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Southwest Airlines (NYSE: LUV) awards 9,506 RSUs to customer & brand chief

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Roach Anthony reported acquisition or exercise transactions in this Form 4 filing.

Anthony Roach, Chief Customer & Brand Officer of Southwest Airlines, received a grant of 9,506 restricted stock units under the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. These RSUs vest in three equal annual installments starting August 21, 2027 and entitle him to one share of common stock for each unit that vests. After this exempt award, Roach holds 73,178.543 common shares directly and 79 shares indirectly through the company’s Retirement Savings Plan.

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Insider Roach Anthony
Role Chief Customer & Brand Officer
Type Security Shares Price Value
Grant/Award Common Stock F1 9,506 $0.00 $0.00
holding Common Stock F2 -- -- --
Holdings After Transaction: Common Stock — 73,178.543 shares (Direct); Common Stock — 79 shares (Indirect, By Retirement Savings Plan)
Footnotes (2)
  1. F1. Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on August 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests.
  2. F2. Holdings reflect exempt transactions under the Issuer's Retirement Savings Plan.
Restricted stock units granted 9,506 shares Exempt award on 2026-08-05 under equity incentive plan
Direct common shares after award 73,178.543 shares Direct holdings reported following RSU grant
Indirect common shares after award 79 shares Held indirectly through Retirement Savings Plan
RSU vesting start date August 21, 2027 First vesting date; one-third of RSUs vest annually
restricted stock units financial
"Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Amended and Restated 2007 Equity Incentive Plan financial
"pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan."
Retirement Savings Plan financial
"Holdings reflect exempt transactions under the Issuer's Retirement Savings Plan."

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FAQ

What insider transaction did LUV executive Anthony Roach report?

Anthony Roach reported an exempt award of 9,506 restricted stock units under Southwest Airlines’ equity incentive plan. The RSUs will settle in common stock as they vest in three equal annual installments beginning on August 21, 2027.

How many Southwest Airlines (LUV) shares does Anthony Roach hold after this Form 4?

Following the award, Anthony Roach holds 73,178.543 Southwest Airlines common shares directly and 79 shares indirectly through the issuer’s Retirement Savings Plan, as disclosed in the Form 4 filing and related footnotes.

What are the vesting terms of Anthony Roach’s new RSUs at Southwest Airlines (LUV)?

The 9,506 restricted stock units granted to Anthony Roach vest in three equal annual installments. Vesting begins on August 21, 2027, and each vested RSU entitles him to receive one share of Southwest Airlines common stock.

Under which plan were Anthony Roach’s RSUs at LUV granted?

The RSUs were granted under the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The award is characterized as an exempt acquisition of restricted stock units that will convert into common shares upon vesting.

Does Anthony Roach have indirect holdings in Southwest Airlines (LUV)?

Yes. In addition to his direct holdings, Anthony Roach has 79 Southwest Airlines common shares held indirectly through the issuer’s Retirement Savings Plan, which the filing notes as exempt plan-related transactions.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Roach Anthony

(Last)(First)(Middle)
2702 LOVE FIELD DRIVE
HDQ 4GC

(Street)
DALLAS TEXAS 75235

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
SOUTHWEST AIRLINES CO [ LUV ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Customer & Brand Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/05/2026A9,506(1)A$073,178.543D
Common Stock79(2)IBy Retirement Savings Plan
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on August 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests.
2. Holdings reflect exempt transactions under the Issuer's Retirement Savings Plan.
Remarks:
/s/ Blair Hendrix, on behalf of and as attorney-in-fact for Anthony Roach08/07/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)