LivePerson (LPSN) CEO sells 7,844 shares in pre-planned 10b5-1 trade

Rhea-AI Filing Summary

LivePerson Inc. Chief Executive Officer Anthony John Sabino sold 7,844 shares of common stock in an open-market transaction. The shares were sold at a weighted average price of $2.57 per share, in multiple trades between $2.53 and $2.63.

The transaction was executed pursuant to a Rule 10b5-1 trading plan that the reporting person entered into in November 2025, indicating the sales were pre-arranged. Following the sale, he directly owns 180,294 shares, which include 146,023 unvested restricted stock units.

Insights

Equity compensation and insider-trading analyst

CEO’s small, pre-planned sale looks routine and not thesis-changing.

The CEO of LivePerson Inc., Anthony John Sabino, sold 7,844 shares of common stock at a weighted average price of $2.57 per share. The sale used a Rule 10b5-1 trading plan adopted in November 2025, suggesting it was pre-scheduled rather than opportunistic.

After this sale, he still directly holds 180,294 shares, including 146,023 unvested restricted stock units. Given the modest size of the sale relative to remaining holdings and its pre-planned nature, this appears to be a routine liquidity event rather than a strong signal about business outlook.

Insider Trade Summary 10b5-1

Net Seller: 7,844 shares ($20,159)

Net Sell 1 txn

Insider Sabino Anthony John

Role Chief Executive Officer

Sold 7,844 shs ($20K)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,844	$2.57	$20K

Holdings After Transaction: Common Stock — 180,294 shares (Direct)

Footnotes (1)

1. These shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person entered into in November 2025. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.53 to $2.63, inclusive. The reporting person undertakes to provide to LivePerson, Inc., any security holder of LivePerson, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Number reported includes 146,023 unvested restricted stock units granted to and held by the reporting person following the reported transaction.

Key Figures

Shares sold: 7,844 shares Average sale price: $2.57 per share Sale price range: $2.53–$2.63 per share +2 more

5 metrics

Shares sold 7,844 shares Open-market sale on April 1, 2026

Average sale price $2.57 per share Weighted average for the reported sale

Sale price range $2.53–$2.63 per share Multiple transactions within this range

Shares held after sale 180,294 shares Direct ownership following the transaction

Unvested RSUs included 146,023 units Unvested restricted stock units held after the sale

Key Terms

Rule 10b5-1 trading plan, weighted average price, restricted stock units, open-market sale

4 terms

Rule 10b5-1 trading plan regulatory

"These shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

restricted stock units financial

"Number reported includes 146,023 unvested restricted stock units granted to and held by the reporting person..."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sabino Anthony John

(Last) (First) (Middle)

C/O LIVEPERSON

530 7TH AVE, FLOOR M1

(Street)

NEW YORK NEW YORK 10018

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
LIVEPERSON INC [ LPSN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/01/2026		S		7,844(1)	D	$2.57(2)	180,294(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person entered into in November 2025.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.53 to $2.63, inclusive. The reporting person undertakes to provide to LivePerson, Inc., any security holder of LivePerson, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Number reported includes 146,023 unvested restricted stock units granted to and held by the reporting person following the reported transaction.

Remarks:

	/s/ Monica L. Greenberg, Attorney-in-Fact for Anthony John Sabino	04/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did LivePerson (LPSN) disclose for its CEO?

LivePerson disclosed that CEO Anthony John Sabino sold 7,844 shares of common stock. The shares were sold in open-market transactions at a weighted average price of $2.57, with individual trades ranging from $2.53 to $2.63 per share.

At what prices did the LivePerson (LPSN) CEO sell his shares?

The CEO sold 7,844 LivePerson shares at a weighted average price of $2.57. According to the disclosure, the individual trades occurred in a price range between $2.53 and $2.63 per share, reflecting multiple executions within that band.

Was the LivePerson (LPSN) CEO’s share sale under a Rule 10b5-1 plan?

Yes. The filing states the CEO’s sale was made pursuant to a Rule 10b5-1 trading plan. That plan was entered into in November 2025, indicating the transaction was pre-arranged rather than a spur-of-the-moment trading decision.

How many LivePerson (LPSN) shares does the CEO hold after this sale?

Following the reported sale, the CEO directly owns 180,294 LivePerson shares. This figure includes 146,023 unvested restricted stock units that were granted to and are held by him after the transaction, according to the disclosure footnotes.

How significant is the recent LivePerson (LPSN) CEO stock sale?

The CEO sold 7,844 shares but continues to hold 180,294 shares, including substantial unvested RSUs. Combined with the fact that the sale was executed under a pre-established Rule 10b5-1 plan, it appears to be a routine, modest-sized liquidity transaction.