage is based on an outstanding total of 30,790,388 shares of Class A common stock as of February 28, 2026, cited from the issuer's Annual Report.
Do the Reporting Persons claim voting or dispositive power over the shares?
The schedule reports shared voting and shared dispositive power for the listed entities (e.g., 3,198,249 shares shared for GV 2019), and records zero sole voting or sole dispositive power for each Reporting Person.
Are the GV and 2021 Affiliate Groups asserting joint ownership of each other's shares?
No; each Affiliate Group expressly disclaims beneficial ownership of the other group’s securities while still describing indirect attribution through control chains for certain reporting entities.
