[Form 4] Lovesac Co Insider Trading Activity

Rhea-AI Filing Summary

Lovesac (LOVE) Chief Executive Officer and Director Shawn Nelson reported a purchase of 1,000 common shares at $14.41 on 10/14/2025. Following the transaction, he directly owns 175,110 shares. He also has indirect beneficial ownership of 52,094 shares through The LDPV Holding Trust, for which his spouse serves as trustee and over which he has sole authority to dispose.

Insights

Insider transactions analyst

Routine insider share purchase; disclosure updates direct and indirect holdings.

Shawn Nelson, CEO and Director of Lovesac, reported buying 1,000 common shares at $14.41 on 10/14/2025. This filing updates his beneficial ownership positions as required under Section 16.

Post-transaction, the filing lists 175,110 shares held directly and 52,094 shares held indirectly via The LDPV Holding Trust, where his spouse is trustee and he retains sole disposition authority.

Insider purchases can reflect personal portfolio decisions. Actual impact depends on broader context and future company disclosures.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Nelson Shawn David

(Last) (First) (Middle)

C/O THE LOVESAC COMPANY

421 ATLANTIC STREET, SUITE 201

(Street)

STAMFORD CT 06901

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Lovesac Co [ LOVE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.00001 par value	10/14/2025		P		1,000	A	$14.41	175,110	D
Common Stock, $0.00001 par value								52,094	I	The LPDV Holding Trust(1)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the reporting person's spouse is trustee and the reporting person has sole authority over the disposition of the shares of the Issuer held by the trust.

Remarks:

	/s/ Megan C. Preneta, as Attorney-in-Fact for Shawn Nelson	10/14/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Lovesac (LOVE) disclose in this Form 4?

Shawn Nelson reported purchasing 1,000 common shares at $14.41 on 10/14/2025.

How many Lovesac shares does Shawn Nelson own after the transaction?

He owns 175,110 shares directly and 52,094 shares indirectly via The LDPV Holding Trust.

What was the price paid per Lovesac share?

The filing reports a purchase price of $14.41 per share.

What roles does Shawn Nelson hold at Lovesac (LOVE)?

He is Chief Executive Officer and a Director.

What is the nature of the indirect holdings reported?

Indirect ownership of 52,094 shares is through The LDPV Holding Trust, with his spouse as trustee and Shawn Nelson holding sole disposition authority.

What transaction code was shown in the filing?

The filing lists transaction code P for the reported share acquisition.