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Wilson group and lululemon (NASDAQ: LULU) ink cooperation deal reshaping board

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13D/A

Rhea-AI Filing Summary

lululemon athletica inc. and a shareholder group led by Dennis J. Wilson filed Amendment No. 22 to update their Schedule 13D and governance arrangements. The group continues to beneficially own 9,904,856 shares, or 8.7% of lululemon’s common stock, with ownership unchanged from the prior amendment.

The parties entered into a Cooperation Agreement under which lululemon will add Laura Gentile and Marc Maurer to its board after the annual meeting, expand the board, and appoint a new independent director with apparel product and brand expertise by October 1, 2026, subject to the reporting persons’ approval. The company will also pursue full board declassification for annual director elections effective at the 2028 annual meeting, make specific director nominations in the near term, and maintain a standstill, voting commitments, and regular quarterly meetings between senior leaders and the reporting persons.

As part of the agreement, lululemon will pay $4 million to the reporting persons to be used for the betterment of Kitsilano Beach. The amendment also removes Laura Gentile, Eric Hirshberg and Marc Maurer as reporting persons, while the remaining Wilson-affiliated entities continue to report jointly on their lululemon stake.

Positive

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Negative

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Insights

Shareholder pact reshapes lululemon’s board and governance structure.

The filing shows Dennis J. Wilson and affiliated entities maintaining an 8.7% beneficial stake in lululemon while shifting from a proxy contest dynamic to a negotiated Cooperation Agreement. Board representation and future declassification commitments are central features of this settlement framework.

Two independent directors, Laura Gentile and Marc Maurer, will join the board, one more independent director with apparel product and brand expertise must be added by October 1, 2026, and the company plans to move to annual director elections effective at the 2028 annual meeting, if shareholders approve necessary changes. These steps may alter oversight and strategic debate at the board level.

The agreement also includes standstill, voting and non‑disparagement provisions, quarterly meetings between senior leaders and the reporting persons, and a $4 million payment earmarked for Kitsilano Beach. Overall, the filing reflects a governance realignment rather than a change in ownership, with actual impact depending on how the revised board operates over time.

Beneficial ownership 9,904,856 shares Aggregate shares beneficially owned by reporting persons
Ownership percentage 8.7% of class Percent of lululemon common stock represented by 9,904,856 shares
Shares outstanding 109,318,984 common shares Common shares outstanding as of April 30, 2026
Special voting stock outstanding 5,115,961 shares Special voting stock outstanding as of April 30, 2026
Exchangeable shares referenced 5,115,961 exchangeable shares Exchangeable shares paired with special voting stock on a fully-converted basis
Cooperation payment $4 million Payment by lululemon to reporting persons for Kitsilano Beach
Board declassification timing 2028 annual meeting Target effective date for full declassification if shareholders approve changes
Deadline for new director October 1, 2026 Deadline to appoint new independent director with apparel expertise
Cooperation Agreement financial
"On May 26, 2026, the Reporting Persons entered into a Cooperation Agreement (the "Cooperation Agreement") with the Issuer."
A cooperation agreement is a formal contract between two or more organizations that lays out who will do what, how resources and responsibility are shared, how benefits or costs are divided, and how disputes or exits are handled. Like two chefs agreeing on a shared recipe and kitchen duties, it matters to investors because it can create new revenue paths, shift costs or risks, affect who controls key assets or technologies, and change a company’s future growth prospects.
exchangeable shares financial
"of which 5,115,961 are exchangeable shares (as defined below) and an equal number of shares of the Issuer's special voting stock"
Exchangeable shares are stock-like securities that the holder can swap for shares of a different company or a different class of shares, usually according to a preset ratio and time conditions. Think of them like a coupon that can be redeemed for another product: their value and future supply depend on the underlying shares they convert into, so investors care because conversion can change ownership stakes, affect share supply and price, and shift potential returns or voting power.
special voting stock financial
"The foregoing is based on 109,318,984 shares of the Issuer's common stock and 5,115,961 shares of the Issuer's special voting stock outstanding as of April 30, 2026"
Special voting stock is a class of shares that gives its holders more or different voting rights than ordinary shares, allowing them to control key corporate decisions such as board elections or mergers. For investors, it matters because these shares concentrate control in certain hands, so even if others own more economic interest, they may have less influence over company strategy and governance — like having fewer keys to a car even if you paid for most of it.
standstill financial
"Further, the Cooperation Agreement also contains a voting commitment, standstill, mutual non-disparagement and other customary provisions."
A standstill is a temporary agreement in which one party agrees to pause certain actions — such as buying more shares, launching a takeover bid, or enforcing debt claims — for a set period. For investors this matters because it freezes changes in ownership or legal pressure, giving markets time to absorb information and reducing short-term volatility; think of it as pressing a pause button so everyone can negotiate or reassess without sudden moves.
Joint Filing Agreement regulatory
"On May 28, 2026, the Reporting Persons entered into a Joint Filing Agreement (the "Joint Filing Agreement")"
proxy solicitation financial
"In connection with the entry into the Cooperation Agreement, as defined and described in Item 4 below, and discontinuation of the proxy solicitation with respect to the Annual Meeting"
Proxy solicitation is the process of asking shareholders for permission to vote their shares on corporate matters, usually by sending voting forms or requests by mail, email or phone. Investors should watch proxy solicitations because they signal attempts to change control, influence board elections or approve big deals — like neighbors organizing votes on a shared building project — and the outcome can materially affect a company’s strategy and stock value.
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550021109

(CUSIP Number)
Dennis J. Wilson
21 Water Street, Suite 600,
Vancouver, British Columbia, Z4, V6B 1A1
604-737-7232

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
05/26/2026

(Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).




schemaVersion:


SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D


Dennis J. Wilson
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson
Date:05/28/2026
Anamered Investments Inc.
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson, Director
Date:05/28/2026
LIPO Investments (USA), Inc.
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson, Director
Date:05/28/2026
Wilson 5 Foundation
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson, Director of Wilson 5 Foundation Management Ltd., corporate trustee of Wilson 5 Foundation
Date:05/28/2026
Wilson 5 Foundation Management Ltd.
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson, Director
Date:05/28/2026
Five Boys Investments ULC
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson, Director
Date:05/28/2026
Shannon Wilson
Signature:/s/ Shannon Wilson
Name/Title:Shannon Wilson
Date:05/28/2026
Low Tide Properties Ltd.
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson, Director
Date:05/28/2026
House of Wilson Ltd.
Signature:/s/ Dennis J. Wilson
Name/Title:Dennis J. Wilson, Director
Date:05/28/2026
Laura Gentile
Signature:/s/ Laura Gentile
Name/Title:Laura Gentile
Date:05/28/2026
Eric Hirshberg
Signature:/s/ Eric Hirshberg
Name/Title:Eric Hirshberg
Date:05/28/2026
Marc Maurer
Signature:/s/ Marc Maurer
Name/Title:Marc Maurer
Date:05/28/2026

FAQ

What ownership stake in lululemon (LULU) does Dennis J. Wilson’s group report in this Schedule 13D/A?

The reporting group led by Dennis J. Wilson reports beneficial ownership of 9,904,856 shares of lululemon common stock, representing 8.7% of the class. This figure includes both common shares and exchangeable share structures and is unchanged from the prior amendment.

What is the Cooperation Agreement between lululemon (LULU) and the Wilson reporting persons?

The Cooperation Agreement is a negotiated pact where lululemon grants board seats, governance changes and regular engagement to the Wilson group. In return, the parties agree to voting commitments, a standstill, mutual non‑disparagement and other customary provisions for the agreement’s specified term.

How will lululemon’s (LULU) board composition change under this cooperation deal?

The company will appoint Laura Gentile and Marc Maurer as independent directors after the annual meeting and increase board size. It must also add a new independent director with apparel product and brand expertise by October 1, 2026, subject to the reporting persons’ approval.

What board declassification steps are outlined for lululemon (LULU) in this filing?

If shareholders approve an initial proposal, lululemon will seek further approval at its 2027 annual meeting to amend its Restated Certificate of Incorporation. The goal is a fully declassified board with annual director elections beginning at the 2028 annual meeting of shareholders.

What payment is lululemon (LULU) making in connection with the Cooperation Agreement?

Under the Cooperation Agreement, lululemon has agreed to pay the reporting persons $4 million. This amount is specifically described as being used for the betterment of Kitsilano Beach, adding a community-focused element to the broader governance settlement.

How many lululemon (LULU) shares are outstanding according to the Schedule 13D/A amendment?

The filing states there are 109,318,984 shares of lululemon common stock and 5,115,961 shares of special voting stock outstanding as of April 30, 2026, based on the company’s Definitive Proxy Statement filed on May 18, 2026.