Senvest Management, LLC and Richard Mashaal report beneficial ownership of 1,025,393 shares ( 7.0% ) of Lovesac Co Common Stock. The shares are held in the account of Senvest Master Fund, LP. The filing cites 14,617,106 shares outstanding as of March 30, 2026 per the companys Form 10-K. Reporting persons disclose shared voting and dispositive power over the reported shares.
Positive
None.
Negative
None.
Insights
Large passive stake reported: 1,025,393 shares (7.0%) held via Senvest Master Fund, LP.
Senvest Management and Richard Mashaal disclose shared voting and dispositive power over 1,025,393 shares, representing 7.0% of the class based on March 30, 2026 outstanding shares. The position is reported on a Schedule 13G/A.
The filing notes the securities are held by the Investment Vehicle; cash-flow treatment and any planned transactions are not stated in the excerpt. Subsequent filings would detail changes to this passive ownership if they occur.
Key Figures
Reported shares beneficially owned:1,025,393 sharesPercent of class:7.0%Shares outstanding used for calculation:14,617,106 shares+2 more
5 metrics
Reported shares beneficially owned1,025,393 sharesHeld in account of Senvest Master Fund, LP
Percent of class7.0%Calculated using outstanding shares as of March 30, 2026
Shares outstanding used for calculation14,617,106 sharesAs of March 30, 2026 per Form 10-K
CUSIP54738L109Common Stock, par value $0.00001
Filing signature date05/14/2026Schedule 13G/A signatures dated May 14, 2026
Key Terms
Investment Vehicle, beneficial ownership, shared dispositive power
3 terms
Investment Vehicleregulatory
"held in the account of Senvest Master Fund, LP (the "Investment Vehicle")"
An investment vehicle is any product or arrangement used to hold, grow, or manage money—such as stocks, bonds, mutual funds, exchange-traded funds, real estate trusts, or savings accounts. Think of it as a container or tool in a toolbox that shapes risk, return, and how easily you can buy or sell an asset. For investors it matters because the choice of vehicle affects potential gains, losses, fees, taxes, and how quickly you can access your cash.
beneficial ownershipregulatory
"may be deemed to beneficially own the securities held by the Investment Vehicle"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
shared dispositive powerfinancial
"Shared Dispositive Power 1,025,393.00"
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 4)
Lovesac Co
(Name of Issuer)
Common Stock, par value $0.00001 per share
(Title of Class of Securities)
54738L109
(CUSIP Number)
03/31/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
54738L109
1
Names of Reporting Persons
Senvest Management, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
1,025,393.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
1,025,393.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
1,025,393.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
7.0 %
12
Type of Reporting Person (See Instructions)
IA, OO
SCHEDULE 13G
CUSIP Number(s):
54738L109
1
Names of Reporting Persons
Richard Mashaal
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
CANADA (FEDERAL LEVEL)
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
1,025,393.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
1,025,393.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
1,025,393.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
7.0 %
12
Type of Reporting Person (See Instructions)
HC, IN
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
Lovesac Co
(b)
Address of issuer's principal executive offices:
421 Atlantic Street, Suite 200, Stamford, CT 06901
Item 2.
(a)
Name of person filing:
This statement is filed by Senvest Management, LLC and Richard Mashaal, with respect to the common stock, par value $0.00001 per share ("Common Stock"), of The Lovesac Company, a Delaware corporation (the "Company").
The reported securities are held in the account of Senvest Master Fund, LP (the "Investment Vehicle").
Senvest Management, LLC may be deemed to beneficially own the securities held by the Investment Vehicle by virtue of Senvest Management, LLC's position as investment manager of the Investment Vehicle. Mr. Mashaal may be deemed to beneficially own the securities held by the Investment Vehicle by virtue of Mr. Mashaal's status as the managing member of Senvest Management, LLC. None of the foregoing should be construed in and of itself as an admission by any Reporting Person as to beneficial ownership of the securities reported herein.
(b)
Address or principal business office or, if none, residence:
Senvest Management, LLC
540 Madison Avenue, 32nd Floor
New York, New York 10022
Richard Mashaal
c/o Senvest Management, LLC
540 Madison Avenue, 32nd Floor
New York, New York 10022
(c)
Citizenship:
Senvest Management, LLC - Delaware
Richard Mashaal - Canada
(d)
Title of class of securities:
Common Stock, par value $0.00001 per share
(e)
CUSIP No.:
54738L109
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
The information required by Item 4(a) is set forth in Row 9 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
The percentage set forth in this Schedule 13G is calculated based upon an aggregate of 14,617,106 shares of Common Stock outstanding as of March 30, 2026, as reported in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2025, filed with the Securities and Exchange Commission on April 02, 2026.
(b)
Percent of class:
7.0%
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
The information required by Item 4(c)(i) is set forth in Row 5 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
(ii) Shared power to vote or to direct the vote:
The information required by Item 4(c)(ii) is set forth in Row 6 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
(iii) Sole power to dispose or to direct the disposition of:
The information required by Item 4(c)(iii) is set forth in Row 7 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
(iv) Shared power to dispose or to direct the disposition of:
The information required by Item 4(c)(iv) is set forth in Row 8 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
Item 5.
Ownership of 5 Percent or Less of a Class.
Not Applicable
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
The Investment Vehicle has the right to receive and the power to direct the receipt of dividends from, and the proceeds from the sale of, more than 5% of the shares of Common Stock.
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Senvest reports beneficial ownership of 1,025,393 shares, representing 7.0% of the class. The shares are held in the account of Senvest Master Fund, LP as disclosed in the Schedule 13G/A filing.
How was the 7.0% ownership calculated in the Schedule 13G/A?
The 7.0% figure is calculated using 14,617,106 shares outstanding as of March 30, 2026. That outstanding share count is cited from the companys Form 10-K for the fiscal year ended December 31, 2025.
Who holds voting and dispositive power over the reported LOVE shares?
Shared voting power and shared dispositive power are reported for both Senvest Management, LLC and Richard Mashaal. The filing states the securities are held in the Investment Vehicles account and managed by Senvest Management, LLC.
Is the reported position held directly by Richard Mashaal?
The filing states the shares are held by Senvest Master Fund, LP and that Mr. Mashaal may be deemed to beneficially own them by virtue of his role as managing member. It does not state direct individual ownership.
Does the Schedule 13G/A disclose any planned sales or purchases of LOVE shares?
No planned transactions are disclosed in the provided excerpt. The Schedule 13G/A describes current beneficial ownership and managerial relationships, not any specific sale or purchase intentions.
