Wilson group seeks proxies to reshape Lululemon board (LULU)
Rhea-AI Filing Summary
Dennis J. Wilson and affiliated participants intend to file a definitive Schedule 14A and a GOLD universal proxy card to solicit proxies for the election of their director slate and approval of a business proposal at the 2026 annual meeting of lululemon athletica inc.
The participants state they beneficially own 9,904,856 shares of common stock, including 5,115,961 shares of the Company’s special voting stock paired with exchangeable shares of Lulu Canadian Holding, Inc., on a fully-converted basis. Social media ads and profiles are attached as exhibits.
Positive
- None.
Negative
- None.
Insights
Activist proxy solicitation disclosed; ownership and outreach are explicit.
The filing states that Dennis J. Wilson and related participants plan to solicit proxies using a GOLD universal proxy card to elect nominees and propose a business measure at the 2026 annual meeting. The group reports collective beneficial ownership of 9,904,856 shares.
Shareholder voting outcomes will depend on holder responses and proxy contests; subsequent disclosures will report definitive slate, vote counts, and any settlements if they occur.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
(Amendment No. )
Filed by the Registrant ☐
Filed by a party other than the Registrant ☒
Check the appropriate box:
| ☐ | Preliminary Proxy Statement |
| ☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
| ☐ | Definitive Proxy Statement |
| ☐ | Definitive Additional Materials |
| ☒ | Soliciting Material Pursuant to §240.14a-12 |
lululemon athletica inc.
(Name of Registrant as Specified In Its Charter)
Dennis J. Wilson
Anamered Investments Inc.
LIPO Investments (USA), Inc.
Wilson 5 Foundation
Wilson 5 Foundation Management Ltd.
Five Boys Investments ULC
Shannon Wilson
Low Tide Properties Ltd.
House of Wilson Ltd.
Laura Gentile
Eric Hirshberg
Marc Maurer
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check all boxes that apply):
| ☒ | No fee required |
| ☐ | Fee paid previously with preliminary materials |
| ☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11 |
Dennis J. Wilson, together with the other participants named herein, intends to file a proxy statement and accompanying GOLD universal proxy card with the U.S. Securities and Exchange Commission (the “SEC”) to be used to solicit proxies for the election of his slate of highly qualified director candidates at the 2026 annual meeting of shareholders (including any other meeting of shareholders held in lieu thereof, and any adjournments, postponements, reschedulings or continuations thereof, the “2026 Annual Meeting”) of lululemon athletica inc. (the “Company”), and for the approval of a business proposal to be presented at the 2026 Annual Meeting.
Mr. Wilson has set up CreativityFirstlulu social media profiles on Facebook, Instagram, LinkedIn, Reddit and X, images of which are attached hereto as Exhibit 1 and incorporated herein by reference. On March 5, 2026, Mr. Wilson posted social media advertisements, copies of which are attached hereto as Exhibit 2 and incorporated herein by reference.
CERTAIN INFORMATION CONCERNING THE PARTICIPANTS
Mr. Wilson, together with the other Participants (as defined below), intends to file with the SEC a definitive proxy statement on Schedule 14A (the “Definitive Proxy Statement”) and accompanying GOLD Universal Proxy Card to be used to solicit proxies from the shareholders of the Company in connection with the 2026 Annual Meeting.
SHAREHOLDERS OF THE COMPANY ARE URGED TO READ THESE MATERIALS (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) AND ANY OTHER RELEVANT DOCUMENTS THAT THE PARTICIPANTS HAVE FILED OR WILL FILE WITH THE SEC BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION, INCLUDING ABOUT THE MATTERS TO BE VOTED ON AT THE 2026 ANNUAL MEETING AND ADDITIONAL INFORMATION RELATING TO THE PARTICIPANTS AND THEIR DIRECT OR INDIRECT INTERESTS, BY SECURITY HOLDINGS OR OTHERWISE.
The participants in the solicitation of proxies are Mr. Wilson, Anamered Investments Inc., LIPO Investments (USA), Inc., Wilson 5 Foundation, Wilson 5 Foundation Management Ltd., Five Boys Investments ULC, Shannon Wilson, Low Tide Properties Ltd., House of Wilson Ltd., Marc Maurer, Laura Gentile, and Eric Hirshberg (collectively, the “Participants”).
The Definitive Proxy Statement and accompanying GOLD Universal Proxy Card will be furnished to some or all of the Company’s shareholders and will be, along with other relevant documents, available at no charge on the SEC’s website at https://www.sec.gov/.
Information about the Participants and a description of their direct or indirect interests, by security holdings or otherwise, is contained in an amendment to Schedule 13D filed by the Participants with the SEC on February 27, 2026 and is available here. By virtue of the relationship among the Participants as members in a Schedule 13(d) group, all the Participants, individually, are deemed to beneficially own the 9,904,856 shares of Common Stock of the Company, par value $0.005 (of which 5,115,961 are shares of the Company’s special voting stock paired with an equal number of exchangeable shares of Lulu Canadian Holding, Inc., on a fully-converted basis) owned in the aggregate by all of the Participants.
Exhibit 1
X
Exhibit 2
VIDEO TRANSCRIPT:
[LULU stock value falls from -10.0% to -65.8%]
lululemon
lululemon has lost its way
lulu has lost its cool
lulu has lost its creativity
lulu is falling behind.
lulu needs new creative vision
lulu needs new creative leadership
Creativity
The change lululemon needs
lululemon creativity first
Learn more at creativityfirstlulu.com
VIDEO TRANSCRIPT:
[LULU stock value falls from -10.0% to -65.8%]
lululemon
lululemon has lost its way
lulu has lost its cool
lulu has lost its creativity
lulu is falling behind.
lulu needs new creative vision
lulu needs new creative leadership
Creativity
The change lululemon needs
lululemon creativity first
Learn more at creativityfirstlulu.com
VIDEO TRANSCRIPT:
[LULU stock value falls from -10.0% to -65.8%]
lululemon
lululemon has lost its way
lulu has lost its cool
lulu has lost its creativity
lulu is falling behind.
lulu needs new creative vision
lulu needs new creative leadership
Creativity
The change lululemon needs
lululemon creativity first
Learn more at creativityfirstlulu.com
X
VIDEO TRANSCRIPT:
[LULU stock value falls from -10.0% to -65.8%]
lululemon
lululemon has lost its way
lulu has lost its cool
lulu has lost its creativity
lulu is falling behind.
lulu needs new creative vision
lulu needs new creative leadership
Creativity
The change lululemon needs
lululemon creativity first
Learn more at creativityfirstlulu.com
FAQ
What is Dennis J. Wilson proposing for LULU shareholders?
How many LULU shares do the Participants report owning?
Where can LULU shareholders find the Participants' proxy materials?
What outreach has Dennis J. Wilson used in support of his solicitation?
Who are the named Participants in the solicitation for LULU?
